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Glocalization/Grobalization and Somet-

ABSTRACT

Ibrahim, Idi Subandy, (2007 ), Budaya

hing/Nothing’,dalam

jurnal

Bureaucracy Service Excellence (PPB) is one of the crucial factors to push forward the progress Popscape dan Mediascape di Indonesia

Populer Sebagai Komunikasi: Dinamika

Sociological Theory 21(3): 193–209.

of a certain state. State progress is reflected in the standard of bureaucracy service towards its Kontemporer, Bandung:Jalasutra

Robertson, Roland. 1992. Globalization. Social

people. Correlatively, the more developed the state, the more quality its bureaucracy service. As a Jameson, Frederik and Masao Miyoshi. 1998. The

Theory and Global Culture. London:

matter of fact, poor countries often show their bureaucracy service as below the minimum stan- Cultures of Globalization. Durham/

Sage Publication.

dard. Meanwhile, developing countries demonstrate their bureaucracy service in line with mini- London:Duke University Press

Swyngedouw, Erik (2004). “ Globalisation or

mum standard. The bureaucracy service above minimum standard is shown by highly developed Kellner, Douglas, (2010), Media Culture:

‘Glocalisation’? Networks, Territories

countries. Knowing this fact, improving public service is a must for most government, especially Cultural Studies, Identity and Poli-

and Rescaling.” Cambridge Review of

during reformation era and public information transparency regime occurred recently in Indo- tics between the Modern adan the Post Vivian, John, (2008), The Media of Mass Com-

International Affairs, 17(1): 25-48.

nesia. To achieve this feat, reforming bureaucracy administration is a goal to score for the sake modern. London:Routlegde

of citizens’ wellbeing and a greater happiness for society. This means that bureaucrats should be Littlejohn, Stephen, (2009) Theories of Human

munication, Boston: Pearson

ready to serve people by all means, and not vice versa. The true leader is one who proudly walks on the path of service. Essentially, bureaucracy service excellence (PPB) aims at empowering citizens to fully involve in various activities of state building. PPB, in turn, will nurture society’s trust toward its government. Consequently, this social trust will motivate people to actively participate in every development planning of the government to finally boost economic growth. In order to manifest those beliefs, it takes open communication as the main tools for increasing service excellence.

Key words: Service excellence, Bureaucracy, Social Trust, Progress, Participation.

MERESPON PERUBAHAN

terhadap globalisasi dan tuntutan reformasi. Glo- Sejak 1998 Indonesia mengalami pe- balisasi membuat dunia menjadi “satu”.Batas te-

rubahan dari rezim otoritarian ke rezim refor- ritorial negara sekedar aspek legal. Interaksi antar masi.Perubahan ini mendorong dinamika sosial manusia begitu cepat dan dinamis. Setiap daerah dan politik di Indonesia.Demikian halnya de- Indonesia menjadi bagian dari relasi antar bangsa ngan pelayanan birokrasi, juga mengalami pe- di dunia yang tak terpisahkan. Sedangkan refor- rubahan, dari birokrasi alat kekuasaan menjadi masi mendorong keterbukaan informasi dan ko- melayani masyarakat.

munikasi pada setiap pelayanan publik.Utamanya Sebenarnya, ada dua faktor utama men- pelayanan birokrasi kepada masyarakat.Masyara- dorong perubahan di Indonesia, yaitu respon kat mempunyai hak atas informasi publik.

Agustus 2012 • Volume IV, Nomor 2

Volume IV, Nomor 2• Agustus 2012

Keterbukaan Komunikasi