Faktor-Faktor Yang Mempengaruhi Konsumen Membeli Mobil Toyota Avanza Pada PT Astra International-Toyota Tbk. (Auto2000) Medan
Lampiran 1: Kuesioner Penelitian
KUESIONER PENELITIAN
FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN MEMBELI
MOBIL TOYOTA AVANZA PADA PT. ASTRA INTERNATIONALTOYOTA (AUTO2000)
Profil responden:
1. Jenis Kelamin:
a. Pria
b. Wanita
2. Profesi:
a. Pegawai Negeri
b. Pegawai Swasta
c. Wiraswasta
d. Mahasiswa/Pelajar
e. Lainnya......................
I.
Petunjuk pengisian:
1. Mohon kuesioner ini diisi dengan jawaban pribadi dan jujur
2. Tidak ada jawaban yang benar atau salah
3. Mohon beri tanda cek √( ) atau tanda silang (X) pada pilihan yang dirasa
tepat
4. Jawaban yang diberikan merupakan bantuan yang tidak ternilai, untuk itu
diucapkan rasa terima kasih yang sebesar-besarnya.
II.
Pilihanjawaban :
Sangat Setuju (SS)
= 5
Setuju
= 4
(S)
Kurang Setuju (KS)
= 3
Tidak Setuju (TS)
= 2
Sangat Tidak Setuju (STS)
= 1
74
Universitas Sumatera Utara
III.
1.
No
.
1.
2.
3.
4.
Daftar Pernyataan
Variabel Harga (X1)
Pertanyaan
SS
Harga yang dibayar untuk mobil
Toyota Avanza sangat sesuai dengan
manfaat yang didapat.
Harga mobil Toyota Avanza cukup
terjangkau
Harga merupakan hal yang membuat
Saya memilih mobil Toyota Avanza
Dibandingkan dengan mobil lain
dengan harga yang hampir sama,
mobil Toyota Avanza memiliki nilai
lebih
S
KS
TS
STS
2. Variabel Merek (X2)
No.
1.
2.
3
4
Pertanyaan
SS
Merek Toyota sudah sangat
dikenal masyarakat umum
Merek Toyota sudah dijamin
keunggulannya
Dipasar Indonesia, mobil merek
Toyota lebih banyak dibanding
mobil merek lain
Mobil Toyota Avanza
memberikan pengalaman
yang lebih baik dibanding
mobil lain.
S
KS
TS
STS
75
Universitas Sumatera Utara
3. Variabel Kualitas Produk (X3)
No.
1.
2.
3
4
Pertanyaan
SS
Dengan harga yang Saya bayar, kualitas
mobil Toyota Avanza sudah sangat
memuaskan
Kualitas mobil Toyota Avanza sudah sesuai
dengan yang Saya harapkan
Kualitas mobil Toyota Avanza merupakan
pertimbangan Saya dan keluarga dalam
keputusan pembelian mobil
Kualitas mobil Toyota Avanza sudah
sangat terjamin
S KS
TS STS
4. Variabel Kualitas Pelayanan (X4)
No.
1.
2.
3
4
5.
No.
1.
2.
3
4.
Pertanyaan
SS S
Outlet/
Showroom
Auto2000
memiliki banyak cabang
Pelayanan penjualan yang diberikan
Auto2000 sangat memuaskan
Fasilitas
dari
setiap
Outlet/Showroom Auto2000 sudah
memadai sebagai wujud dari
pelayanan yang berkualitas
Informasi
yang
diberikan
Outlet/Showroom
Auto2000
sangat jelas dan mudah diterima
oleh konsumen
KS
TS
STS
Keputusan Pembelian Mobil Toyota Avanza di Auto2000 Medan (Y)
Pertanyaan
Saya/Keluarga memiliki kebutuhan
akan mobil
Kebutuhan akan mobil membuat Saya
berusaha mencari informasi lebih lanjut.
SS
S
KS
TS
Setelah medapat informasi, Saya
memilih bahwa mobil Toyota Avanza
lebih baik dibanding mobil lain.
Saya merasa puas setelah menggunakan
mobil Toyota Avanza karena sesuai
dengan kebutuhan Saya dan keluarga.
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Universitas Sumatera Utara
STS
Lampiran 2: Tabulasi Validitas
Item/Buter Pernyataan
No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Q1
4
4
4
4
3
4
4
4
4
5
2
4
4
4
4
3
4
5
4
4
4
4
4
4
4
4
4
4
4
4
Q2
4
4
4
5
4
4
4
4
4
4
4
4
4
4
4
3
4
5
4
3
4
4
4
4
5
3
4
3
5
4
Q3
4
4
4
4
3
4
4
4
4
4
4
3
4
5
4
3
3
4
4
3
4
4
3
4
3
4
4
3
4
4
Q4
4
5
4
5
4
4
4
4
5
5
4
3
4
4
3
3
4
4
4
4
5
4
5
3
4
4
4
5
3
4
Q5
5
5
4
4
4
4
4
5
5
5
4
3
5
4
4
4
4
5
5
4
4
4
4
4
4
4
4
4
4
4
Q6
5
5
5
5
4
5
5
5
5
5
4
5
5
4
5
5
4
5
5
5
4
3
4
3
4
4
4
4
4
4
Q7
4
4
4
4
4
4
5
5
4
5
4
3
4
4
5
4
4
5
5
3
4
4
4
3
4
4
4
4
4
4
Q8
4
4
5
4
4
5
5
4
4
4
4
4
4
4
4
3
4
4
5
4
4
4
4
3
4
4
4
3
4
4
Q9
4
4
4
4
4
4
4
5
4
4
4
3
4
4
4
3
4
5
4
4
4
4
4
4
5
4
4
3
4
4
Q10
5
4
4
5
4
4
4
4
5
4
4
4
4
4
4
2
4
4
5
4
4
3
4
3
4
4
4
4
4
4
Q11
5
4
4
5
3
4
4
4
5
4
4
4
4
4
4
4
4
4
5
4
4
4
4
3
4
4
5
4
4
4
Q12
4
5
4
5
4
4
4
4
5
4
4
4
3
4
4
3
4
4
5
4
4
4
4
3
4
5
4
3
4
4
Q13
5
5
4
5
4
4
4
4
5
5
4
4
4
5
4
4
4
5
4
4
4
4
4
4
4
4
4
4
4
4
Q14
4
5
5
4
4
4
4
4
5
4
4
5
5
4
5
3
4
4
5
4
4
4
4
3
4
4
4
4
4
4
Q15
4
5
4
5
3
5
4
5
4
4
4
4
4
4
4
4
4
4
5
4
5
4
4
4
4
4
5
4
4
4
Q16
5
4
5
5
4
4
4
4
5
4
4
4
4
4
5
4
4
4
4
4
5
4
4
4
4
4
4
4
4
4
Q17
4
4
5
4
4
5
5
4
4
5
4
4
4
4
4
3
4
4
5
4
4
4
4
4
5
3
4
4
4
4
Q18
5
5
5
5
4
5
5
5
5
5
4
4
4
3
4
3
4
4
3
4
4
3
4
4
4
3
4
3
4
4
Q19
4
4
5
4
3
4
3
4
5
4
4
3
5
4
5
3
4
4
3
4
4
3
4
3
4
4
5
3
4
4
77
Universitas Sumatera Utara
Q20
4
4
4
4
3
4
4
4
4
5
4
4
4
4
4
4
4
5
5
4
4
4
4
4
4
4
4
4
4
4
Lampiran 3: Validitas dan Reliabilitas
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N
Cases
%
Valid
30
a
Excluded
Total
100.0
0
.0
30
100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
Alpha
N of Items
20
.876
Item Statistics
Mean
Std. Deviation
Q1
3.9333
.52083
Q2
4.0000
.52523
Q3
3.7667
.50401
Q4
4.0667
.63968
Q5
4.2333
.50401
Q6
4.4667
.62881
Q7
4.1000
.54772
Q8
4.0333
.49013
Q9
4.0000
.45486
Q10
4.0000
.58722
Q11
4.1000
.48066
Q12
4.0333
.55605
Q13
4.2333
.43018
Q14
4.1667
.53067
Q15
4.2000
.48423
N
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
78
Universitas Sumatera Utara
Q16
4.2000
.40684
Q17
4.1333
.50742
Q18
4.1000
.71197
Q19
3.9000
.66176
Q20
4.0667
.36515
30
30
30
30
30
Item-Total Statistics
Scale Mean if Scale Variance if
Item
Item
Deleted
Deleted
Q1
Q2
Q3
Q4
Q5
Q6
Q7
Q8
Q9
Q10
Q11
Q12
Q13
Q14
Q15
Q16
Q17
Q18
Q19
Q20
77.8000
77.7333
77.9667
77.6667
77.5000
77.2667
77.6333
77.7000
77.7333
77.7333
77.6333
77.7000
77.5000
77.5667
77.5333
77.5333
77.6000
77.6333
77.8333
77.6667
Corrected ItemTotal
Correlati
on
Cronbach's
Alpha if
Item
Deleted
.409
.399
.425
.395
.563
.502
.466
.549
.432
.695
.557
.556
.523
.494
.416
.402
.433
.547
.460
.411
.873
.873
.872
.874
.868
.870
.871
.868
.872
.862
.868
.868
.870
.870
.873
.873
.872
.869
.872
.873
31.338
31.375
31.344
30.782
30.603
30.133
30.861
30.769
31.582
29.237
30.792
30.286
31.293
30.806
31.499
31.982
31.283
29.275
30.213
32.161
Scale Statistics
Mean
81.7333
Variance
33.995
Std. Deviation
5.83056
N of Items
20
79
Universitas Sumatera Utara
Lampiran 4: Tabulasi Jawaban Responden
Harga (X1)
Merek (X2)
No.
Kualitas (X3)
Total
Q1
Q2
Q3
Q4
1
4
4
5
4
2
4
4
4
3
4
4
4
4
5
Pelyanan (X4)
Total
Q1
Q2
Q3
Q4
17
5
4
4
5
5
17
5
4
4
4
4
16
5
4
5
4
18
4
4
Total
Q1
Q2
Q3
Q4
18
5
4
4
4
4
17
4
4
5
4
3
16
4
4
5
4
17
4
4
Total
Q1
Q2
Q3
Q4
17
4
4
5
4
17
4
17
5
4
4
4
17
4
3
15
4
4
4
4
16
4
4
16
4
5
4
4
17
5
4
4
4
5
17
5
4
4
4
17
4
4
5
4
17
4
4
4
4
16
6
4
4
4
4
16
4
4
4
4
16
4
4
5
3
16
4
4
4
3
15
7
4
4
5
4
17
5
4
4
4
17
4
4
4
4
16
4
5
4
3
16
8
3
4
5
4
16
4
4
4
4
16
3
4
4
4
15
4
5
4
3
16
9
3
4
4
5
16
4
4
4
4
16
4
4
4
4
16
3
4
4
3
14
10
4
4
4
4
16
5
3
4
4
16
4
4
4
4
16
4
4
4
4
16
11
4
4
5
4
17
4
4
4
4
16
4
4
4
3
15
4
5
4
4
17
12
4
4
4
5
17
4
4
4
5
17
4
4
4
5
17
4
5
5
4
18
13
4
4
5
5
18
4
5
4
4
17
5
4
4
4
17
4
4
5
4
17
14
5
4
4
4
17
5
4
4
5
18
4
4
4
4
16
5
4
4
4
17
15
4
5
5
4
18
5
4
4
4
17
4
4
4
4
16
4
5
4
4
17
16
5
4
5
4
18
5
4
3
4
16
5
4
4
3
16
4
4
5
4
17
17
4
4
5
4
17
5
4
4
5
18
4
4
5
4
17
4
4
4
4
16
18
4
4
4
4
16
5
4
4
4
17
4
5
4
4
17
4
4
5
4
17
19
4
5
4
4
17
4
5
3
4
16
5
4
5
4
18
4
4
4
4
16
20
4
4
5
4
17
5
4
4
4
17
4
4
4
4
16
4
4
4
4
17
21
4
4
5
4
17
4
4
4
4
16
4
4
5
4
17
5
4
5
3
17
22
4
4
4
4
16
4
4
4
5
17
4
4
4
4
16
4
4
4
4
16
23
4
4
5
5
18
5
4
4
4
17
4
4
5
4
17
4
4
5
3
16
24
4
4
5
4
17
4
3
4
4
15
4
4
4
4
16
3
3
5
4
15
25
4
4
4
5
17
4
4
4
4
16
4
4
4
4
16
4
4
4
4
16
26
3
4
4
5
16
4
4
4
5
17
4
4
4
4
16
4
4
4
4
16
27
4
4
4
4
16
4
3
3
4
14
4
4
4
3
15
5
4
4
3
16
28
4
4
4
4
16
4
4
3
4
15
5
4
5
3
17
4
4
4
3
15
29
4
4
4
5
17
4
4
4
4
16
4
4
4
4
16
4
4
4
4
16
30
3
4
5
4
16
4
3
4
4
15
4
3
4
3
14
4
4
4
4
16
31
4
5
5
4
18
5
4
5
4
18
4
3
4
4
15
4
5
5
5
19
32
4
4
4
4
16
4
5
4
3
16
4
4
4
4
16
4
4
4
4
16
33
4
4
4
5
17
5
5
3
4
17
4
4
4
3
15
4
3
5
3
15
34
4
4
4
5
17
4
4
4
4
16
4
4
4
4
16
4
4
4
3
15
80
Universitas Sumatera Utara
35
4
4
4
4
16
4
4
4
4
16
5
4
4
3
16
4
4
5
4
17
36
4
4
4
4
16
4
5
4
4
17
4
4
4
4
16
4
4
5
3
16
37
4
4
5
4
17
4
5
4
5
18
5
4
5
4
18
4
4
5
4
17
38
4
4
5
5
18
5
4
4
4
17
4
4
4
4
16
4
5
4
4
17
39
4
4
4
5
17
4
5
4
4
17
5
5
4
5
19
4
4
4
4
16
40
4
5
4
4
17
4
5
4
4
17
5
4
4
5
18
5
4
4
4
17
41
4
4
4
5
17
4
4
5
4
17
4
4
4
4
16
4
4
4
4
16
42
5
4
5
5
19
4
3
4
5
16
5
4
5
4
18
4
5
5
4
18
43
4
4
5
4
17
4
4
4
4
16
4
4
4
4
16
4
4
5
4
17
44
3
5
4
4
16
4
5
3
3
15
4
4
5
4
17
4
4
4
4
16
45
4
4
5
4
17
4
3
5
5
17
5
4
4
4
17
4
4
4
3
15
46
3
4
5
5
17
4
4
4
4
16
3
4
4
4
15
4
4
5
4
17
47
4
5
4
4
17
4
4
4
4
16
5
4
4
4
17
5
4
5
4
18
48
3
4
4
5
16
4
5
4
3
16
4
4
4
4
16
5
4
4
4
17
49
4
5
5
4
18
4
4
5
4
17
4
5
4
5
18
4
5
5
3
17
50
4
4
5
4
17
4
4
3
4
15
4
5
4
4
17
3
4
5
4
16
51
4
5
5
4
18
4
4
4
3
15
4
3
4
4
15
4
5
5
3
17
52
4
4
4
4
16
4
3
4
3
14
4
4
4
4
16
4
4
4
3
15
53
4
4
4
4
16
4
3
5
5
17
5
4
5
4
18
4
4
4
4
16
54
5
4
5
4
18
4
5
4
4
17
4
5
5
4
18
5
4
5
4
18
55
4
4
4
4
16
4
4
4
4
16
4
3
5
4
16
4
4
4
5
17
56
5
4
5
5
19
5
4
4
3
16
5
4
5
5
19
4
5
5
4
18
57
4
5
5
3
17
4
4
3
3
14
5
4
5
4
18
4
4
4
4
16
58
4
4
4
4
16
4
3
4
4
15
4
4
4
4
16
4
4
5
4
17
59
5
4
4
4
17
4
5
4
3
16
4
4
5
4
17
4
4
5
4
17
60
4
5
5
4
18
4
5
4
4
17
4
4
4
3
15
4
4
4
4
16
61
4
4
4
3
15
4
4
4
4
16
3
4
4
3
14
4
4
5
4
17
62
4
4
4
4
16
4
3
4
3
14
4
3
5
4
16
4
5
5
4
18
63
4
5
4
4
17
4
5
4
3
16
4
4
5
4
17
4
5
4
4
17
64
4
5
5
5
19
4
5
5
4
18
4
5
5
5
19
5
5
4
4
18
65
4
5
4
3
16
5
4
4
4
17
4
4
5
5
18
4
5
5
4
18
66
4
4
5
4
17
4
3
4
4
15
4
4
4
4
16
4
4
5
4
17
67
4
5
4
5
18
5
5
4
5
19
3
4
5
5
17
4
4
5
4
17
68
4
4
5
5
18
4
4
5
4
17
5
4
4
4
17
4
4
4
4
16
69
4
4
5
4
17
4
4
4
4
16
5
4
5
4
18
4
4
4
4
16
70
4
4
5
3
16
4
4
4
3
15
4
4
4
4
16
4
4
5
4
17
71
4
4
5
4
17
5
5
4
4
18
4
4
5
4
17
4
4
4
4
16
72
4
4
4
4
16
5
4
5
4
18
4
3
5
4
16
4
5
5
3
17
73
5
4
5
5
19
4
4
5
4
17
4
4
5
5
18
4
5
5
4
18
74
4
4
3
5
16
4
4
4
4
16
4
4
4
4
16
4
4
4
4
16
81
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75
4
4
5
4
17
5
5
4
4
18
4
5
5
4
18
4
5
4
3
16
76
4
4
4
5
17
5
4
4
4
17
5
4
5
5
19
4
4
4
5
17
77
4
4
4
5
17
4
4
4
5
17
4
3
4
3
14
5
4
5
4
18
78
3
5
4
4
16
5
4
4
3
16
4
4
4
3
15
4
4
5
4
17
79
4
4
5
4
17
4
4
4
4
16
5
5
4
4
18
4
4
5
4
17
80
4
4
5
5
18
4
3
4
5
16
4
4
5
4
17
3
4
4
4
15
81
4
5
5
5
19
4
5
4
5
18
5
5
5
4
19
4
5
5
4
18
82
4
4
5
5
18
4
5
4
4
17
5
4
4
3
16
4
4
4
4
16
83
3
4
4
4
15
4
3
5
3
15
4
4
5
5
18
4
4
5
4
17
84
4
4
5
4
17
4
4
4
4
16
4
4
4
3
15
4
4
4
4
16
85
5
4
4
4
17
5
4
4
4
17
5
4
4
4
17
5
4
5
4
18
86
4
4
5
4
17
4
4
4
4
16
5
4
5
4
18
4
4
5
4
17
87
4
4
5
4
17
4
4
4
5
17
4
4
4
5
17
4
4
5
4
17
88
4
4
5
5
18
4
4
5
4
17
4
5
5
4
18
4
4
4
4
16
89
4
5
4
5
18
5
5
4
4
18
5
4
4
4
17
5
5
4
4
18
90
5
3
5
4
17
5
4
4
4
17
4
4
5
4
17
4
4
5
4
17
91
4
4
4
4
16
4
4
4
4
16
4
3
4
4
15
4
4
4
4
16
92
4
4
5
4
17
5
5
4
4
18
4
5
4
4
17
4
5
5
4
18
93
4
4
4
4
16
5
4
4
3
16
4
4
4
4
16
4
5
4
4
17
94
4
4
5
5
18
5
4
4
4
17
4
4
4
3
15
4
5
5
4
18
95
3
5
5
4
17
4
4
4
4
16
4
3
4
4
15
5
4
5
4
18
96
4
4
4
3
15
5
4
4
3
16
4
3
4
3
14
4
4
4
4
15
97
4
4
5
4
17
5
4
4
4
17
5
4
4
4
17
4
4
4
4
16
82
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Lampiran 5: Uji Asumsi Klasik
Uji Asumsi Klasik
Variables Entered/Removed
Variables
Variables
Model
1
Entered
Kualitas_Pelayan
Remove
d
Method
. Enter
an,
Kualitas
_Produk
, Merek,
Hargaa
a. All requested variables entered.
83
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84
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NPar Tests
One-Sample Kolmogorov-Smirnov Test
Unstandardized
Residua
l
N
Normal Parametersa,,b
97
.0000000
.56979338
.082
.082
-.055
.806
.534
Mean
Std. Deviation
Absolute
Positive
Negative
Most Extreme Differences
Kolmogorov-Smirnov Z
Asymp. Sig. (2-tailed)
a. Test distribution is Normal.
b. Calculated from data.
Uji Glejser
Model Summary
Model
R
R Square
a
1
.101
Adjusted R Square
.010
Std. Error of the Estimate
-.033
.37224
a. Predictors: (Constant), Kualitas_Pelayanan, Kualitas_Produk, Merek, Harga
ANOVAb
Model
1
Sum of Squares
df
Mean Square
F
Sig.
Regression
.132
4
.033
.239
.916a
Residual
12.748
92
.139
Total
12.880
96
a. Predictors: (Constant), Kualitas_Pelayanan, Kualitas_Produk, Merek, Harga
b. Dependent Variable: absut
Coefficientsa
Unstandardized Coefficients
Model
1
B
(Constant)
Std. Error
.483
.917
Harga
-.026
.051
Merek
.006
Kualitas_Produk
Kualitas_Pelayanan
Standardized
Coeffici
ents
Beta
t
Sig.
.527
.599
-.063
-.503
.616
.042
.017
.151
.880
-.016
.035
-.051
-.447
.656
.032
.044
.083
.735
.464
a. Dependent Variable: absut
85
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Lampiran 6: Analisis Deskriptif
1. Karakteristik Responden
Frequencies
Statistics
Jenis_Kelamin
N
Valid
Missing
Pekerjaan
97
97
0
0
Jenis_Kelamin
Frequency
Valid
Percent
Cumulative
Percent
Valid Percent
L
58
59.8
59.8
59.8
P
39
40.2
40.2
100.0
Total
97
100.0
100.0
Pekerjaan
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
Lain-lain
10
10.3
10.3
10.3
Peg. Swasta
25
25.8
25.8
36.1
9
9.3
9.3
45.4
PNS/Peg. BUMN/BUMD
31
32.0
32.0
77.3
Wiraswasta
22
22.7
22.7
100.0
Total
97
100.0
100.0
Pelajar/Mahasiswa
86
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2. Deskripsi Jawaban Responden
a. Variabel Harga (X1)
Descriptive Statistics
N
Minimum
VAR00001
VAR00002
VAR00003
VAR00004
Valid N (listwise)
97
97
97
97
97
3.00
3.00
3.00
3.00
Maximum
Mean
5.00
5.00
5.00
5.00
Std. Deviation
3.9897
4.1856
4.4948
4.2680
.44476
.41658
.52289
.54991
Frequency Table
Q1
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
3.00
10
10.3
10.3
10.3
4.00
78
80.4
80.4
90.7
5.00
9
9.3
9.3
100.0
Total
97
100.0
100.0
Q2
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
3.00
1
1.0
1.0
1.0
4.00
77
79.4
79.4
80.4
5.00
19
19.6
19.6
100.0
Total
97
100.0
100.0
Q3
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
3.00
1
1.0
1.0
1.0
4.00
47
48.5
48.5
49.5
5.00
49
50.5
50.5
100.0
Total
97
100.0
100.0
87
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Q4
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
3.00
5
5.2
5.2
5.2
4.00
61
62.9
62.9
68.0
5.00
31
32.0
32.0
100.0
Total
97
100.0
100.0
b. Variabel Merek (X2)
Descriptive Statistics
N
VAR00001
VAR00002
VAR00003
VAR00004
Valid N (listwise)
Minimum
97
97
97
97
97
Maximum
4.00
3.00
3.00
3.00
5.00
5.00
5.00
5.00
Mean
4.3299
4.0928
4.0412
3.9897
Std. Deviation
.47262
.59656
.45455
.56816
Q1
Frequency
Valid
Percent
4.00
65
5.00
32
Total
97
67.0
Valid Percent
Cumulative
Percent
67.0
67.0
33.0
33.0
100.0
100.0
100.0
Q2
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
3.00
13
13.4
13.4
13.4
4.00
62
63.9
63.9
77.3
5.00
22
22.7
22.7
100.0
Total
97
100.0
100.0
Q3
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
3.00
8
8.2
8.2
8.2
4.00
77
79.4
79.4
87.6
5.00
12
12.4
12.4
100.0
Total
97
100.0
100.0
88
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Q4
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
3.00
16
16.5
16.5
16.5
4.00
66
68.0
68.0
84.5
5.00
15
15.5
15.5
100.0
Total
97
100.0
100.0
c. Variabel Kualitas Produk (X3)
Descriptive Statistics
N
VAR00001
VAR00002
VAR00003
VAR00004
Valid N (listwise)
Minimum
97
97
97
97
97
3.00
3.00
4.00
3.00
Maximum
5.00
5.00
5.00
5.00
Mean
Std. Deviation
4.2165
4.0103
4.3505
3.9485
.50470
.46759
.47961
.54717
Q1
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
3.00
4
4.1
4.1
4.1
4.00
68
70.1
70.1
74.2
5.00
25
25.8
25.8
100.0
Total
97
100.0
100.0
Q2
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
3.00
10
10.3
10.3
10.3
4.00
76
78.4
78.4
88.7
5.00
11
11.3
11.3
100.0
Total
97
100.0
100.0
89
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Q3
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
4.00
63
64.9
64.9
64.9
5.00
34
35.1
35.1
100.0
Total
97
100.0
100.0
Q4
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
3.00
17
17.5
17.5
17.5
4.00
68
70.1
70.1
87.6
5.00
12
12.4
12.4
100.0
Total
97
100.0
100.0
d. Variabel Kualitas Pelayanan
Descriptive Statistics
N
Minimum
VAR00001
VAR00002
VAR00003
VAR00004
Valid N (listwise)
97
97
97
97
97
3.00
3.00
4.00
3.00
Maximum
Mean
5.00
5.00
5.00
5.00
Std. Deviation
4.0928
4.2268
4.4536
3.8557
.41035
.46782
.50043
.43276
Q1
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
3.00
4
4.1
4.1
4.1
4.00
80
82.5
82.5
86.6
5.00
13
13.4
13.4
100.0
Total
97
100.0
100.0
90
Universitas Sumatera Utara
Q2
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
3.00
2
2.1
2.1
2.1
4.00
71
73.2
73.2
75.3
5.00
24
24.7
24.7
100.0
Total
97
100.0
100.0
Q3
Frequency
Valid
Percent
4.00
53
5.00
44
Total
97
Valid Percent
54.6
Cumulative
Percent
54.6
54.6
45.4
45.4
100.0
100.0
100.0
Q4
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
3.00
17
17.5
17.5
17.5
4.00
77
79.4
79.4
96.9
5.00
3
3.1
3.1
100.0
Total
97
100.0
100.0
e. Variabel Keputusan Pembelian (Y)
Descriptive Statistics
N
VAR00001
VAR00002
VAR00003
VAR00004
Valid N (listwise)
Minimum
97
97
97
97
97
4.00
4.00
3.00
4.00
Maximum
5.00
5.00
5.00
5.00
Mean
4.5567
4.4536
4.1856
4.4021
Std. Deviation
.49936
.50043
.44088
.49286
91
Universitas Sumatera Utara
Q1
Frequency
Valid
Percent
Cumulative
Percen
t
Valid Percent
4.00
43
44.3
44.3
44.3
5.00
54
55.7
55.7
100.0
Total
97
100.0
100.0
Q2
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
4.00
53
54.6
54.6
54.6
5.00
44
45.4
45.4
100.0
Total
97
100.0
100.0
Q3
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
3.00
2
2.1
2.1
2.1
4.00
75
77.3
77.3
79.4
5.00
20
20.6
20.6
100.0
Total
97
100.0
100.0
Q4
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
4.00
58
59.8
59.8
59.8
5.00
39
40.2
40.2
100.0
Total
97
100.0
100.0
92
Universitas Sumatera Utara
Lampiran 7: Analisis Regresi Linear Berganda
Descriptive Statistics
Mean
Keputusan_Pembelian
Harga
Merek
Kualitas_Produk
Kualitas_Pelayanan
Std. Deviation
17.5979
16.9381
16.4536
16.5258
16.6289
N
.83740
.89924
1.01058
1.19976
.93897
97
97
97
97
97
ANOVAb
Model
1
Sum of Squares
df
Mean Square
Regression
36.152
4
9.038
Residual
31.168
92
.339
Total
67.320
96
F
Sig.
26.678
.000a
a. Predictors: (Constant), Kualitas_Pelayanan, Kualitas_Produk, Merek, Harga
b. Dependent Variable: Keputusan_Pembelian
Coefficientsa
Standardized
Coe
Unstandardized
ffici
Coefficients
ents
Model
B
1
3.446
1.433
Harga
.453
.080
Merek
.071
Kualitas_Produk
Kualitas_Pelayanan
(Constant)
Std. Error
Beta
Collinearity
Statistics
t
Sig.
Tolerance
VIF
2.404
.018
.486
5.684
.000
.688
1.453
.066
.085
1.078
.284
.805
1.242
.121
.054
.173
2.224
.029
.829
1.207
.200
.069
.224
2.910
.005
.848
1.179
a. Dependent Variable: Keputusan_Pembelian
Model Summaryb
Model
1
R
R Square
a
.733
.537
Adjusted R
Square
.517
Std. Error of the
Estimat
e
.58205
a. Predictors: (Constant), Kualitas_Pelayanan, Kualitas_Produk, Merek,
Harga
b. Dependent Variable: Keputusan_Pembelian
93
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94
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KUESIONER PENELITIAN
FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN MEMBELI
MOBIL TOYOTA AVANZA PADA PT. ASTRA INTERNATIONALTOYOTA (AUTO2000)
Profil responden:
1. Jenis Kelamin:
a. Pria
b. Wanita
2. Profesi:
a. Pegawai Negeri
b. Pegawai Swasta
c. Wiraswasta
d. Mahasiswa/Pelajar
e. Lainnya......................
I.
Petunjuk pengisian:
1. Mohon kuesioner ini diisi dengan jawaban pribadi dan jujur
2. Tidak ada jawaban yang benar atau salah
3. Mohon beri tanda cek √( ) atau tanda silang (X) pada pilihan yang dirasa
tepat
4. Jawaban yang diberikan merupakan bantuan yang tidak ternilai, untuk itu
diucapkan rasa terima kasih yang sebesar-besarnya.
II.
Pilihanjawaban :
Sangat Setuju (SS)
= 5
Setuju
= 4
(S)
Kurang Setuju (KS)
= 3
Tidak Setuju (TS)
= 2
Sangat Tidak Setuju (STS)
= 1
74
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III.
1.
No
.
1.
2.
3.
4.
Daftar Pernyataan
Variabel Harga (X1)
Pertanyaan
SS
Harga yang dibayar untuk mobil
Toyota Avanza sangat sesuai dengan
manfaat yang didapat.
Harga mobil Toyota Avanza cukup
terjangkau
Harga merupakan hal yang membuat
Saya memilih mobil Toyota Avanza
Dibandingkan dengan mobil lain
dengan harga yang hampir sama,
mobil Toyota Avanza memiliki nilai
lebih
S
KS
TS
STS
2. Variabel Merek (X2)
No.
1.
2.
3
4
Pertanyaan
SS
Merek Toyota sudah sangat
dikenal masyarakat umum
Merek Toyota sudah dijamin
keunggulannya
Dipasar Indonesia, mobil merek
Toyota lebih banyak dibanding
mobil merek lain
Mobil Toyota Avanza
memberikan pengalaman
yang lebih baik dibanding
mobil lain.
S
KS
TS
STS
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3. Variabel Kualitas Produk (X3)
No.
1.
2.
3
4
Pertanyaan
SS
Dengan harga yang Saya bayar, kualitas
mobil Toyota Avanza sudah sangat
memuaskan
Kualitas mobil Toyota Avanza sudah sesuai
dengan yang Saya harapkan
Kualitas mobil Toyota Avanza merupakan
pertimbangan Saya dan keluarga dalam
keputusan pembelian mobil
Kualitas mobil Toyota Avanza sudah
sangat terjamin
S KS
TS STS
4. Variabel Kualitas Pelayanan (X4)
No.
1.
2.
3
4
5.
No.
1.
2.
3
4.
Pertanyaan
SS S
Outlet/
Showroom
Auto2000
memiliki banyak cabang
Pelayanan penjualan yang diberikan
Auto2000 sangat memuaskan
Fasilitas
dari
setiap
Outlet/Showroom Auto2000 sudah
memadai sebagai wujud dari
pelayanan yang berkualitas
Informasi
yang
diberikan
Outlet/Showroom
Auto2000
sangat jelas dan mudah diterima
oleh konsumen
KS
TS
STS
Keputusan Pembelian Mobil Toyota Avanza di Auto2000 Medan (Y)
Pertanyaan
Saya/Keluarga memiliki kebutuhan
akan mobil
Kebutuhan akan mobil membuat Saya
berusaha mencari informasi lebih lanjut.
SS
S
KS
TS
Setelah medapat informasi, Saya
memilih bahwa mobil Toyota Avanza
lebih baik dibanding mobil lain.
Saya merasa puas setelah menggunakan
mobil Toyota Avanza karena sesuai
dengan kebutuhan Saya dan keluarga.
76
Universitas Sumatera Utara
STS
Lampiran 2: Tabulasi Validitas
Item/Buter Pernyataan
No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Q1
4
4
4
4
3
4
4
4
4
5
2
4
4
4
4
3
4
5
4
4
4
4
4
4
4
4
4
4
4
4
Q2
4
4
4
5
4
4
4
4
4
4
4
4
4
4
4
3
4
5
4
3
4
4
4
4
5
3
4
3
5
4
Q3
4
4
4
4
3
4
4
4
4
4
4
3
4
5
4
3
3
4
4
3
4
4
3
4
3
4
4
3
4
4
Q4
4
5
4
5
4
4
4
4
5
5
4
3
4
4
3
3
4
4
4
4
5
4
5
3
4
4
4
5
3
4
Q5
5
5
4
4
4
4
4
5
5
5
4
3
5
4
4
4
4
5
5
4
4
4
4
4
4
4
4
4
4
4
Q6
5
5
5
5
4
5
5
5
5
5
4
5
5
4
5
5
4
5
5
5
4
3
4
3
4
4
4
4
4
4
Q7
4
4
4
4
4
4
5
5
4
5
4
3
4
4
5
4
4
5
5
3
4
4
4
3
4
4
4
4
4
4
Q8
4
4
5
4
4
5
5
4
4
4
4
4
4
4
4
3
4
4
5
4
4
4
4
3
4
4
4
3
4
4
Q9
4
4
4
4
4
4
4
5
4
4
4
3
4
4
4
3
4
5
4
4
4
4
4
4
5
4
4
3
4
4
Q10
5
4
4
5
4
4
4
4
5
4
4
4
4
4
4
2
4
4
5
4
4
3
4
3
4
4
4
4
4
4
Q11
5
4
4
5
3
4
4
4
5
4
4
4
4
4
4
4
4
4
5
4
4
4
4
3
4
4
5
4
4
4
Q12
4
5
4
5
4
4
4
4
5
4
4
4
3
4
4
3
4
4
5
4
4
4
4
3
4
5
4
3
4
4
Q13
5
5
4
5
4
4
4
4
5
5
4
4
4
5
4
4
4
5
4
4
4
4
4
4
4
4
4
4
4
4
Q14
4
5
5
4
4
4
4
4
5
4
4
5
5
4
5
3
4
4
5
4
4
4
4
3
4
4
4
4
4
4
Q15
4
5
4
5
3
5
4
5
4
4
4
4
4
4
4
4
4
4
5
4
5
4
4
4
4
4
5
4
4
4
Q16
5
4
5
5
4
4
4
4
5
4
4
4
4
4
5
4
4
4
4
4
5
4
4
4
4
4
4
4
4
4
Q17
4
4
5
4
4
5
5
4
4
5
4
4
4
4
4
3
4
4
5
4
4
4
4
4
5
3
4
4
4
4
Q18
5
5
5
5
4
5
5
5
5
5
4
4
4
3
4
3
4
4
3
4
4
3
4
4
4
3
4
3
4
4
Q19
4
4
5
4
3
4
3
4
5
4
4
3
5
4
5
3
4
4
3
4
4
3
4
3
4
4
5
3
4
4
77
Universitas Sumatera Utara
Q20
4
4
4
4
3
4
4
4
4
5
4
4
4
4
4
4
4
5
5
4
4
4
4
4
4
4
4
4
4
4
Lampiran 3: Validitas dan Reliabilitas
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N
Cases
%
Valid
30
a
Excluded
Total
100.0
0
.0
30
100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
Alpha
N of Items
20
.876
Item Statistics
Mean
Std. Deviation
Q1
3.9333
.52083
Q2
4.0000
.52523
Q3
3.7667
.50401
Q4
4.0667
.63968
Q5
4.2333
.50401
Q6
4.4667
.62881
Q7
4.1000
.54772
Q8
4.0333
.49013
Q9
4.0000
.45486
Q10
4.0000
.58722
Q11
4.1000
.48066
Q12
4.0333
.55605
Q13
4.2333
.43018
Q14
4.1667
.53067
Q15
4.2000
.48423
N
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
78
Universitas Sumatera Utara
Q16
4.2000
.40684
Q17
4.1333
.50742
Q18
4.1000
.71197
Q19
3.9000
.66176
Q20
4.0667
.36515
30
30
30
30
30
Item-Total Statistics
Scale Mean if Scale Variance if
Item
Item
Deleted
Deleted
Q1
Q2
Q3
Q4
Q5
Q6
Q7
Q8
Q9
Q10
Q11
Q12
Q13
Q14
Q15
Q16
Q17
Q18
Q19
Q20
77.8000
77.7333
77.9667
77.6667
77.5000
77.2667
77.6333
77.7000
77.7333
77.7333
77.6333
77.7000
77.5000
77.5667
77.5333
77.5333
77.6000
77.6333
77.8333
77.6667
Corrected ItemTotal
Correlati
on
Cronbach's
Alpha if
Item
Deleted
.409
.399
.425
.395
.563
.502
.466
.549
.432
.695
.557
.556
.523
.494
.416
.402
.433
.547
.460
.411
.873
.873
.872
.874
.868
.870
.871
.868
.872
.862
.868
.868
.870
.870
.873
.873
.872
.869
.872
.873
31.338
31.375
31.344
30.782
30.603
30.133
30.861
30.769
31.582
29.237
30.792
30.286
31.293
30.806
31.499
31.982
31.283
29.275
30.213
32.161
Scale Statistics
Mean
81.7333
Variance
33.995
Std. Deviation
5.83056
N of Items
20
79
Universitas Sumatera Utara
Lampiran 4: Tabulasi Jawaban Responden
Harga (X1)
Merek (X2)
No.
Kualitas (X3)
Total
Q1
Q2
Q3
Q4
1
4
4
5
4
2
4
4
4
3
4
4
4
4
5
Pelyanan (X4)
Total
Q1
Q2
Q3
Q4
17
5
4
4
5
5
17
5
4
4
4
4
16
5
4
5
4
18
4
4
Total
Q1
Q2
Q3
Q4
18
5
4
4
4
4
17
4
4
5
4
3
16
4
4
5
4
17
4
4
Total
Q1
Q2
Q3
Q4
17
4
4
5
4
17
4
17
5
4
4
4
17
4
3
15
4
4
4
4
16
4
4
16
4
5
4
4
17
5
4
4
4
5
17
5
4
4
4
17
4
4
5
4
17
4
4
4
4
16
6
4
4
4
4
16
4
4
4
4
16
4
4
5
3
16
4
4
4
3
15
7
4
4
5
4
17
5
4
4
4
17
4
4
4
4
16
4
5
4
3
16
8
3
4
5
4
16
4
4
4
4
16
3
4
4
4
15
4
5
4
3
16
9
3
4
4
5
16
4
4
4
4
16
4
4
4
4
16
3
4
4
3
14
10
4
4
4
4
16
5
3
4
4
16
4
4
4
4
16
4
4
4
4
16
11
4
4
5
4
17
4
4
4
4
16
4
4
4
3
15
4
5
4
4
17
12
4
4
4
5
17
4
4
4
5
17
4
4
4
5
17
4
5
5
4
18
13
4
4
5
5
18
4
5
4
4
17
5
4
4
4
17
4
4
5
4
17
14
5
4
4
4
17
5
4
4
5
18
4
4
4
4
16
5
4
4
4
17
15
4
5
5
4
18
5
4
4
4
17
4
4
4
4
16
4
5
4
4
17
16
5
4
5
4
18
5
4
3
4
16
5
4
4
3
16
4
4
5
4
17
17
4
4
5
4
17
5
4
4
5
18
4
4
5
4
17
4
4
4
4
16
18
4
4
4
4
16
5
4
4
4
17
4
5
4
4
17
4
4
5
4
17
19
4
5
4
4
17
4
5
3
4
16
5
4
5
4
18
4
4
4
4
16
20
4
4
5
4
17
5
4
4
4
17
4
4
4
4
16
4
4
4
4
17
21
4
4
5
4
17
4
4
4
4
16
4
4
5
4
17
5
4
5
3
17
22
4
4
4
4
16
4
4
4
5
17
4
4
4
4
16
4
4
4
4
16
23
4
4
5
5
18
5
4
4
4
17
4
4
5
4
17
4
4
5
3
16
24
4
4
5
4
17
4
3
4
4
15
4
4
4
4
16
3
3
5
4
15
25
4
4
4
5
17
4
4
4
4
16
4
4
4
4
16
4
4
4
4
16
26
3
4
4
5
16
4
4
4
5
17
4
4
4
4
16
4
4
4
4
16
27
4
4
4
4
16
4
3
3
4
14
4
4
4
3
15
5
4
4
3
16
28
4
4
4
4
16
4
4
3
4
15
5
4
5
3
17
4
4
4
3
15
29
4
4
4
5
17
4
4
4
4
16
4
4
4
4
16
4
4
4
4
16
30
3
4
5
4
16
4
3
4
4
15
4
3
4
3
14
4
4
4
4
16
31
4
5
5
4
18
5
4
5
4
18
4
3
4
4
15
4
5
5
5
19
32
4
4
4
4
16
4
5
4
3
16
4
4
4
4
16
4
4
4
4
16
33
4
4
4
5
17
5
5
3
4
17
4
4
4
3
15
4
3
5
3
15
34
4
4
4
5
17
4
4
4
4
16
4
4
4
4
16
4
4
4
3
15
80
Universitas Sumatera Utara
35
4
4
4
4
16
4
4
4
4
16
5
4
4
3
16
4
4
5
4
17
36
4
4
4
4
16
4
5
4
4
17
4
4
4
4
16
4
4
5
3
16
37
4
4
5
4
17
4
5
4
5
18
5
4
5
4
18
4
4
5
4
17
38
4
4
5
5
18
5
4
4
4
17
4
4
4
4
16
4
5
4
4
17
39
4
4
4
5
17
4
5
4
4
17
5
5
4
5
19
4
4
4
4
16
40
4
5
4
4
17
4
5
4
4
17
5
4
4
5
18
5
4
4
4
17
41
4
4
4
5
17
4
4
5
4
17
4
4
4
4
16
4
4
4
4
16
42
5
4
5
5
19
4
3
4
5
16
5
4
5
4
18
4
5
5
4
18
43
4
4
5
4
17
4
4
4
4
16
4
4
4
4
16
4
4
5
4
17
44
3
5
4
4
16
4
5
3
3
15
4
4
5
4
17
4
4
4
4
16
45
4
4
5
4
17
4
3
5
5
17
5
4
4
4
17
4
4
4
3
15
46
3
4
5
5
17
4
4
4
4
16
3
4
4
4
15
4
4
5
4
17
47
4
5
4
4
17
4
4
4
4
16
5
4
4
4
17
5
4
5
4
18
48
3
4
4
5
16
4
5
4
3
16
4
4
4
4
16
5
4
4
4
17
49
4
5
5
4
18
4
4
5
4
17
4
5
4
5
18
4
5
5
3
17
50
4
4
5
4
17
4
4
3
4
15
4
5
4
4
17
3
4
5
4
16
51
4
5
5
4
18
4
4
4
3
15
4
3
4
4
15
4
5
5
3
17
52
4
4
4
4
16
4
3
4
3
14
4
4
4
4
16
4
4
4
3
15
53
4
4
4
4
16
4
3
5
5
17
5
4
5
4
18
4
4
4
4
16
54
5
4
5
4
18
4
5
4
4
17
4
5
5
4
18
5
4
5
4
18
55
4
4
4
4
16
4
4
4
4
16
4
3
5
4
16
4
4
4
5
17
56
5
4
5
5
19
5
4
4
3
16
5
4
5
5
19
4
5
5
4
18
57
4
5
5
3
17
4
4
3
3
14
5
4
5
4
18
4
4
4
4
16
58
4
4
4
4
16
4
3
4
4
15
4
4
4
4
16
4
4
5
4
17
59
5
4
4
4
17
4
5
4
3
16
4
4
5
4
17
4
4
5
4
17
60
4
5
5
4
18
4
5
4
4
17
4
4
4
3
15
4
4
4
4
16
61
4
4
4
3
15
4
4
4
4
16
3
4
4
3
14
4
4
5
4
17
62
4
4
4
4
16
4
3
4
3
14
4
3
5
4
16
4
5
5
4
18
63
4
5
4
4
17
4
5
4
3
16
4
4
5
4
17
4
5
4
4
17
64
4
5
5
5
19
4
5
5
4
18
4
5
5
5
19
5
5
4
4
18
65
4
5
4
3
16
5
4
4
4
17
4
4
5
5
18
4
5
5
4
18
66
4
4
5
4
17
4
3
4
4
15
4
4
4
4
16
4
4
5
4
17
67
4
5
4
5
18
5
5
4
5
19
3
4
5
5
17
4
4
5
4
17
68
4
4
5
5
18
4
4
5
4
17
5
4
4
4
17
4
4
4
4
16
69
4
4
5
4
17
4
4
4
4
16
5
4
5
4
18
4
4
4
4
16
70
4
4
5
3
16
4
4
4
3
15
4
4
4
4
16
4
4
5
4
17
71
4
4
5
4
17
5
5
4
4
18
4
4
5
4
17
4
4
4
4
16
72
4
4
4
4
16
5
4
5
4
18
4
3
5
4
16
4
5
5
3
17
73
5
4
5
5
19
4
4
5
4
17
4
4
5
5
18
4
5
5
4
18
74
4
4
3
5
16
4
4
4
4
16
4
4
4
4
16
4
4
4
4
16
81
Universitas Sumatera Utara
75
4
4
5
4
17
5
5
4
4
18
4
5
5
4
18
4
5
4
3
16
76
4
4
4
5
17
5
4
4
4
17
5
4
5
5
19
4
4
4
5
17
77
4
4
4
5
17
4
4
4
5
17
4
3
4
3
14
5
4
5
4
18
78
3
5
4
4
16
5
4
4
3
16
4
4
4
3
15
4
4
5
4
17
79
4
4
5
4
17
4
4
4
4
16
5
5
4
4
18
4
4
5
4
17
80
4
4
5
5
18
4
3
4
5
16
4
4
5
4
17
3
4
4
4
15
81
4
5
5
5
19
4
5
4
5
18
5
5
5
4
19
4
5
5
4
18
82
4
4
5
5
18
4
5
4
4
17
5
4
4
3
16
4
4
4
4
16
83
3
4
4
4
15
4
3
5
3
15
4
4
5
5
18
4
4
5
4
17
84
4
4
5
4
17
4
4
4
4
16
4
4
4
3
15
4
4
4
4
16
85
5
4
4
4
17
5
4
4
4
17
5
4
4
4
17
5
4
5
4
18
86
4
4
5
4
17
4
4
4
4
16
5
4
5
4
18
4
4
5
4
17
87
4
4
5
4
17
4
4
4
5
17
4
4
4
5
17
4
4
5
4
17
88
4
4
5
5
18
4
4
5
4
17
4
5
5
4
18
4
4
4
4
16
89
4
5
4
5
18
5
5
4
4
18
5
4
4
4
17
5
5
4
4
18
90
5
3
5
4
17
5
4
4
4
17
4
4
5
4
17
4
4
5
4
17
91
4
4
4
4
16
4
4
4
4
16
4
3
4
4
15
4
4
4
4
16
92
4
4
5
4
17
5
5
4
4
18
4
5
4
4
17
4
5
5
4
18
93
4
4
4
4
16
5
4
4
3
16
4
4
4
4
16
4
5
4
4
17
94
4
4
5
5
18
5
4
4
4
17
4
4
4
3
15
4
5
5
4
18
95
3
5
5
4
17
4
4
4
4
16
4
3
4
4
15
5
4
5
4
18
96
4
4
4
3
15
5
4
4
3
16
4
3
4
3
14
4
4
4
4
15
97
4
4
5
4
17
5
4
4
4
17
5
4
4
4
17
4
4
4
4
16
82
Universitas Sumatera Utara
Lampiran 5: Uji Asumsi Klasik
Uji Asumsi Klasik
Variables Entered/Removed
Variables
Variables
Model
1
Entered
Kualitas_Pelayan
Remove
d
Method
. Enter
an,
Kualitas
_Produk
, Merek,
Hargaa
a. All requested variables entered.
83
Universitas Sumatera Utara
84
Universitas Sumatera Utara
NPar Tests
One-Sample Kolmogorov-Smirnov Test
Unstandardized
Residua
l
N
Normal Parametersa,,b
97
.0000000
.56979338
.082
.082
-.055
.806
.534
Mean
Std. Deviation
Absolute
Positive
Negative
Most Extreme Differences
Kolmogorov-Smirnov Z
Asymp. Sig. (2-tailed)
a. Test distribution is Normal.
b. Calculated from data.
Uji Glejser
Model Summary
Model
R
R Square
a
1
.101
Adjusted R Square
.010
Std. Error of the Estimate
-.033
.37224
a. Predictors: (Constant), Kualitas_Pelayanan, Kualitas_Produk, Merek, Harga
ANOVAb
Model
1
Sum of Squares
df
Mean Square
F
Sig.
Regression
.132
4
.033
.239
.916a
Residual
12.748
92
.139
Total
12.880
96
a. Predictors: (Constant), Kualitas_Pelayanan, Kualitas_Produk, Merek, Harga
b. Dependent Variable: absut
Coefficientsa
Unstandardized Coefficients
Model
1
B
(Constant)
Std. Error
.483
.917
Harga
-.026
.051
Merek
.006
Kualitas_Produk
Kualitas_Pelayanan
Standardized
Coeffici
ents
Beta
t
Sig.
.527
.599
-.063
-.503
.616
.042
.017
.151
.880
-.016
.035
-.051
-.447
.656
.032
.044
.083
.735
.464
a. Dependent Variable: absut
85
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Lampiran 6: Analisis Deskriptif
1. Karakteristik Responden
Frequencies
Statistics
Jenis_Kelamin
N
Valid
Missing
Pekerjaan
97
97
0
0
Jenis_Kelamin
Frequency
Valid
Percent
Cumulative
Percent
Valid Percent
L
58
59.8
59.8
59.8
P
39
40.2
40.2
100.0
Total
97
100.0
100.0
Pekerjaan
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
Lain-lain
10
10.3
10.3
10.3
Peg. Swasta
25
25.8
25.8
36.1
9
9.3
9.3
45.4
PNS/Peg. BUMN/BUMD
31
32.0
32.0
77.3
Wiraswasta
22
22.7
22.7
100.0
Total
97
100.0
100.0
Pelajar/Mahasiswa
86
Universitas Sumatera Utara
2. Deskripsi Jawaban Responden
a. Variabel Harga (X1)
Descriptive Statistics
N
Minimum
VAR00001
VAR00002
VAR00003
VAR00004
Valid N (listwise)
97
97
97
97
97
3.00
3.00
3.00
3.00
Maximum
Mean
5.00
5.00
5.00
5.00
Std. Deviation
3.9897
4.1856
4.4948
4.2680
.44476
.41658
.52289
.54991
Frequency Table
Q1
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
3.00
10
10.3
10.3
10.3
4.00
78
80.4
80.4
90.7
5.00
9
9.3
9.3
100.0
Total
97
100.0
100.0
Q2
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
3.00
1
1.0
1.0
1.0
4.00
77
79.4
79.4
80.4
5.00
19
19.6
19.6
100.0
Total
97
100.0
100.0
Q3
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
3.00
1
1.0
1.0
1.0
4.00
47
48.5
48.5
49.5
5.00
49
50.5
50.5
100.0
Total
97
100.0
100.0
87
Universitas Sumatera Utara
Q4
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
3.00
5
5.2
5.2
5.2
4.00
61
62.9
62.9
68.0
5.00
31
32.0
32.0
100.0
Total
97
100.0
100.0
b. Variabel Merek (X2)
Descriptive Statistics
N
VAR00001
VAR00002
VAR00003
VAR00004
Valid N (listwise)
Minimum
97
97
97
97
97
Maximum
4.00
3.00
3.00
3.00
5.00
5.00
5.00
5.00
Mean
4.3299
4.0928
4.0412
3.9897
Std. Deviation
.47262
.59656
.45455
.56816
Q1
Frequency
Valid
Percent
4.00
65
5.00
32
Total
97
67.0
Valid Percent
Cumulative
Percent
67.0
67.0
33.0
33.0
100.0
100.0
100.0
Q2
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
3.00
13
13.4
13.4
13.4
4.00
62
63.9
63.9
77.3
5.00
22
22.7
22.7
100.0
Total
97
100.0
100.0
Q3
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
3.00
8
8.2
8.2
8.2
4.00
77
79.4
79.4
87.6
5.00
12
12.4
12.4
100.0
Total
97
100.0
100.0
88
Universitas Sumatera Utara
Q4
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
3.00
16
16.5
16.5
16.5
4.00
66
68.0
68.0
84.5
5.00
15
15.5
15.5
100.0
Total
97
100.0
100.0
c. Variabel Kualitas Produk (X3)
Descriptive Statistics
N
VAR00001
VAR00002
VAR00003
VAR00004
Valid N (listwise)
Minimum
97
97
97
97
97
3.00
3.00
4.00
3.00
Maximum
5.00
5.00
5.00
5.00
Mean
Std. Deviation
4.2165
4.0103
4.3505
3.9485
.50470
.46759
.47961
.54717
Q1
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
3.00
4
4.1
4.1
4.1
4.00
68
70.1
70.1
74.2
5.00
25
25.8
25.8
100.0
Total
97
100.0
100.0
Q2
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
3.00
10
10.3
10.3
10.3
4.00
76
78.4
78.4
88.7
5.00
11
11.3
11.3
100.0
Total
97
100.0
100.0
89
Universitas Sumatera Utara
Q3
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
4.00
63
64.9
64.9
64.9
5.00
34
35.1
35.1
100.0
Total
97
100.0
100.0
Q4
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
3.00
17
17.5
17.5
17.5
4.00
68
70.1
70.1
87.6
5.00
12
12.4
12.4
100.0
Total
97
100.0
100.0
d. Variabel Kualitas Pelayanan
Descriptive Statistics
N
Minimum
VAR00001
VAR00002
VAR00003
VAR00004
Valid N (listwise)
97
97
97
97
97
3.00
3.00
4.00
3.00
Maximum
Mean
5.00
5.00
5.00
5.00
Std. Deviation
4.0928
4.2268
4.4536
3.8557
.41035
.46782
.50043
.43276
Q1
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
3.00
4
4.1
4.1
4.1
4.00
80
82.5
82.5
86.6
5.00
13
13.4
13.4
100.0
Total
97
100.0
100.0
90
Universitas Sumatera Utara
Q2
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
3.00
2
2.1
2.1
2.1
4.00
71
73.2
73.2
75.3
5.00
24
24.7
24.7
100.0
Total
97
100.0
100.0
Q3
Frequency
Valid
Percent
4.00
53
5.00
44
Total
97
Valid Percent
54.6
Cumulative
Percent
54.6
54.6
45.4
45.4
100.0
100.0
100.0
Q4
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
3.00
17
17.5
17.5
17.5
4.00
77
79.4
79.4
96.9
5.00
3
3.1
3.1
100.0
Total
97
100.0
100.0
e. Variabel Keputusan Pembelian (Y)
Descriptive Statistics
N
VAR00001
VAR00002
VAR00003
VAR00004
Valid N (listwise)
Minimum
97
97
97
97
97
4.00
4.00
3.00
4.00
Maximum
5.00
5.00
5.00
5.00
Mean
4.5567
4.4536
4.1856
4.4021
Std. Deviation
.49936
.50043
.44088
.49286
91
Universitas Sumatera Utara
Q1
Frequency
Valid
Percent
Cumulative
Percen
t
Valid Percent
4.00
43
44.3
44.3
44.3
5.00
54
55.7
55.7
100.0
Total
97
100.0
100.0
Q2
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
4.00
53
54.6
54.6
54.6
5.00
44
45.4
45.4
100.0
Total
97
100.0
100.0
Q3
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
3.00
2
2.1
2.1
2.1
4.00
75
77.3
77.3
79.4
5.00
20
20.6
20.6
100.0
Total
97
100.0
100.0
Q4
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
4.00
58
59.8
59.8
59.8
5.00
39
40.2
40.2
100.0
Total
97
100.0
100.0
92
Universitas Sumatera Utara
Lampiran 7: Analisis Regresi Linear Berganda
Descriptive Statistics
Mean
Keputusan_Pembelian
Harga
Merek
Kualitas_Produk
Kualitas_Pelayanan
Std. Deviation
17.5979
16.9381
16.4536
16.5258
16.6289
N
.83740
.89924
1.01058
1.19976
.93897
97
97
97
97
97
ANOVAb
Model
1
Sum of Squares
df
Mean Square
Regression
36.152
4
9.038
Residual
31.168
92
.339
Total
67.320
96
F
Sig.
26.678
.000a
a. Predictors: (Constant), Kualitas_Pelayanan, Kualitas_Produk, Merek, Harga
b. Dependent Variable: Keputusan_Pembelian
Coefficientsa
Standardized
Coe
Unstandardized
ffici
Coefficients
ents
Model
B
1
3.446
1.433
Harga
.453
.080
Merek
.071
Kualitas_Produk
Kualitas_Pelayanan
(Constant)
Std. Error
Beta
Collinearity
Statistics
t
Sig.
Tolerance
VIF
2.404
.018
.486
5.684
.000
.688
1.453
.066
.085
1.078
.284
.805
1.242
.121
.054
.173
2.224
.029
.829
1.207
.200
.069
.224
2.910
.005
.848
1.179
a. Dependent Variable: Keputusan_Pembelian
Model Summaryb
Model
1
R
R Square
a
.733
.537
Adjusted R
Square
.517
Std. Error of the
Estimat
e
.58205
a. Predictors: (Constant), Kualitas_Pelayanan, Kualitas_Produk, Merek,
Harga
b. Dependent Variable: Keputusan_Pembelian
93
Universitas Sumatera Utara
94
Universitas Sumatera Utara