CHAPTER III RESEARCH METHODOLOGY
A. Research Scope
In this research, research is done by collecting primary data using questionnaires and secondary data coming from literature bibliography and
internet. This secondary data applied as input for questionnaire material can be confirmed as relevant questionnaire in order to know the consumers’
perception and consumers’ attitude towards the pioneer brand and follower brand issue within the cigarettes market in West Jakarta.
B. Sampling Method
Considering the limitations of time, the writer used the judgement sampling
technique, that is the electing of sample of research randomly that this information was received by using certain consideration in West Jakarta
that was chosen by the writer. The number of samples is 100 peoples, because quite represent the number of populations and the level of the error in the
questionnaire is lower Dr. Sugiyono:2005.
C. Data Collection Method
The writer in used several methods that were taken from the location of the research. According to Prof.Dr. Suaharsimi Arikunto 2000:134
“Technique data processing was methods that could be used by the researcher
to gather the data.” According to Sugiyono 2005:139 when considering the source of the data, then the data collection could be divided into primary and
secondary source. The primary source was the data that directly gave the data to the collector of the data, and the source secondary was the source that
indirectly gave the data to the collector of the data, like through the other person or the document. Whereas for the type of the data that is use in this
research in collecting the data is by using the primary data and the secondary data:
1. Primary Data The primary data is the research data that was received directly from
the original source did not go through the intermediary’s media. The primary data is specially gathered by the researcher to answer the
research question with the survey method using questionnaire Rahmat Kriyantono, 2008:95.
The primary data collection is carried out through the sending questionnaire to the respondent, by means of visiting directly the
respondent from the research location. Questionnaire contained the questions that were drafted in such a
way, and were aimed at the respondents to give the answer that regarding the perception and attitude toward Sampoerna A’Mild as pioneer brand
and Star Mild as follower brand in cigarettes industry within West Jakarta market. Contact method that will be undertaken is by direct
interview with the respondents involved. The samples that will be
interviewed are 100 peoples with education minimum High School SMU. The amount of sample taken is 100 peoples because in order to
make this research to be an accurate research. According to Sekaran Sekaran, 2003:266, the minimum sample to be used in correlative
research is 30 subjects. The basic of sampling taken is that in order to make an accurate and right result, than the respondents have to have
minimum adequate educational level. Therefore, the sampling method that undertaken in this research is
purposive technique, which means by choosing sample from certain population because they have adequate qualities to be put in the research.
The research will be conducted in West Jakarta area. Samples are purposive, which means the sample is taken in purpose non-random
because the characteristics of the sample are known Sekaran Sekaran, 2003:266. The sample that will be taken is the sample with minimum
educational level of High School SMU. The reason is because in this research, the sample has to understand what is the meaning and what
question will be ask in the questionnaire clearly so that it can minimize the error in the research conducted.
2. Secondary data Secondary data will be taken by searching the information in the
library and internet, the researcher performed literature study or library research to ensure that no important variable that has in the past been
found repeatedly to have had an impact on the problem is ignored. Literature study is the documentation of a comprehensive review of the
published and unpublished work from secondary sourced of data in the areas of specific interest to the researcher. Various activities which
researcher does in process of this literature study in the first place is read, studies and comprehends a number of journals, books, documents, and
material and references which required by the research. This Literature study also is done by the way of browsing some internet sites related to
this research.
D. Data Analysis Method
Kategori