Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Toyota Avanza di Auto 2000 Medan
Lampiran 1 – Kuesioner
Kepada Yth : Bapak/Ibu/Saudara Pembeli Toyota Avanza di Auto 2000 Medan Saat ini saya sedang melakukan penelitian dengan j udul “ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN
TOYOTA AVANZA DI AUTO 2000 MEDAN”. Salah satu sumber data yang diperlukan dalam penelitian ini adalah kuesioner kepada pembeli Toyota Avanza. Saya berharap Bapak/Ibu/Saudara meluangkan waktu untuk mengisi kuesioner dibawah ini dengan sebenarnya. Jawaban dari responden dalam penelitian tidak akan dipublikasikan dan digunakan hanya untuk kepentingan penelitian ini. Terima Kasih.
Peneliti
Petunjuk Pengisian Kuesioner
Perhatikan pertanyaan pada kuesioner dibawah ini, pilihlah jawaban yang
sesuai dengan kenyataan yang Bapak/Ibu/Saudara rasakan dengan memberi tanda silang (x) pada kolom jawaban yang tersedia.SS : Sangat Setuju (5) S : Setuju (4) N : Netral (3) TS : Tidak Setuju (2) STS : Sangat Tidak Setuju (1)
No Pertanyaan SS S N TS STS
Produk Selama saya menggunakan Toyota Avanza, mobil ini 1 merupakan mobil yang irit atau hemat bahan bakar
Selama saya menggunakan Toyota Avanza, mobil ini
2 memiliki sistem keamanan berkendaraan yang baik Menurut saya desain Toyota Avanza modern dan
3 mewah i
No Pertanyaan SS S N TS STS
Produk
4 Suku cadang Toyota Avanza mudah dicari Jenis layanan pasca pembelian Toyota Avanza sesuai 5 dengan harapan saya
Harga Sebelum melakukan pembelian Toyota Avanza, pihak
6 Auto 2000 memberikan kesempatan negosiasi Menurut saya harga Toyota Avanza sesuai dengan 7 fitur dan fasilitas yang diberikan
Auto 2000 menawarkan berbagai sistem pembayaran
8 dalam pembelian Toyota Avanza Nilai jual kembali Toyota Avanza lebih tinggi
9 dibanding merek mobil sejenis Promosi Saya mudah memperoleh informasi mengenai Toyota
10 Avanza diberbagai media (media cetak, elektronik dan internet) Informasi mengenai Toyota Avanza sesuai dengan
11 yang tertera di brosur Auto 2000 Auto 2000 memberikan kesempatan kepada saya, 12 untuk melakukan test drive sebelum melakukan pembelian
Brand Image
Menurut saya Toyota Avanza merupakan merek 13 mobil yang diproduksi oleh oleh perusahaan terkemuka Toyota Avanza mencerminkan merek mobil yang
14 berkualitas Memiliki Toyota Avanza memberikan kebanggaan
15 dan rasa percaya diri pada saya sebagai pemilik Keputusan Pembelian Saya membeli Toyota Avanza karena kualitas mobil
16 sesuai dengan kebutuhan saya Saya membeli Toyota Avanza karena harga yang
17 sesuai dengan pendapatan saya Saya membeli Toyota Avanza setelah memperoleh
18 informasi yang lengkap dan detail Saya membeli Toyota Avanza karena merek yang
19 terkenal dan memberi kebanggaan pada pemiliknya ii
Lampiran 2
Hasil Uji Validitas dan Reliabilitas
Reliability Scale: ALL VARIABLES Case Processing Summary
N % Valid 30 100.0
a
Cases Excluded .0 Total 30 100.0 a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's Alpha N of Items .838
5 Item Statistics Mean Std. Deviation N
X1-1 3.3667 .55605
30 X1-2 3.1667 .53067
30 X1-3 3.0333 .49013
30 X1-4 3.4000 .49827
30 X1-5 3.0667 .52083
30 Item-Total Statistics Scale Mean if Scale Variance if Corrected Item- Cronbach's Alpha
Item Deleted Item Deleted Total Correlation if Item Deleted X1-1 12.6667 2.782 .545 .834 X1-2 12.8667 2.395 .868 .738 X1-3 13.0000 2.897 .579 .822 X1-4 12.6333 3.137 .406 .865 X1-5 12.9667 2.447 .849 .745
Scale Statistics
Mean Variance Std. Deviation N of Items 16.0333 4.102 2.02541
5
Reliability Scale: ALL VARIABLES Case Processing Summary
N % Valid 30 100.0
a
Cases Excluded .0 Total 30 100.0 a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's Alpha N of Items .900
4 Item Statistics Mean Std. Deviation N
X2-1 2.7667 .62606
30 X2-2 2.7000 .70221
30 X2-3 2.7333 .69149
30 X2-4 2.9000 .71197
30 Item-Total Statistics Scale Mean if Scale Variance if Corrected Item- Cronbach's Alpha
Item Deleted Item Deleted Total Correlation if Item Deleted X2-1 8.3333 3.540 .771 .874 X2-2 8.4000 3.214 .811 .857 X2-3 8.3667 3.206 .834 .849 X2-4 8.2000 3.407 .698 .900
Scale Statistics
Mean Variance Std. Deviation N of Items 11.1000 5.748 2.39756
4
Reliability Scale: ALL VARIABLES Case Processing Summary
N % Valid 30 100.0
a
Cases Excluded .0 Total 30 100.0 a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's Alpha N of Items .889
3 Item Statistics Mean Std. Deviation N
X3-1 3.5333 .57135
30 X3-2 3.4333 .62606
30 X3-3 3.3333 .66089
30 Item-Total Statistics Scale Mean if Scale Variance if Corrected Item- Cronbach's Alpha
Item Deleted Item Deleted Total Correlation if Item Deleted X3-1 6.7667 1.564 .663 .940 X3-2 6.8667 1.292 .811 .819 X3-3 6.9667 1.137 .897 .736
Scale Statistics
Mean Variance Std. Deviation N of Items 10.3000 2.838 1.68462
3
Reliability Scale: ALL VARIABLES Case Processing Summary
N % Valid 30 100.0
a
Cases Excluded .0 Total 30 100.0 a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's Alpha N of Items .626
3 Item Statistics Mean Std. Deviation N
X4-1 3.5000 .50855
30 X4-2 3.1667 .53067
30 X4-3 3.0333 .55605
30 Item-Total Statistics Scale Mean if Scale Variance if Corrected Item- Cronbach's Alpha
Item Deleted Item Deleted Total Correlation if Item Deleted X4-1 6.2000 .786 .459 .497 X4-2 6.5333 .809 .385 .597 X4-3 6.6667 .713 .465 .484
Scale Statistics
Mean Variance Std. Deviation N of Items 9.7000 1.459 1.20773
3
Reliability Scale: ALL VARIABLES Case Processing Summary
N % Valid 30 100.0
a
Cases Excluded .0 Total 30 100.0 a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's Alpha N of Items .939
4 Item Statistics Mean Std. Deviation N
Y1-1 3.1667 .37905
30 Y1-2 3.1333 .43417
30 Y1-3 3.1333 .43417
30 Y1-4 3.1667 .37905
30 Item-Total Statistics Scale Mean if Scale Variance if Corrected Item- Cronbach's Alpha
Item Deleted Item Deleted Total Correlation if Item Deleted Y1-1 9.4333 1.289 .948 .894 Y1-2 9.4667 1.361 .690 .976 Y1-3 9.4667 1.223 .871 .916 Y1-4 9.4333 1.289 .948 .894
Scale Statistics
Mean Variance Std. Deviation N of Items 12.6000 2.248 1.49943
4
Lampiran 3
Hasil Statistisk Deskriptif
FREQUENCIES VARIABLES=VAR00001 VAR00002 VAR00003 VAR00004 VAR00005 /STATISTICS=STDDEV MINIMUM MAXIMUM MEAN MEDIAN MODE SUM /ORDER=ANALYSIS.
Frequencies Statistics
Produk-1 Produk-2 Produk-3 Produk-4 Produk-5 Valid
60
60
60
60
60 N Missing
Mean 3.6167 3.0500 3.0167 3.6000 3.2833 Median 4.0000 3.0000 3.0000 4.0000 3.0000 Mode
4.00
3.00
3.00
4.00
3.00 Std. Deviation .55515 .76856 .70089 .58802 .64022 Minimum
2.00
2.00
2.00
2.00
2.00 Maximum
5.00
5.00
4.00
5.00
4.00 Sum 217.00 183.00 181.00 216.00 197.00
Frequency Table Produk-1
Frequency Percent Valid Percent Cumulative Percent
2.00
1
1.7
1.7
1.7
3.00
22
36.7
36.7
38.3
4.00
36
60.0
60.0
98.3 Valid
5.00
1
1.7 1.7 100.0 Total 60 100.0 100.0
Produk-2
Frequency Percent Valid Percent Cumulative Percent
2.00
15
25.0
25.0
25.0
3.00
28
46.7
46.7
71.7
4.00
16
26.7
26.7
98.3 Valid
5.00
1
1.7 1.7 100.0 Total 60 100.0 100.0
Produk-3
Frequency Percent Valid Percent Cumulative Percent
2.00
14
23.3
23.3
23.3
3.00
31
51.7
51.7
75.0 Valid
4.00
15
25.0 25.0 100.0 Total 60 100.0 100.0
Produk-4
Frequency Percent Valid Percent Cumulative Percent
2.00
1
1.7
1.7
1.7
3.00
24
40.0
40.0
41.7
4.00
33
55.0
55.0
96.7 Valid
5.00
2
3.3 3.3 100.0 Total 60 100.0 100.0
Produk-5
Frequency Percent Valid Percent Cumulative Percent
2.00
6
10.0
10.0
10.0
3.00
31
51.7
51.7
61.7 Valid
4.00
23
38.3 38.3 100.0 Total 60 100.0 100.0
FREQUENCIES VARIABLES=VAR00006 VAR00007 VAR00008 VAR00009 /STATISTICS=STDDEV MINIMUM MAXIMUM MEAN MEDIAN MODE SUM /ORDER=ANALYSIS.
Frequencies Statistics
Harga-1 Harga-2 Harga-3 Harga-4 Valid
60
60
60
60 N Missing
Mean 2.7167 2.7000 2.7833 3.1167 Median 3.0000 3.0000 3.0000 3.0000 Mode
3.00
3.00
3.00
4.00 Std. Deviation .55515 .61891 .66617 .82527 Minimum
2.00
2.00
2.00
2.00 Maximum
4.00
4.00
4.00
4.00 Sum 163.00 162.00 167.00 187.00
Frequency Table Harga-1
Frequency Percent Valid Percent Cumulative Percent
2.00
20
33.3
33.3
33.3
3.00
37
61.7
61.7
95.0 Valid
4.00
3
5.0 5.0 100.0 Total 60 100.0 100.0
Harga-2
Frequency Percent Valid Percent Cumulative Percent
2.00
23
38.3
38.3
38.3
3.00
32
53.3
53.3
91.7 Valid
4.00
5
8.3 8.3 100.0 Total 60 100.0 100.0
Harga-3
Frequency Percent Valid Percent Cumulative Percent
2.00
21
35.0
35.0
35.0
3.00
31
51.7
51.7
86.7 Valid
4.00
8
13.3 13.3 100.0 Total 60 100.0 100.0
Harga-4
Frequency Percent Valid Percent Cumulative Percent
2.00
17
28.3
28.3
28.3
3.00
19
31.7
31.7
60.0 Valid
4.00
24
40.0 40.0 100.0 Total 60 100.0 100.0
FREQUENCIES VARIABLES=VAR00010 VAR00011 VAR00012 /STATISTICS=STDDEV MINIMUM MAXIMUM MEAN MEDIAN MODE SUM /ORDER=ANALYSIS.
Frequencies Statistics
Promosi-1 Promosi-2 Promosi-3 Valid
60
60
60 N Missing
Mean 3.8000 3.5500 2.8500 Median 4.0000 4.0000 3.0000 Mode
4.00
4.00
3.00 Std. Deviation .54617 .56524 .54695 Minimum
3.00
2.00
2.00 Maximum
5.00
4.00
4.00 Sum 228.00 213.00 171.00
Frequency Table Promosi-1
Frequency Percent Valid Percent Cumulative Percent
3.00
16
26.7
26.7
26.7
4.00
40
66.7
66.7
93.3 Valid
5.00
4
6.7 6.7 100.0 Total 60 100.0 100.0
Promosi-2
Frequency Percent Valid Percent Cumulative Percent
2.00
2
3.3
3.3
3.3
3.00
23
38.3
38.3
41.7 Valid
4.00
35
58.3 58.3 100.0 Total 60 100.0 100.0
Promosi-3
Frequency Percent Valid Percent Cumulative Percent
2.00
14
23.3
23.3
23.3
3.00
41
68.3
68.3
91.7 Valid
4.00
5
8.3 8.3 100.0 Total 60 100.0 100.0
FREQUENCIES VARIABLES=VAR00013 VAR00014 VAR00015 /STATISTICS=STDDEV MINIMUM MAXIMUM MEAN MEDIAN MODE SUM /ORDER=ANALYSIS.
Frequencies Statistics
Brand_Image-1 Brand_Image-2 Brand_Image-3 Valid
60
60
60 N Missing
Mean 3.7167 3.4000 3.2167 Median 4.0000 3.0000 3.0000 Mode
4.00
3.00
3.00 Std. Deviation .52373 .55845 .58488 Minimum
3.00
2.00
2.00 Maximum
5.00
4.00
4.00 Sum 223.00 204.00 193.00
Frequency Table Brand_Image-1
Frequency Percent Valid Percent Cumulative Percent
3.00
19
31.7
31.7
31.7
4.00
39
65.0
65.0
96.7 Valid
5.00
2
3.3 3.3 100.0 Total 60 100.0 100.0
Brand_Image-2
Frequency Percent Valid Percent Cumulative Percent
2.00
2
3.3
3.3
3.3
3.00
32
53.3
53.3
56.7 Valid
4.00
26
43.3 43.3 100.0 Total 60 100.0 100.0
Brand_Image-3
Frequency Percent Valid Percent Cumulative Percent
2.00
5
8.3
8.3
8.3
3.00
37
61.7
61.7
70.0 Valid
4.00
18
30.0 30.0 100.0 Total 60 100.0 100.0
Frequencies
Statistics
Keputusan_ Keputusan_ Keputusan_ Keputusan_ Pembelian-1 Pembelian-2 Pembelian-3 Pembelian-4
Valid
60
60
60
60 N Missing
Mean 3.3333 3.5167 3.4167 3.6000 Median 3.0000 4.0000 4.0000 4.0000 Mode
3.00
4.00
4.00
4.00 Std. Deviation .60132 .56723 .67124 .84773 Minimum
2.00
2.00
2.00
2.00 Maximum
5.00
5.00
4.00
5.00 Sum 200.00 211.00 205.00 216.00
Frequency Table Keputusan_Pembelian-1
Frequency Percent Valid Percent Cumulative Percent
2.00
3
5.0
5.0
5.0
3.00
35
58.3
58.3
63.3
4.00
21
35.0
35.0
98.3 Valid
5.00
1
1.7 1.7 100.0 Total 60 100.0 100.0
Keputusan_Pembelian-2
Frequency Percent Valid Percent Cumulative Percent
2.00
1
1.7
1.7
1.7
3.00
28
46.7
46.7
48.3
4.00
30
50.0
50.0
98.3 Valid
5.00
1
1.7 1.7 100.0 Total 60 100.0 100.0
Keputusan_Pembelian-3
Frequency Percent Valid Percent Cumulative Percent
2.00
6
10.0
10.0
10.0
3.00
23
38.3
38.3
48.3 Valid
4.00
31
51.7 51.7 100.0 Total 60 100.0 100.0
Keputusan_Pembelian-4
Frequency Percent Valid Percent Cumulative Percent
2.00
7
11.7
11.7
11.7
3.00
17
28.3
28.3
40.0
4.00
29
48.3
48.3
88.3 Valid
5.00
7
11.7 11.7 100.0 Total 60 100.0 100.0
Lampiran 4
Hasil Analisis Regresi Berganda
Regression Descriptive Statistics
Mean Std. Deviation N Keputusan_Pembelian 3.4667 .46820
60 Produk 3.2533 .60603
60 Harga 3.1667 .43586
60 Promosi 3.3995 .33553
60 Brand_Image 3.4445 .42375
60
a Variables Entered/Removed
Model Variables Entered Variables Method Removed
Brand_Image,
1 Produk, Harga, . Enter
b
Promosi
a. Dependent Variable: Keputusan_Pembelian b. All requested variables entered.
b
Model Summary
Model R R Adjusted Std. Error of Change Statistics Square R Square the
R Square F Change df1 df2 Sig. F Estimate
Change Change
a
1 .897 .805 .790 .21435 .805 56.620
4 55 .000
a. Predictors: (Constant), Brand_Image, Produk, Harga, Promosi
b. Dependent Variable: Keputusan_Pembelian
a
ANOVA
Model Sum of Squares df Mean Square F Sig. bRegression 10.406 4 2.602 56.620 .000
1 Residual 2.527 55 .046 Total 12.933
59
a. Dependent Variable: Keputusan_Pembelian
b. Predictors: (Constant), Brand_Image, Produk, Harga, Promosi
a
Coefficients
Model Unstandardized Standardized t Sig. Collinearity Coefficients Coefficients Statistics
B Std. Error Beta Tolerance
VIF (Constant) -.750 .348 -2.154 .036 Produk .075 .048 .097 1.577 .120 .931 1.074
1 Harga .142 .067 .132 2.105 .040 .903 1.107 Promosi .233 .100 .167 2.318 .024 .686 1.458 Brand_Image .793 .084 .718 9.424 .000 .612 1.633
a. Dependent Variable: Keputusan_Pembelian
a
Residuals Statistics
Minimum Maximum Mean Std. Deviation N Predicted Value 2.6045 4.4943 3.4667 .41997 60 Std. Predicted Value -2.053 2.447 .000 1.000 60 Standard Error of Predicted
.030 .154 .058 .022 60 Value Adjusted Predicted Value 2.4904 4.5446 3.4634 .42932 60 Residual -.45121 .71817 .00000 .20696 60 Std. Residual -2.105 3.350 .000 .966 60 Stud. Residual -2.142 3.418 .006 1.010 60 Deleted Residual -.46707 .74728 .00328 .22892 60 Stud. Deleted Residual -2.217 3.816 .014 1.048 60 Mahal. Distance .155 29.383 3.933 4.429 60 Cook's Distance .000 .582 .024 .077 60 Centered Leverage Value .003 .498 .067 .075 60
a. Dependent Variable: Keputusan_Pembelian
Charts