1. Home
  2. Lainnya

Pengaruh Strategi Green Marketing terhadap Loyalitas Konsumen (Studi Kasus pada Pelanggan Teh Kotak di Jurusan Manajemen Fakultas Ekonomi Universitas Kristen Maranatha).

!
&
'

"
"
(

#

$
'
!

%

%

%

!

"

!
'
)

)

,

*++

-+.++
/0 12

%
7+

%


(
4
8

'

+ /01
'

"
%

!

%

!

3+ -2


!
++++

"
+ +++ 5+ +6

'

7*
$

!

%

'
.%

!


'

viii

Universitas Kristen Maranatha

%
!
%

%

!

%

!

!


!
"
%

#$$

!

!
%$ $$

$ &'(
&' ()
+

*$ %)

"+

%

%

$ $$$

!
4

$ $$$ , $ $-

.$

!
!

%

!

/


+
.#
+

+
0 1%

!

ix

Universitas Kristen Maranatha

! " # $ " "
%

&"

'# (


+

,-,

" "

.

,-,

"/ # (

1

'

" "

(


)

*
*

" "

0
0

Universitas Kristen Maranatha

%

- ,
%

!""

%


"'

2
!#"

2
!#"

$

%

% 3 ("/ !""

!#"

$

%


+ " &"#

%

.

%

(

$

!""

%

%%

,( #

(

%

!""
%

%

%

"!,( )

)&
!#"

%

&

!""

!""

!#"

$ !3$!

(

$

.

$

*
4

(

4

% % !""

! 5 $ !3$!

(

%6

%

% + !""

( ! 7, 3

!3$!

%

% . !""
38

!3 3 3

!3$!

(

%6

(

%

( 3 (, "

%

+

%

+%

"! $#

!3&,5

!#"

!3$!

+

!""

2

"

" "

%%

# 3!9' # 3! " 7" ,# 38
" (

38

#!

%+
+6
+6

%+

(

%.

/3 "( (

.

+

"(

.%

" "

"!& ), ,

( 3 (, "

( 3 (, "

+4

Universitas Kristen Maranatha

+%

3/, ( &

++

"# # " $

+.

"# # " $, /,

+1

"'

(

+1

/"
7

/"

: ! 7"

-

(, (

+*

-

.%
..

/"! ( 3

&

" $,#,!

: ! 7"

.1

" "

+ 1 % /"! ( 3
+*

.%

.1

: ! 7"

.1

(#

16

3!

(

1

+*% -

, #3

" ! (

1

+*+ -

" "!3(#"& ( (

+0

-

( !, "

+0

- :

+0% +4

(

1

" "

1%

(

1%

&

" 7

(

1+

((

+2

.

! "!

" $,-

(

((

.

1.
/3 "( (

11

! # "! ( # "(/3 &"

! # "! ( # "(/3 &"

"!& ( !#

10
" ( "

10

.

%

! # "! ( # "(/3 &"

"!& ( !#

(

.

+

! # "! ( # "(/3 &"

"!& ( !#

" $" , !

.

.

! # "! ( # "(/3 &"

"!& ( !#

!"#," (

" 7"

!3&,# ") 3 # &

;( ,<

14

$$,

"! ,

12

*

Universitas Kristen Maranatha

.

1

! # "! ( # "(/3 &"
/ 8"

.

*

33

.

0

- :

.

4

-

&

"!& ( !#

" $" ),

- ,

*%

(&

(, (

") 3 #

*+

(

*1

" 7
(#

*0

.% " 7 ) (

0+

.%

$$ /

"(/3 &"

" $"

" #(

.%%

$$ /

"(/3 &"

" $"

38

. % + " $ !,)
.%.

8 $ 3

") 3 #

( 3 (, "

") 3 #

4%
4*

"!/" $ !,) "!) & /

( 3 (, "

2%

.%.

"!) & / 38

( 3 (, "

2%

.%.%

"!) & / 38

( 3 (, "

2.

.%.+

"!) & / 38

.%..
.+

( 3 (, "

"!) & / 38

(,!
38

0+

/ # (

1

"(

1+

!

"!) & / 38
-"!

/,

( 3 (, "
( 3 (, "

2*
20
20

6%
6+

6.

Universitas Kristen Maranatha

%

"! $#

%%

3&"

.

" ,#

.%

"$
"! "!

"

#!

" "

+*

" "

+0
/ 8" / &

!3 3(
# ()/ &

)

"

") 3 # &" $

(

") 3 #
" 8" " $$ ! #

*+
"$
*.

Universitas Kristen Maranatha

7"

:
:
:
:
:
=
=
=
=
=
=:
=:
=:
=:

=:
==
==
==
==
==
== :
==:

,&,
" "
"!& ), ,
/"! ( 3 : ! 7"
37
, ( 3 "!
! # "! ( # "(/3 &" "!& ( !#
" ( "
! # "! ( # "(/3 &" "!& ( !#
(
! # "! ( # "(/3 &" "!& ( !#
" $" , !
"! ,
! # "! ( # "(/3 &" "!& ( !#
!"#," ( " 7" ")
3 #&
,
$$,
! # "! ( # "(/3 &" "!& ( !#
" $" ),
/ 8"
- ,
- : & (
(
- " 7
(
"9
/ " 3 3$3!3 9
! 3 "(
>3"'' 5 " (
3&" ,
!87
") 3 # & ) " ( !3&,# !
, &
" (
8 $ "&, "!) & /
/ 8" "&,
$#, $
,
( !
,
") 3 # "!,/ #
,
(8 $
)
$#, $
" ,# " ( ? &
)
" (
!
,
") 3 #
"!,/ #
"!7, & !
)
)
$#, $
!$
,
") 3 # "(, &" $
) 8 $
$, # ? " $ $
) 8 $ $, #
"!,/ #
)
)
$#, $
&, $
") 8 $ "!& / &
!
,
")
3 #? "(, &" $
!$ 8 $ 7"! #
!
,
") 3 # "
) 3# ( " -,
8 $ "/
"(, &" $
!3$!
"&, "!) & /
$#, $
!3&,# ") 3 #
" / # / & !3$! 9/!3$! &
3# ( 8 $ "&, "!) & /
$#, $
!
,
") 3 # " $$, #
"&
!3 3( 8 $
)
$#, $
"( &
# 8 $
/ #
") 3 #? " 7"! #
"
$
"&, "!) & /
$#, $
!
,
") 3 # " $$, #
!3 3( " ,
"$
9#"$
8 $ "&, "!) & /
$#, $
8
" #,#
" 7"
!
,
") 3 #
/
(" $ 8
" #,#
" $, $
" 7"
!
,
")
3 # &" $
(" $ - # !"
"! 7 $
!3&,# 8 $
"&, "!) & /
$#, $

+4
.0
16
10
14
12
*
*%
*1
*0
*4
0
0%
0+
0.
0.

01
0*
00
04
02
46
4
4%

4+

Universitas Kristen Maranatha

==:
==:

==:

== =
===
===
===
===
=== :
===:
===:
===:

8 (" , " 7" !3&,#
&" $
"!"# ") 3 #
8
" #,#
" 7"
"!) & / !3&,# 8 $ #" , !#
3 ")
!
8 7# ; !3&,(" ") 3 #< # !"
!3&,#9
/!3&,# "!("7,
)
$#, $
8 " / #
" 7"
!
,
") 3 # @ ,/,
!3&,#
"7 ) $,( &
" (
"!
&
$
!3 3( 8 $
#,#
8 " , "!"#3 " & ( #
"/ & "
? ,& ! &
3 "$ , ,# " 7"
!
,
") 3 #
: ! 7 "(
"!"&A " 3 "&
3&" ,
!8
:
>3"'' 5 " (
>3"'' 5 " (
>3"'' 5 " (
>3"'' 5 " (
>3"'' 5 " (

4.

4.

41
4*
4*
40
40
44
2+
2.
21
2*

Universitas Kristen Maranatha

/!

,"( 3 "!

/!

%

(

! # "! ( # "(/3 &" &

/!

+

(

- :

/!

.

(

-

&

(&

-

" 7

(

, ( 3 "!

(

"$!"(

Universitas Kristen Maranatha

!"

# $%%&'

(

)
*

+

)

)
)

)

)

)
!,

$%%$'

Universitas Kristen Maranatha

$

-

.
)

)
/

.

(

/
)
.

)

01%(

00%(
2

!5 '

3 4

06&
7

!
'

Universitas Kristen Maranatha

8

9
7
!$%% '

:

(

:

;

9

:
00%(

$%%% !7

<

!

!

$% %'
2

)

!

:

008'

)

Universitas Kristen Maranatha

=

!

00='

.

)

.
(

;

*
.
2

/
)
(
(
7
)

3

.

7

Universitas Kristen Maranatha

&

3 5

3

>

.
)
?

!

;

)

5

$%%@* $6'

)

)
)
)
)
/

?

)
.

)
3

.

)
-

Universitas Kristen Maranatha

@

)
.

)

3

>
!

$
!

!

%

& "

"

'

#

!

"

(

)*

+

,

*
3
$

;

.

8

3
;

3
=

.

.

.

A

.

A

5
.

A

;
A

-$ &
)
*
5

3

$

5

3

8

5
;

.

3

3
;

.

.
3

.

.

Universitas Kristen Maranatha

6

=

5
;

.$ &

.

/

3 )

)
3

.
0

,
7

*

)

5

.

3

.

7

)
)

)
$ 7

*
' 5
3

.

7

' 7

Universitas Kristen Maranatha

1

Universitas Kristen Maranatha

!
"# $%
&

'
&( %
& !%

!# %
! !%

Universitas Kristen Maranatha

!

)

*

+

,
,

!

-

&

(

Universitas Kristen Maranatha

!!
"##
( )*

'

+

&
$

+
$

5
" +,
6 !
7

/3

: & %9

: *

$ "##=

? !

*

6

#

!
- % $
89

7

$

2
' $

"

# 3

5 %

0 )
" ) ''

$

/

%

)

"

%
"
@
%

= ,

% >

)

%*

0

@&

.

3>

+ !!

"

(

2 )

! ( )*

$

,

!

$

$

$

>

! ( )*

$

,
$

0
C

5

$
@ III7

" /",

3! *

;5 * $

+ !

)

!

*

Universitas Kristen Maranatha

Dokumen yang terkait

Pengaruh Experiential Marketing Terhadap Loyalitas Pelanggan (Studi Kasus Pada Pelanggan Smartphone Xiaomi Di Kalangan Universitas Kristen Maranatha).

0 2 20

Pengaruh Green Marketing terhadap Keputusan Pembelian (Studi Kasus: Mahasiswa Ekonomi Universitas Kristen Maranatha Bandung).

1 7 24

Pengaruh Produk Berlabel Green Marketing terhadap Keputusan Pembelian Mahasiswa Fakultas Ekonomi Universitas Kristen Maranatha Bandung.

0 0 20

Analisis Pengaruh Kualitas Pelayanan TU Jurusan Manajemen Fakultas Ekonomi Universitas Kristen Maranatha Bandung terhadap Loyalitas Mahasiswa.

0 0 21

Analisis Persepsi Harga terhadap Minat Beli Konsumen (Studi Kasus pada Produk NU Green Tea di Fakultas Ekonomi Jurusan Manajemen Universitas Kristen Maranatha).

0 1 21

Pengaruh Atribut Produk Blackberry Terhadap Loyalitas Pelanggan di Lingkungan Mahasiswa/i Fakultas Ekonomi Jurusan Manajemen Universitas Kristen Maranatha Bandung.

0 1 33

Pengaruh Kualitas Pelayanan Jasa terhadap Loyalitas Pelanggan Provider XL pada Mahasiswa/I Fakultas Ekonomi Jurusan Manajemen di Universitas Kristen Maranatha.

0 0 25

Pengaruh Citra Merek terhadap Loyalitas Konsumen pada Mie Instan Merek Indomie (Survei kepada Mahasiswa Fakultas Ekonomi Jurusan Manajemen Universitas Kristen Maranatha di Bandung).

0 0 19

Pengaruh Brand Trust pada Brand Commitment Produk AQUA (Studi Kasus di Fakultas Ekonomi Jurusan Manajemen Universitas Kristen Maranatha).

0 0 28

Pengaruh strategi green marketing terhadap loyalitas pelanggan : studi pada konsumen Naavagreen di Universitas Sanata Dharma - USD Repository

0 1 106