Handout MGT304 Pertemuan 1

Chapter 1

The Nature of Strategic Management

Strategic Management:
Concepts & Cases
13th Edition
Fred David

Copyright © 2011 Pearson Education, Inc.
Publishing as Prentice Hall

Ch 1 -1

Strategic Management –Defined

Art & science of formulating,
implementing, and evaluating,
cross-functional decisions that
enable an organization to achieve its
objectives

Copyright © 2011 Pearson Education, Inc.
Publishing as Prentice Hall

Ch 1 -2

Purpose of Strategic Management

To exploit and create new and different
opportunities for tomorrow

Copyright © 2011 Pearson Education, Inc.
Publishing as Prentice Hall

Ch 1 -3

Strategic Management

In essence, the strategic plan is a
company’s game plan

Copyright © 2011 Pearson Education, Inc.
Publishing as Prentice Hall

Ch 1 -4

Presentasi lengkap silakan email ke dosen pengampu

Copyright © 2011 Pearson Education, Inc.
Publishing as Prentice Hall

Ch 1 -5