Analisis Faktor – Faktor Yang Mempengaruhi Loyalitas Pemegang Kartu Kredit Bank Mandiri Di Kota Medan
109
Lampiran olahan Data.
1. Nilai Pelanggan (X1)
Correlations
Butir 1
Butir 1
Butir 2
Pearson Correlation
1
Sig. (2-tailed)
Butir 2
Butir 3
Butir Total
.049
-.157
.441**
.626
.120
.000
N
100
100
100
100
Pearson Correlation
.049
1
-.003
.735**
Sig. (2-tailed)
.626
.978
.000
N
100
100
100
100
-.157
-.003
1
.472**
Sig. (2-tailed)
.120
.978
N
100
100
100
100
.441**
.735**
.472**
1
Sig. (2-tailed)
.000
.000
.000
N
100
100
100
Pearson Correlation
Butir Total
Butir 3
Pearson Correlation
.000
100
**. Correlation is significant at the 0.01 level (2-tailed).
2. Daya Tarik Iklan (X2)
Correlations
Butir1
Butir1
Pearson Correlation
Butir2
Butir2
Butir3
Butir4
Pearson Correlation
Butir4
Butir5
ButirTotal
.527**
.469**
.375**
.501**
.819**
.000
.000
.000
.000
.000
100
100
100
100
100
100
.527**
1
.446**
.244*
.398**
.721**
.000
.015
.000
.000
1
Sig. (2-tailed)
N
Butir3
Sig. (2-tailed)
.000
N
100
100
100
100
100
100
.469**
.446**
1
.254*
.399**
.715**
Sig. (2-tailed)
.000
.000
.011
.000
.000
N
100
100
100
100
100
100
.375**
.244*
.254*
1
.377**
.623**
Sig. (2-tailed)
.000
.015
.011
.000
.000
N
100
100
100
100
100
Pearson Correlation
Pearson Correlation
100
110
Butir5
.501**
.398**
.399**
.377**
Sig. (2-tailed)
.000
.000
.000
.000
N
100
100
100
100
100
100
.819**
.721**
.715**
.623**
.722**
1
Sig. (2-tailed)
.000
.000
.000
.000
.000
N
100
100
100
100
100
100
Butir4
Butir5
Butir6
ButirTotal
Pearson Correlation
ButirTotal Pearson Correlation
1
.722**
.000
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
3. Kompetensi Tenaga Penjual (X3)
Correlations
Butir1
Butir1
Pearson
Correlation
Butir2
.762**
.630**
.576**
.624**
.497**
.818**
.000
.000
.000
.000
.000
.000
100
100
100
100
100
100
100
.762**
1
.637**
.589**
.586**
.462**
.802**
.000
.000
.000
.000
.000
1
Sig. (2-tailed)
N
Butir2
Butir3
Butir4
Butir5
Butir6
Pearson
Correlation
Butir3
Sig. (2-tailed)
.000
N
100
100
100
100
100
100
100
.630**
.637**
1
.747**
.667**
.663**
.861**
Sig. (2-tailed)
.000
.000
.000
.000
.000
.000
N
100
100
100
100
100
100
100
.576**
.589**
.747**
1
.675**
.761**
.868**
Sig. (2-tailed)
.000
.000
.000
.000
.000
.000
N
100
100
100
100
100
100
100
.624**
.586**
.667**
.675**
1
.741**
.853**
Sig. (2-tailed)
.000
.000
.000
.000
.000
.000
N
100
100
100
100
100
100
100
.497**
.462**
.663**
.761**
.741**
1
.821**
Sig. (2-tailed)
.000
.000
.000
.000
.000
N
100
100
100
100
100
100
100
.818**
.802**
.861**
.868**
.853**
.821**
1
Sig. (2-tailed)
.000
.000
.000
.000
.000
.000
N
100
100
100
100
100
100
Pearson
Correlation
Pearson
Correlation
Pearson
Correlation
Pearson
Correlation
ButirTotal Pearson
Correlation
**. Correlation is significant at the 0.01 level (2-tailed).
.000
100
111
4. Motivasi (X4)
Correlations
Butir1
Butir1
Pearson
Correlation
Butir2
Butir2
Pearson
Correlation
Butir3
ButirTotal
.423**
.243*
.219*
.392**
.667**
.015
.000
.015
.029
.000
.000
100
100
100
100
100
100
100
.243*
1
.179
.116
.083
.133
.461**
.074
.251
.414
.186
.000
N
100
100
100
100
100
100
100
.423**
.179
1
.212*
.332**
.420**
.738**
Sig. (2-tailed)
.000
.074
.034
.001
.000
.000
N
100
100
100
100
100
100
100
.243*
.116
.212*
1
.309**
.227*
.504**
Sig. (2-tailed)
.015
.251
.034
.002
.023
.000
N
100
100
100
100
100
100
100
.219*
.083
.332**
.309**
1
.313**
.600**
Sig. (2-tailed)
.029
.414
.001
.002
.002
.000
N
100
100
100
100
100
100
100
.392**
.133
.420**
.227*
.313**
1
.711**
Sig. (2-tailed)
.000
.186
.000
.023
.002
N
100
100
100
100
100
100
100
.667**
.461**
.738**
.504**
.600**
.711**
1
Sig. (2-tailed)
.000
.000
.000
.000
.000
.000
N
100
100
100
100
100
100
Pearson
Pearson
Pearson
Correlation
Butir6
Butir6
.015
Correlation
Butir5
Butir5
Sig. (2-tailed)
Correlation
Butir4
Butir4
.243*
1
Sig. (2-tailed)
N
Butir3
Pearson
Correlation
ButirTotal Pearson
Correlation
*. Correlation is significant at the 0.05 level (2-tailed).
**. Correlation is significant at the 0.01 level (2-tailed).
.000
100
112
5. Kepuasan Pelanggan (X5)
Correlations
Butir1
Butir1
Pearson Correlation
Butir2
1
N
Butir3
Butir4
Pearson Correlation
.852**
.000
.000
.000
.000
.000
100
100
100
100
100
100
.719**
1
.669**
.542**
.516**
.837**
.000
.000
.000
.000
100
100
100
100
1
.628**
.673**
.843**
.000
.000
.000
100
100
100
1
.642**
.811**
.000
.000
N
100
100
.575**
.669**
Sig. (2-tailed)
.000
.000
N
100
100
100
.597**
.542**
.628**
.000
.000
.000
Pearson Correlation
N
ButirTotal
.554**
.000
Pearson Correlation
Butir5
.597**
Sig. (2-tailed)
Sig. (2-tailed)
Butir5
Butir4
.575**
Sig. (2-tailed)
Butir2
Butir3
.719**
100
100
100
100
100
100
.554**
.516**
.673**
.642**
1
.804**
Sig. (2-tailed)
.000
.000
.000
.000
N
100
100
100
100
100
100
.852**
.837**
.843**
.811**
.804**
1
Sig. (2-tailed)
.000
.000
.000
.000
.000
N
100
100
100
100
100
Pearson Correlation
ButirTotal Pearson Correlation
.000
100
**. Correlation is significant at the 0.01 level (2-tailed).
6. Loyalitas Pelanggan (Y)
Correlations
Butir1
Butir1
Pearson Correlation
Butir2
1
Sig. (2-tailed)
N
Butir2
Pearson Correlation
Sig. (2-tailed)
N
Butir3
Butir4
Butir4
ButirTotal
.469**
.345**
.738**
.000
.000
.000
.000
100
100
100
100
100
.589**
1
.490**
.539**
.841**
.000
.000
.000
.000
100
100
100
100
100
.469**
.490**
1
.360**
.785**
Sig. (2-tailed)
.000
.000
.000
.000
N
100
100
100
100
100
.345**
.539**
.360**
1
.724**
.000
.000
.000
Pearson Correlation
Pearson Correlation
Sig. (2-tailed)
N
ButirTotal
Butir3
.589**
.000
100
100
100
100
100
.738**
.841**
.785**
.724**
1
Sig. (2-tailed)
.000
.000
.000
.000
N
100
100
100
100
Pearson Correlation
**. Correlation is significant at the 0.01 level (2-tailed).
100
113
Realibilitas
Reliability Statistics
Cronbach's Alpha
N of Items
.547
3
Item-Total Statistics
Scale Mean if Item
Scale Variance if
Deleted
Item Deleted
Corrected Item-Total Cronbach's Alpha if
Correlation
Item Deleted
Butir 1
7.98
1.737
.202
.642
Butir 2
8.53
.979
.378
.442
Butir 3
8.15
1.119
.544
.144
Reliability Statistics
Cronbach's Alpha
N of Items
.767
5
Item-Total Statistics
Scale Mean if Item
Scale Variance if
Deleted
Item Deleted
Corrected Item-Total Cronbach's Alpha if
Correlation
Item Deleted
Butir1
15.97
3.262
.651
.681
Butir2
15.83
3.941
.552
.720
Butir3
15.97
3.868
.528
.728
Butir4
15.87
4.175
.406
.768
Butir5
15.88
4.066
.573
.717
Reliability Statistics
Cronbach's Alpha
N of Items
.914
6
114
Item-Total Statistics
Scale Mean if Item
Scale Variance if
Deleted
Item Deleted
Corrected Item-Total Cronbach's Alpha if
Correlation
Item Deleted
Butir1
18.82
10.836
.724
.904
Butir2
18.87
11.347
.715
.904
Butir3
18.89
11.109
.799
.893
Butir4
18.83
10.547
.798
.892
Butir5
18.82
11.058
.785
.895
Butir6
18.67
11.052
.736
.901
Reliability Statistics
Cronbach's Alpha
N of Items
.675
6
Item-Total Statistics
Scale Mean if Item
Scale Variance if
Deleted
Item Deleted
Corrected Item-Total Cronbach's Alpha if
Correlation
Item Deleted
Butir1
20.06
5.916
.502
.605
Butir2
20.05
6.614
.223
.690
Butir3
20.26
4.962
.517
.589
Butir4
19.97
6.716
.337
.656
Butir5
20.03
6.050
.394
.637
Butir6
20.48
5.161
.485
.603
Reliability Statistics
Cronbach's Alpha
N of Items
.883
5
115
Item-Total Statistics
Scale Mean if Item
Scale Variance if
Deleted
Item Deleted
Corrected Item-Total Cronbach's Alpha if
Correlation
Item Deleted
Butir1
16.00
6.141
.729
.862
Butir2
15.86
6.869
.736
.854
Butir3
15.85
7.078
.756
.851
Butir4
15.89
7.230
.711
.861
Butir5
15.76
7.194
.697
.863
Reliability Statistics
Cronbach's Alpha
N of Items
.765
4
Item-Total Statistics
Scale Mean if Item
Scale Variance if
Deleted
Item Deleted
Corrected Item-Total Cronbach's Alpha if
Correlation
Item Deleted
Butir1
11.60
3.515
.586
.713
Butir2
11.73
2.805
.686
.641
Butir3
11.93
2.732
.536
.740
Butir4
11.78
3.244
.506
.739
116
One-Sample Kolmogorov-Smirnov Test
Unstandardized
Residual
N
Normal Parametersa
100
Mean
Std. Deviation
Most Extreme Differences
.0000000
1.77002159
Absolute
.067
Positive
.050
Negative
-.067
Kolmogorov-Smirnov Z
.666
Asymp. Sig. (2-tailed)
.766
a. Test distribution is Normal.
117
Regression
Descriptive Statistics
Mean
Std. Deviation
N
Loyalitas Pelanggan
15.68
2.251
100
Nilai Pelanggan
13.15
.968
100
Daya Tarik Iklan
19.88
2.388
100
Kompetensi Tenaga Penjual
22.58
3.945
100
Motivasi
24.17
2.825
100
Kepuasan Pelanggan
19.84
3.237
100
118
Variables Entered/Removedb
Model
Variables Entered
1
Variables Removed
Kepuasan
Pelanggan,
Nilai
Pelanggan,
Motivasi,
Daya
Tarik
Iklan,
Method
. Enter
Kompetensi
Tenaga Penjuala
a. All requested variables entered.
b. Dependent Variable: Loyalitas Pelanggan
Model Summaryb
Std. Error of the
Model
R
R Square
.618a
1
Adjusted R Square
.382
Estimate
.349
1.816
a. Predictors: (Constant), Kepuasan Pelanggan, Motivasi, Daya Tarik Iklan, Nilai Pelanggan,
Kompetensi Tenaga Penjual
b. Dependent Variable: Loyalitas Pelanggan
ANOVAb
Model
1
Sum of Squares
df
Mean Square
Regression
191.595
5
38.319
Residual
310.165
94
3.300
Total
501.760
99
F
11.613
Sig.
.000a
a. Predictors: (Constant), Kepuasan Pelanggan, Nilai Pelanggan, Motivasi, Daya Tarik Iklan,
Kompetensi Tenaga Penjual
b. Dependent Variable: Loyalitas Pelanggan
119
Coefficientsa
Model
Unstandardized
Standardized
Coefficients
Coefficients
B
1
(Constant)
Std. Error
1.728
2.598
Nilai Pelanggan
.126
.217
Daya Tarik Iklan
.091
Collinearity Statistics
Beta
t
Sig.
Tolerance
VIF
.665
.508
.054
.580
.564
.754
1.327
.095
.097
.962
.338
.648
1.542
.106
.061
.185
1.723
.088
.571
1.751
Motivasi
.198
.080
.248
2.465
.015
.649
1.541
Kepuasan Pelanggan
.167
.072
.240
2.333
.022
.619
1.614
Kompetensi
Tenaga
Penjual
a. Dependent Variable: Loyalitas Pelanggan
Collinearity Diagnosticsa
Variance Proportions
Daya
Kompetensi
Tarik
Tenaga
(Constant) Pelanggan Iklan
Penjual
Condition
Model Dimension Eigenvalue
1
Index
Nilai
Kepuasan
Motivasi
Pelanggan
1
5.949
1.000
.00
.00
.00
.00
.00
.00
2
.022
16.409
.03
.03
.01
.30
.02
.17
3
.012
22.280
.00
.00
.00
.50
.06
.73
4
.008
28.075
.05
.02
.99
.02
.05
.03
5
.007
29.673
.15
.03
.00
.16
.82
.06
6
.003
48.254
.77
.92
.01
.01
.05
.00
a. Dependent Variable: Loyalitas Pelanggan
120
Regression
Coefficientsa
Standardized
Unstandardized Coefficients
Model
1
B
(Constant)
Nilai Pelanggan
Coefficients
Std. Error
Beta
6.493
2.955
.699
.224
t
.300
Sig.
2.197
.030
3.118
.002
a. Dependent Variable: Loyalitas Pelanggan
Coefficientsa
Standardized
Unstandardized Coefficients
Model
1
B
(Constant)
Daya Tarik Iklan
Coefficients
Std. Error
Beta
7.822
1.731
.395
.086
t
.419
Sig.
4.519
.000
4.572
.000
a. Dependent Variable: Loyalitas Pelanggan
Coefficientsa
Model
1
Unstandardized
Standardized
Coefficients
Coefficients
B
(Constant)
Kompetensi
Tenaga
Penjual
Std. Error
9.383
1.153
.279
.050
Beta
t
.489
Sig.
8.139
.000
5.544
.000
a. Dependent Variable: Loyalitas Pelanggan
Coefficientsa
Standardized
Unstandardized Coefficients
Model
1
B
(Constant)
Motivasi
Std. Error
6.520
1.723
.379
.071
a. Dependent Variable: Loyalitas Pelanggan
Coefficients
Beta
t
.476
Sig.
3.784
.000
5.352
.000
121
Coefficientsa
Standardized
Unstandardized Coefficients
Model
1
B
(Constant)
Kepuasan Pelanggan
Coefficients
Std. Error
8.989
1.235
.337
.061
Beta
t
.485
Sig.
7.279
.000
5.489
.000
a. Dependent Variable: Loyalitas Pelanggan
Frequency Table
Jenis Kelamin
Frequency
Valid
Percent
Valid Percent
Cumulative Percent
Laki-laki
59
59.0
59.0
59.0
Perempuan
41
41.0
41.0
100.0
100
100.0
100.0
Total
Umur
Frequency
Valid
22
Percent
1
Valid Percent
1.0
Cumulative Percent
1.0
1.0
23
1
1.0
1.0
2.0
24
10
10.0
10.0
12.0
25
13
13.0
13.0
25.0
26
13
13.0
13.0
38.0
27
7
7.0
7.0
45.0
28
8
8.0
8.0
53.0
29
4
4.0
4.0
57.0
30
9
9.0
9.0
66.0
31
4
4.0
4.0
70.0
32
10
10.0
10.0
80.0
33
2
2.0
2.0
82.0
34
2
2.0
2.0
84.0
35
4
4.0
4.0
88.0
36
1
1.0
1.0
89.0
37
4
4.0
4.0
93.0
38
1
1.0
1.0
94.0
39
1
1.0
1.0
95.0
42
2
2.0
2.0
97.0
43
1
1.0
1.0
98.0
45
1
1.0
1.0
99.0
122
53
Total
1
1.0
1.0
100
100.0
100.0
100.0
Pendidikan
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
D III/Sarjana muda
12
12.0
12.0
12.0
SLTA/Sederajat
11
11.0
11.0
23.0
Strata 1
72
72.0
72.0
95.0
5
5.0
5.0
100.0
100
100.0
100.0
Strata 2 (S2)
Total
Pekerjaan
Cumulative
Frequency
Valid
BUMN
Percent
Valid Percent
Percent
30
30.0
30.0
30.0
2
2.0
2.0
32.0
16
16.0
16.0
48.0
Mahasiswa
1
1.0
1.0
49.0
Pegawai Negeri
9
9.0
9.0
58.0
Pegawai Swasta
38
38.0
38.0
96.0
Pengusaha
2
2.0
2.0
98.0
Profesional
1
1.0
1.0
99.0
TNI / Polisi
1
1.0
1.0
100.0
100
100.0
100.0
Ibu rumah tangga
Lainnya
Total
123
Lama Menggunakan Kartu
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
< 6 bulan
11
11.0
11.0
11.0
> 5 tahun
7
7.0
7.0
18.0
1 - 3 tahun
48
48.0
48.0
66.0
1- 3 tahun
1
1.0
1.0
67.0
3 - 5 tahun
15
15.0
15.0
82.0
6 - 12 bulan
18
18.0
18.0
100.0
100
100.0
100.0
Total
Jenis Kartu
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
Corporate
2
2.0
2.0
2.0
Everyday
11
11.0
11.0
13.0
Gold & Silver Card
45
45.0
45.0
58.0
Gold Card
1
1.0
1.0
59.0
Golf Card
5
5.0
5.0
64.0
Hypermart Silver
2
2.0
2.0
66.0
Lainnya
1
1.0
1.0
67.0
16
16.0
16.0
83.0
Platinum Card, Skyz
3
3.0
3.0
86.0
Platinum Card,Skyz C
1
1.0
1.0
87.0
12
12.0
12.0
99.0
1
1.0
1.0
100.0
100
100.0
100.0
Platinum Card
Skyz Card
Skyz Card, Corporate
Total
124
Penghasilan
Frequency
Valid
Percent
Valid Percent
Cumulative Percent
< 5 juta
40
40.0
40.0
40.0
> 20 juta
3
3.0
3.0
43.0
10 - 15 juta
7
7.0
7.0
50.0
15 - 20 juta
1
1.0
1.0
51.0
5 - 10 juta
49
49.0
49.0
100.0
100
100.0
100.0
Total
Lampiran olahan Data.
1. Nilai Pelanggan (X1)
Correlations
Butir 1
Butir 1
Butir 2
Pearson Correlation
1
Sig. (2-tailed)
Butir 2
Butir 3
Butir Total
.049
-.157
.441**
.626
.120
.000
N
100
100
100
100
Pearson Correlation
.049
1
-.003
.735**
Sig. (2-tailed)
.626
.978
.000
N
100
100
100
100
-.157
-.003
1
.472**
Sig. (2-tailed)
.120
.978
N
100
100
100
100
.441**
.735**
.472**
1
Sig. (2-tailed)
.000
.000
.000
N
100
100
100
Pearson Correlation
Butir Total
Butir 3
Pearson Correlation
.000
100
**. Correlation is significant at the 0.01 level (2-tailed).
2. Daya Tarik Iklan (X2)
Correlations
Butir1
Butir1
Pearson Correlation
Butir2
Butir2
Butir3
Butir4
Pearson Correlation
Butir4
Butir5
ButirTotal
.527**
.469**
.375**
.501**
.819**
.000
.000
.000
.000
.000
100
100
100
100
100
100
.527**
1
.446**
.244*
.398**
.721**
.000
.015
.000
.000
1
Sig. (2-tailed)
N
Butir3
Sig. (2-tailed)
.000
N
100
100
100
100
100
100
.469**
.446**
1
.254*
.399**
.715**
Sig. (2-tailed)
.000
.000
.011
.000
.000
N
100
100
100
100
100
100
.375**
.244*
.254*
1
.377**
.623**
Sig. (2-tailed)
.000
.015
.011
.000
.000
N
100
100
100
100
100
Pearson Correlation
Pearson Correlation
100
110
Butir5
.501**
.398**
.399**
.377**
Sig. (2-tailed)
.000
.000
.000
.000
N
100
100
100
100
100
100
.819**
.721**
.715**
.623**
.722**
1
Sig. (2-tailed)
.000
.000
.000
.000
.000
N
100
100
100
100
100
100
Butir4
Butir5
Butir6
ButirTotal
Pearson Correlation
ButirTotal Pearson Correlation
1
.722**
.000
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
3. Kompetensi Tenaga Penjual (X3)
Correlations
Butir1
Butir1
Pearson
Correlation
Butir2
.762**
.630**
.576**
.624**
.497**
.818**
.000
.000
.000
.000
.000
.000
100
100
100
100
100
100
100
.762**
1
.637**
.589**
.586**
.462**
.802**
.000
.000
.000
.000
.000
1
Sig. (2-tailed)
N
Butir2
Butir3
Butir4
Butir5
Butir6
Pearson
Correlation
Butir3
Sig. (2-tailed)
.000
N
100
100
100
100
100
100
100
.630**
.637**
1
.747**
.667**
.663**
.861**
Sig. (2-tailed)
.000
.000
.000
.000
.000
.000
N
100
100
100
100
100
100
100
.576**
.589**
.747**
1
.675**
.761**
.868**
Sig. (2-tailed)
.000
.000
.000
.000
.000
.000
N
100
100
100
100
100
100
100
.624**
.586**
.667**
.675**
1
.741**
.853**
Sig. (2-tailed)
.000
.000
.000
.000
.000
.000
N
100
100
100
100
100
100
100
.497**
.462**
.663**
.761**
.741**
1
.821**
Sig. (2-tailed)
.000
.000
.000
.000
.000
N
100
100
100
100
100
100
100
.818**
.802**
.861**
.868**
.853**
.821**
1
Sig. (2-tailed)
.000
.000
.000
.000
.000
.000
N
100
100
100
100
100
100
Pearson
Correlation
Pearson
Correlation
Pearson
Correlation
Pearson
Correlation
ButirTotal Pearson
Correlation
**. Correlation is significant at the 0.01 level (2-tailed).
.000
100
111
4. Motivasi (X4)
Correlations
Butir1
Butir1
Pearson
Correlation
Butir2
Butir2
Pearson
Correlation
Butir3
ButirTotal
.423**
.243*
.219*
.392**
.667**
.015
.000
.015
.029
.000
.000
100
100
100
100
100
100
100
.243*
1
.179
.116
.083
.133
.461**
.074
.251
.414
.186
.000
N
100
100
100
100
100
100
100
.423**
.179
1
.212*
.332**
.420**
.738**
Sig. (2-tailed)
.000
.074
.034
.001
.000
.000
N
100
100
100
100
100
100
100
.243*
.116
.212*
1
.309**
.227*
.504**
Sig. (2-tailed)
.015
.251
.034
.002
.023
.000
N
100
100
100
100
100
100
100
.219*
.083
.332**
.309**
1
.313**
.600**
Sig. (2-tailed)
.029
.414
.001
.002
.002
.000
N
100
100
100
100
100
100
100
.392**
.133
.420**
.227*
.313**
1
.711**
Sig. (2-tailed)
.000
.186
.000
.023
.002
N
100
100
100
100
100
100
100
.667**
.461**
.738**
.504**
.600**
.711**
1
Sig. (2-tailed)
.000
.000
.000
.000
.000
.000
N
100
100
100
100
100
100
Pearson
Pearson
Pearson
Correlation
Butir6
Butir6
.015
Correlation
Butir5
Butir5
Sig. (2-tailed)
Correlation
Butir4
Butir4
.243*
1
Sig. (2-tailed)
N
Butir3
Pearson
Correlation
ButirTotal Pearson
Correlation
*. Correlation is significant at the 0.05 level (2-tailed).
**. Correlation is significant at the 0.01 level (2-tailed).
.000
100
112
5. Kepuasan Pelanggan (X5)
Correlations
Butir1
Butir1
Pearson Correlation
Butir2
1
N
Butir3
Butir4
Pearson Correlation
.852**
.000
.000
.000
.000
.000
100
100
100
100
100
100
.719**
1
.669**
.542**
.516**
.837**
.000
.000
.000
.000
100
100
100
100
1
.628**
.673**
.843**
.000
.000
.000
100
100
100
1
.642**
.811**
.000
.000
N
100
100
.575**
.669**
Sig. (2-tailed)
.000
.000
N
100
100
100
.597**
.542**
.628**
.000
.000
.000
Pearson Correlation
N
ButirTotal
.554**
.000
Pearson Correlation
Butir5
.597**
Sig. (2-tailed)
Sig. (2-tailed)
Butir5
Butir4
.575**
Sig. (2-tailed)
Butir2
Butir3
.719**
100
100
100
100
100
100
.554**
.516**
.673**
.642**
1
.804**
Sig. (2-tailed)
.000
.000
.000
.000
N
100
100
100
100
100
100
.852**
.837**
.843**
.811**
.804**
1
Sig. (2-tailed)
.000
.000
.000
.000
.000
N
100
100
100
100
100
Pearson Correlation
ButirTotal Pearson Correlation
.000
100
**. Correlation is significant at the 0.01 level (2-tailed).
6. Loyalitas Pelanggan (Y)
Correlations
Butir1
Butir1
Pearson Correlation
Butir2
1
Sig. (2-tailed)
N
Butir2
Pearson Correlation
Sig. (2-tailed)
N
Butir3
Butir4
Butir4
ButirTotal
.469**
.345**
.738**
.000
.000
.000
.000
100
100
100
100
100
.589**
1
.490**
.539**
.841**
.000
.000
.000
.000
100
100
100
100
100
.469**
.490**
1
.360**
.785**
Sig. (2-tailed)
.000
.000
.000
.000
N
100
100
100
100
100
.345**
.539**
.360**
1
.724**
.000
.000
.000
Pearson Correlation
Pearson Correlation
Sig. (2-tailed)
N
ButirTotal
Butir3
.589**
.000
100
100
100
100
100
.738**
.841**
.785**
.724**
1
Sig. (2-tailed)
.000
.000
.000
.000
N
100
100
100
100
Pearson Correlation
**. Correlation is significant at the 0.01 level (2-tailed).
100
113
Realibilitas
Reliability Statistics
Cronbach's Alpha
N of Items
.547
3
Item-Total Statistics
Scale Mean if Item
Scale Variance if
Deleted
Item Deleted
Corrected Item-Total Cronbach's Alpha if
Correlation
Item Deleted
Butir 1
7.98
1.737
.202
.642
Butir 2
8.53
.979
.378
.442
Butir 3
8.15
1.119
.544
.144
Reliability Statistics
Cronbach's Alpha
N of Items
.767
5
Item-Total Statistics
Scale Mean if Item
Scale Variance if
Deleted
Item Deleted
Corrected Item-Total Cronbach's Alpha if
Correlation
Item Deleted
Butir1
15.97
3.262
.651
.681
Butir2
15.83
3.941
.552
.720
Butir3
15.97
3.868
.528
.728
Butir4
15.87
4.175
.406
.768
Butir5
15.88
4.066
.573
.717
Reliability Statistics
Cronbach's Alpha
N of Items
.914
6
114
Item-Total Statistics
Scale Mean if Item
Scale Variance if
Deleted
Item Deleted
Corrected Item-Total Cronbach's Alpha if
Correlation
Item Deleted
Butir1
18.82
10.836
.724
.904
Butir2
18.87
11.347
.715
.904
Butir3
18.89
11.109
.799
.893
Butir4
18.83
10.547
.798
.892
Butir5
18.82
11.058
.785
.895
Butir6
18.67
11.052
.736
.901
Reliability Statistics
Cronbach's Alpha
N of Items
.675
6
Item-Total Statistics
Scale Mean if Item
Scale Variance if
Deleted
Item Deleted
Corrected Item-Total Cronbach's Alpha if
Correlation
Item Deleted
Butir1
20.06
5.916
.502
.605
Butir2
20.05
6.614
.223
.690
Butir3
20.26
4.962
.517
.589
Butir4
19.97
6.716
.337
.656
Butir5
20.03
6.050
.394
.637
Butir6
20.48
5.161
.485
.603
Reliability Statistics
Cronbach's Alpha
N of Items
.883
5
115
Item-Total Statistics
Scale Mean if Item
Scale Variance if
Deleted
Item Deleted
Corrected Item-Total Cronbach's Alpha if
Correlation
Item Deleted
Butir1
16.00
6.141
.729
.862
Butir2
15.86
6.869
.736
.854
Butir3
15.85
7.078
.756
.851
Butir4
15.89
7.230
.711
.861
Butir5
15.76
7.194
.697
.863
Reliability Statistics
Cronbach's Alpha
N of Items
.765
4
Item-Total Statistics
Scale Mean if Item
Scale Variance if
Deleted
Item Deleted
Corrected Item-Total Cronbach's Alpha if
Correlation
Item Deleted
Butir1
11.60
3.515
.586
.713
Butir2
11.73
2.805
.686
.641
Butir3
11.93
2.732
.536
.740
Butir4
11.78
3.244
.506
.739
116
One-Sample Kolmogorov-Smirnov Test
Unstandardized
Residual
N
Normal Parametersa
100
Mean
Std. Deviation
Most Extreme Differences
.0000000
1.77002159
Absolute
.067
Positive
.050
Negative
-.067
Kolmogorov-Smirnov Z
.666
Asymp. Sig. (2-tailed)
.766
a. Test distribution is Normal.
117
Regression
Descriptive Statistics
Mean
Std. Deviation
N
Loyalitas Pelanggan
15.68
2.251
100
Nilai Pelanggan
13.15
.968
100
Daya Tarik Iklan
19.88
2.388
100
Kompetensi Tenaga Penjual
22.58
3.945
100
Motivasi
24.17
2.825
100
Kepuasan Pelanggan
19.84
3.237
100
118
Variables Entered/Removedb
Model
Variables Entered
1
Variables Removed
Kepuasan
Pelanggan,
Nilai
Pelanggan,
Motivasi,
Daya
Tarik
Iklan,
Method
. Enter
Kompetensi
Tenaga Penjuala
a. All requested variables entered.
b. Dependent Variable: Loyalitas Pelanggan
Model Summaryb
Std. Error of the
Model
R
R Square
.618a
1
Adjusted R Square
.382
Estimate
.349
1.816
a. Predictors: (Constant), Kepuasan Pelanggan, Motivasi, Daya Tarik Iklan, Nilai Pelanggan,
Kompetensi Tenaga Penjual
b. Dependent Variable: Loyalitas Pelanggan
ANOVAb
Model
1
Sum of Squares
df
Mean Square
Regression
191.595
5
38.319
Residual
310.165
94
3.300
Total
501.760
99
F
11.613
Sig.
.000a
a. Predictors: (Constant), Kepuasan Pelanggan, Nilai Pelanggan, Motivasi, Daya Tarik Iklan,
Kompetensi Tenaga Penjual
b. Dependent Variable: Loyalitas Pelanggan
119
Coefficientsa
Model
Unstandardized
Standardized
Coefficients
Coefficients
B
1
(Constant)
Std. Error
1.728
2.598
Nilai Pelanggan
.126
.217
Daya Tarik Iklan
.091
Collinearity Statistics
Beta
t
Sig.
Tolerance
VIF
.665
.508
.054
.580
.564
.754
1.327
.095
.097
.962
.338
.648
1.542
.106
.061
.185
1.723
.088
.571
1.751
Motivasi
.198
.080
.248
2.465
.015
.649
1.541
Kepuasan Pelanggan
.167
.072
.240
2.333
.022
.619
1.614
Kompetensi
Tenaga
Penjual
a. Dependent Variable: Loyalitas Pelanggan
Collinearity Diagnosticsa
Variance Proportions
Daya
Kompetensi
Tarik
Tenaga
(Constant) Pelanggan Iklan
Penjual
Condition
Model Dimension Eigenvalue
1
Index
Nilai
Kepuasan
Motivasi
Pelanggan
1
5.949
1.000
.00
.00
.00
.00
.00
.00
2
.022
16.409
.03
.03
.01
.30
.02
.17
3
.012
22.280
.00
.00
.00
.50
.06
.73
4
.008
28.075
.05
.02
.99
.02
.05
.03
5
.007
29.673
.15
.03
.00
.16
.82
.06
6
.003
48.254
.77
.92
.01
.01
.05
.00
a. Dependent Variable: Loyalitas Pelanggan
120
Regression
Coefficientsa
Standardized
Unstandardized Coefficients
Model
1
B
(Constant)
Nilai Pelanggan
Coefficients
Std. Error
Beta
6.493
2.955
.699
.224
t
.300
Sig.
2.197
.030
3.118
.002
a. Dependent Variable: Loyalitas Pelanggan
Coefficientsa
Standardized
Unstandardized Coefficients
Model
1
B
(Constant)
Daya Tarik Iklan
Coefficients
Std. Error
Beta
7.822
1.731
.395
.086
t
.419
Sig.
4.519
.000
4.572
.000
a. Dependent Variable: Loyalitas Pelanggan
Coefficientsa
Model
1
Unstandardized
Standardized
Coefficients
Coefficients
B
(Constant)
Kompetensi
Tenaga
Penjual
Std. Error
9.383
1.153
.279
.050
Beta
t
.489
Sig.
8.139
.000
5.544
.000
a. Dependent Variable: Loyalitas Pelanggan
Coefficientsa
Standardized
Unstandardized Coefficients
Model
1
B
(Constant)
Motivasi
Std. Error
6.520
1.723
.379
.071
a. Dependent Variable: Loyalitas Pelanggan
Coefficients
Beta
t
.476
Sig.
3.784
.000
5.352
.000
121
Coefficientsa
Standardized
Unstandardized Coefficients
Model
1
B
(Constant)
Kepuasan Pelanggan
Coefficients
Std. Error
8.989
1.235
.337
.061
Beta
t
.485
Sig.
7.279
.000
5.489
.000
a. Dependent Variable: Loyalitas Pelanggan
Frequency Table
Jenis Kelamin
Frequency
Valid
Percent
Valid Percent
Cumulative Percent
Laki-laki
59
59.0
59.0
59.0
Perempuan
41
41.0
41.0
100.0
100
100.0
100.0
Total
Umur
Frequency
Valid
22
Percent
1
Valid Percent
1.0
Cumulative Percent
1.0
1.0
23
1
1.0
1.0
2.0
24
10
10.0
10.0
12.0
25
13
13.0
13.0
25.0
26
13
13.0
13.0
38.0
27
7
7.0
7.0
45.0
28
8
8.0
8.0
53.0
29
4
4.0
4.0
57.0
30
9
9.0
9.0
66.0
31
4
4.0
4.0
70.0
32
10
10.0
10.0
80.0
33
2
2.0
2.0
82.0
34
2
2.0
2.0
84.0
35
4
4.0
4.0
88.0
36
1
1.0
1.0
89.0
37
4
4.0
4.0
93.0
38
1
1.0
1.0
94.0
39
1
1.0
1.0
95.0
42
2
2.0
2.0
97.0
43
1
1.0
1.0
98.0
45
1
1.0
1.0
99.0
122
53
Total
1
1.0
1.0
100
100.0
100.0
100.0
Pendidikan
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
D III/Sarjana muda
12
12.0
12.0
12.0
SLTA/Sederajat
11
11.0
11.0
23.0
Strata 1
72
72.0
72.0
95.0
5
5.0
5.0
100.0
100
100.0
100.0
Strata 2 (S2)
Total
Pekerjaan
Cumulative
Frequency
Valid
BUMN
Percent
Valid Percent
Percent
30
30.0
30.0
30.0
2
2.0
2.0
32.0
16
16.0
16.0
48.0
Mahasiswa
1
1.0
1.0
49.0
Pegawai Negeri
9
9.0
9.0
58.0
Pegawai Swasta
38
38.0
38.0
96.0
Pengusaha
2
2.0
2.0
98.0
Profesional
1
1.0
1.0
99.0
TNI / Polisi
1
1.0
1.0
100.0
100
100.0
100.0
Ibu rumah tangga
Lainnya
Total
123
Lama Menggunakan Kartu
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
< 6 bulan
11
11.0
11.0
11.0
> 5 tahun
7
7.0
7.0
18.0
1 - 3 tahun
48
48.0
48.0
66.0
1- 3 tahun
1
1.0
1.0
67.0
3 - 5 tahun
15
15.0
15.0
82.0
6 - 12 bulan
18
18.0
18.0
100.0
100
100.0
100.0
Total
Jenis Kartu
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
Corporate
2
2.0
2.0
2.0
Everyday
11
11.0
11.0
13.0
Gold & Silver Card
45
45.0
45.0
58.0
Gold Card
1
1.0
1.0
59.0
Golf Card
5
5.0
5.0
64.0
Hypermart Silver
2
2.0
2.0
66.0
Lainnya
1
1.0
1.0
67.0
16
16.0
16.0
83.0
Platinum Card, Skyz
3
3.0
3.0
86.0
Platinum Card,Skyz C
1
1.0
1.0
87.0
12
12.0
12.0
99.0
1
1.0
1.0
100.0
100
100.0
100.0
Platinum Card
Skyz Card
Skyz Card, Corporate
Total
124
Penghasilan
Frequency
Valid
Percent
Valid Percent
Cumulative Percent
< 5 juta
40
40.0
40.0
40.0
> 20 juta
3
3.0
3.0
43.0
10 - 15 juta
7
7.0
7.0
50.0
15 - 20 juta
1
1.0
1.0
51.0
5 - 10 juta
49
49.0
49.0
100.0
100
100.0
100.0
Total