PENUTUP PERPINDAHAN MEREK HANDPHONE DALAM HUBUNGAN KAUSAL ANTARA PENGARUH KUALITAS PRODUK DAN HARGA DENGAN KESEDIAAN KONSUMEN UNTUK MELAKUKAN KOMUNIKASI DARI-MULUT-KE-MULUT PENGGUNA BLACKBERRY (Studi Empirik Pada Mahasiswa Universitas Atma Jaya Yogyakart
BAB V
PENUTUP
5.1. Kesimpulan
Berdasarkan hasil analisis data penelitian ini dapat disimpulkan sebagai
berikut:
1. Brand switching memediasi sebagian hubungan kausal antara kualitas produk
dengan kesediaan untuk melakukan WOM, hal ini menunjukkan bahwa H1
diterima.
2. Kualitas produk berpengaruh secara positif dan signifikan terhadap kesediaan
untuk melakukan WOM, hal ini menunjukkan bahwa H1a diterima.
3. Kualitas produk berpengaruh positif dan signifikan terhadap brand switching, hal
ini menunjukkan bahwa H1b diterima.
4. Kualitas produk dan brand switching berpengaruh positif dan signifikan terhadap
kesediaan untuk melakukan komunikasi WOM, hal ini menunjukkan bahwa H1c
diterima.
5. Karakteristik responden memperkuat (memoderasi) hubungan kausal antara
kualitas produk dengan kesediaan pengguna produk untuk melakukan komunikasi
WOM, hal ini menunjukkan bahwa H2a diterima.
6. Karakteristik responden tidak memperkuat (memoderasi) hubungan kausal antara
kualitas produk dengan brand switching, hal ini menunjukkan bahwa H2b ditolak.
87
88
7. Karakteristik responden tidak memperkuat (memoderasi) hubungan kausal antara
brand switching dengan kesediaan untuk melakukan komunikasi WOM, hal ini
menunjukkan bahwa H2c ditolak.
8. Brand switching tidak memperkuat (memoderasi) hubungan kausal antara kualitas
produk dengan kesediaan untuk melakukan komunikasi WOM, hal ini
menunjukkan bahwa H2d ditolak.
9. Terdapat perbedaan penilaian derajat kualitas produk, brand switching, dan WOM
jika ditinjau dari perbedaan karakteristik responden, hal ini menunjukkan bahwa
H3 diterima.
5.2. Saran
Peningkatan word of mouth dapat dilakukan melalui peningkatan variabel
kualitas produk terutama pada indikator fungsional, hasil kerja fungsional dan
selanjutnya indikator fitur Blackberry mampu bersaing dengan HP GSM lain
sehingga brand swithcing untuk menggunakan HP Blackberry semakin tinggi. Pada
saat peningkatkannya diharapkan untuk mempertimbangkan jenis kelamin dan
pengguna HP.
Reliability
Case Processing Summary
N
%
Valid
191
100.0
Excludeda
0
.0
Total
191
100.0
a. Listwise deletion based on all variables in the procedure.
Cases
Reliability Statistics
Cronbach's
Alpha
.935
N of Items
3
Item-Total Statistics
Hrg1
Hrg2
Hrg3
Scale Mean if
Item Deleted
7.99
7.99
8.38
Scale
Variance if
Item Deleted
3.037
2.921
2.352
Corrected
Item-Total
Correlation
.905
.918
.829
Scale Statistics
Mean
12.18
Variance
6.035
Std. Deviation
2.457
N of Items
3
Cronbach's
Alpha if Item
Deleted
.887
.872
.969
Reliability
Case Processing Summary
N
%
Valid
191
100.0
Excludeda
0
.0
Total
191
100.0
a. Listwise deletion based on all variables in the procedure.
Cases
Reliability Statistics
Cronbach's
Alpha
.936
N of Items
22
Item-Total Statistics
Prdk4
Prdk5
Prdk6
Prdk7
Prdk8
Prdk9
Prdk10
Prdk11
Prdk12
Prdk13
Prdk14
Prdk15
Prdk16
Prdk17
Prdk18
Prdk19
Prdk20
Prdk21
Prdk22
Prdk23
Prdk24
Prdk25
Scale Mean if
Item Deleted
84.58
84.66
84.80
84.57
84.72
84.59
85.02
84.97
85.02
85.00
85.09
85.15
84.55
84.69
84.94
84.25
84.31
84.64
84.55
84.75
84.97
85.13
Scale
Variance if
Item Deleted
126.213
124.457
123.784
125.541
126.741
125.412
126.568
125.636
126.321
125.042
125.587
125.747
127.217
125.288
125.838
128.692
127.417
125.937
123.880
122.473
124.652
126.310
Corrected
Item-Total
Correlation
.549
.633
.640
.529
.492
.625
.623
.635
.597
.672
.637
.652
.514
.559
.598
.582
.560
.629
.709
.729
.709
.629
Scale Statistics
Mean
88.81
Variance
137.504
Std. Deviation
11.726
N of Items
22
Cronbach's
Alpha if Item
Deleted
.934
.933
.933
.935
.935
.933
.933
.933
.933
.932
.933
.932
.935
.934
.933
.934
.934
.933
.931
.931
.932
.933
Reliability
Case Processing Summary
N
%
Valid
191
100.0
Excludeda
0
.0
Total
191
100.0
a. Listwise deletion based on all variables in the procedure.
Cases
Reliability Statistics
Cronbach's
Alpha
.893
N of Items
9
Item-Total Statistics
BS26
BS27
BS28
BS29
BS30
BS31
BS32
BS33
BS34
Scale Mean if
Item Deleted
31.61
31.47
31.37
31.10
30.94
31.01
31.44
31.24
31.32
Scale
Variance if
Item Deleted
21.554
21.103
20.076
20.621
20.434
20.547
20.816
20.226
21.503
Corrected
Item-Total
Correlation
.584
.620
.726
.690
.680
.586
.702
.705
.581
Scale Statistics
Mean
35.19
Variance
25.933
Std. Deviation
5.092
N of Items
9
Cronbach's
Alpha if Item
Deleted
.886
.884
.875
.878
.879
.887
.877
.877
.886
Reliability
Case Processing Summary
N
%
Valid
191
100.0
Excludeda
0
.0
Total
191
100.0
a. Listwise deletion based on all variables in the procedure.
Cases
Reliability Statistics
Cronbach's
Alpha
.888
N of Items
3
Item-Total Statistics
WOM35
WOM36
WOM37
Scale Mean if
Item Deleted
7.81
7.76
7.72
Scale
Variance if
Item Deleted
2.010
2.057
2.023
Corrected
Item-Total
Correlation
.781
.789
.774
Scale Statistics
Mean
11.64
Variance
4.325
Std. Deviation
2.080
N of Items
3
Cronbach's
Alpha if Item
Deleted
.841
.835
.848
Frequencies
Jenis Kelamin
Valid
Frequency
74
117
191
Laki-laki
Perempuan
Total
Percent
38.7
61.3
100.0
Cumulative
Percent
38.7
100.0
Valid Percent
38.7
61.3
100.0
Usia
Valid
< 18 tahun
18 - 40 tahun
> 40 tahun
Total
Frequency
17
169
5
191
Percent
8.9
88.5
2.6
100.0
Cumulative
Percent
8.9
97.4
100.0
Valid Percent
8.9
88.5
2.6
100.0
Durasi
Valid
6 bulan
12 bulan
18 bulan
24 bulan
Total
Frequency
52
86
49
4
191
Percent
27.2
45.0
25.7
2.1
100.0
Valid Percent
27.2
45.0
25.7
2.1
100.0
Cumulative
Percent
27.2
72.3
97.9
100.0
Rata-rata biaya
Valid
< Rp. 100.000,00
Rp. 100.000,00 Rp. 150.000,00
Rp. 150.000,00 Rp. 200.000,00
Total
Frequency
64
Percent
33.5
Valid Percent
33.5
Cumulative
Percent
33.5
98
51.3
51.3
84.8
29
15.2
15.2
100.0
191
100.0
100.0
Merek HP
Valid
Nokia
Sony Erickson
Siemens
Samsung
Total
Frequency
95
29
46
21
191
Percent
49.7
15.2
24.1
11.0
100.0
Valid Percent
49.7
15.2
24.1
11.0
100.0
Cumulative
Percent
49.7
64.9
89.0
100.0
Tipe HP
Valid
Blackberry gemini
Blackberry javelin
Blackberry bold
Blackberry onyx
Blackberry torc
Total
Frequency
59
64
10
31
27
191
Percent
30.9
33.5
5.2
16.2
14.1
100.0
Valid Percent
30.9
33.5
5.2
16.2
14.1
100.0
Cumulative
Percent
30.9
64.4
69.6
85.9
100.0
Kepentingan Desain
Valid
Tidak penting
Cukup penting
Penting
Sangat penting
Total
Frequency
1
67
108
15
191
Percent
.5
35.1
56.5
7.9
100.0
Valid Percent
.5
35.1
56.5
7.9
100.0
Cumulative
Percent
.5
35.6
92.1
100.0
Kepentingan Warna
Valid
Cukup penting
Penting
Sangat penting
Total
Frequency
59
87
45
191
Percent
30.9
45.5
23.6
100.0
Valid Percent
30.9
45.5
23.6
100.0
Cumulative
Percent
30.9
76.4
100.0
Yang Mendorong
Valid
Iseng-iseng
Kelompok
Jati diri
Accesoris
Total
Frequency
2
55
124
10
191
Percent
1.0
28.8
64.9
5.2
100.0
Valid Percent
1.0
28.8
64.9
5.2
100.0
Cumulative
Percent
1.0
29.8
94.8
100.0
Saran
Valid
Anggota keluarga
Teman
Inisiatif sendiri
Counter Hape/kenalan
yang bekerja dibidang
telekomunikasi
Total
Frequency
14
77
58
Percent
7.3
40.3
30.4
Valid Percent
7.3
40.3
30.4
Cumulative
Percent
7.3
47.6
78.0
42
22.0
22.0
100.0
191
100.0
100.0
Jenis Kelamin * Usia
Crosstab
Count
Jenis Kelamin
Total
Laki-laki
Perempuan
< 18 tahun
5
12
17
Usia
18 - 40 tahun
68
101
169
> 40 tahun
1
4
5
Total
74
117
191
Chi-Square Tests
Value
1.523a
1.619
df
Asymp. Sig.
(2-sided)
.467
.445
Pearson Chi-Square
2
Likelihood Ratio
2
Linear-by-Linear
.083
1
.773
Association
N of Valid Cases
191
a. 2 cells (33.3%) have expected count less than 5. The minimum expected count is 1.94.
Jenis Kelamin * Durasi
Crosstab
Count
Jenis Kelamin
Total
Laki-laki
Perempuan
6 bulan
21
31
52
Durasi
12 bulan
18 bulan
34
18
52
31
86
49
24 bulan
1
3
4
Chi-Square Tests
Value
.483a
.504
df
Asymp. Sig.
(2-sided)
.923
.918
Pearson Chi-Square
3
Likelihood Ratio
3
Linear-by-Linear
.309
1
.578
Association
N of Valid Cases
191
a. 2 cells (25.0%) have expected count less than 5. The minimum expected count is 1.55.
Total
74
117
191
Jenis Kelamin * Rata-rata biaya
Crosstab
Count
Jenis Kelamin
Total
Laki-laki
Perempuan
< Rp. 100.
000,00
21
43
64
Rata-rata biaya
Rp. 100.
Rp. 150.
000,00 - Rp.
000,00 - Rp.
150.000,00
200.000,00
40
13
58
16
98
29
Total
74
117
191
Chi-Square Tests
Value
1.578a
1.591
df
Asymp. Sig.
(2-sided)
.454
.451
Pearson Chi-Square
2
Likelihood Ratio
2
Linear-by-Linear
1.497
1
.221
Association
N of Valid Cases
191
a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 11.24.
Jenis Kelamin * Merek HP
Crosstab
Count
Jenis Kelamin
Total
Laki-laki
Perempuan
Nokia
43
52
95
Merek HP
Sony Erickson
Siemens
11
12
18
34
29
46
Samsung
8
13
21
Chi-Square Tests
Value
4.818a
4.963
df
Asymp. Sig.
(2-sided)
.186
.175
Pearson Chi-Square
3
Likelihood Ratio
3
Linear-by-Linear
2.816
1
.093
Association
N of Valid Cases
191
a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 8.14.
Total
74
117
191
Jenis Kelamin * Tipe HP
Crosstab
Count
Jenis Kelamin
Laki-laki
Perempuan
Total
Blackberry
gemini
15
44
59
Tipe HP
Blackberry
Blackberry
javelin
bold
26
4
38
6
64
10
Blackberry
onyx
11
20
31
Crosstab
Count
Jenis Kelamin
Total
Laki-laki
Perempuan
Tipe HP
Blackberry
torc
18
9
27
Total
74
117
191
Chi-Square Tests
Value
13.522a
13.503
df
Asymp. Sig.
(2-sided)
.009
.009
Pearson Chi-Square
4
Likelihood Ratio
4
Linear-by-Linear
8.785
1
.003
Association
N of Valid Cases
191
a. 1 cells (10.0%) have expected count less than 5. The minimum expected count is 3.87.
Jenis Kelamin * Kepentingan Desain
Crosstab
Count
Jenis Kelamin
Total
Laki-laki
Perempuan
Tidak penting
0
1
1
Kepentingan Desain
Cukup
Penting
penting
32
36
35
72
67
108
Sangat
penting
6
9
15
Chi-Square Tests
Value
4.270a
4.593
df
Asymp. Sig.
(2-sided)
.234
.204
Pearson Chi-Square
3
Likelihood Ratio
3
Linear-by-Linear
1.528
1
.216
Association
N of Valid Cases
191
a. 2 cells (25.0%) have expected count less than 5. The minimum expected count is .39.
Total
74
117
191
Jenis Kelamin * Kepentingan Warna
Crosstab
Count
Jenis Kelamin
Total
Laki-laki
Perempuan
Kepentingan Warna
Cukup
Sangat
Penting
penting
penting
28
42
4
31
45
41
59
87
45
Total
74
117
191
Chi-Square Tests
Value
22.119a
25.879
df
Asymp. Sig.
(2-sided)
.000
.000
Pearson Chi-Square
2
Likelihood Ratio
2
Linear-by-Linear
14.046
1
.000
Association
N of Valid Cases
191
a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 17.43.
Jenis Kelamin * Yang Mendorong
Crosstab
Count
Jenis Kelamin
Total
Laki-laki
Perempuan
Iseng-iseng
2
0
2
Yang Mendorong
Kelompok
Jati diri
30
42
25
82
55
124
Accesoris
0
10
10
Chi-Square Tests
Value
16.514a
20.463
df
Asymp. Sig.
(2-sided)
.001
.000
Pearson Chi-Square
3
Likelihood Ratio
3
Linear-by-Linear
15.639
1
.000
Association
N of Valid Cases
191
a. 3 cells (37.5%) have expected count less than 5. The minimum expected count is .77.
Total
74
117
191
Jenis Kelamin * Saran
Crosstab
Count
Saran
Jenis Kelamin
Total
Laki-laki
Perempuan
Anggota
keluarga
5
9
14
Teman
37
40
77
Inisiatif
sendiri
18
40
58
Counter
Hape/kenalan
yang bekerja
dibidang
telekomunikasi
14
28
42
Chi-Square Tests
Value
4.836a
4.826
df
Asymp. Sig.
(2-sided)
.184
.185
Pearson Chi-Square
3
Likelihood Ratio
3
Linear-by-Linear
2.006
1
.157
Association
N of Valid Cases
191
a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 5.42.
Total
74
117
191
Usia * Durasi
Crosstab
Count
Usia
Total
< 18 tahun
18 - 40 tahun
> 40 tahun
6 bulan
15
37
0
52
Durasi
12 bulan
18 bulan
2
0
84
45
0
4
86
49
24 bulan
0
3
1
4
Total
17
169
5
191
Chi-Square Tests
Value
51.891a
46.354
df
Asymp. Sig.
(2-sided)
.000
.000
Pearson Chi-Square
6
Likelihood Ratio
6
Linear-by-Linear
34.762
1
.000
Association
N of Valid Cases
191
a. 8 cells (66.7%) have expected count less than 5. The minimum expected count is .10.
Usia * Rata-rata biaya
Crosstab
Count
Usia
Total
< 18 tahun
18 - 40 tahun
> 40 tahun
< Rp. 100.
000,00
10
53
1
64
Rata-rata biaya
Rp. 100.
Rp. 150.
000,00 - Rp.
000,00 - Rp.
150.000,00
200.000,00
6
1
90
26
2
2
98
29
Total
17
169
5
191
Chi-Square Tests
Value
7.857a
7.081
df
Asymp. Sig.
(2-sided)
.097
.132
Pearson Chi-Square
4
Likelihood Ratio
4
Linear-by-Linear
6.285
1
.012
Association
N of Valid Cases
191
a. 4 cells (44.4%) have expected count less than 5. The minimum expected count is .76.
Usia * Merek HP
Crosstab
Count
Usia
Total
< 18 tahun
18 - 40 tahun
> 40 tahun
Nokia
10
81
4
95
Merek HP
Sony Erickson
Siemens
3
3
25
43
1
0
29
46
Samsung
1
20
0
21
Total
Chi-Square Tests
Value
4.164a
5.857
df
Asymp. Sig.
(2-sided)
.655
.439
Pearson Chi-Square
6
Likelihood Ratio
6
Linear-by-Linear
.012
1
.911
Association
N of Valid Cases
191
a. 7 cells (58.3%) have expected count less than 5. The minimum expected count is .55.
17
169
5
191
Usia * Tipe HP
Crosstab
Count
Blackberry
gemini
Usia
< 18 tahun
18 - 40 tahun
> 40 tahun
7
50
2
59
Total
Tipe HP
Blackberry
Blackberry
javelin
bold
6
1
57
9
1
0
64
10
Blackberry
onyx
0
30
1
31
Crosstab
Count
Tipe HP
Blackberry
torc
Usia
< 18 tahun
18 - 40 tahun
> 40 tahun
Total
3
23
1
27
Total
17
169
5
191
Chi-Square Tests
Value
4.725a
7.691
df
Asymp. Sig.
(2-sided)
.786
.464
Pearson Chi-Square
8
Likelihood Ratio
8
Linear-by-Linear
.800
1
.371
Association
N of Valid Cases
191
a. 8 cells (53.3%) have expected count less than 5. The minimum expected count is .26.
Usia * Kepentingan Desain
Crosstab
Count
Usia
Total
< 18 tahun
18 - 40 tahun
> 40 tahun
Tidak penting
0
1
0
1
Kepentingan Desain
Cukup
Penting
penting
2
12
63
93
2
3
67
108
Sangat
penting
Total
3
12
0
15
Chi-Square Tests
Value
6.295a
7.131
df
Asymp. Sig.
(2-sided)
.391
.309
Pearson Chi-Square
6
Likelihood Ratio
6
Linear-by-Linear
5.167
1
.023
Association
N of Valid Cases
191
a. 7 cells (58.3%) have expected count less than 5. The minimum expected count is .03.
17
169
5
191
Usia * Kepentingan Warna
Crosstab
Count
Kepentingan Warna
Cukup
penting
Usia
Total
< 18 tahun
18 - 40 tahun
> 40 tahun
4
55
0
59
Penting
10
74
3
87
Sangat
penting
3
40
2
45
Total
17
169
5
191
Chi-Square Tests
Value
3.821a
5.239
df
Asymp. Sig.
(2-sided)
.431
.264
Pearson Chi-Square
4
Likelihood Ratio
4
Linear-by-Linear
.390
1
.532
Association
N of Valid Cases
191
a. 4 cells (44.4%) have expected count less than 5. The minimum expected count is 1.18.
Usia * Yang Mendorong
Crosstab
Count
Usia
Total
< 18 tahun
18 - 40 tahun
> 40 tahun
Iseng-iseng
0
2
0
2
Yang Mendorong
Kelompok
Jati diri
6
8
47
114
2
2
55
124
Accesoris
3
6
1
10
Total
Chi-Square Tests
Value
10.266a
7.928
df
Asymp. Sig.
(2-sided)
.114
.243
Pearson Chi-Square
6
Likelihood Ratio
6
Linear-by-Linear
.172
1
.678
Association
N of Valid Cases
191
a. 8 cells (66.7%) have expected count less than 5. The minimum expected count is .05.
17
169
5
191
Usia * Saran
Crosstab
Count
Saran
Usia
Total
< 18 tahun
18 - 40 tahun
> 40 tahun
Anggota
keluarga
1
12
1
14
Teman
7
69
1
77
Inisiatif
sendiri
6
50
2
58
Counter
Hape/kenalan
yang bekerja
dibidang
telekomunikasi
3
38
1
42
Total
Chi-Square Tests
Value
2.178a
1.935
df
Asymp. Sig.
(2-sided)
.903
.926
Pearson Chi-Square
6
Likelihood Ratio
6
Linear-by-Linear
.000
1
.992
Association
N of Valid Cases
191
a. 6 cells (50.0%) have expected count less than 5. The minimum expected count is .37.
17
169
5
191
Durasi * Rata-rata biaya
Crosstab
Count
Durasi
Total
6 bulan
12 bulan
18 bulan
24 bulan
< Rp. 100.
000,00
21
25
15
3
64
Rata-rata biaya
Rp. 100.
Rp. 150.
000,00 - Rp.
000,00 - Rp.
150.000,00
200.000,00
27
4
48
13
22
12
1
0
98
29
Total
52
86
49
4
191
Chi-Square Tests
Value
10.018a
10.189
df
Asymp. Sig.
(2-sided)
.124
.117
Pearson Chi-Square
6
Likelihood Ratio
6
Linear-by-Linear
1.493
1
.222
Association
N of Valid Cases
191
a. 3 cells (25.0%) have expected count less than 5. The minimum expected count is .61.
Durasi * Merek HP
Crosstab
Count
Durasi
Total
6 bulan
12 bulan
18 bulan
24 bulan
Nokia
26
41
27
1
95
Merek HP
Sony Erickson
Siemens
9
12
11
22
7
11
2
1
29
46
Samsung
5
12
4
0
21
Total
Chi-Square Tests
Value
6.278a
5.606
df
Asymp. Sig.
(2-sided)
.712
.779
Pearson Chi-Square
9
Likelihood Ratio
9
Linear-by-Linear
.105
1
.745
Association
N of Valid Cases
191
a. 4 cells (25.0%) have expected count less than 5. The minimum expected count is .44.
52
86
49
4
191
Durasi * Tipe HP
Crosstab
Count
Durasi
Total
6 bulan
12 bulan
18 bulan
24 bulan
Blackberry
gemini
15
23
21
0
59
Blackberry
javelin
19
31
13
1
64
Tipe HP
Blackberry
bold
3
4
3
0
10
Blackberry
onyx
6
18
5
2
31
Chi-Square Tests
Value
12.400a
12.750
df
Asymp. Sig.
(2-sided)
.414
.387
Pearson Chi-Square
12
Likelihood Ratio
12
Linear-by-Linear
.025
1
.874
Association
N of Valid Cases
191
a. 8 cells (40.0%) have expected count less than 5. The minimum expected count is .21.
Blackberry
torc
9
10
7
1
27
Total
52
86
49
4
191
Durasi * Kepentingan Desain
Crosstab
Count
Durasi
Total
6 bulan
12 bulan
18 bulan
24 bulan
Tidak penting
0
0
0
1
1
Kepentingan Desain
Cukup
Penting
penting
13
31
25
58
27
18
2
1
67
108
Sangat
penting
8
3
4
0
15
Total
52
86
49
4
191
Chi-Square Tests
Value
67.155a
28.097
df
Asymp. Sig.
(2-sided)
.000
.001
Pearson Chi-Square
9
Likelihood Ratio
9
Linear-by-Linear
13.894
1
.000
Association
N of Valid Cases
191
a. 9 cells (56.3%) have expected count less than 5. The minimum expected count is .02.
Durasi * Kepentingan Warna
Crosstab
Count
Durasi
Total
6 bulan
12 bulan
18 bulan
24 bulan
Kepentingan Warna
Cukup
Sangat
Penting
penting
penting
17
27
8
31
37
18
11
22
16
0
1
3
59
87
45
Total
52
86
49
4
191
Chi-Square Tests
Value
12.060a
11.804
df
Asymp. Sig.
(2-sided)
.061
.066
Pearson Chi-Square
6
Likelihood Ratio
6
Linear-by-Linear
6.549
1
.010
Association
N of Valid Cases
191
a. 3 cells (25.0%) have expected count less than 5. The minimum expected count is .94.
Durasi * Yang Mendorong
Crosstab
Count
Durasi
Total
6 bulan
12 bulan
18 bulan
24 bulan
Iseng-iseng
2
0
0
0
2
Yang Mendorong
Kelompok
Jati diri
18
29
19
64
16
31
2
0
55
124
Accesoris
3
3
2
2
10
Total
52
86
49
4
191
Chi-Square Tests
Value
28.624a
21.228
df
Asymp. Sig.
(2-sided)
.001
.012
Pearson Chi-Square
9
Likelihood Ratio
9
Linear-by-Linear
1.062
1
.303
Association
N of Valid Cases
191
a. 10 cells (62.5%) have expected count less than 5. The minimum expected count is .04.
Durasi * Saran
Crosstab
Count
Saran
Durasi
Total
6 bulan
12 bulan
18 bulan
24 bulan
Anggota
keluarga
4
7
3
0
14
Teman
24
29
22
2
77
Inisiatif
sendiri
14
29
14
1
58
Counter
Hape/kenalan
yang bekerja
dibidang
telekomunikasi
10
21
10
1
42
Total
Chi-Square Tests
Value
3.287a
3.604
df
Asymp. Sig.
(2-sided)
.952
.935
Pearson Chi-Square
9
Likelihood Ratio
9
Linear-by-Linear
.140
1
.708
Association
N of Valid Cases
191
a. 6 cells (37.5%) have expected count less than 5. The minimum expected count is .29.
52
86
49
4
191
Rata-rata biaya * Merek HP
Crosstab
Count
Rata-rata
biaya
< Rp. 100.000,00
Rp. 100.000,00 Rp. 150.000,00
Rp. 150.000,00 Rp. 200.000,00
Nokia
27
Total
Merek HP
Sony Erickson
Siemens
12
19
Samsung
6
64
56
14
18
10
98
12
3
9
5
29
95
29
46
21
191
Chi-Square Tests
Value
7.240a
7.145
Total
df
Asymp. Sig.
(2-sided)
.299
.308
Pearson Chi-Square
6
Likelihood Ratio
6
Linear-by-Linear
.029
1
.865
Association
N of Valid Cases
191
a. 2 cells (16.7%) have expected count less than 5. The minimum expected count is 3.19.
Rata-rata biaya * Tipe HP
Crosstab
Count
Rata-rata
biaya
< Rp. 100.000,00
Rp. 100.000,00 Rp. 150.000,00
Rp. 150.000,00 Rp. 200.000,00
Blackberry
gemini
21
Total
Tipe HP
Blackberry
Blackberry
javelin
bold
29
4
Blackberry
onyx
32
28
4
17
6
7
2
8
59
64
10
31
Crosstab
Count
Tipe HP
Blackberry
torc
Rata-rata
biaya
< Rp. 100.000,00
Rp. 100.000,00 Rp. 150.000,00
Rp. 150.000,00 Rp. 200.000,00
Total
Total
4
64
17
98
6
29
27
191
Chi-Square Tests
Value
14.458a
14.957
df
6
Asymp. Sig.
(2-sided)
.071
.060
Pearson Chi-Square
8
Likelihood Ratio
8
Linear-by-Linear
9.110
1
.003
Association
N of Valid Cases
191
a. 4 cells (26.7%) have expected count less than 5. The minimum expected count is 1.52.
Rata-rata biaya * Kepentingan Desain
Crosstab
Count
Rata-rata
biaya
< Rp. 100.000,00
Rp. 100.000,00 Rp. 150.000,00
Rp. 150.000,00 Rp. 200.000,00
Tidak penting
1
Total
Kepentingan Desain
Cukup
Penting
penting
18
40
Sangat
penting
df
64
0
35
53
10
98
0
14
15
0
29
1
67
108
15
191
Chi-Square Tests
Value
7.911a
10.234
Total
5
Asymp. Sig.
(2-sided)
.245
.115
Pearson Chi-Square
6
Likelihood Ratio
6
Linear-by-Linear
2.455
1
.117
Association
N of Valid Cases
191
a. 4 cells (33.3%) have expected count less than 5. The minimum expected count is .15.
Rata-rata biaya * Kepentingan Warna
Crosstab
Count
Rata-rata
biaya
< Rp. 100.000,00
Rp. 100.000,00 Rp. 150.000,00
Rp. 150.000,00 Rp. 200.000,00
Kepentingan Warna
Cukup
Sangat
Penting
penting
penting
18
26
20
Total
Total
64
34
44
20
98
7
17
5
29
59
87
45
191
Chi-Square Tests
Value
4.994a
4.858
df
Asymp. Sig.
(2-sided)
.288
.302
Pearson Chi-Square
4
Likelihood Ratio
4
Linear-by-Linear
.919
1
.338
Association
N of Valid Cases
191
a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 6.83.
Rata-rata biaya * Yang Mendorong
Crosstab
Count
Rata-rata
biaya
< Rp. 100.000,00
Rp. 100.000,00 Rp. 150.000,00
Rp. 150.000,00 Rp. 200.000,00
Iseng-iseng
0
Total
Yang Mendorong
Kelompok
Jati diri
19
39
Accesoris
6
df
64
0
27
67
4
98
2
9
18
0
29
2
55
124
10
191
Chi-Square Tests
Value
15.527a
13.032
Total
Asymp. Sig.
(2-sided)
.017
.043
Pearson Chi-Square
6
Likelihood Ratio
6
Linear-by-Linear
2.928
1
.087
Association
N of Valid Cases
191
a. 5 cells (41.7%) have expected count less than 5. The minimum expected count is .30.
Rata-rata biaya * Saran
Crosstab
Count
Saran
Rata-rata
biaya
< Rp. 100.000,00
Rp. 100.000,00 Rp. 150.000,00
Rp. 150.000,00 Rp. 200.000,00
Anggota
keluarga
6
Teman
24
Inisiatif
sendiri
15
Counter
Hape/kenalan
yang bekerja
dibidang
telekomunikasi
19
7
33
38
20
98
1
20
5
3
29
14
77
58
42
191
Total
Chi-Square Tests
Value
16.632a
16.251
df
Asymp. Sig.
(2-sided)
.011
.012
Pearson Chi-Square
6
Likelihood Ratio
6
Linear-by-Linear
2.610
1
.106
Association
N of Valid Cases
191
a. 2 cells (16.7%) have expected count less than 5. The minimum expected count is 2.13.
Total
64
Merek HP * Tipe HP
Crosstab
Count
Merek
HP
Nokia
Sony Erickson
Siemens
Samsung
Total
Tipe HP
Blackberry
Blackberry
javelin
bold
36
4
9
1
11
3
8
2
64
10
Blackberry
gemini
28
10
16
5
59
Blackberry
onyx
12
6
10
3
31
Crosstab
Count
Merek
HP
Total
Nokia
Sony Erickson
Siemens
Samsung
Tipe HP
Blackberry
torc
15
3
6
3
27
Total
95
29
46
21
191
Chi-Square Tests
Value
6.534a
6.527
df
Asymp. Sig.
(2-sided)
.887
.887
Pearson Chi-Square
12
Likelihood Ratio
12
Linear-by-Linear
.120
1
.729
Association
N of Valid Cases
191
a. 8 cells (40.0%) have expected count less than 5. The minimum expected count is 1.10.
Merek HP * Kepentingan Desain
Crosstab
Count
Merek
HP
Total
Nokia
Sony Erickson
Siemens
Samsung
Kepentingan Desain
Cukup
Penting
penting
31
57
14
15
13
27
9
9
67
108
Tidak penting
0
0
1
0
1
Sangat
penting
7
0
5
3
15
Chi-Square Tests
Value
10.724a
12.356
df
Asymp. Sig.
(2-sided)
.295
.194
Pearson Chi-Square
9
Likelihood Ratio
9
Linear-by-Linear
.000
1
.998
Association
N of Valid Cases
191
a. 7 cells (43.8%) have expected count less than 5. The minimum expected count is .11.
Total
95
29
46
21
191
Merek HP * Kepentingan Warna
Crosstab
Count
Merek
HP
Total
Nokia
Sony Erickson
Siemens
Samsung
Kepentingan Warna
Cukup
Sangat
Penting
penting
penting
33
45
17
9
13
7
10
18
18
7
11
3
59
87
45
Total
95
29
46
21
191
Chi-Square Tests
Value
9.245a
8.833
df
Asymp. Sig.
(2-sided)
.160
.183
Pearson Chi-Square
6
Likelihood Ratio
6
Linear-by-Linear
1.969
1
.161
Association
N of Valid Cases
191
a. 1 cells (8.3%) have expected count less than 5. The minimum expected count is 4.95.
Merek HP * Yang Mendorong
Crosstab
Count
Merek
HP
Total
Nokia
Sony Erickson
Siemens
Samsung
Yang Mendorong
Kelompok
Jati diri
27
60
11
15
13
32
4
17
55
124
Iseng-iseng
2
0
0
0
2
Accesoris
6
3
1
0
10
Chi-Square Tests
Value
8.952a
10.735
df
Asymp. Sig.
(2-sided)
.442
.294
Pearson Chi-Square
9
Likelihood Ratio
9
Linear-by-Linear
.144
1
.705
Association
N of Valid Cases
191
a. 8 cells (50.0%) have expected count less than 5. The minimum expected count is .22.
Total
95
29
46
21
191
Merek HP * Saran
Crosstab
Count
Saran
Merek
HP
Total
Nokia
Sony Erickson
Siemens
Samsung
Anggota
keluarga
6
4
4
0
14
Teman
43
9
16
9
77
Inisiatif
sendiri
26
11
15
6
58
Counter
Hape/kenalan
yang bekerja
dibidang
telekomunikasi
20
5
11
6
42
Chi-Square Tests
Value
6.774a
7.972
df
Asymp. Sig.
(2-sided)
.661
.537
Pearson Chi-Square
9
Likelihood Ratio
9
Linear-by-Linear
1.028
1
.311
Association
N of Valid Cases
191
a. 4 cells (25.0%) have expected count less than 5. The minimum expected count is 1.54.
Total
95
29
46
21
191
Tipe HP * Kepentingan Desain
Crosstab
Count
Tipe
HP
Total
Blackberry gemini
Blackberry javelin
Blackberry bold
Blackberry onyx
Blackberry torc
Tidak penting
0
0
0
1
0
1
Kepentingan Desain
Cukup
Penting
penting
24
33
20
38
3
7
11
15
9
15
67
108
Sangat
penting
2
6
0
4
3
15
Chi-Square Tests
Value
10.681a
10.116
df
Asymp. Sig.
(2-sided)
.556
.606
Pearson Chi-Square
12
Likelihood Ratio
12
Linear-by-Linear
.632
1
.427
Association
N of Valid Cases
191
a. 10 cells (50.0%) have expected count less than 5. The minimum expected count is .05.
Total
59
64
10
31
27
191
Tipe HP * Kepentingan Warna
Crosstab
Count
Tipe
HP
Total
Blackberry gemini
Blackberry javelin
Blackberry bold
Blackberry onyx
Blackberry torc
Kepentingan Warna
Cukup
Sangat
Penting
penting
penting
24
24
11
20
28
16
6
3
1
5
14
12
4
18
5
59
87
45
Total
59
64
10
31
27
191
Chi-Square Tests
Value
17.302a
17.090
df
Asymp. Sig.
(2-sided)
.027
.029
Pearson Chi-Square
8
Likelihood Ratio
8
Linear-by-Linear
4.815
1
.028
Association
N of Valid Cases
191
a. 3 cells (20.0%) have expected count less than 5. The minimum expected count is 2.36.
Tipe HP * Yang Mendorong
Crosstab
Count
Tipe
HP
Total
Blackberry gemini
Blackberry javelin
Blackberry bold
Blackberry onyx
Blackberry torc
Iseng-iseng
0
1
1
0
0
2
Yang Mendorong
Kelompok
Jati diri
14
40
23
38
1
8
7
22
10
16
55
124
Accesoris
5
2
0
2
1
10
Chi-Square Tests
Value
16.477a
13.514
df
Asymp. Sig.
(2-sided)
.170
.333
Pearson Chi-Square
12
Likelihood Ratio
12
Linear-by-Linear
.382
1
.536
Association
N of Valid Cases
191
a. 11 cells (55.0%) have expected count less than 5. The minimum expected count is .10.
Total
59
64
10
31
27
191
Tipe HP * Saran
Crosstab
Count
Saran
Tipe
HP
Total
Blackberry gemini
Blackberry javelin
Blackberry bold
Blackberry onyx
Blackberry torc
Anggota
keluarga
7
3
0
1
3
14
Teman
22
28
5
10
12
77
Inisiatif
sendiri
18
17
4
10
9
58
Counter
Hape/kenalan
yang bekerja
dibidang
telekomunikasi
12
16
1
10
3
42
Chi-Square Tests
Value
10.060a
11.031
df
Asymp. Sig.
(2-sided)
.611
.526
Pearson Chi-Square
12
Likelihood Ratio
12
Linear-by-Linear
.013
1
.910
Association
N of Valid Cases
191
a. 8 cells (40.0%) have expected count less than 5. The minimum expected count is .73.
Total
59
64
10
31
27
191
Kepentingan Desain * Kepentingan Warna
Crosstab
Count
Kepentingan Warna
Cukup
penting
Kepentingan
Desain
Tidak penting
Cukup penting
Penting
Sangat penting
Total
0
24
32
3
59
Penting
Sangat
penting
0
32
49
6
87
1
11
27
6
45
Total
1
67
108
15
191
Chi-Square Tests
Value
7.844a
7.423
df
Asymp. Sig.
(2-sided)
.250
.284
Pearson Chi-Square
6
Likelihood Ratio
6
Linear-by-Linear
2.630
1
.105
Association
N of Valid Cases
191
a. 5 cells (41.7%) have expected count less than 5. The minimum expected count is .24.
Kepentingan Desain * Yang Mendorong
Crosstab
Count
Kepentingan
Desain
Total
Tidak penting
Cukup penting
Penting
Sangat penting
Iseng-iseng
0
2
0
0
2
Yang Mendorong
Kelompok
Jati diri
1
0
18
43
32
72
4
9
55
124
Accesoris
0
4
4
2
10
Chi-Square Tests
Value
8.844a
8.827
df
Asymp. Sig.
(2-sided)
.452
.453
Pearson Chi-Square
9
Likelihood Ratio
9
Linear-by-Linear
.764
1
.382
Association
N of Valid Cases
191
a. 10 cells (62.5%) have expected count less than 5. The minimum expected count is .01.
Total
1
67
108
15
191
Kepentingan Desain * Saran
Crosstab
Count
Saran
Kepentingan
Desain
Tidak penting
Cukup penting
Penting
Sangat penting
Total
Anggota
keluarga
0
5
8
1
14
Teman
Inisiatif
sendiri
0
30
42
5
77
0
16
37
5
58
Counter
Hape/kenalan
yang bekerja
dibidang
telekomunikasi
1
16
21
4
42
Chi-Square Tests
Value
6.213a
5.747
df
Asymp. Sig.
(2-sided)
.718
.765
Pearson Chi-Square
9
Likelihood Ratio
9
Linear-by-Linear
.025
1
.875
Association
N of Valid Cases
191
a. 8 cells (50.0%) have expected count less than 5. The minimum expected count is .07.
Total
1
67
108
15
191
Kepentingan Warna * Yang Mendorong
Crosstab
Count
Kepentingan
Warna
Total
Cukup penting
Penting
Sangat penting
Iseng-iseng
1
1
0
2
Yang Mendorong
Kelompok
Jati diri
17
40
29
53
9
31
55
124
Accesoris
1
4
5
10
Chi-Square Tests
Value
7.394a
7.726
df
Asymp. Sig.
(2-sided)
.286
.259
Pearson Chi-Square
6
Likelihood Ratio
6
Linear-by-Linear
3.308
1
.069
Association
N of Valid Cases
191
a. 6 cells (50.0%) have expected count less than 5. The minimum expected count is .47.
Total
59
87
45
191
Kepentingan Warna * Saran
Crosstab
Count
Saran
Kepentingan
Warna
Cukup penting
Penting
Sangat penting
Total
Anggota
keluarga
3
6
5
14
Teman
23
39
15
77
Inisiatif
sendiri
21
22
15
58
Counter
Hape/kenalan
yang bekerja
dibidang
telekomunikasi
12
20
10
42
Chi-Square Tests
Value
3.829a
3.791
df
Asymp. Sig.
(2-sided)
.700
.705
Pearson Chi-Square
6
Likelihood Ratio
6
Linear-by-Linear
.082
1
.775
Association
N of Valid Cases
191
a. 2 cells (16.7%) have expected count less than 5. The minimum expected count is 3.30.
Total
59
87
45
191
Crosstabs
Yang Mendorong * Saran Crosstabulation
Count
Saran
Yang
Mendorong
Total
Iseng-iseng
Kelompok
Jati diri
Accesoris
Anggota
keluarga
0
4
8
2
14
Teman
Inisiatif
sendiri
2
24
45
6
77
0
16
41
1
58
Counter
Hape/kenalan
yang bekerja
dibidang
telekomunikasi
0
11
30
1
42
Chi-Square Tests
Value
9.611a
10.108
df
Asymp. Sig.
(2-sided)
.383
.342
Pearson Chi-Square
9
Likelihood Ratio
9
Linear-by-Linear
.001
1
.982
Association
N of Valid Cases
191
a. 9 cells (56.3%) have expected count less than 5. The minimum expected count is .15.
Total
2
55
124
10
191
T-Test
One-Sample Statistics
N
Harga
Kualitas Produk
Brand Switching
WOM
191
191
191
191
Mean
4.0611
4.0366
3.9098
3.8813
Std. Deviation
.81885
.53301
.56582
.69324
Std. Error
Mean
.05925
.03857
.04094
.05016
One-Sample Test
Test Value = 3.41
Harga
Kualitas Produk
Brand Switching
WOM
t
10.989
16.248
12.208
9.396
df
190
190
190
190
Sig. (2-tailed)
.000
.000
.000
.000
Mean
Difference
.65108
.62665
.49983
.47133
95% Confidence Interval
of the Difference
Lower
Upper
.5342
.7680
.5506
.7027
.4191
.5806
.3724
.5703
T-Test
One-Sample Statistics
N
Harga
Kualitas Produk
Brand Switching
WOM
191
191
191
191
Mean
4.0611
4.0366
3.9098
3.8813
Std. Deviation
.81885
.53301
.56582
.69324
Std. Error
Mean
.05925
.03857
.04094
.05016
One-Sample Test
Test Value = 4.21
Harga
Kualitas Produk
Brand Switching
WOM
t
-2.513
-4.495
-7.332
-6.552
df
190
190
190
190
Sig. (2-tailed)
.013
.000
.000
.000
Mean
Difference
-.14892
-.17335
-.30017
-.32867
95% Confidence Interval
of the Difference
Lower
Upper
-.2658
-.0320
-.2494
-.0973
-.3809
-.2194
-.4276
-.2297
T-Test
Group Statistics
Harga
Kualitas Produk
Brand Switching
WOM
Jenis Kelamin
Laki-laki
Perempuan
Laki-laki
Perempuan
Laki-laki
Perempuan
Laki-laki
Perempuan
N
74
117
74
117
74
117
74
117
Mean
4.2387
3.9487
4.2033
3.9312
4.0706
3.8082
4.0676
3.7635
Std. Deviation
.76554
.83461
.50388
.52596
.54976
.55433
.74019
.63737
Independent Samples Test
Levene's Test for
Equality of Variances
F
Harga
Kualitas Produk
Brand Switching
WOM
Equal variances
assumed
Equal variances
not assumed
Equal variances
assumed
Equal variances
not assumed
Equal variances
assumed
Equal variances
not assumed
Equal variances
assumed
Equal variances
not assumed
Sig.
.486
.486
.025
.875
.043
.836
.818
.367
Std. Error
Mean
.08899
.07716
.05857
.04862
.06391
.05125
.08605
.05893
Independent Samples Test
t-test for Equality of Means
t
Harga
Kualitas Produk
Brand Switching
WOM
Equal variances
assumed
Equal variances
not assumed
Equal variances
assumed
Equal variances
not assumed
Equal variances
assumed
Equal variances
not assumed
Equal variances
assumed
Equal variances
not assumed
df
Sig. (2-tailed)
Mean
Difference
2.415
189
.017
.29002
2.462
165.243
.015
.29002
3.540
189
.001
.27208
3.574
160.357
.000
.27208
3.197
189
.002
.26240
3.203
156.376
.002
.26240
3.015
189
.003
.30403
2.915
138.373
.004
.30403
Independent Samples Test
t-test for Equality of Means
95% Confidence Interval
of the Difference
Std. Error
Lower
Upper
Difference
Harga
Kualitas Produk
Brand Switching
WOM
Equal variances
assumed
Equal variances
not assumed
Equal variances
assumed
Equal variances
not assumed
Equal variances
assumed
Equal variances
not assumed
Equal variances
assumed
Equal variances
not assumed
.12011
.05310
.52694
.11779
.05746
.52258
.07687
.12045
.42371
.07613
.12174
.42242
.08207
.10051
.42430
.08192
.10059
.42421
.10084
.10512
.50295
.10429
.09783
.51024
Oneway
Descriptives
N
Harga
Kualitas Produk
Brand Switching
WOM
< 18 tahun
18 - 40 tahun
> 40 tahun
Total
< 18 tahun
18 - 40 tahun
> 40 tahun
Total
< 18 tahun
18 - 40 tahun
> 40 tahun
Total
< 18 tahun
18 - 40 tahun
> 40 tahun
Total
17
169
5
191
17
169
5
191
17
169
5
191
17
169
5
191
Mean
4.3725
4.0138
4.6000
4.0611
4.0829
4.0212
4.4000
4.0366
3.9739
3.8895
4.3778
3.9098
4.1569
3.8560
3.8000
3.8813
Std. Deviation
.63336
.83203
.54772
.81885
.22107
.55445
.45158
.53301
.32520
.58248
.47532
.56582
.47313
.70779
.73030
.69324
Std. Error
.15361
.06400
.24495
.05925
.05362
.04265
.20195
.03857
.07887
.04481
.21257
.04094
.11475
.05445
.32660
.05016
Descriptives
Harga
Kualitas Produk
Brand Switching
WOM
< 18 tahun
18 - 40 tahun
> 40 tahun
Total
< 18 tahun
18 - 40 tahun
> 40 tahun
Total
< 18 tahun
18 - 40 tahun
> 40 tahun
Total
< 18 tahun
18 - 40 tahun
> 40 tahun
Total
95% Confidence Interval for
Mean
Lower Bound
Upper Bound
4.0469
4.6982
3.8875
4.1402
3.9199
5.2801
3.9442
4.1780
3.9692
4.1966
3.9370
4.1054
3.8393
4.9607
3.9606
4.1127
3.8067
4.1411
3.8011
3.9780
3.7876
4.9680
3.8291
3.9906
3.9136
4.4001
3.7485
3.9635
2.8932
4.7068
3.7824
3.9803
Minimum
3.67
1.67
4.00
1.67
3.73
2.36
4.05
2.36
3.22
2.22
4.00
2.22
3.67
2.00
3.00
2.00
Maximum
5.00
5.00
5.00
5.00
4.45
5.00
5.00
5.00
4.44
5.00
5.00
5.00
5.00
5.00
5.00
5.00
Mean Square
1.740
.659
F
2.639
Sig.
.074
.368
.283
1.300
.275
.617
.317
1.947
.146
.716
.478
1.498
.226
ANOVA
Harga
Kualitas Produk
Brand Switching
WOM
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Sum of
Squares
3.479
123.919
127.398
.737
53.242
53.979
1.234
59.596
60.830
1.432
89.878
91.310
df
2
188
190
2
188
190
2
188
190
2
188
190
Oneway
Descriptives
N
Harga
Kualitas Produk
Brand Switching
WOM
6 bulan
12 bulan
18 bulan
24 bulan
Total
6 bulan
12 bulan
18 bulan
24 bulan
Total
6 bulan
12 bulan
18 bulan
24 bulan
Total
6 bulan
12 bulan
18 bulan
24 bulan
Total
52
86
49
4
191
52
86
49
4
191
52
86
49
4
191
52
86
49
4
191
Mean
4.2244
3.9574
4.0544
4.2500
4.0611
3.9895
4.0312
4.0696
4.3636
4.0366
3.8782
3.8786
3.9728
4.2222
3.9098
3.8462
3.9341
3.8163
4.0000
3.8813
Std. Deviation
.85742
.78847
.81464
.95743
.81885
.52799
.57166
.44999
.74505
.53301
.62478
.54769
.51397
.82152
.56582
.75685
.68945
.63121
.81650
.69324
Std. Error
.11890
.08502
.11638
.47871
.05925
.07322
.06164
.06428
.37252
.03857
.08664
.05906
.07342
.41076
.04094
.10496
.07435
.09017
.40825
.05016
Descriptives
Harga
Kualitas Produk
Brand Switching
WOM
6 bulan
12 bulan
18 bulan
24 bulan
Total
6 bulan
12 bulan
18 bulan
24 bulan
Total
6 bulan
12 bulan
18 bulan
24 bulan
Total
6 bulan
12 bulan
18 bulan
24 bulan
Total
95% Confidence Interval for
Mean
Lower Bound
Upper Bound
3.9857
4.4631
3.7883
4.1264
3.8204
4.2884
2.7265
5.7735
3.9442
4.1780
3.8425
4.1365
3.9086
4.1537
3.9403
4.1988
3.1781
5.5492
3.9606
4.1127
3.7043
4.0521
3.7611
3.9960
3.8252
4.1204
2.9150
5.5294
3.8291
3.9906
3.6354
4.0569
3.7863
4.0819
3.6350
3.9976
2.7008
5.2992
3.7824
3.9803
Minimum
1.67
2.33
1.67
3.00
1.67
2.36
2.36
2.77
3.41
2.36
2.22
2.22
2.56
3.22
2.22
2.00
2.00
3.00
3.00
2.00
Maximum
5.00
5.00
5.00
5.00
5.00
4.86
5.00
5.00
5.00
5.00
4.89
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
ANOVA
Harga
Kualitas Produk
Brand Switching
WOM
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Sum of
Squares
2.456
124.942
127.398
.599
53.380
53.979
.721
60.109
60.830
.567
90.743
91.310
df
3
187
190
3
187
190
3
187
190
3
187
190
Mean Square
.819
.668
F
1.225
Sig.
.302
.200
.285
.699
.554
.240
.321
.747
.525
.189
.485
.390
.761
Oneway
Descriptives
N
Harga
Kualitas Produk
Brand Switching
WOM
< Rp. 100.000,00
Rp. 100.000,00 Rp. 150.000,00
Rp. 150.000,00 Rp. 200.000,00
Total
< Rp. 100.000,00
Rp. 100.000,00 Rp. 150.000,00
Rp. 150.000,00 Rp. 200.000,00
Total
< Rp. 100.000,00
Rp. 100.000,00 Rp. 150.000,00
Rp. 150.000,00 Rp. 200.000,00
Total
< Rp. 100.000,00
Rp. 100.000,00 Rp. 150.000,00
Rp. 150.000,00 Rp. 200.000,00
Total
64
Mean
3.9479
Std. Deviation
.74705
Std. Error
.09338
98
4.1327
.83418
.08426
29
4.0690
.91452
.16982
191
64
4.0611
3.9247
.81885
.52061
.05925
.06508
98
4.1034
.49064
.04956
29
4.0580
.66282
.12308
191
64
4.0366
3.8403
.53301
.51162
.03857
.06395
98
3.9274
.56388
.05696
29
4.0038
.67878
.12605
191
64
3.9098
3.7812
.56582
.64575
.04094
.08072
98
3.9184
.66677
.06735
29
3.9770
.86341
.16033
191
3.8813
.69324
.05016
Descriptives
Harga
Kualitas Produk
Brand Switching
WOM
< Rp. 100.000,00
Rp. 100.000,00 Rp. 150.000,00
Rp. 150.000,00 Rp. 200.000,00
Total
< Rp. 100.000,00
Rp. 100.000,00 Rp. 150.000,00
Rp. 150.000,00 Rp. 200.000,00
Total
< Rp. 100.000,00
Rp. 100.000,00 Rp. 150.000,00
Rp. 150.000,00 Rp. 200.000,00
Total
< Rp. 100.000,00
Rp. 100.000,00 Rp. 150.000,00
Rp. 150.000,00 Rp. 200.000,00
Total
95% Confidence Interval for
Mean
Lower Bound
Upper Bound
3.7613
4.1345
Minimum
2.67
Maximum
5.00
3.9654
4.2999
1.67
5.00
3.7211
4.4168
1.67
5.00
3.9442
3.7947
4.1780
4.0548
1.67
2.36
5.00
5.00
4.0051
4.2018
2.50
5.00
3.8059
4.3101
2.36
5.00
3.9606
3.7125
4.1127
3.9681
2.36
2.22
5.00
5.00
3.8144
4.0405
2.22
5.00
3.7456
4.2620
2.22
4.89
3.8291
3.6199
3.9906
3.9426
2.22
2.00
5.00
5.00
3.7847
4.0520
2.00
5.00
3.6486
4.3054
2.00
5.00
3.7824
3.9803
2.00
5.00
ANOVA
Harga
Kualitas Produk
Brand Switching
WOM
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Sum of
Squares
1.323
126.075
127.398
1.252
52.727
53.979
.596
60.234
60.830
1.041
90.269
91.310
df
2
188
190
2
188
190
2
188
190
2
188
190
Mean Square
.662
.671
F
.987
Sig.
.375
.626
.280
2.232
.110
.298
.320
.930
.396
.520
.480
1.084
.340
Oneway
Descriptives
N
Harga
Kualitas Produk
Brand Switching
WOM
Nokia
Sony Erickson
Siemens
Samsung
Total
Nokia
Sony Erickson
Siemens
Samsung
Total
Nokia
Sony Erickson
Siemens
Samsung
Total
Nokia
Sony Erickson
Siemens
Samsung
Total
95
29
46
21
191
95
29
46
21
191
95
29
46
21
191
95
29
46
21
191
Mean
4.0316
4.0805
4.0362
4.2222
4.0611
4.0364
4.0392
3.9753
4.1688
4.0366
3.9146
3.8889
3.8478
4.0529
3.9098
3.8596
3.9885
3.8043
4.0000
3.8813
Std. Deviation
.81079
.94556
.78009
.79115
.81885
.49437
.60980
.57366
.51207
.53301
.53959
.62006
.56915
.61224
.56582
.67298
.63921
.74561
.75277
.69324
Std. Error
.08319
.17559
.11502
.17264
.05925
.05072
.11324
.08458
.11174
.03857
.05536
.11514
.08392
.13360
.04094
.06905
.11870
.10993
.16427
.05016
Descriptives
Harga
Kualitas Produk
Brand Switching
WOM
Nokia
Sony Erickson
Siemens
Samsung
Total
Nokia
Sony Erickson
Siemens
Samsung
Total
Nokia
Sony Erickson
Siemens
Samsung
Total
Nokia
Sony Erickson
Siemens
Samsung
Total
95% Confidence Interval for
Mean
Lower Bound
Upper Bound
3.8664
4.1967
3.7208
4.4401
3.8046
4.2679
3.8621
4.5824
3.9442
4.1780
3.9357
4.1371
3.8072
4.2711
3.8049
4.1457
3.9357
4.4019
3.9606
4.1127
3.8047
4.0245
3.6530
4.1247
3.6788
4.0168
3.7742
4.3316
3.8291
3.9906
3.7226
3.9967
3.7454
4.2316
3.5829
4.0258
3.6573
4.3427
3.7824
3.9803
Minimum
1.67
1.67
2.67
2.33
1.67
2.50
2.41
2.36
3.00
2.36
2.22
2.56
2.22
3.00
2.22
2.00
2.67
2.00
3.00
2.00
Maximum
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
ANOVA
Harga
Kualitas Produk
Brand Switching
WOM
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Sum of
Squares
.667
126.731
127.398
.540
53.439
53.979
.622
60.208
60.830
.946
90.364
91.310
df
3
187
190
3
187
190
3
187
190
3
187
190
Mean Square
.222
.678
F
.328
Sig.
.805
.180
.286
.630
.596
.207
.322
.644
.588
.315
.483
.653
.582
Oneway
Descriptives
N
Harga
Kualitas Produk
Brand Switching
WOM
Blackberry gemini
Blackberry javelin
Blackberry bold
Blackberry onyx
Blackberry torc
Total
Blackberry gemini
Blackberry javelin
Blackberry bold
Blackberry onyx
Blackberry torc
Total
Blackberry gemini
Blackberry javelin
Blackberry bold
Blackberry onyx
Blackberry torc
Total
Blackberry gemini
Blackberry javelin
Blackberry bold
Blackberry onyx
Blackberry torc
Total
59
64
10
31
27
191
59
64
10
31
27
191
59
64
10
31
27
191
59
64
10
31
27
191
Mean
3.8475
3.8854
3.3667
4.4731
4.7284
4.0611
3.9260
3.8189
3.8227
4.3651
4.4966
4.0366
3.7740
3.6979
3.7333
4.1685
4.4774
3.9098
3.7401
3.7031
3.7333
4.1613
4.3457
3.8813
Std. Deviation
.77143
.82342
.88122
.57590
.49818
.81885
.42614
.54035
.54900
.39039
.41582
.53301
.46640
.53065
.55481
.47994
.47021
.56582
.59393
.70302
.87206
.64905
.57350
.69324
Std. Error
.10043
.10293
.27867
.10343
.09587
.05925
.05548
.06754
.17361
.07012
.08002
.03857
.06072
.06633
.17545
.08620
.09049
.04094
.07732
.08788
.27577
.11657
.11037
.05016
Descriptives
Harga
Kualitas Produk
Brand Switching
WOM
Blackberry gemini
Blackberry javelin
Blackberry bold
Blackberry onyx
Blackberry torc
Total
Blackberry gemini
Blackberry javelin
Blackberry bold
Blackberry onyx
Blackberry torc
Total
Blackberry gemini
Blackberry javelin
Blackberry bold
Blackberry onyx
Blackberry torc
Total
Blackberry gemini
Blackberry javelin
Blackberry bold
Blackberry onyx
Blackberry torc
Total
95% Confidence Interval for
Mean
Lower Bound
Upper Bound
3.6464
4.0485
3.6797
4.0911
2.7363
3.9971
4.2619
4.6844
4.5313
4.9255
3.9442
4.1780
3.8150
4.0371
3.6839
3.9539
3.4300
4.2155
4.2219
4.5083
4.3321
4.6611
3.9606
4.1127
3.6525
3.8956
3.5654
3.8305
3.3364
4.1302
3.9924
4.3445
4.2914
4.6634
3.8291
3.9906
3.5853
3.8949
3.5275
3.8787
3.1095
4.3572
3.9232
4.3994
4.1188
4.5725
3.7824
3.9803
Minimum
2.33
1.67
1.67
3.00
3.67
1.67
2.36
2.36
2.50
3.68
3.64
2.36
2.22
2.22
2.56
3.11
3.56
2.22
2.00
2.00
2.00
3.00
3.00
2.00
Maximum
5.00
5.00
5.00
5.00
5.00
5.00
4.59
4.59
4.41
5.00
5.00
5.00
4.56
4.78
4.78
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
ANOVA
Harga
Kualitas Produk
Brand Switching
WOM
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Sum of
Squares
26.776
100.623
127.398
13.271
40.708
53.979
15.044
45.786
60.830
11.680
79.631
91.310
df
4
186
190
4
186
190
4
186
190
4
186
190
Mean Square
6.694
.541
F
12.374
Sig.
.000
3.318
.219
15.160
.000
3.761
.246
15.279
.000
2.920
.428
6.820
.000
Oneway
Descriptives
N
Harga
Kualitas Produk
Brand Switching
WOM
Tidak penting
Cukup penting
Penting
Sangat penting
Total
Tidak penting
Cukup penting
Penting
Sangat penting
Total
Tidak penting
Cukup penting
Penting
Sangat penting
Total
Tidak penting
Cukup penting
Penting
Sangat penting
Total
1
67
108
15
191
1
67
108
15
191
1
67
108
15
191
1
67
108
15
191
Mean
4.0000
4.0398
4.0000
4.6000
4.0611
4.1364
4.0739
3.9823
4.2545
4.0366
3.8889
3.9221
3.8920
3.9852
3.9098
4.0000
3.8955
3.8611
3.9556
3.8813
Std. Deviation
.
.80512
.84770
.45774
.81885
.
.55591
.53922
.30915
.53301
.
.57930
.58390
.38459
.56582
.
.69923
.71350
.56155
.69324
Std. Error
.
.09836
.08157
.11819
.05925
.
.06791
.05189
.07982
.03857
.
.07077
.05619
.09930
.04094
.
.08542
.06866
.14499
.05016
Descriptives
Harga
Kualitas Produk
Brand Switching
WOM
Tidak penting
Cukup penting
Penting
Sangat penting
Total
Tidak penting
Cukup penting
Penting
Sangat penting
Total
Tidak penting
Cukup penting
Penting
Sangat penting
Total
Tidak penting
Cukup penting
Penting
Sangat penting
Total
95% Confidence Interval for
Mean
Lower Bound
Upper Bound
.
.
3.8434
4.2362
3.8383
4.1617
4.3465
4.8535
3.9442
4.1780
.
.
3.9384
4.2095
3.8795
4.0852
4.0833
4.4257
3.9606
4.1127
.
.
3.7808
4.0634
3.7806
4.0034
3.7722
4.1982
3.8291
3.9906
.
.
3.7250
4.0661
3.7250
3.9972
3.6446
4.2665
3.7824
3.9803
Minimum
4.00
2.33
1.67
3.67
1.67
4.14
2.36
2.36
3.91
2.36
3.89
2.22
2.22
3.22
2.22
4.00
2.00
2.00
3.00
2.00
Maximum
4.00
5.00
5.00
5.00
5.00
4.14
5.00
5.00
5.00
5.00
3.89
5.00
5.00
5.00
5.00
4.00
5.00
5.00
5.00
5.00
ANOVA
Harga
Kualitas Produk
Brand Switching
WOM
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Sum of
Squares
4.794
122.605
127.398
1.134
52.845
53.979
.130
60.700
60.830
.154
91.156
91.310
df
3
187
190
3
187
190
3
187
190
3
187
190
Mean Square
1.598
.656
F
2.437
Sig.
.066
.378
.283
1.338
.263
.043
.325
.134
.940
.051
.487
.106
.957
Oneway
Descriptives
N
Harga
Kualitas Produk
Brand Switching
WOM
Cukup penting
Penting
Sangat penting
Total
Cukup penting
Penting
Sangat penting
Total
Cukup penting
Penting
Sangat penting
Total
Cukup penting
Penting
Sangat penting
Total
59
87
45
191
59
87
45
191
59
87
45
191
59
87
45
191
Mean
3.8927
4.1494
4.1111
4.0611
3.9484
4.1181
3.9949
4.0366
3.8286
3.9847
3.8716
3.9098
3.8023
3.9962
3.7630
3.8813
Std. Deviation
.83607
.79201
.83182
.81885
.52247
.47494
.63305
.53301
.51181
.53587
.67418
.56582
.65249
.67532
.75753
.69324
Std. Error
.10885
.08491
.12400
.05925
.06802
.05092
.09437
.03857
.06663
.05745
.10050
.04094
.08495
.07240
.11293
.05016
Descriptives
Harga
Kualitas Produk
Brand Switching
WOM
Cukup penting
Penting
Sangat penting
Total
Cukup penting
Penting
Sangat penting
Total
Cukup penting
Penting
Sangat penting
Total
Cukup penting
Penting
Sangat penting
Total
95% Confidence Interval for
Mean
Lower Bound
Upper Bound
3.6748
4.1105
3.9806
4.3182
3.8612
4.3610
3.9442
4.1780
3.8122
4.0845
4.0169
4.2193
3.8048
4.1851
3.9606
4.1127
3.6952
3.9620
3.8705
4.0989
3.6691
4.0742
3.8291
3.9906
3.6322
3.9723
3.8522
4.1401
3.5354
3.9905
3.7824
3.9803
Minimum
1.67
1.67
2.67
1.67
2.45
2.36
2.36
2.36
2.56
2.22
2.22
2.22
2.00
2.00
2.00
2.00
Maximum
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
ANOVA
Harga
Kualitas Produk
Brand Switching
WOM
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Sum of
Squares
2.465
124.933
127.398
1.115
52.864
53.979
.942
59.888
60.830
2.147
89.163
91.310
df
2
188
190
2
188
190
2
188
190
2
188
190
Mean Square
1.233
.665
F
1.855
Sig.
.159
.557
.281
1.982
.141
.471
.319
1.479
.231
1.073
.474
2.263
.107
Oneway
Descriptives
N
Harga
Kualitas Produk
Brand Switching
WOM
Iseng-iseng
Kelompok
Jati diri
Accesoris
Total
Iseng-iseng
Kelompok
Jati diri
Accesoris
Total
Iseng-iseng
Kelompok
Jati diri
Accesoris
Total
Iseng-iseng
Kelompok
Jati diri
Accesoris
Total
2
55
124
10
191
2
55
124
10
191
2
55
124
10
191
2
55
124
10
191
Mean
3.6667
4.1818
4.0134
4.0667
4.0611
3.2955
4.0727
4.0323
4.0409
4.0366
3.2778
3.9960
3.8853
3.8667
3.9098
3.0000
3.9515
3.8844
3.6333
3.8813
Std. Deviation
1.41421
.74485
.85053
.75031
.81885
1.12494
.52074
.53616
.41353
.53301
1.02138
.49689
.58742
.54885
.56582
1.41421
.64603
.69978
.67495
.69324
Std. Error
1.00000
.10044
.07638
.23727
.05925
.79545
.07022
.04815
.13077
.03857
.72222
.06700
.05275
.17356
.04094
1.00000
.08711
.06284
.21344
.05016
Descriptives
Harga
Kualitas Produk
Brand Switching
WOM
Iseng-iseng
Kelompok
Jati diri
Accesoris
Total
Iseng-iseng
Kelompok
Jati diri
Accesoris
Total
Iseng-iseng
Kelompok
Jati diri
Accesoris
Total
Iseng-iseng
Kelompok
Jati diri
Accesoris
Total
95% Confidence Interval for
Mean
Lower Bound
Upper Bound
-9.0395
16.3729
3.9805
4.3832
3.8623
4.1646
3.5299
4.6034
3.9442
4.1780
-6.8118
13.4027
3.9320
4.2135
3.9370
4.1276
3.7451
4.3367
3.9606
4.1127
-5.8989
12.4545
3.8616
4.1303
3.7809
3.9897
3.4740
4.2593
3.8291
3.9906
-9.7062
15.7062
3.7769
4.1262
3.7600
4.0088
3.1505
4.1162
3.7824
3.9803
Minimum
2.67
2.33
1.67
3.00
1.67
2.50
2.41
2.36
3.41
2.36
2.56
2.78
2.22
3.22
2.22
2.00
2.67
2.00
3.00
2.00
Maximum
4.67
5.00
5.00
5.00
5.00
4.09
5.00
5.00
5.00
5.00
4.00
5.00
5.00
5.00
5.00
4.00
5.00
5.00
5.00
5.00
ANOVA
Harga
Kualitas Produk
Brand Switching
WOM
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Sum of
Squares
1.395
126.004
127.398
1.173
52.806
53.979
1.300
59.530
60.830
2.441
88.869
91.310
df
3
187
190
3
187
190
3
187
190
3
187
190
Mean Square
.465
.674
F
.690
Sig.
.559
.
PENUTUP
5.1. Kesimpulan
Berdasarkan hasil analisis data penelitian ini dapat disimpulkan sebagai
berikut:
1. Brand switching memediasi sebagian hubungan kausal antara kualitas produk
dengan kesediaan untuk melakukan WOM, hal ini menunjukkan bahwa H1
diterima.
2. Kualitas produk berpengaruh secara positif dan signifikan terhadap kesediaan
untuk melakukan WOM, hal ini menunjukkan bahwa H1a diterima.
3. Kualitas produk berpengaruh positif dan signifikan terhadap brand switching, hal
ini menunjukkan bahwa H1b diterima.
4. Kualitas produk dan brand switching berpengaruh positif dan signifikan terhadap
kesediaan untuk melakukan komunikasi WOM, hal ini menunjukkan bahwa H1c
diterima.
5. Karakteristik responden memperkuat (memoderasi) hubungan kausal antara
kualitas produk dengan kesediaan pengguna produk untuk melakukan komunikasi
WOM, hal ini menunjukkan bahwa H2a diterima.
6. Karakteristik responden tidak memperkuat (memoderasi) hubungan kausal antara
kualitas produk dengan brand switching, hal ini menunjukkan bahwa H2b ditolak.
87
88
7. Karakteristik responden tidak memperkuat (memoderasi) hubungan kausal antara
brand switching dengan kesediaan untuk melakukan komunikasi WOM, hal ini
menunjukkan bahwa H2c ditolak.
8. Brand switching tidak memperkuat (memoderasi) hubungan kausal antara kualitas
produk dengan kesediaan untuk melakukan komunikasi WOM, hal ini
menunjukkan bahwa H2d ditolak.
9. Terdapat perbedaan penilaian derajat kualitas produk, brand switching, dan WOM
jika ditinjau dari perbedaan karakteristik responden, hal ini menunjukkan bahwa
H3 diterima.
5.2. Saran
Peningkatan word of mouth dapat dilakukan melalui peningkatan variabel
kualitas produk terutama pada indikator fungsional, hasil kerja fungsional dan
selanjutnya indikator fitur Blackberry mampu bersaing dengan HP GSM lain
sehingga brand swithcing untuk menggunakan HP Blackberry semakin tinggi. Pada
saat peningkatkannya diharapkan untuk mempertimbangkan jenis kelamin dan
pengguna HP.
Reliability
Case Processing Summary
N
%
Valid
191
100.0
Excludeda
0
.0
Total
191
100.0
a. Listwise deletion based on all variables in the procedure.
Cases
Reliability Statistics
Cronbach's
Alpha
.935
N of Items
3
Item-Total Statistics
Hrg1
Hrg2
Hrg3
Scale Mean if
Item Deleted
7.99
7.99
8.38
Scale
Variance if
Item Deleted
3.037
2.921
2.352
Corrected
Item-Total
Correlation
.905
.918
.829
Scale Statistics
Mean
12.18
Variance
6.035
Std. Deviation
2.457
N of Items
3
Cronbach's
Alpha if Item
Deleted
.887
.872
.969
Reliability
Case Processing Summary
N
%
Valid
191
100.0
Excludeda
0
.0
Total
191
100.0
a. Listwise deletion based on all variables in the procedure.
Cases
Reliability Statistics
Cronbach's
Alpha
.936
N of Items
22
Item-Total Statistics
Prdk4
Prdk5
Prdk6
Prdk7
Prdk8
Prdk9
Prdk10
Prdk11
Prdk12
Prdk13
Prdk14
Prdk15
Prdk16
Prdk17
Prdk18
Prdk19
Prdk20
Prdk21
Prdk22
Prdk23
Prdk24
Prdk25
Scale Mean if
Item Deleted
84.58
84.66
84.80
84.57
84.72
84.59
85.02
84.97
85.02
85.00
85.09
85.15
84.55
84.69
84.94
84.25
84.31
84.64
84.55
84.75
84.97
85.13
Scale
Variance if
Item Deleted
126.213
124.457
123.784
125.541
126.741
125.412
126.568
125.636
126.321
125.042
125.587
125.747
127.217
125.288
125.838
128.692
127.417
125.937
123.880
122.473
124.652
126.310
Corrected
Item-Total
Correlation
.549
.633
.640
.529
.492
.625
.623
.635
.597
.672
.637
.652
.514
.559
.598
.582
.560
.629
.709
.729
.709
.629
Scale Statistics
Mean
88.81
Variance
137.504
Std. Deviation
11.726
N of Items
22
Cronbach's
Alpha if Item
Deleted
.934
.933
.933
.935
.935
.933
.933
.933
.933
.932
.933
.932
.935
.934
.933
.934
.934
.933
.931
.931
.932
.933
Reliability
Case Processing Summary
N
%
Valid
191
100.0
Excludeda
0
.0
Total
191
100.0
a. Listwise deletion based on all variables in the procedure.
Cases
Reliability Statistics
Cronbach's
Alpha
.893
N of Items
9
Item-Total Statistics
BS26
BS27
BS28
BS29
BS30
BS31
BS32
BS33
BS34
Scale Mean if
Item Deleted
31.61
31.47
31.37
31.10
30.94
31.01
31.44
31.24
31.32
Scale
Variance if
Item Deleted
21.554
21.103
20.076
20.621
20.434
20.547
20.816
20.226
21.503
Corrected
Item-Total
Correlation
.584
.620
.726
.690
.680
.586
.702
.705
.581
Scale Statistics
Mean
35.19
Variance
25.933
Std. Deviation
5.092
N of Items
9
Cronbach's
Alpha if Item
Deleted
.886
.884
.875
.878
.879
.887
.877
.877
.886
Reliability
Case Processing Summary
N
%
Valid
191
100.0
Excludeda
0
.0
Total
191
100.0
a. Listwise deletion based on all variables in the procedure.
Cases
Reliability Statistics
Cronbach's
Alpha
.888
N of Items
3
Item-Total Statistics
WOM35
WOM36
WOM37
Scale Mean if
Item Deleted
7.81
7.76
7.72
Scale
Variance if
Item Deleted
2.010
2.057
2.023
Corrected
Item-Total
Correlation
.781
.789
.774
Scale Statistics
Mean
11.64
Variance
4.325
Std. Deviation
2.080
N of Items
3
Cronbach's
Alpha if Item
Deleted
.841
.835
.848
Frequencies
Jenis Kelamin
Valid
Frequency
74
117
191
Laki-laki
Perempuan
Total
Percent
38.7
61.3
100.0
Cumulative
Percent
38.7
100.0
Valid Percent
38.7
61.3
100.0
Usia
Valid
< 18 tahun
18 - 40 tahun
> 40 tahun
Total
Frequency
17
169
5
191
Percent
8.9
88.5
2.6
100.0
Cumulative
Percent
8.9
97.4
100.0
Valid Percent
8.9
88.5
2.6
100.0
Durasi
Valid
6 bulan
12 bulan
18 bulan
24 bulan
Total
Frequency
52
86
49
4
191
Percent
27.2
45.0
25.7
2.1
100.0
Valid Percent
27.2
45.0
25.7
2.1
100.0
Cumulative
Percent
27.2
72.3
97.9
100.0
Rata-rata biaya
Valid
< Rp. 100.000,00
Rp. 100.000,00 Rp. 150.000,00
Rp. 150.000,00 Rp. 200.000,00
Total
Frequency
64
Percent
33.5
Valid Percent
33.5
Cumulative
Percent
33.5
98
51.3
51.3
84.8
29
15.2
15.2
100.0
191
100.0
100.0
Merek HP
Valid
Nokia
Sony Erickson
Siemens
Samsung
Total
Frequency
95
29
46
21
191
Percent
49.7
15.2
24.1
11.0
100.0
Valid Percent
49.7
15.2
24.1
11.0
100.0
Cumulative
Percent
49.7
64.9
89.0
100.0
Tipe HP
Valid
Blackberry gemini
Blackberry javelin
Blackberry bold
Blackberry onyx
Blackberry torc
Total
Frequency
59
64
10
31
27
191
Percent
30.9
33.5
5.2
16.2
14.1
100.0
Valid Percent
30.9
33.5
5.2
16.2
14.1
100.0
Cumulative
Percent
30.9
64.4
69.6
85.9
100.0
Kepentingan Desain
Valid
Tidak penting
Cukup penting
Penting
Sangat penting
Total
Frequency
1
67
108
15
191
Percent
.5
35.1
56.5
7.9
100.0
Valid Percent
.5
35.1
56.5
7.9
100.0
Cumulative
Percent
.5
35.6
92.1
100.0
Kepentingan Warna
Valid
Cukup penting
Penting
Sangat penting
Total
Frequency
59
87
45
191
Percent
30.9
45.5
23.6
100.0
Valid Percent
30.9
45.5
23.6
100.0
Cumulative
Percent
30.9
76.4
100.0
Yang Mendorong
Valid
Iseng-iseng
Kelompok
Jati diri
Accesoris
Total
Frequency
2
55
124
10
191
Percent
1.0
28.8
64.9
5.2
100.0
Valid Percent
1.0
28.8
64.9
5.2
100.0
Cumulative
Percent
1.0
29.8
94.8
100.0
Saran
Valid
Anggota keluarga
Teman
Inisiatif sendiri
Counter Hape/kenalan
yang bekerja dibidang
telekomunikasi
Total
Frequency
14
77
58
Percent
7.3
40.3
30.4
Valid Percent
7.3
40.3
30.4
Cumulative
Percent
7.3
47.6
78.0
42
22.0
22.0
100.0
191
100.0
100.0
Jenis Kelamin * Usia
Crosstab
Count
Jenis Kelamin
Total
Laki-laki
Perempuan
< 18 tahun
5
12
17
Usia
18 - 40 tahun
68
101
169
> 40 tahun
1
4
5
Total
74
117
191
Chi-Square Tests
Value
1.523a
1.619
df
Asymp. Sig.
(2-sided)
.467
.445
Pearson Chi-Square
2
Likelihood Ratio
2
Linear-by-Linear
.083
1
.773
Association
N of Valid Cases
191
a. 2 cells (33.3%) have expected count less than 5. The minimum expected count is 1.94.
Jenis Kelamin * Durasi
Crosstab
Count
Jenis Kelamin
Total
Laki-laki
Perempuan
6 bulan
21
31
52
Durasi
12 bulan
18 bulan
34
18
52
31
86
49
24 bulan
1
3
4
Chi-Square Tests
Value
.483a
.504
df
Asymp. Sig.
(2-sided)
.923
.918
Pearson Chi-Square
3
Likelihood Ratio
3
Linear-by-Linear
.309
1
.578
Association
N of Valid Cases
191
a. 2 cells (25.0%) have expected count less than 5. The minimum expected count is 1.55.
Total
74
117
191
Jenis Kelamin * Rata-rata biaya
Crosstab
Count
Jenis Kelamin
Total
Laki-laki
Perempuan
< Rp. 100.
000,00
21
43
64
Rata-rata biaya
Rp. 100.
Rp. 150.
000,00 - Rp.
000,00 - Rp.
150.000,00
200.000,00
40
13
58
16
98
29
Total
74
117
191
Chi-Square Tests
Value
1.578a
1.591
df
Asymp. Sig.
(2-sided)
.454
.451
Pearson Chi-Square
2
Likelihood Ratio
2
Linear-by-Linear
1.497
1
.221
Association
N of Valid Cases
191
a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 11.24.
Jenis Kelamin * Merek HP
Crosstab
Count
Jenis Kelamin
Total
Laki-laki
Perempuan
Nokia
43
52
95
Merek HP
Sony Erickson
Siemens
11
12
18
34
29
46
Samsung
8
13
21
Chi-Square Tests
Value
4.818a
4.963
df
Asymp. Sig.
(2-sided)
.186
.175
Pearson Chi-Square
3
Likelihood Ratio
3
Linear-by-Linear
2.816
1
.093
Association
N of Valid Cases
191
a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 8.14.
Total
74
117
191
Jenis Kelamin * Tipe HP
Crosstab
Count
Jenis Kelamin
Laki-laki
Perempuan
Total
Blackberry
gemini
15
44
59
Tipe HP
Blackberry
Blackberry
javelin
bold
26
4
38
6
64
10
Blackberry
onyx
11
20
31
Crosstab
Count
Jenis Kelamin
Total
Laki-laki
Perempuan
Tipe HP
Blackberry
torc
18
9
27
Total
74
117
191
Chi-Square Tests
Value
13.522a
13.503
df
Asymp. Sig.
(2-sided)
.009
.009
Pearson Chi-Square
4
Likelihood Ratio
4
Linear-by-Linear
8.785
1
.003
Association
N of Valid Cases
191
a. 1 cells (10.0%) have expected count less than 5. The minimum expected count is 3.87.
Jenis Kelamin * Kepentingan Desain
Crosstab
Count
Jenis Kelamin
Total
Laki-laki
Perempuan
Tidak penting
0
1
1
Kepentingan Desain
Cukup
Penting
penting
32
36
35
72
67
108
Sangat
penting
6
9
15
Chi-Square Tests
Value
4.270a
4.593
df
Asymp. Sig.
(2-sided)
.234
.204
Pearson Chi-Square
3
Likelihood Ratio
3
Linear-by-Linear
1.528
1
.216
Association
N of Valid Cases
191
a. 2 cells (25.0%) have expected count less than 5. The minimum expected count is .39.
Total
74
117
191
Jenis Kelamin * Kepentingan Warna
Crosstab
Count
Jenis Kelamin
Total
Laki-laki
Perempuan
Kepentingan Warna
Cukup
Sangat
Penting
penting
penting
28
42
4
31
45
41
59
87
45
Total
74
117
191
Chi-Square Tests
Value
22.119a
25.879
df
Asymp. Sig.
(2-sided)
.000
.000
Pearson Chi-Square
2
Likelihood Ratio
2
Linear-by-Linear
14.046
1
.000
Association
N of Valid Cases
191
a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 17.43.
Jenis Kelamin * Yang Mendorong
Crosstab
Count
Jenis Kelamin
Total
Laki-laki
Perempuan
Iseng-iseng
2
0
2
Yang Mendorong
Kelompok
Jati diri
30
42
25
82
55
124
Accesoris
0
10
10
Chi-Square Tests
Value
16.514a
20.463
df
Asymp. Sig.
(2-sided)
.001
.000
Pearson Chi-Square
3
Likelihood Ratio
3
Linear-by-Linear
15.639
1
.000
Association
N of Valid Cases
191
a. 3 cells (37.5%) have expected count less than 5. The minimum expected count is .77.
Total
74
117
191
Jenis Kelamin * Saran
Crosstab
Count
Saran
Jenis Kelamin
Total
Laki-laki
Perempuan
Anggota
keluarga
5
9
14
Teman
37
40
77
Inisiatif
sendiri
18
40
58
Counter
Hape/kenalan
yang bekerja
dibidang
telekomunikasi
14
28
42
Chi-Square Tests
Value
4.836a
4.826
df
Asymp. Sig.
(2-sided)
.184
.185
Pearson Chi-Square
3
Likelihood Ratio
3
Linear-by-Linear
2.006
1
.157
Association
N of Valid Cases
191
a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 5.42.
Total
74
117
191
Usia * Durasi
Crosstab
Count
Usia
Total
< 18 tahun
18 - 40 tahun
> 40 tahun
6 bulan
15
37
0
52
Durasi
12 bulan
18 bulan
2
0
84
45
0
4
86
49
24 bulan
0
3
1
4
Total
17
169
5
191
Chi-Square Tests
Value
51.891a
46.354
df
Asymp. Sig.
(2-sided)
.000
.000
Pearson Chi-Square
6
Likelihood Ratio
6
Linear-by-Linear
34.762
1
.000
Association
N of Valid Cases
191
a. 8 cells (66.7%) have expected count less than 5. The minimum expected count is .10.
Usia * Rata-rata biaya
Crosstab
Count
Usia
Total
< 18 tahun
18 - 40 tahun
> 40 tahun
< Rp. 100.
000,00
10
53
1
64
Rata-rata biaya
Rp. 100.
Rp. 150.
000,00 - Rp.
000,00 - Rp.
150.000,00
200.000,00
6
1
90
26
2
2
98
29
Total
17
169
5
191
Chi-Square Tests
Value
7.857a
7.081
df
Asymp. Sig.
(2-sided)
.097
.132
Pearson Chi-Square
4
Likelihood Ratio
4
Linear-by-Linear
6.285
1
.012
Association
N of Valid Cases
191
a. 4 cells (44.4%) have expected count less than 5. The minimum expected count is .76.
Usia * Merek HP
Crosstab
Count
Usia
Total
< 18 tahun
18 - 40 tahun
> 40 tahun
Nokia
10
81
4
95
Merek HP
Sony Erickson
Siemens
3
3
25
43
1
0
29
46
Samsung
1
20
0
21
Total
Chi-Square Tests
Value
4.164a
5.857
df
Asymp. Sig.
(2-sided)
.655
.439
Pearson Chi-Square
6
Likelihood Ratio
6
Linear-by-Linear
.012
1
.911
Association
N of Valid Cases
191
a. 7 cells (58.3%) have expected count less than 5. The minimum expected count is .55.
17
169
5
191
Usia * Tipe HP
Crosstab
Count
Blackberry
gemini
Usia
< 18 tahun
18 - 40 tahun
> 40 tahun
7
50
2
59
Total
Tipe HP
Blackberry
Blackberry
javelin
bold
6
1
57
9
1
0
64
10
Blackberry
onyx
0
30
1
31
Crosstab
Count
Tipe HP
Blackberry
torc
Usia
< 18 tahun
18 - 40 tahun
> 40 tahun
Total
3
23
1
27
Total
17
169
5
191
Chi-Square Tests
Value
4.725a
7.691
df
Asymp. Sig.
(2-sided)
.786
.464
Pearson Chi-Square
8
Likelihood Ratio
8
Linear-by-Linear
.800
1
.371
Association
N of Valid Cases
191
a. 8 cells (53.3%) have expected count less than 5. The minimum expected count is .26.
Usia * Kepentingan Desain
Crosstab
Count
Usia
Total
< 18 tahun
18 - 40 tahun
> 40 tahun
Tidak penting
0
1
0
1
Kepentingan Desain
Cukup
Penting
penting
2
12
63
93
2
3
67
108
Sangat
penting
Total
3
12
0
15
Chi-Square Tests
Value
6.295a
7.131
df
Asymp. Sig.
(2-sided)
.391
.309
Pearson Chi-Square
6
Likelihood Ratio
6
Linear-by-Linear
5.167
1
.023
Association
N of Valid Cases
191
a. 7 cells (58.3%) have expected count less than 5. The minimum expected count is .03.
17
169
5
191
Usia * Kepentingan Warna
Crosstab
Count
Kepentingan Warna
Cukup
penting
Usia
Total
< 18 tahun
18 - 40 tahun
> 40 tahun
4
55
0
59
Penting
10
74
3
87
Sangat
penting
3
40
2
45
Total
17
169
5
191
Chi-Square Tests
Value
3.821a
5.239
df
Asymp. Sig.
(2-sided)
.431
.264
Pearson Chi-Square
4
Likelihood Ratio
4
Linear-by-Linear
.390
1
.532
Association
N of Valid Cases
191
a. 4 cells (44.4%) have expected count less than 5. The minimum expected count is 1.18.
Usia * Yang Mendorong
Crosstab
Count
Usia
Total
< 18 tahun
18 - 40 tahun
> 40 tahun
Iseng-iseng
0
2
0
2
Yang Mendorong
Kelompok
Jati diri
6
8
47
114
2
2
55
124
Accesoris
3
6
1
10
Total
Chi-Square Tests
Value
10.266a
7.928
df
Asymp. Sig.
(2-sided)
.114
.243
Pearson Chi-Square
6
Likelihood Ratio
6
Linear-by-Linear
.172
1
.678
Association
N of Valid Cases
191
a. 8 cells (66.7%) have expected count less than 5. The minimum expected count is .05.
17
169
5
191
Usia * Saran
Crosstab
Count
Saran
Usia
Total
< 18 tahun
18 - 40 tahun
> 40 tahun
Anggota
keluarga
1
12
1
14
Teman
7
69
1
77
Inisiatif
sendiri
6
50
2
58
Counter
Hape/kenalan
yang bekerja
dibidang
telekomunikasi
3
38
1
42
Total
Chi-Square Tests
Value
2.178a
1.935
df
Asymp. Sig.
(2-sided)
.903
.926
Pearson Chi-Square
6
Likelihood Ratio
6
Linear-by-Linear
.000
1
.992
Association
N of Valid Cases
191
a. 6 cells (50.0%) have expected count less than 5. The minimum expected count is .37.
17
169
5
191
Durasi * Rata-rata biaya
Crosstab
Count
Durasi
Total
6 bulan
12 bulan
18 bulan
24 bulan
< Rp. 100.
000,00
21
25
15
3
64
Rata-rata biaya
Rp. 100.
Rp. 150.
000,00 - Rp.
000,00 - Rp.
150.000,00
200.000,00
27
4
48
13
22
12
1
0
98
29
Total
52
86
49
4
191
Chi-Square Tests
Value
10.018a
10.189
df
Asymp. Sig.
(2-sided)
.124
.117
Pearson Chi-Square
6
Likelihood Ratio
6
Linear-by-Linear
1.493
1
.222
Association
N of Valid Cases
191
a. 3 cells (25.0%) have expected count less than 5. The minimum expected count is .61.
Durasi * Merek HP
Crosstab
Count
Durasi
Total
6 bulan
12 bulan
18 bulan
24 bulan
Nokia
26
41
27
1
95
Merek HP
Sony Erickson
Siemens
9
12
11
22
7
11
2
1
29
46
Samsung
5
12
4
0
21
Total
Chi-Square Tests
Value
6.278a
5.606
df
Asymp. Sig.
(2-sided)
.712
.779
Pearson Chi-Square
9
Likelihood Ratio
9
Linear-by-Linear
.105
1
.745
Association
N of Valid Cases
191
a. 4 cells (25.0%) have expected count less than 5. The minimum expected count is .44.
52
86
49
4
191
Durasi * Tipe HP
Crosstab
Count
Durasi
Total
6 bulan
12 bulan
18 bulan
24 bulan
Blackberry
gemini
15
23
21
0
59
Blackberry
javelin
19
31
13
1
64
Tipe HP
Blackberry
bold
3
4
3
0
10
Blackberry
onyx
6
18
5
2
31
Chi-Square Tests
Value
12.400a
12.750
df
Asymp. Sig.
(2-sided)
.414
.387
Pearson Chi-Square
12
Likelihood Ratio
12
Linear-by-Linear
.025
1
.874
Association
N of Valid Cases
191
a. 8 cells (40.0%) have expected count less than 5. The minimum expected count is .21.
Blackberry
torc
9
10
7
1
27
Total
52
86
49
4
191
Durasi * Kepentingan Desain
Crosstab
Count
Durasi
Total
6 bulan
12 bulan
18 bulan
24 bulan
Tidak penting
0
0
0
1
1
Kepentingan Desain
Cukup
Penting
penting
13
31
25
58
27
18
2
1
67
108
Sangat
penting
8
3
4
0
15
Total
52
86
49
4
191
Chi-Square Tests
Value
67.155a
28.097
df
Asymp. Sig.
(2-sided)
.000
.001
Pearson Chi-Square
9
Likelihood Ratio
9
Linear-by-Linear
13.894
1
.000
Association
N of Valid Cases
191
a. 9 cells (56.3%) have expected count less than 5. The minimum expected count is .02.
Durasi * Kepentingan Warna
Crosstab
Count
Durasi
Total
6 bulan
12 bulan
18 bulan
24 bulan
Kepentingan Warna
Cukup
Sangat
Penting
penting
penting
17
27
8
31
37
18
11
22
16
0
1
3
59
87
45
Total
52
86
49
4
191
Chi-Square Tests
Value
12.060a
11.804
df
Asymp. Sig.
(2-sided)
.061
.066
Pearson Chi-Square
6
Likelihood Ratio
6
Linear-by-Linear
6.549
1
.010
Association
N of Valid Cases
191
a. 3 cells (25.0%) have expected count less than 5. The minimum expected count is .94.
Durasi * Yang Mendorong
Crosstab
Count
Durasi
Total
6 bulan
12 bulan
18 bulan
24 bulan
Iseng-iseng
2
0
0
0
2
Yang Mendorong
Kelompok
Jati diri
18
29
19
64
16
31
2
0
55
124
Accesoris
3
3
2
2
10
Total
52
86
49
4
191
Chi-Square Tests
Value
28.624a
21.228
df
Asymp. Sig.
(2-sided)
.001
.012
Pearson Chi-Square
9
Likelihood Ratio
9
Linear-by-Linear
1.062
1
.303
Association
N of Valid Cases
191
a. 10 cells (62.5%) have expected count less than 5. The minimum expected count is .04.
Durasi * Saran
Crosstab
Count
Saran
Durasi
Total
6 bulan
12 bulan
18 bulan
24 bulan
Anggota
keluarga
4
7
3
0
14
Teman
24
29
22
2
77
Inisiatif
sendiri
14
29
14
1
58
Counter
Hape/kenalan
yang bekerja
dibidang
telekomunikasi
10
21
10
1
42
Total
Chi-Square Tests
Value
3.287a
3.604
df
Asymp. Sig.
(2-sided)
.952
.935
Pearson Chi-Square
9
Likelihood Ratio
9
Linear-by-Linear
.140
1
.708
Association
N of Valid Cases
191
a. 6 cells (37.5%) have expected count less than 5. The minimum expected count is .29.
52
86
49
4
191
Rata-rata biaya * Merek HP
Crosstab
Count
Rata-rata
biaya
< Rp. 100.000,00
Rp. 100.000,00 Rp. 150.000,00
Rp. 150.000,00 Rp. 200.000,00
Nokia
27
Total
Merek HP
Sony Erickson
Siemens
12
19
Samsung
6
64
56
14
18
10
98
12
3
9
5
29
95
29
46
21
191
Chi-Square Tests
Value
7.240a
7.145
Total
df
Asymp. Sig.
(2-sided)
.299
.308
Pearson Chi-Square
6
Likelihood Ratio
6
Linear-by-Linear
.029
1
.865
Association
N of Valid Cases
191
a. 2 cells (16.7%) have expected count less than 5. The minimum expected count is 3.19.
Rata-rata biaya * Tipe HP
Crosstab
Count
Rata-rata
biaya
< Rp. 100.000,00
Rp. 100.000,00 Rp. 150.000,00
Rp. 150.000,00 Rp. 200.000,00
Blackberry
gemini
21
Total
Tipe HP
Blackberry
Blackberry
javelin
bold
29
4
Blackberry
onyx
32
28
4
17
6
7
2
8
59
64
10
31
Crosstab
Count
Tipe HP
Blackberry
torc
Rata-rata
biaya
< Rp. 100.000,00
Rp. 100.000,00 Rp. 150.000,00
Rp. 150.000,00 Rp. 200.000,00
Total
Total
4
64
17
98
6
29
27
191
Chi-Square Tests
Value
14.458a
14.957
df
6
Asymp. Sig.
(2-sided)
.071
.060
Pearson Chi-Square
8
Likelihood Ratio
8
Linear-by-Linear
9.110
1
.003
Association
N of Valid Cases
191
a. 4 cells (26.7%) have expected count less than 5. The minimum expected count is 1.52.
Rata-rata biaya * Kepentingan Desain
Crosstab
Count
Rata-rata
biaya
< Rp. 100.000,00
Rp. 100.000,00 Rp. 150.000,00
Rp. 150.000,00 Rp. 200.000,00
Tidak penting
1
Total
Kepentingan Desain
Cukup
Penting
penting
18
40
Sangat
penting
df
64
0
35
53
10
98
0
14
15
0
29
1
67
108
15
191
Chi-Square Tests
Value
7.911a
10.234
Total
5
Asymp. Sig.
(2-sided)
.245
.115
Pearson Chi-Square
6
Likelihood Ratio
6
Linear-by-Linear
2.455
1
.117
Association
N of Valid Cases
191
a. 4 cells (33.3%) have expected count less than 5. The minimum expected count is .15.
Rata-rata biaya * Kepentingan Warna
Crosstab
Count
Rata-rata
biaya
< Rp. 100.000,00
Rp. 100.000,00 Rp. 150.000,00
Rp. 150.000,00 Rp. 200.000,00
Kepentingan Warna
Cukup
Sangat
Penting
penting
penting
18
26
20
Total
Total
64
34
44
20
98
7
17
5
29
59
87
45
191
Chi-Square Tests
Value
4.994a
4.858
df
Asymp. Sig.
(2-sided)
.288
.302
Pearson Chi-Square
4
Likelihood Ratio
4
Linear-by-Linear
.919
1
.338
Association
N of Valid Cases
191
a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 6.83.
Rata-rata biaya * Yang Mendorong
Crosstab
Count
Rata-rata
biaya
< Rp. 100.000,00
Rp. 100.000,00 Rp. 150.000,00
Rp. 150.000,00 Rp. 200.000,00
Iseng-iseng
0
Total
Yang Mendorong
Kelompok
Jati diri
19
39
Accesoris
6
df
64
0
27
67
4
98
2
9
18
0
29
2
55
124
10
191
Chi-Square Tests
Value
15.527a
13.032
Total
Asymp. Sig.
(2-sided)
.017
.043
Pearson Chi-Square
6
Likelihood Ratio
6
Linear-by-Linear
2.928
1
.087
Association
N of Valid Cases
191
a. 5 cells (41.7%) have expected count less than 5. The minimum expected count is .30.
Rata-rata biaya * Saran
Crosstab
Count
Saran
Rata-rata
biaya
< Rp. 100.000,00
Rp. 100.000,00 Rp. 150.000,00
Rp. 150.000,00 Rp. 200.000,00
Anggota
keluarga
6
Teman
24
Inisiatif
sendiri
15
Counter
Hape/kenalan
yang bekerja
dibidang
telekomunikasi
19
7
33
38
20
98
1
20
5
3
29
14
77
58
42
191
Total
Chi-Square Tests
Value
16.632a
16.251
df
Asymp. Sig.
(2-sided)
.011
.012
Pearson Chi-Square
6
Likelihood Ratio
6
Linear-by-Linear
2.610
1
.106
Association
N of Valid Cases
191
a. 2 cells (16.7%) have expected count less than 5. The minimum expected count is 2.13.
Total
64
Merek HP * Tipe HP
Crosstab
Count
Merek
HP
Nokia
Sony Erickson
Siemens
Samsung
Total
Tipe HP
Blackberry
Blackberry
javelin
bold
36
4
9
1
11
3
8
2
64
10
Blackberry
gemini
28
10
16
5
59
Blackberry
onyx
12
6
10
3
31
Crosstab
Count
Merek
HP
Total
Nokia
Sony Erickson
Siemens
Samsung
Tipe HP
Blackberry
torc
15
3
6
3
27
Total
95
29
46
21
191
Chi-Square Tests
Value
6.534a
6.527
df
Asymp. Sig.
(2-sided)
.887
.887
Pearson Chi-Square
12
Likelihood Ratio
12
Linear-by-Linear
.120
1
.729
Association
N of Valid Cases
191
a. 8 cells (40.0%) have expected count less than 5. The minimum expected count is 1.10.
Merek HP * Kepentingan Desain
Crosstab
Count
Merek
HP
Total
Nokia
Sony Erickson
Siemens
Samsung
Kepentingan Desain
Cukup
Penting
penting
31
57
14
15
13
27
9
9
67
108
Tidak penting
0
0
1
0
1
Sangat
penting
7
0
5
3
15
Chi-Square Tests
Value
10.724a
12.356
df
Asymp. Sig.
(2-sided)
.295
.194
Pearson Chi-Square
9
Likelihood Ratio
9
Linear-by-Linear
.000
1
.998
Association
N of Valid Cases
191
a. 7 cells (43.8%) have expected count less than 5. The minimum expected count is .11.
Total
95
29
46
21
191
Merek HP * Kepentingan Warna
Crosstab
Count
Merek
HP
Total
Nokia
Sony Erickson
Siemens
Samsung
Kepentingan Warna
Cukup
Sangat
Penting
penting
penting
33
45
17
9
13
7
10
18
18
7
11
3
59
87
45
Total
95
29
46
21
191
Chi-Square Tests
Value
9.245a
8.833
df
Asymp. Sig.
(2-sided)
.160
.183
Pearson Chi-Square
6
Likelihood Ratio
6
Linear-by-Linear
1.969
1
.161
Association
N of Valid Cases
191
a. 1 cells (8.3%) have expected count less than 5. The minimum expected count is 4.95.
Merek HP * Yang Mendorong
Crosstab
Count
Merek
HP
Total
Nokia
Sony Erickson
Siemens
Samsung
Yang Mendorong
Kelompok
Jati diri
27
60
11
15
13
32
4
17
55
124
Iseng-iseng
2
0
0
0
2
Accesoris
6
3
1
0
10
Chi-Square Tests
Value
8.952a
10.735
df
Asymp. Sig.
(2-sided)
.442
.294
Pearson Chi-Square
9
Likelihood Ratio
9
Linear-by-Linear
.144
1
.705
Association
N of Valid Cases
191
a. 8 cells (50.0%) have expected count less than 5. The minimum expected count is .22.
Total
95
29
46
21
191
Merek HP * Saran
Crosstab
Count
Saran
Merek
HP
Total
Nokia
Sony Erickson
Siemens
Samsung
Anggota
keluarga
6
4
4
0
14
Teman
43
9
16
9
77
Inisiatif
sendiri
26
11
15
6
58
Counter
Hape/kenalan
yang bekerja
dibidang
telekomunikasi
20
5
11
6
42
Chi-Square Tests
Value
6.774a
7.972
df
Asymp. Sig.
(2-sided)
.661
.537
Pearson Chi-Square
9
Likelihood Ratio
9
Linear-by-Linear
1.028
1
.311
Association
N of Valid Cases
191
a. 4 cells (25.0%) have expected count less than 5. The minimum expected count is 1.54.
Total
95
29
46
21
191
Tipe HP * Kepentingan Desain
Crosstab
Count
Tipe
HP
Total
Blackberry gemini
Blackberry javelin
Blackberry bold
Blackberry onyx
Blackberry torc
Tidak penting
0
0
0
1
0
1
Kepentingan Desain
Cukup
Penting
penting
24
33
20
38
3
7
11
15
9
15
67
108
Sangat
penting
2
6
0
4
3
15
Chi-Square Tests
Value
10.681a
10.116
df
Asymp. Sig.
(2-sided)
.556
.606
Pearson Chi-Square
12
Likelihood Ratio
12
Linear-by-Linear
.632
1
.427
Association
N of Valid Cases
191
a. 10 cells (50.0%) have expected count less than 5. The minimum expected count is .05.
Total
59
64
10
31
27
191
Tipe HP * Kepentingan Warna
Crosstab
Count
Tipe
HP
Total
Blackberry gemini
Blackberry javelin
Blackberry bold
Blackberry onyx
Blackberry torc
Kepentingan Warna
Cukup
Sangat
Penting
penting
penting
24
24
11
20
28
16
6
3
1
5
14
12
4
18
5
59
87
45
Total
59
64
10
31
27
191
Chi-Square Tests
Value
17.302a
17.090
df
Asymp. Sig.
(2-sided)
.027
.029
Pearson Chi-Square
8
Likelihood Ratio
8
Linear-by-Linear
4.815
1
.028
Association
N of Valid Cases
191
a. 3 cells (20.0%) have expected count less than 5. The minimum expected count is 2.36.
Tipe HP * Yang Mendorong
Crosstab
Count
Tipe
HP
Total
Blackberry gemini
Blackberry javelin
Blackberry bold
Blackberry onyx
Blackberry torc
Iseng-iseng
0
1
1
0
0
2
Yang Mendorong
Kelompok
Jati diri
14
40
23
38
1
8
7
22
10
16
55
124
Accesoris
5
2
0
2
1
10
Chi-Square Tests
Value
16.477a
13.514
df
Asymp. Sig.
(2-sided)
.170
.333
Pearson Chi-Square
12
Likelihood Ratio
12
Linear-by-Linear
.382
1
.536
Association
N of Valid Cases
191
a. 11 cells (55.0%) have expected count less than 5. The minimum expected count is .10.
Total
59
64
10
31
27
191
Tipe HP * Saran
Crosstab
Count
Saran
Tipe
HP
Total
Blackberry gemini
Blackberry javelin
Blackberry bold
Blackberry onyx
Blackberry torc
Anggota
keluarga
7
3
0
1
3
14
Teman
22
28
5
10
12
77
Inisiatif
sendiri
18
17
4
10
9
58
Counter
Hape/kenalan
yang bekerja
dibidang
telekomunikasi
12
16
1
10
3
42
Chi-Square Tests
Value
10.060a
11.031
df
Asymp. Sig.
(2-sided)
.611
.526
Pearson Chi-Square
12
Likelihood Ratio
12
Linear-by-Linear
.013
1
.910
Association
N of Valid Cases
191
a. 8 cells (40.0%) have expected count less than 5. The minimum expected count is .73.
Total
59
64
10
31
27
191
Kepentingan Desain * Kepentingan Warna
Crosstab
Count
Kepentingan Warna
Cukup
penting
Kepentingan
Desain
Tidak penting
Cukup penting
Penting
Sangat penting
Total
0
24
32
3
59
Penting
Sangat
penting
0
32
49
6
87
1
11
27
6
45
Total
1
67
108
15
191
Chi-Square Tests
Value
7.844a
7.423
df
Asymp. Sig.
(2-sided)
.250
.284
Pearson Chi-Square
6
Likelihood Ratio
6
Linear-by-Linear
2.630
1
.105
Association
N of Valid Cases
191
a. 5 cells (41.7%) have expected count less than 5. The minimum expected count is .24.
Kepentingan Desain * Yang Mendorong
Crosstab
Count
Kepentingan
Desain
Total
Tidak penting
Cukup penting
Penting
Sangat penting
Iseng-iseng
0
2
0
0
2
Yang Mendorong
Kelompok
Jati diri
1
0
18
43
32
72
4
9
55
124
Accesoris
0
4
4
2
10
Chi-Square Tests
Value
8.844a
8.827
df
Asymp. Sig.
(2-sided)
.452
.453
Pearson Chi-Square
9
Likelihood Ratio
9
Linear-by-Linear
.764
1
.382
Association
N of Valid Cases
191
a. 10 cells (62.5%) have expected count less than 5. The minimum expected count is .01.
Total
1
67
108
15
191
Kepentingan Desain * Saran
Crosstab
Count
Saran
Kepentingan
Desain
Tidak penting
Cukup penting
Penting
Sangat penting
Total
Anggota
keluarga
0
5
8
1
14
Teman
Inisiatif
sendiri
0
30
42
5
77
0
16
37
5
58
Counter
Hape/kenalan
yang bekerja
dibidang
telekomunikasi
1
16
21
4
42
Chi-Square Tests
Value
6.213a
5.747
df
Asymp. Sig.
(2-sided)
.718
.765
Pearson Chi-Square
9
Likelihood Ratio
9
Linear-by-Linear
.025
1
.875
Association
N of Valid Cases
191
a. 8 cells (50.0%) have expected count less than 5. The minimum expected count is .07.
Total
1
67
108
15
191
Kepentingan Warna * Yang Mendorong
Crosstab
Count
Kepentingan
Warna
Total
Cukup penting
Penting
Sangat penting
Iseng-iseng
1
1
0
2
Yang Mendorong
Kelompok
Jati diri
17
40
29
53
9
31
55
124
Accesoris
1
4
5
10
Chi-Square Tests
Value
7.394a
7.726
df
Asymp. Sig.
(2-sided)
.286
.259
Pearson Chi-Square
6
Likelihood Ratio
6
Linear-by-Linear
3.308
1
.069
Association
N of Valid Cases
191
a. 6 cells (50.0%) have expected count less than 5. The minimum expected count is .47.
Total
59
87
45
191
Kepentingan Warna * Saran
Crosstab
Count
Saran
Kepentingan
Warna
Cukup penting
Penting
Sangat penting
Total
Anggota
keluarga
3
6
5
14
Teman
23
39
15
77
Inisiatif
sendiri
21
22
15
58
Counter
Hape/kenalan
yang bekerja
dibidang
telekomunikasi
12
20
10
42
Chi-Square Tests
Value
3.829a
3.791
df
Asymp. Sig.
(2-sided)
.700
.705
Pearson Chi-Square
6
Likelihood Ratio
6
Linear-by-Linear
.082
1
.775
Association
N of Valid Cases
191
a. 2 cells (16.7%) have expected count less than 5. The minimum expected count is 3.30.
Total
59
87
45
191
Crosstabs
Yang Mendorong * Saran Crosstabulation
Count
Saran
Yang
Mendorong
Total
Iseng-iseng
Kelompok
Jati diri
Accesoris
Anggota
keluarga
0
4
8
2
14
Teman
Inisiatif
sendiri
2
24
45
6
77
0
16
41
1
58
Counter
Hape/kenalan
yang bekerja
dibidang
telekomunikasi
0
11
30
1
42
Chi-Square Tests
Value
9.611a
10.108
df
Asymp. Sig.
(2-sided)
.383
.342
Pearson Chi-Square
9
Likelihood Ratio
9
Linear-by-Linear
.001
1
.982
Association
N of Valid Cases
191
a. 9 cells (56.3%) have expected count less than 5. The minimum expected count is .15.
Total
2
55
124
10
191
T-Test
One-Sample Statistics
N
Harga
Kualitas Produk
Brand Switching
WOM
191
191
191
191
Mean
4.0611
4.0366
3.9098
3.8813
Std. Deviation
.81885
.53301
.56582
.69324
Std. Error
Mean
.05925
.03857
.04094
.05016
One-Sample Test
Test Value = 3.41
Harga
Kualitas Produk
Brand Switching
WOM
t
10.989
16.248
12.208
9.396
df
190
190
190
190
Sig. (2-tailed)
.000
.000
.000
.000
Mean
Difference
.65108
.62665
.49983
.47133
95% Confidence Interval
of the Difference
Lower
Upper
.5342
.7680
.5506
.7027
.4191
.5806
.3724
.5703
T-Test
One-Sample Statistics
N
Harga
Kualitas Produk
Brand Switching
WOM
191
191
191
191
Mean
4.0611
4.0366
3.9098
3.8813
Std. Deviation
.81885
.53301
.56582
.69324
Std. Error
Mean
.05925
.03857
.04094
.05016
One-Sample Test
Test Value = 4.21
Harga
Kualitas Produk
Brand Switching
WOM
t
-2.513
-4.495
-7.332
-6.552
df
190
190
190
190
Sig. (2-tailed)
.013
.000
.000
.000
Mean
Difference
-.14892
-.17335
-.30017
-.32867
95% Confidence Interval
of the Difference
Lower
Upper
-.2658
-.0320
-.2494
-.0973
-.3809
-.2194
-.4276
-.2297
T-Test
Group Statistics
Harga
Kualitas Produk
Brand Switching
WOM
Jenis Kelamin
Laki-laki
Perempuan
Laki-laki
Perempuan
Laki-laki
Perempuan
Laki-laki
Perempuan
N
74
117
74
117
74
117
74
117
Mean
4.2387
3.9487
4.2033
3.9312
4.0706
3.8082
4.0676
3.7635
Std. Deviation
.76554
.83461
.50388
.52596
.54976
.55433
.74019
.63737
Independent Samples Test
Levene's Test for
Equality of Variances
F
Harga
Kualitas Produk
Brand Switching
WOM
Equal variances
assumed
Equal variances
not assumed
Equal variances
assumed
Equal variances
not assumed
Equal variances
assumed
Equal variances
not assumed
Equal variances
assumed
Equal variances
not assumed
Sig.
.486
.486
.025
.875
.043
.836
.818
.367
Std. Error
Mean
.08899
.07716
.05857
.04862
.06391
.05125
.08605
.05893
Independent Samples Test
t-test for Equality of Means
t
Harga
Kualitas Produk
Brand Switching
WOM
Equal variances
assumed
Equal variances
not assumed
Equal variances
assumed
Equal variances
not assumed
Equal variances
assumed
Equal variances
not assumed
Equal variances
assumed
Equal variances
not assumed
df
Sig. (2-tailed)
Mean
Difference
2.415
189
.017
.29002
2.462
165.243
.015
.29002
3.540
189
.001
.27208
3.574
160.357
.000
.27208
3.197
189
.002
.26240
3.203
156.376
.002
.26240
3.015
189
.003
.30403
2.915
138.373
.004
.30403
Independent Samples Test
t-test for Equality of Means
95% Confidence Interval
of the Difference
Std. Error
Lower
Upper
Difference
Harga
Kualitas Produk
Brand Switching
WOM
Equal variances
assumed
Equal variances
not assumed
Equal variances
assumed
Equal variances
not assumed
Equal variances
assumed
Equal variances
not assumed
Equal variances
assumed
Equal variances
not assumed
.12011
.05310
.52694
.11779
.05746
.52258
.07687
.12045
.42371
.07613
.12174
.42242
.08207
.10051
.42430
.08192
.10059
.42421
.10084
.10512
.50295
.10429
.09783
.51024
Oneway
Descriptives
N
Harga
Kualitas Produk
Brand Switching
WOM
< 18 tahun
18 - 40 tahun
> 40 tahun
Total
< 18 tahun
18 - 40 tahun
> 40 tahun
Total
< 18 tahun
18 - 40 tahun
> 40 tahun
Total
< 18 tahun
18 - 40 tahun
> 40 tahun
Total
17
169
5
191
17
169
5
191
17
169
5
191
17
169
5
191
Mean
4.3725
4.0138
4.6000
4.0611
4.0829
4.0212
4.4000
4.0366
3.9739
3.8895
4.3778
3.9098
4.1569
3.8560
3.8000
3.8813
Std. Deviation
.63336
.83203
.54772
.81885
.22107
.55445
.45158
.53301
.32520
.58248
.47532
.56582
.47313
.70779
.73030
.69324
Std. Error
.15361
.06400
.24495
.05925
.05362
.04265
.20195
.03857
.07887
.04481
.21257
.04094
.11475
.05445
.32660
.05016
Descriptives
Harga
Kualitas Produk
Brand Switching
WOM
< 18 tahun
18 - 40 tahun
> 40 tahun
Total
< 18 tahun
18 - 40 tahun
> 40 tahun
Total
< 18 tahun
18 - 40 tahun
> 40 tahun
Total
< 18 tahun
18 - 40 tahun
> 40 tahun
Total
95% Confidence Interval for
Mean
Lower Bound
Upper Bound
4.0469
4.6982
3.8875
4.1402
3.9199
5.2801
3.9442
4.1780
3.9692
4.1966
3.9370
4.1054
3.8393
4.9607
3.9606
4.1127
3.8067
4.1411
3.8011
3.9780
3.7876
4.9680
3.8291
3.9906
3.9136
4.4001
3.7485
3.9635
2.8932
4.7068
3.7824
3.9803
Minimum
3.67
1.67
4.00
1.67
3.73
2.36
4.05
2.36
3.22
2.22
4.00
2.22
3.67
2.00
3.00
2.00
Maximum
5.00
5.00
5.00
5.00
4.45
5.00
5.00
5.00
4.44
5.00
5.00
5.00
5.00
5.00
5.00
5.00
Mean Square
1.740
.659
F
2.639
Sig.
.074
.368
.283
1.300
.275
.617
.317
1.947
.146
.716
.478
1.498
.226
ANOVA
Harga
Kualitas Produk
Brand Switching
WOM
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Sum of
Squares
3.479
123.919
127.398
.737
53.242
53.979
1.234
59.596
60.830
1.432
89.878
91.310
df
2
188
190
2
188
190
2
188
190
2
188
190
Oneway
Descriptives
N
Harga
Kualitas Produk
Brand Switching
WOM
6 bulan
12 bulan
18 bulan
24 bulan
Total
6 bulan
12 bulan
18 bulan
24 bulan
Total
6 bulan
12 bulan
18 bulan
24 bulan
Total
6 bulan
12 bulan
18 bulan
24 bulan
Total
52
86
49
4
191
52
86
49
4
191
52
86
49
4
191
52
86
49
4
191
Mean
4.2244
3.9574
4.0544
4.2500
4.0611
3.9895
4.0312
4.0696
4.3636
4.0366
3.8782
3.8786
3.9728
4.2222
3.9098
3.8462
3.9341
3.8163
4.0000
3.8813
Std. Deviation
.85742
.78847
.81464
.95743
.81885
.52799
.57166
.44999
.74505
.53301
.62478
.54769
.51397
.82152
.56582
.75685
.68945
.63121
.81650
.69324
Std. Error
.11890
.08502
.11638
.47871
.05925
.07322
.06164
.06428
.37252
.03857
.08664
.05906
.07342
.41076
.04094
.10496
.07435
.09017
.40825
.05016
Descriptives
Harga
Kualitas Produk
Brand Switching
WOM
6 bulan
12 bulan
18 bulan
24 bulan
Total
6 bulan
12 bulan
18 bulan
24 bulan
Total
6 bulan
12 bulan
18 bulan
24 bulan
Total
6 bulan
12 bulan
18 bulan
24 bulan
Total
95% Confidence Interval for
Mean
Lower Bound
Upper Bound
3.9857
4.4631
3.7883
4.1264
3.8204
4.2884
2.7265
5.7735
3.9442
4.1780
3.8425
4.1365
3.9086
4.1537
3.9403
4.1988
3.1781
5.5492
3.9606
4.1127
3.7043
4.0521
3.7611
3.9960
3.8252
4.1204
2.9150
5.5294
3.8291
3.9906
3.6354
4.0569
3.7863
4.0819
3.6350
3.9976
2.7008
5.2992
3.7824
3.9803
Minimum
1.67
2.33
1.67
3.00
1.67
2.36
2.36
2.77
3.41
2.36
2.22
2.22
2.56
3.22
2.22
2.00
2.00
3.00
3.00
2.00
Maximum
5.00
5.00
5.00
5.00
5.00
4.86
5.00
5.00
5.00
5.00
4.89
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
ANOVA
Harga
Kualitas Produk
Brand Switching
WOM
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Sum of
Squares
2.456
124.942
127.398
.599
53.380
53.979
.721
60.109
60.830
.567
90.743
91.310
df
3
187
190
3
187
190
3
187
190
3
187
190
Mean Square
.819
.668
F
1.225
Sig.
.302
.200
.285
.699
.554
.240
.321
.747
.525
.189
.485
.390
.761
Oneway
Descriptives
N
Harga
Kualitas Produk
Brand Switching
WOM
< Rp. 100.000,00
Rp. 100.000,00 Rp. 150.000,00
Rp. 150.000,00 Rp. 200.000,00
Total
< Rp. 100.000,00
Rp. 100.000,00 Rp. 150.000,00
Rp. 150.000,00 Rp. 200.000,00
Total
< Rp. 100.000,00
Rp. 100.000,00 Rp. 150.000,00
Rp. 150.000,00 Rp. 200.000,00
Total
< Rp. 100.000,00
Rp. 100.000,00 Rp. 150.000,00
Rp. 150.000,00 Rp. 200.000,00
Total
64
Mean
3.9479
Std. Deviation
.74705
Std. Error
.09338
98
4.1327
.83418
.08426
29
4.0690
.91452
.16982
191
64
4.0611
3.9247
.81885
.52061
.05925
.06508
98
4.1034
.49064
.04956
29
4.0580
.66282
.12308
191
64
4.0366
3.8403
.53301
.51162
.03857
.06395
98
3.9274
.56388
.05696
29
4.0038
.67878
.12605
191
64
3.9098
3.7812
.56582
.64575
.04094
.08072
98
3.9184
.66677
.06735
29
3.9770
.86341
.16033
191
3.8813
.69324
.05016
Descriptives
Harga
Kualitas Produk
Brand Switching
WOM
< Rp. 100.000,00
Rp. 100.000,00 Rp. 150.000,00
Rp. 150.000,00 Rp. 200.000,00
Total
< Rp. 100.000,00
Rp. 100.000,00 Rp. 150.000,00
Rp. 150.000,00 Rp. 200.000,00
Total
< Rp. 100.000,00
Rp. 100.000,00 Rp. 150.000,00
Rp. 150.000,00 Rp. 200.000,00
Total
< Rp. 100.000,00
Rp. 100.000,00 Rp. 150.000,00
Rp. 150.000,00 Rp. 200.000,00
Total
95% Confidence Interval for
Mean
Lower Bound
Upper Bound
3.7613
4.1345
Minimum
2.67
Maximum
5.00
3.9654
4.2999
1.67
5.00
3.7211
4.4168
1.67
5.00
3.9442
3.7947
4.1780
4.0548
1.67
2.36
5.00
5.00
4.0051
4.2018
2.50
5.00
3.8059
4.3101
2.36
5.00
3.9606
3.7125
4.1127
3.9681
2.36
2.22
5.00
5.00
3.8144
4.0405
2.22
5.00
3.7456
4.2620
2.22
4.89
3.8291
3.6199
3.9906
3.9426
2.22
2.00
5.00
5.00
3.7847
4.0520
2.00
5.00
3.6486
4.3054
2.00
5.00
3.7824
3.9803
2.00
5.00
ANOVA
Harga
Kualitas Produk
Brand Switching
WOM
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Sum of
Squares
1.323
126.075
127.398
1.252
52.727
53.979
.596
60.234
60.830
1.041
90.269
91.310
df
2
188
190
2
188
190
2
188
190
2
188
190
Mean Square
.662
.671
F
.987
Sig.
.375
.626
.280
2.232
.110
.298
.320
.930
.396
.520
.480
1.084
.340
Oneway
Descriptives
N
Harga
Kualitas Produk
Brand Switching
WOM
Nokia
Sony Erickson
Siemens
Samsung
Total
Nokia
Sony Erickson
Siemens
Samsung
Total
Nokia
Sony Erickson
Siemens
Samsung
Total
Nokia
Sony Erickson
Siemens
Samsung
Total
95
29
46
21
191
95
29
46
21
191
95
29
46
21
191
95
29
46
21
191
Mean
4.0316
4.0805
4.0362
4.2222
4.0611
4.0364
4.0392
3.9753
4.1688
4.0366
3.9146
3.8889
3.8478
4.0529
3.9098
3.8596
3.9885
3.8043
4.0000
3.8813
Std. Deviation
.81079
.94556
.78009
.79115
.81885
.49437
.60980
.57366
.51207
.53301
.53959
.62006
.56915
.61224
.56582
.67298
.63921
.74561
.75277
.69324
Std. Error
.08319
.17559
.11502
.17264
.05925
.05072
.11324
.08458
.11174
.03857
.05536
.11514
.08392
.13360
.04094
.06905
.11870
.10993
.16427
.05016
Descriptives
Harga
Kualitas Produk
Brand Switching
WOM
Nokia
Sony Erickson
Siemens
Samsung
Total
Nokia
Sony Erickson
Siemens
Samsung
Total
Nokia
Sony Erickson
Siemens
Samsung
Total
Nokia
Sony Erickson
Siemens
Samsung
Total
95% Confidence Interval for
Mean
Lower Bound
Upper Bound
3.8664
4.1967
3.7208
4.4401
3.8046
4.2679
3.8621
4.5824
3.9442
4.1780
3.9357
4.1371
3.8072
4.2711
3.8049
4.1457
3.9357
4.4019
3.9606
4.1127
3.8047
4.0245
3.6530
4.1247
3.6788
4.0168
3.7742
4.3316
3.8291
3.9906
3.7226
3.9967
3.7454
4.2316
3.5829
4.0258
3.6573
4.3427
3.7824
3.9803
Minimum
1.67
1.67
2.67
2.33
1.67
2.50
2.41
2.36
3.00
2.36
2.22
2.56
2.22
3.00
2.22
2.00
2.67
2.00
3.00
2.00
Maximum
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
ANOVA
Harga
Kualitas Produk
Brand Switching
WOM
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Sum of
Squares
.667
126.731
127.398
.540
53.439
53.979
.622
60.208
60.830
.946
90.364
91.310
df
3
187
190
3
187
190
3
187
190
3
187
190
Mean Square
.222
.678
F
.328
Sig.
.805
.180
.286
.630
.596
.207
.322
.644
.588
.315
.483
.653
.582
Oneway
Descriptives
N
Harga
Kualitas Produk
Brand Switching
WOM
Blackberry gemini
Blackberry javelin
Blackberry bold
Blackberry onyx
Blackberry torc
Total
Blackberry gemini
Blackberry javelin
Blackberry bold
Blackberry onyx
Blackberry torc
Total
Blackberry gemini
Blackberry javelin
Blackberry bold
Blackberry onyx
Blackberry torc
Total
Blackberry gemini
Blackberry javelin
Blackberry bold
Blackberry onyx
Blackberry torc
Total
59
64
10
31
27
191
59
64
10
31
27
191
59
64
10
31
27
191
59
64
10
31
27
191
Mean
3.8475
3.8854
3.3667
4.4731
4.7284
4.0611
3.9260
3.8189
3.8227
4.3651
4.4966
4.0366
3.7740
3.6979
3.7333
4.1685
4.4774
3.9098
3.7401
3.7031
3.7333
4.1613
4.3457
3.8813
Std. Deviation
.77143
.82342
.88122
.57590
.49818
.81885
.42614
.54035
.54900
.39039
.41582
.53301
.46640
.53065
.55481
.47994
.47021
.56582
.59393
.70302
.87206
.64905
.57350
.69324
Std. Error
.10043
.10293
.27867
.10343
.09587
.05925
.05548
.06754
.17361
.07012
.08002
.03857
.06072
.06633
.17545
.08620
.09049
.04094
.07732
.08788
.27577
.11657
.11037
.05016
Descriptives
Harga
Kualitas Produk
Brand Switching
WOM
Blackberry gemini
Blackberry javelin
Blackberry bold
Blackberry onyx
Blackberry torc
Total
Blackberry gemini
Blackberry javelin
Blackberry bold
Blackberry onyx
Blackberry torc
Total
Blackberry gemini
Blackberry javelin
Blackberry bold
Blackberry onyx
Blackberry torc
Total
Blackberry gemini
Blackberry javelin
Blackberry bold
Blackberry onyx
Blackberry torc
Total
95% Confidence Interval for
Mean
Lower Bound
Upper Bound
3.6464
4.0485
3.6797
4.0911
2.7363
3.9971
4.2619
4.6844
4.5313
4.9255
3.9442
4.1780
3.8150
4.0371
3.6839
3.9539
3.4300
4.2155
4.2219
4.5083
4.3321
4.6611
3.9606
4.1127
3.6525
3.8956
3.5654
3.8305
3.3364
4.1302
3.9924
4.3445
4.2914
4.6634
3.8291
3.9906
3.5853
3.8949
3.5275
3.8787
3.1095
4.3572
3.9232
4.3994
4.1188
4.5725
3.7824
3.9803
Minimum
2.33
1.67
1.67
3.00
3.67
1.67
2.36
2.36
2.50
3.68
3.64
2.36
2.22
2.22
2.56
3.11
3.56
2.22
2.00
2.00
2.00
3.00
3.00
2.00
Maximum
5.00
5.00
5.00
5.00
5.00
5.00
4.59
4.59
4.41
5.00
5.00
5.00
4.56
4.78
4.78
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
ANOVA
Harga
Kualitas Produk
Brand Switching
WOM
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Sum of
Squares
26.776
100.623
127.398
13.271
40.708
53.979
15.044
45.786
60.830
11.680
79.631
91.310
df
4
186
190
4
186
190
4
186
190
4
186
190
Mean Square
6.694
.541
F
12.374
Sig.
.000
3.318
.219
15.160
.000
3.761
.246
15.279
.000
2.920
.428
6.820
.000
Oneway
Descriptives
N
Harga
Kualitas Produk
Brand Switching
WOM
Tidak penting
Cukup penting
Penting
Sangat penting
Total
Tidak penting
Cukup penting
Penting
Sangat penting
Total
Tidak penting
Cukup penting
Penting
Sangat penting
Total
Tidak penting
Cukup penting
Penting
Sangat penting
Total
1
67
108
15
191
1
67
108
15
191
1
67
108
15
191
1
67
108
15
191
Mean
4.0000
4.0398
4.0000
4.6000
4.0611
4.1364
4.0739
3.9823
4.2545
4.0366
3.8889
3.9221
3.8920
3.9852
3.9098
4.0000
3.8955
3.8611
3.9556
3.8813
Std. Deviation
.
.80512
.84770
.45774
.81885
.
.55591
.53922
.30915
.53301
.
.57930
.58390
.38459
.56582
.
.69923
.71350
.56155
.69324
Std. Error
.
.09836
.08157
.11819
.05925
.
.06791
.05189
.07982
.03857
.
.07077
.05619
.09930
.04094
.
.08542
.06866
.14499
.05016
Descriptives
Harga
Kualitas Produk
Brand Switching
WOM
Tidak penting
Cukup penting
Penting
Sangat penting
Total
Tidak penting
Cukup penting
Penting
Sangat penting
Total
Tidak penting
Cukup penting
Penting
Sangat penting
Total
Tidak penting
Cukup penting
Penting
Sangat penting
Total
95% Confidence Interval for
Mean
Lower Bound
Upper Bound
.
.
3.8434
4.2362
3.8383
4.1617
4.3465
4.8535
3.9442
4.1780
.
.
3.9384
4.2095
3.8795
4.0852
4.0833
4.4257
3.9606
4.1127
.
.
3.7808
4.0634
3.7806
4.0034
3.7722
4.1982
3.8291
3.9906
.
.
3.7250
4.0661
3.7250
3.9972
3.6446
4.2665
3.7824
3.9803
Minimum
4.00
2.33
1.67
3.67
1.67
4.14
2.36
2.36
3.91
2.36
3.89
2.22
2.22
3.22
2.22
4.00
2.00
2.00
3.00
2.00
Maximum
4.00
5.00
5.00
5.00
5.00
4.14
5.00
5.00
5.00
5.00
3.89
5.00
5.00
5.00
5.00
4.00
5.00
5.00
5.00
5.00
ANOVA
Harga
Kualitas Produk
Brand Switching
WOM
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Sum of
Squares
4.794
122.605
127.398
1.134
52.845
53.979
.130
60.700
60.830
.154
91.156
91.310
df
3
187
190
3
187
190
3
187
190
3
187
190
Mean Square
1.598
.656
F
2.437
Sig.
.066
.378
.283
1.338
.263
.043
.325
.134
.940
.051
.487
.106
.957
Oneway
Descriptives
N
Harga
Kualitas Produk
Brand Switching
WOM
Cukup penting
Penting
Sangat penting
Total
Cukup penting
Penting
Sangat penting
Total
Cukup penting
Penting
Sangat penting
Total
Cukup penting
Penting
Sangat penting
Total
59
87
45
191
59
87
45
191
59
87
45
191
59
87
45
191
Mean
3.8927
4.1494
4.1111
4.0611
3.9484
4.1181
3.9949
4.0366
3.8286
3.9847
3.8716
3.9098
3.8023
3.9962
3.7630
3.8813
Std. Deviation
.83607
.79201
.83182
.81885
.52247
.47494
.63305
.53301
.51181
.53587
.67418
.56582
.65249
.67532
.75753
.69324
Std. Error
.10885
.08491
.12400
.05925
.06802
.05092
.09437
.03857
.06663
.05745
.10050
.04094
.08495
.07240
.11293
.05016
Descriptives
Harga
Kualitas Produk
Brand Switching
WOM
Cukup penting
Penting
Sangat penting
Total
Cukup penting
Penting
Sangat penting
Total
Cukup penting
Penting
Sangat penting
Total
Cukup penting
Penting
Sangat penting
Total
95% Confidence Interval for
Mean
Lower Bound
Upper Bound
3.6748
4.1105
3.9806
4.3182
3.8612
4.3610
3.9442
4.1780
3.8122
4.0845
4.0169
4.2193
3.8048
4.1851
3.9606
4.1127
3.6952
3.9620
3.8705
4.0989
3.6691
4.0742
3.8291
3.9906
3.6322
3.9723
3.8522
4.1401
3.5354
3.9905
3.7824
3.9803
Minimum
1.67
1.67
2.67
1.67
2.45
2.36
2.36
2.36
2.56
2.22
2.22
2.22
2.00
2.00
2.00
2.00
Maximum
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
5.00
ANOVA
Harga
Kualitas Produk
Brand Switching
WOM
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Sum of
Squares
2.465
124.933
127.398
1.115
52.864
53.979
.942
59.888
60.830
2.147
89.163
91.310
df
2
188
190
2
188
190
2
188
190
2
188
190
Mean Square
1.233
.665
F
1.855
Sig.
.159
.557
.281
1.982
.141
.471
.319
1.479
.231
1.073
.474
2.263
.107
Oneway
Descriptives
N
Harga
Kualitas Produk
Brand Switching
WOM
Iseng-iseng
Kelompok
Jati diri
Accesoris
Total
Iseng-iseng
Kelompok
Jati diri
Accesoris
Total
Iseng-iseng
Kelompok
Jati diri
Accesoris
Total
Iseng-iseng
Kelompok
Jati diri
Accesoris
Total
2
55
124
10
191
2
55
124
10
191
2
55
124
10
191
2
55
124
10
191
Mean
3.6667
4.1818
4.0134
4.0667
4.0611
3.2955
4.0727
4.0323
4.0409
4.0366
3.2778
3.9960
3.8853
3.8667
3.9098
3.0000
3.9515
3.8844
3.6333
3.8813
Std. Deviation
1.41421
.74485
.85053
.75031
.81885
1.12494
.52074
.53616
.41353
.53301
1.02138
.49689
.58742
.54885
.56582
1.41421
.64603
.69978
.67495
.69324
Std. Error
1.00000
.10044
.07638
.23727
.05925
.79545
.07022
.04815
.13077
.03857
.72222
.06700
.05275
.17356
.04094
1.00000
.08711
.06284
.21344
.05016
Descriptives
Harga
Kualitas Produk
Brand Switching
WOM
Iseng-iseng
Kelompok
Jati diri
Accesoris
Total
Iseng-iseng
Kelompok
Jati diri
Accesoris
Total
Iseng-iseng
Kelompok
Jati diri
Accesoris
Total
Iseng-iseng
Kelompok
Jati diri
Accesoris
Total
95% Confidence Interval for
Mean
Lower Bound
Upper Bound
-9.0395
16.3729
3.9805
4.3832
3.8623
4.1646
3.5299
4.6034
3.9442
4.1780
-6.8118
13.4027
3.9320
4.2135
3.9370
4.1276
3.7451
4.3367
3.9606
4.1127
-5.8989
12.4545
3.8616
4.1303
3.7809
3.9897
3.4740
4.2593
3.8291
3.9906
-9.7062
15.7062
3.7769
4.1262
3.7600
4.0088
3.1505
4.1162
3.7824
3.9803
Minimum
2.67
2.33
1.67
3.00
1.67
2.50
2.41
2.36
3.41
2.36
2.56
2.78
2.22
3.22
2.22
2.00
2.67
2.00
3.00
2.00
Maximum
4.67
5.00
5.00
5.00
5.00
4.09
5.00
5.00
5.00
5.00
4.00
5.00
5.00
5.00
5.00
4.00
5.00
5.00
5.00
5.00
ANOVA
Harga
Kualitas Produk
Brand Switching
WOM
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Sum of
Squares
1.395
126.004
127.398
1.173
52.806
53.979
1.300
59.530
60.830
2.441
88.869
91.310
df
3
187
190
3
187
190
3
187
190
3
187
190
Mean Square
.465
.674
F
.690
Sig.
.559
.