LAMPIRAN 3: PAPER YANG AKAN DI PUBLIKASIKAN
THE USE OF ELECTRONIC COMMERCE WEBSITES IN INDONESIA
:
A MANAGERIAL PERSPECTIVE
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Vera Pujani
Department of Management, Economics Faculty, Andalas University, Padang, 25163, Indonesia, e-mail:
verapujaniyahoo.co.id
Eri Besra
Department of Management, Economics Faculty, Andalas University, Padang, 25163, Indonesia, e-mail:
eri_besrayahoo.co.id
Syafrizal,
Department of Management, Economics Faculty, Andalas University, Padang, 25163, Indonesia, e-mail:
syafrizalajoyahoo.com
ABSTRACT
The purpose of this paper is to investigate factors influencing the usage of the e- commerce website in Indonesia. The use of the internet has a significant impact
on business activities across countries. Indonesian firms could not stay away for using this technology; in particular, solving the geographical problem for
islanded countries likes Indonesia. This study undertakes a investigation employing exploratory research with qualitative approach based on managerial
pespectives. The snowball technique sampling, in-depth interview and online chatting with Indonesian ecommerce websites are presented. The data is
analyzed using transcriptions to build the theme and finaly coding construct formed. This research shows that to operate ecommerce websites in Indonesia,
the companies should consider factors including quality, feature, use and user satisfaction. According to the results, a simple website using up-grade
infromation and excellent services are more recommended. Features provided within websites should be able to guide users browsing within websites. The user
experince during surfing within ecommerce website also must be kept user satisfaction without any complaints. Finaly, this study is able to give a initial
picture of the ecommerce website operation in Indonesia, in the future, the empirical study of ecommerce website are recommended to be investigated.
Keywords: e-commerce, website, Indonesia
1. INTRODUCTION
In general, Developing Countries likes Indonesia, the utilisation of e-commerce and websites is still underdeveloped. Various e-commerce constraints such as under-
sophisticated information technology IT infrastructures, lack of financial support, the limitations of educational levels and English language capabilities are identified as major
problems in Indonesia Pimchangthong et al. 2003; Raharjo 1999; Setiyadi, 2002. The dissemination of the internet use in Indonesia is supported by internet cafes in the entire
country about 40 increased at the end of 2006 or 2500 cafes Wahid, Furuholt, Kristiansen 2004 and Bisnis Indonesia 2006. Indonesia is categorized as a early adopter
for adopting ecommerce and the majority of internet users is fairly educated people with company’s readiness is pretty high Asia Foundation 2002. Nevertheless, some
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information communication technology ICT indicators have shown a significant improvement.
. This study was funded by Indonesian Higher Education Minister DP2M 2008-2009.
In Indonesia, the total number of Indonesian internet domains has grown from 1,479 in 1998 to 21,762 in 2004 APJII 2005. Furthermore, Indonesia has the rapidest
growth of number of internet users among ASEAN countries for instance Philipina, Thailand dan Malaysia. The latest data of Internet World Stats 2007 show the extent of
the business internet use in Indonesia using a 1-7 scala was in range 4,00 point, after south Korea 6,10, Singapore 5,00, Malaysia 4,80, and Thailand 4,70, however, the
Indonesian position is over than Philipine 3,90 and Vietnam 2,80 Dekominfo, 2006.
The population in Indonesia is unevenly spread. Over 200 million Indonesian people are living across approximately 12,000 islands, with 60 of them on Java Island
Setiyadi 2002. Also, as most Indonesian regions are separated by ocean, Indonesian development is slow, which leads to an unbalanced economic growth. Therefore,
geographical problems are the main issues in performing business activities in Indonesia. Using the internet technology of Indonesian companies is believed to be able to solve the
problem in relation to the product distribution and geographical issues. For that reason, proposed study toward the internet use in business activities especially ecommerce is
required. Given the preceding consideratons, the following research questions are proposed:
How do the factors required of the ecommerce website model fitt with business activities and technological infrastructures in Indonesia?
This paper is organized as follows. In the beginning, the review of ecommere websites and the use website are presented. The research questions are proposed and
continued by research approach and outcome to answer the research questions. The last section, the conclusion and implication are discussed.
2. LITERATURE REVIEWS 2.1 Website Overviews
