44. Resource Mobilization Direct Dialog Budi Santosa

9/10/2012

PU BLI C FU N DRAI SI N G
Budi Santosa – DIRECT DIAOGUE
Sesi Berbagi, 14 Sept 2012
Ditataselenggarakan oleh:

Penggalangan
gg
g donasi ((baca:
bukan ‘sumbangan’) dari
masyarakat secara langsung
pada individu dengan
menggunakan strategi
penggalangan dana tertentu
t
tanpa
ada
d kkaidah
id h ttransaksi
k i

barang ataupun jasa

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p
Basic Principle
Your org strategic plan
Mission
Vision
O activities
i ii
Org
etc

In line with your org’s
org s
value, you should
develop the guide line

or code of conduct as
detail as possible. Your
overall FR strategy will
start here.

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Donor Segmentation
Payment Methode
Direct Dialogue Model
Street FR
Door to Door
Office to Office
Community to Community
Mall to Mall
Tele facing
etc

Sign Up & Income
Expenditure & Attritions
RoI
Expanssion
Plan
p
etc

3

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FR Director

Donor Care

Fundraiser
Manager

Manager

FR Comm

Upgrading

Donor Care

Admin

City
Coordinator

Team Leader

Team Leader

City
Coordinator

Team Leader

Team Leader

Requirements
Training Program
Target
Remuneration
etc

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