STRATEGY OF SUCCESSFUL SAKE BUSINESS REFLECTED IN JOYCE LEBRA’S THE SCENT OF SAKE NOVEL (2009): AN Strategy Of Successful Sake Business Reflected In Joyce Lebra’s The Scent Of Sake Novel (2009): An Individual Psychological Perspective.
STRATEGY OF SUCCESSFUL SAKE BUSINESS REFLECTED IN
JOYCE LEBRA’S THE SCENT OF SAKE NOVEL (2009): AN
INDIVIDUAL PSYCHOLOGICAL PERSPECTIVE
RESEARCH PAPER
Submitted as a Partial Fulfillment of the Requirement for Getting
Bachelor Degree of Education in English Department
by:
KHOIRINA NUR FITRI
A 320 100 029
SCHOOL OF TEACHER TRAINING AND EDUCATION
MUHAMMADIYAH UNIVERSITY OF SURAKARTA
2014
MOTTO
“The Day every soul will find what it has done of good present (before it) and what it has done of
evil, it will wish that between itself and that (evil) was a great distance. And Allah warns you of
Himself, and Allah is Kind to (His) servants” (Ali ‘Imran, 3: 30)
“When you fast do goodness, the good fortune will quickly approach you. When you fast do an
evil, then the windfall will quickly away from you.” (Reza M. Syarief)
“Memayu hayuning pribadi; memayu hayuning kulawarga; memayu hayuning sesama; memayu
hayuning bawana.” (Anonymous)
v
DEDICATION
This research paper is greatly dedicated to:
Allah SWT
Her greatest parents
Her beloved brother
Her lovely friends
Her dearest one
vi
ACKNOWLDEGEMENT
Assalamu’alaikum Wr. Wb.
Alhamdulillahirobbil’alamin, praise and gratitude be only to Allah S.W.T,
the glorious, the Lord, All mighty, the Merciful, and the Compassionate who has
given bless and opportunity for the writer to accomplish this research paper
entitled Strategy of Successful Sake Business Reflected in Joyce Lebra’s The
Scent of Sake Novel (2009): An Individual Psychological Perspective.
There are many people who have given their contribution to her.
Therefore, the researcher would like to express her gratitude and appreciation to:
1. Drs. Prof. Dr. Harun Joko P. M.Hum., as the Dean of School of Teacher
Training and Education, Muhammadiyah University of Surakarta.
2. Mauly Halwat Hikmat, Ph.D., as the head of English Department who
has given permission to the researcher to make this research and as the
second consultant who has improved the writing in order to make this
research paper more interesting to read in correct sentences.
3. Dr. M. Thoyibi, M.S., as the first consultant who has guided and advised
patiently during the arrangement of this research paper.
4. The lecturers of English Department, Muhammadiyah University of
Surakarta.
5. Her beloved parents (Bapak Nur and Mama Lilis) who have given unlimited
love, support, and blessing to her.
vii
6. Her beloved brother and sister, Akhsan Rifai, Habibi, and Nabila for giving smile
and joke to the daily life of the researcher.
7. Her sweet friend, Eva fs Mangkulangit for giving spirit, joke, crazy, love,
sadness and happiness for almost four years.
8. Her big family in WISMA SALSABILA and INSAN MULIA boarding house, ibu and
bapak Ali, the nice friends Mbae, Sueb, Mak’e, Cempluk, Mila, Betty, Anggar, Dewik,
Kris, Nila, Afika, Ojah, Mbak Sol, Umi Astrik, Lina, Ida, for the joke, spirit and aid.
9. Her beloved friends, PHESEGH for Ilmi, Wuri, and Uswatun for the joke, spirit,
motivation, sadness, happiness and togetherness for the last four years.
10. Her big friends in English Dept ‘10, Ibnu, Dian, Iffat, Nanang, Niken, Nerel, Rina,
Ida, Evo, Radit, Doni, Vita, Chintya, Nuryanto, Handoko, Dewi, Betty, Septian, Lina, Dessy,
Dody, Shonnif, Anna, Ardy, Budi, Humaira, Risma, Saodah, Susi, Eva, Evi, Wida, and THE
NARRATOR.
11. All the parties, those are unable to be mentioned one by one for all their
support.
The researcher realizes that this research paper is far from being
perfect. Therefore, suggestion and criticism are welcomed and accepted.
She wishes that this research paper would be valuable for the readers.
Wassalamu’alaikum Wr. Wb.
Surakarta, April 2014
The writer
Khoirina Nur Fitri
viii
TABLE OF CONTENT
TITLE
……………………………………………………………… i
APPROVAL ……………………………………………………………… ii
ACCEPTANCE ………………………………………………………….. iii
TESTIMONY………………………………………………………………iv
MOTTO
……………………………………………………………… v
DEDICATION
……………………………………………………… vi
ACKNOWLEDGEMENT ……………………………………………… vii
TABLE OF CONTENT
……………………………………………… ix
ABSTRACT ……………………………………………………………… xii
CHAPTER I
INTRODUCTION
A. Background of the Study
.................................. 1
B. Literature review .................................................... 6
C. Problem statement ................................................ 6
D. Limitation of the Study ......................................... 6
E. Objective of the Study............................................ 7
F. Benefit of the Study .............................................. 7
G. Research Method ................................................... 8
H. Research Paper Organization .............................. 10
CHAPTER II
UNDERLYING THEORY ...................................... 11
A. Notion of Individual Psychology ………………... 11
B. Basic concept of Individual Psychology ………... 13
ix
1. Inferiority feeling
……………………….. 13
2. Striving for superiority
3. Fictional finalism
……………….. 14
……………………….. 15
4. Social interest ……………………………….. 16
5. Style of life
……………………………….. 16
6. Creative self ……………………………….. 18
C. Strategy in Successful Sake Business
1. Deciding Corporate Vision
……………….. 19
2. Objectives
……………………………….. 19
3. Capabilities
……………………………….. 20
4. Business Composition ………………………. 21
5. Structure, Systems, and Process
………. 21
D. Structural Elements of the Novel
1. Characters and Characterization
………. 22
2. Setting ………………………………………. 23
3. Plot
………………………………………. 23
4. Point of View ………………………………. 25
5. Style ………………………………………. 26
6. Theme ………………………………………. 26
E. Theoretical Application ………………………. 26
CHAPTER III
STRUCTURAL ANALYSIS OF THE NOVEL
A. Structural Analysis of the Novel
1. Characters and Characterization…….……… 28
x
2. Setting ………………………………………44
3. Plot
………………………………………50
4. Point of View ………………………………58
5. Style
……………………………………… 60
6. Theme ……………………………………… 64
B. Discussion ……………………………………… 64
CHAPTER IV
INDIVIDUAL PSYCHOLOGICAL ANALYSIS
A. Individual Psychological Analysis
1. Inferiority feeling
……………………….. 68
2. Striving for superiority
3. Fictional finalism
……………….. 70
……………………….. 72
4. Social interest ……………………………….. 72
5. Style of life
……………………………….. 74
6. Creative self ……………………………….. 76
B. Discussion ……………………………………….. 77
CHAPTER V
CONCLUSION AND SUGGESTION
……………………………….. 81
A. Conclusion
B. Sugestion ……………………………………….. 82
BIBLIOGRAPHY
VIRTUAL REFERENCE
APPENDIX
xi
SUMMARY
KHOIRINA NUR FITRI, A 320 100 029. STRATEGY OF SUCCESSFUL
SAKE BUSINESS REFLECTED IN JOYCE LEBRA’S THE SCENT OF
SAKE NOVEL (2009): AN INDIVIDUAL
PSYCHOLOGICAL
PERSPECTIVE. 2014.
This research paper is aimed to show the survival strategy of successful
sake business of Joyce Lebra’s novel which is analyzed by using individual
psychological. The objectives of the research are to analyze the novel based on
individual psychological proposed by Alfred Adler.
This research paper belongs to qualitative research. Data of the research
are divided into two, primary and secondary data. The primary data of the
research is The Scent of Sake novel and secondary data of the research are
website, books and other sources about individual psychological that support the
analysis. The method to analyze of this data is descriptive analysis.
The researcher comes to the conclusion as follows. Based on the
individual psychological analysis, Joyce Lebra illustrates individual psychological
phenomena in which an individual has desire and works hard in achieving a goal.
The author portrays persistence and struggle of Rie-Omura in advancing her
family sake business. She uses her creativity and opportunity in managing
business strategy. Striving for superiority is needed by Rie to overcome her
inferiority feeling and achieve her final goal.
xii
JOYCE LEBRA’S THE SCENT OF SAKE NOVEL (2009): AN
INDIVIDUAL PSYCHOLOGICAL PERSPECTIVE
RESEARCH PAPER
Submitted as a Partial Fulfillment of the Requirement for Getting
Bachelor Degree of Education in English Department
by:
KHOIRINA NUR FITRI
A 320 100 029
SCHOOL OF TEACHER TRAINING AND EDUCATION
MUHAMMADIYAH UNIVERSITY OF SURAKARTA
2014
MOTTO
“The Day every soul will find what it has done of good present (before it) and what it has done of
evil, it will wish that between itself and that (evil) was a great distance. And Allah warns you of
Himself, and Allah is Kind to (His) servants” (Ali ‘Imran, 3: 30)
“When you fast do goodness, the good fortune will quickly approach you. When you fast do an
evil, then the windfall will quickly away from you.” (Reza M. Syarief)
“Memayu hayuning pribadi; memayu hayuning kulawarga; memayu hayuning sesama; memayu
hayuning bawana.” (Anonymous)
v
DEDICATION
This research paper is greatly dedicated to:
Allah SWT
Her greatest parents
Her beloved brother
Her lovely friends
Her dearest one
vi
ACKNOWLDEGEMENT
Assalamu’alaikum Wr. Wb.
Alhamdulillahirobbil’alamin, praise and gratitude be only to Allah S.W.T,
the glorious, the Lord, All mighty, the Merciful, and the Compassionate who has
given bless and opportunity for the writer to accomplish this research paper
entitled Strategy of Successful Sake Business Reflected in Joyce Lebra’s The
Scent of Sake Novel (2009): An Individual Psychological Perspective.
There are many people who have given their contribution to her.
Therefore, the researcher would like to express her gratitude and appreciation to:
1. Drs. Prof. Dr. Harun Joko P. M.Hum., as the Dean of School of Teacher
Training and Education, Muhammadiyah University of Surakarta.
2. Mauly Halwat Hikmat, Ph.D., as the head of English Department who
has given permission to the researcher to make this research and as the
second consultant who has improved the writing in order to make this
research paper more interesting to read in correct sentences.
3. Dr. M. Thoyibi, M.S., as the first consultant who has guided and advised
patiently during the arrangement of this research paper.
4. The lecturers of English Department, Muhammadiyah University of
Surakarta.
5. Her beloved parents (Bapak Nur and Mama Lilis) who have given unlimited
love, support, and blessing to her.
vii
6. Her beloved brother and sister, Akhsan Rifai, Habibi, and Nabila for giving smile
and joke to the daily life of the researcher.
7. Her sweet friend, Eva fs Mangkulangit for giving spirit, joke, crazy, love,
sadness and happiness for almost four years.
8. Her big family in WISMA SALSABILA and INSAN MULIA boarding house, ibu and
bapak Ali, the nice friends Mbae, Sueb, Mak’e, Cempluk, Mila, Betty, Anggar, Dewik,
Kris, Nila, Afika, Ojah, Mbak Sol, Umi Astrik, Lina, Ida, for the joke, spirit and aid.
9. Her beloved friends, PHESEGH for Ilmi, Wuri, and Uswatun for the joke, spirit,
motivation, sadness, happiness and togetherness for the last four years.
10. Her big friends in English Dept ‘10, Ibnu, Dian, Iffat, Nanang, Niken, Nerel, Rina,
Ida, Evo, Radit, Doni, Vita, Chintya, Nuryanto, Handoko, Dewi, Betty, Septian, Lina, Dessy,
Dody, Shonnif, Anna, Ardy, Budi, Humaira, Risma, Saodah, Susi, Eva, Evi, Wida, and THE
NARRATOR.
11. All the parties, those are unable to be mentioned one by one for all their
support.
The researcher realizes that this research paper is far from being
perfect. Therefore, suggestion and criticism are welcomed and accepted.
She wishes that this research paper would be valuable for the readers.
Wassalamu’alaikum Wr. Wb.
Surakarta, April 2014
The writer
Khoirina Nur Fitri
viii
TABLE OF CONTENT
TITLE
……………………………………………………………… i
APPROVAL ……………………………………………………………… ii
ACCEPTANCE ………………………………………………………….. iii
TESTIMONY………………………………………………………………iv
MOTTO
……………………………………………………………… v
DEDICATION
……………………………………………………… vi
ACKNOWLEDGEMENT ……………………………………………… vii
TABLE OF CONTENT
……………………………………………… ix
ABSTRACT ……………………………………………………………… xii
CHAPTER I
INTRODUCTION
A. Background of the Study
.................................. 1
B. Literature review .................................................... 6
C. Problem statement ................................................ 6
D. Limitation of the Study ......................................... 6
E. Objective of the Study............................................ 7
F. Benefit of the Study .............................................. 7
G. Research Method ................................................... 8
H. Research Paper Organization .............................. 10
CHAPTER II
UNDERLYING THEORY ...................................... 11
A. Notion of Individual Psychology ………………... 11
B. Basic concept of Individual Psychology ………... 13
ix
1. Inferiority feeling
……………………….. 13
2. Striving for superiority
3. Fictional finalism
……………….. 14
……………………….. 15
4. Social interest ……………………………….. 16
5. Style of life
……………………………….. 16
6. Creative self ……………………………….. 18
C. Strategy in Successful Sake Business
1. Deciding Corporate Vision
……………….. 19
2. Objectives
……………………………….. 19
3. Capabilities
……………………………….. 20
4. Business Composition ………………………. 21
5. Structure, Systems, and Process
………. 21
D. Structural Elements of the Novel
1. Characters and Characterization
………. 22
2. Setting ………………………………………. 23
3. Plot
………………………………………. 23
4. Point of View ………………………………. 25
5. Style ………………………………………. 26
6. Theme ………………………………………. 26
E. Theoretical Application ………………………. 26
CHAPTER III
STRUCTURAL ANALYSIS OF THE NOVEL
A. Structural Analysis of the Novel
1. Characters and Characterization…….……… 28
x
2. Setting ………………………………………44
3. Plot
………………………………………50
4. Point of View ………………………………58
5. Style
……………………………………… 60
6. Theme ……………………………………… 64
B. Discussion ……………………………………… 64
CHAPTER IV
INDIVIDUAL PSYCHOLOGICAL ANALYSIS
A. Individual Psychological Analysis
1. Inferiority feeling
……………………….. 68
2. Striving for superiority
3. Fictional finalism
……………….. 70
……………………….. 72
4. Social interest ……………………………….. 72
5. Style of life
……………………………….. 74
6. Creative self ……………………………….. 76
B. Discussion ……………………………………….. 77
CHAPTER V
CONCLUSION AND SUGGESTION
……………………………….. 81
A. Conclusion
B. Sugestion ……………………………………….. 82
BIBLIOGRAPHY
VIRTUAL REFERENCE
APPENDIX
xi
SUMMARY
KHOIRINA NUR FITRI, A 320 100 029. STRATEGY OF SUCCESSFUL
SAKE BUSINESS REFLECTED IN JOYCE LEBRA’S THE SCENT OF
SAKE NOVEL (2009): AN INDIVIDUAL
PSYCHOLOGICAL
PERSPECTIVE. 2014.
This research paper is aimed to show the survival strategy of successful
sake business of Joyce Lebra’s novel which is analyzed by using individual
psychological. The objectives of the research are to analyze the novel based on
individual psychological proposed by Alfred Adler.
This research paper belongs to qualitative research. Data of the research
are divided into two, primary and secondary data. The primary data of the
research is The Scent of Sake novel and secondary data of the research are
website, books and other sources about individual psychological that support the
analysis. The method to analyze of this data is descriptive analysis.
The researcher comes to the conclusion as follows. Based on the
individual psychological analysis, Joyce Lebra illustrates individual psychological
phenomena in which an individual has desire and works hard in achieving a goal.
The author portrays persistence and struggle of Rie-Omura in advancing her
family sake business. She uses her creativity and opportunity in managing
business strategy. Striving for superiority is needed by Rie to overcome her
inferiority feeling and achieve her final goal.
xii