CHAPTER IV FINDING AND RESULT
F. Companies Background
3. Philip Morris Co., Ltd., Inc. The Philip MorrisCo.,Ltd. Inc. was firstly build in 1847 as a single
shop on London’s Bond Street, selling tobacco and ready-made cigarettes. During Mr. Morris’s death, the business was taken over by his
wife Margaret and his brother Leopold and in 1881 the Company went public, Leopold Morris joining Joseph Grunebaum to establish Philip
Morris Company and Grunebaum, Ltd. This partnership was dissolved in 1885 and the Company became known as Philip Morris Co., Ltd.
In 1919 was a crucial year for the Company. It saw the introduction of the Philip Morris coronet logo, the acquisition of the Philip Morris
Company in the U.S. by a new firm owned by American stockholders, and its incorporation in Virginia under the name of Philip Morris Co.,
Ltd., Inc. By the end of the next decade, the Company had begun to manufacture cigarettes in its factory in Richmond, Virginia; in 1924,
what was to become its most famous brand, Marlboro, was introduced. By the mid-1950s the Company had become a part of American
culture, and soon after it launched Philip Morris International to manufacture and market its products around the world.
In 2005, Philip Morris Co., Ltd., Inc. acquires PT. HM Sampoerna Tbk in Indonesia with the price of Rp. 10,600,- per share and after the
acquisition takes place, the company gain a rapid growth performance during 2005-2009, as follows:
Table 4.1. Table Performance of Philip Morris Co., Ltd., Inc.
Year 2009
2008 2007
2006 2005
Net Revenues Mill 62,080
63,640 55,243
48,260 45,288
Operating Income Mill 10,040
10,248 8,894
8,368 7,735
Cigarette Volume Units in Billions
864 869
848 831
804
Source: http:www.pmi.com 4. Bentoel Group
The history of Bentoel Group began when Ong Hok Liong established cigarettes home-factory named “Strootjes Fabriek Ong Hok
Liong” in 1930. The home-factory based then change its name to N.V
Pertjetakan Hien An in 1951. Four years later will be known as PT Perusahaan Rokok Tjap Bentoel.
During 1970s-1980s, Bentoel had rapid growth performance and became one of the key player in cigarettes industry in Indonesia. In June
17, 2009, BAT International in which centered in London acquired Bentoel and merge the BAT Indonesia and Bentoel Group as one entity
in Indonesia and in January 1, 2010, Bentoel Group finally licensed as the member of British American Tobacco International.
G. General Illustration of Research Object
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