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CHAPTER I
INTRODUCTION
A. Background
Tourism in Indonesia is an important component of the Indonesian economy due to the income generated by the consumption of goods and
services by tourists, the taxes levied on business in the tourism industry, and the opportunity for employment in the service industries associated with
tourism. These service industries include transportation services such as cruise ships and taxis, accommodation such as hotels, restaurants, bars, and
entertainment venues, and other hospitality industry services such as spas and resorts. Lea states that tourism is centred on the travellers themselves or on a
variety of exotic destinations, without considering who actually controls the international market 1988:5. Lea also states that tourism is an invisible
export with the unique characteristic tha t the purchasers of its ‘product’ have
to travel to a foreign destination in person to consume them ibid. Indonesia has many tourist destinations. One of tourist destinations is
in Solo or Surakarta. It is located in Central Java. There are some popular destinations for cultural tourism in Surakarta such as Pura Mangkunegaran
Palace, Kasunanan Palace, Radya Pustaka Museum, Klewer Batik Market, and others.
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Dinas Kebudayaan dan Pariwisata DISBUDPAR is the local government institution which manages the tourism in Surakarta in order to
promote and advertise them. Furthermore, the main roles of Dinas Kebudayaan dan Pariwisata DISBUDPAR are handling the tourism matters
and increasing the number of tourists coming to Surakarta. For that reason, Dinas Kebudayaan dan Pariwisata DISBUDPAR
develops Tourist Information Center as a division which provides visitors with information on the area’s attraction, lodgings, maps, and other items relevant
to tourism. Therefore, TIC officer must have ability to plan and predict what the tourists want. They should give good service to the tourists to make the
tourists enjoy and stay longer in Surakarta. The writer chose Surakarta Tourist Information Centre as the place of
the job training, due to the fact that Tourist Information Centre has an important role in giving information and good services to the tourists in order
to create good image of Surakarta. For that reason, the writer was highly interested to know and learn more by identifying the quality of services
provided by the Tourist Information Centre.
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B. Objectives
Kategori