AN IN-DEPTH INVESTIGATION OF THE RENAISSANCE OF THE TABLOID FORMAT

1 The big buzz about small formats

E VERYTHINGMAKESACOMEBACK . There is an eternal renaissance of essential things. In journalism, design, literature and art. Things tend to simplify themselves. As life in big cities turns more chaotic, technology becomes more accessible with wireless, fast communication available to larger mass- es of the population. For the printed media, this translates into smaller formats, more reader-friendly for users who seek simpler storytelling, quicker messages, and who seem to prefer, as in everything else, the smaller packages.

In the case of newspapers, we have had to wait a long time and climb a steep mountain to get to this exciting moment in which more newspapers are look- ing at smaller formats as an option. For many, it is already a reality. Conversion from broadsheet to tabloid has paid off: Readers like it, advertisers get used to it faster than anyone thought, and the “wave” of tabloid conversions extends globally. Even the United States is taking a peek into what some of their news- papers will look like in a format other than the huge broadsheet that has served as the canvas for decades.

Who would have guessed only 20 years ago that this would be the case? In 1999, when the American Press Institute sponsored a seminar about “the newspaper of the future,” many of those invited to present their visions displayed electronic newspapers, tablets, and, of course, broadsheets with touches of elec- tronic navigational techniques. I opted for a micro format (A4 for the Europeans, 8 1.2 x 11 for others), which we designed with the assistance of Rodrigo Fino and Paula Ripoll in our Garcia Media Latinoamerica office in Buenos Aires. I mentioned at the time that by the year 2020, most newspapers

Dr. Mario Garcia , founder of Garcia

Zeit, as well as medium-size Media with offices worldwide, has

newspapers such as The Charlotte overseen the conversion of numerous

Observer, and smaller ones such as newspapers to smaller formats. He

the Lawrence (Kan.) Journal-World. has devoted more than 30 years to

Mario founded the Graphics & Design redesigning publications, and has per- program at the Poynter Institute for sonally collaborated with more than

Media Studies (www.poynter.org), 500 news organizations. His personal

and has been a presenter, organizer involvement has defined large proj-

and moderator for hundreds of ects such as The Wall Street Journal,

educational programs at Poynter, The Philadelphia Inquirer and Die

IFRA, API, SND, IAPA and elsewhere.

would be converted to smaller formats. If that seminar were held today, I would place the date much sooner.

In the United States, it was the San Francisco Examiner that dared to make the transition from a traditional broadsheet to a classic tabloid about the same time that conversions were beginning to take place in Europe. As of this writing, the tide has changed dramatically, with several major U.S. newspapers announcing intentions to consider a smaller format.

Suddenly, tabloids are protagonists in a play about newspaper survival, adaptation to change and a spirit of renovation. Ironically, tabloid formats were always protagonists in the life of the reader. The tabloid wave has swept from New Zealand and Australia to the pampas of Argentina, and, of course, the four corners of Europe. It is, I believe, unstoppable. The tabloidization of newspapers is a global phenomenon.

We will see how, one by one, the largest and best known newspaper titles around the world will make the transition to smaller formats.

2 A little history

I TISNOTSURPRISING that the birth of tabloids, around 1830, was accom- panied by two characteristics that are, ironically, the same that motivate pub- lishers and editors to convert to smaller formats today:

1. Catering to “readers in a hurry,” specifically in cities with large num- bers of commuters in public transportation environments.

2. Offering a unique journalistic formula generous in human interest stories, police news, entertainment and sports.

A single definition of what a tabloid is of such variety, from the traditional simply does not exist. Not only do small

tabloid with its big headlines and bright formats vary in length and width – from

color palette (San Francisco Examiner) to the traditional tabloid (Times, of London)

the more classic tabloid (Newsday) to the to Berliner (Le Monde, of France) to the

poster-look tab (Liberation) to the alter- micro (Kleine Zeitung, of Austria)— there

native weekly (Philadelphia Weekly). are also stylistical differences that relate

The purpose of this report is to convey to content and overall philosophy of the

the excitement of small formats, and to newspaper. In the “visual track” of Garcia

emphasize that uniquely different content Media clients that runs through the bottom

and design philosophies can be expressed of this report, you will find representatives through them.

The birth of But there was always room for stories that led to

what some historians call the “birth of investigative

tabloids was journalism,” as tabloid newspapers in the U.S. and the

accompanied by United Kingdom published extensive reportages

about prostitution and police corruption.

two characteristics However, it is with the early tabloids in large met-

ropolitan areas that one first sees human interest sto-

that are, ironically, ries on page one, presented with greater visual impact

the same that than ever before, with images playing as important a

role as text. It was, indeed, Charles A. Dana, editor of

The New York Sun, motivate publishers who announced to readers: “The

Sun will specialize in presenting the news in a concise

and editors to manner, with greater clarity, and will attempt to pres-

convert to smaller ent a photographic report of significant events taking

place in the world, but always doing it in a friendly,

formats.

entertaining manner.”

Depending on which source one consults, tabloids,

as we know them today, were born either in London or New York. According to Mitchell Stephens, a media historian, there isn’t any document about American journalism that places the tabloid as an original United States prod- uct, since the outside influences are considerable, especially those coming from Great Britain. Stephens adds that “London already had a thriving penny press before the concept would make its entrance into New York. And there is no doubt that American tabloids are inspired by the British model.” *

The first tabloid newspaper in the United States was The Daily Graphic (1873-1889), followed by the unsuccessful The Daily Continent, which published

* Encyclopædia Britannica. Retrieved December 3, 2004, from Encyclopædia Britannica Premium Service.

http://www.britannica.com/eb/article?tocId=28674

CASE STUDIES FROM THE GARCIA MEDIA PORTFOLIO

24 SATA

headlines and other typographic

Zagreb, Croatia

elements, such as quotes. Lead head-

This new daily in Croatia was

lines almost always carry a word in

designed to make reading faster,

burgundy. Architecturally, double pages more pleasurable, and was aimed at the take precedence here, allowing for one “digital-age reader.” The newspaper

dominant photo per spread, surrounded

is entirely sans serif; headlines are

by smaller images which evoke

set in Interstate. Because the 24 SATA

cell-phone or digital camera images.

rotary press allows color on every

These popular photos are usually

page, with clean, clear reproduction,

arranged to form the shape of the letter

we opted for more use of color in

L from left to right on the spreads.

only briefly during 1891. If, however, we are discussing large-circulation tabloids, it is London’s Daily Mirror (1903) that can be considered the pioneer in the genre. It was created by Alfred C. Harmsworth (Lord Northcliffe), who went on to become a giant of the press in his time. The Daily Mirror was, since its inception,

a sensationalized tabloid, emphasizing crime, sex and entertainment, a success- ful formula that led it to sell one million daily copies by 1909. London’s Daily Mirror is also linked to the creation of the first mass circu- lation tabloid in the United States, the New York Daily News. As historians tell us, Lord Northcliffe imagined that someone would sooner or later produce a newspaper in the style of the Daily Mirror in the United States. That some- one happened to be a captain in the U.S. Army, Joseph Medill Patterson, grandson of one of America’s greatest journalistic figures, Joseph Medill. Patterson and his cousin, Robert McCormick, were partners at The Chicago Tribune since 1914.

The two joined forces in New York to produce a tabloid inspired by the Daily Mirror. That is how the New York Daily News was born. An instant suc- cess, the Daily News was selling 1.32 million copies daily by 1929 — making it the largest circulation daily in the U.S.

Tabloid journalism in the U.S. seems to be incredibly linked to the Medill family. In 1940, a Long Island, New York, tabloid is born aimed at a more educated audience. Newsday, which was redesigned by our team at Garcia Media in 2004, was the creation of Alicia Patterson, daughter of Joseph Medill Patterson, who knew, perhaps instinctively, that her new newspaper would be a tabloid in format – even though it would not follow the “standard” tabloid content formula. And what a success it became, and remains today.

The historical importance of Newsday – and of Miss Patterson’s visionary creation – helps debunk the myth that “tabloid” means “down market” con- tent and audience. Newsday gave the tabloid format respectability. It could be

CASE STUDIES FROM THE GARCIA MEDIA PORTFOLIO

Newsday

addition of new content,

New York, NY, USA

and increased navigation

In February 2004,

to allow readers to move

Newsday unveiled its

more quickly through the

first dramatic visual

paper’s many sections.

transformation in 25

We concentrated on

years. More than just

three major points:

new fonts and color

Navigation, elegant

palette, this project

typography and a new

involved a total reorgani-

color palette to bring

zation of the content,

visual order to the pages.

a small format newspaper, but still win Pulitzer prizes, devote itself to out- standing journalism and attract readers who expect more from their news- papers than a light fare of crime and entertainment news.

Therefore, it is imperative today that we abandon this notion, once and for all, that the smaller format is synonymous with a less credible, sensationalistic press. Industry leaders must begin to understand that a contemporary news- paper can be serious, smart and classic in its design style. And, at the same time, it can be packaged in a compact, more manageable format.

3 Tabloid: Not a dirty word

N OBODYDOUBTSTHISFACT : Many editors and publishers still relate tabloid to lower quality journalism. Despite the recent success of quality news- papers, such as The Times of London, converting to tabloid, the “myth” of tabloids as less than quality prevails in the minds of many inside newsrooms. I find the myth difficult to debunk, despite what research shows us about read- ers preferring the smaller formats (a majority of readers, especially younger ones, do), as well as the circulation success of those newspapers making the transition. (Sixteen newspapers that changed formats have seen an average 4.6 percent increase in circulation.*)

It is this myth of the tabloid or, better yet, the irrational fear of some editors and publishers of the word “tabloid” itself that keeps many from contemplat- ing the idea of testing their newspaper in a smaller format. Using stereotypes, and even worse, formats, to determine what constitutes serious versus sensa- tional journalism is not going to lead to better products.

A probable question is: What constitutes serious journalism today? For many editors, it begins with a newspaper in the broadsheet format. For readers,

* The Bottom Line of Broadsheet-to-Compact Format Change,” an INMA Report, February 2005

Het Parool

was sold, switching from a

Amsterdam, Holland

space-based method to a

ME in actie Hier ME’ers op de Nassaukade. In Amsterdam viel gisteravond wel het openbaar vervoer deels uit. De recordsneeuwval maakt het kind in ons wakker. FOTO JOHANNES ABELING Schiphol zijn vanochtend stilgelegd. op de luchthaven. Alle vluchten vanuit Europese steden naar Schiphol Duizenden passagiers moesten de nacht doorbrengen FOTO OLAF KRAAK/ANP - die dat witte spul alleen van de wintersport kent - beleeft gouden tijden. Heerlijk! Ondanks overlast is sneeuw pret. Vooral de jeugd • Zie ook pagina 2-7 F O T O J A N VA N B R E D A

One of Holland’s best known dailies, modular system, with much

winnaar

VRIJ, ONVERVEERD

opgericht in het oorlogsjaar 1940 ONAFHANKELIJK AMSTERDAMS DAGBLAD DONDERDAG 3 MAART 2005 PS 65ste jaargang nr 18411 € 1

Het Parool, converted success. At the same time, to a tabloid in March 2004.

De Generaal (1928-2005) boekenweek

Het Parool’s editor Erik van

But it was more than just a change Gruijthuijsen thought the

Ooit onderwees hij doven

onze geschiedenis. En een interview met dinsdag begint. Met

Een extra bijlage over volgende week

de Boekenweek, die

Voetballers willen soms niet luisteren. Korte metten maakte hij met Die hem nog te pas zou komen Hij ging spreken met een kracht Bij hen kwam je met fluisteren niet ver

‘Het verleden Op weg naar nooit bereikte doelen Jan Wolkers: Met stentorstem dicteerde hij wetten is je uitzicht.’

de beste boeken over

of format. The newspaper change allowed his newspaper

Rinus Michels, de man die Ajax en het Nederlandse voetbal interna- tionale allure gaf, is vanochtend op 77-jarige leeftijd overleden. Hij Stemde hem zacht. Zijn stem ging inboeten aan kracht Bogen de mensen zich naar voren Nu bij het vallen van de avond Dat ze hem nog wilden horen was kortgeleden geopereerd aan zijn hart. Zijn grootste triomfen wa- HENK SPAAN

Zij moesten voelen. Wie niet horen wilden

approached the transition as an

to become more of an

ADVERTENTIE titel in 1988 met Oranje. Zijn grootste teleurstelling: het missen van ren het in 1971 winnen van de Europa Cup I met Ajax en de Europese

Clarks store now open • Zie pagina’s 8 en 9 de wereldtitel in 1974. FOTO COR MULDER/ANP Kalverstraat 80-82

opportunity to rethink content, Amsterdam daily, which

Familieberichten 16 Meningen 17 Sport 24-26 www.clarks.nl Internationaal Amsterdam

Men’s - Women’s - Kids

style of headline writing, use of gave it instant appeal with

13-15 10/11 Cultuur Zaken 22/23 19-21 PS Boeken PS1-5 Strips 27 PS Auto Weer & service

Media PS 10-12 PS 9 PS 6/7

morgen weer

wind

40 3 -11 60 % -1 % morgen ZW over-

wind

3 40 -5 60 % % 2 NO

photos, and even how advertising

younger readers.

Going “tabloid” fortunately, it is decided by content and presentation,

not on the size of the sheet on which it is printed. In

isn’t just changing my almost 35 years in this business, I have never par- the newspaper’s ticipated in a focus group or reader test in which two

formats – one large, one smaller – were presented

format. It’s a state when the majority of readers did not go immediately

toward the smaller format. This is a trend I have seen

of mind which in the United States as early as 1984, and, since then, translates into globally.

Simon Kelner, editor-in-chief of London’s The

Independent, content that one of the first quality newspapers to

make a 2003 switch to a tabloid format, has said that

is more

“newspapers are the only product whose size and

appealing and form are determined by those who produce it, and

not by those who consume it.” The Independent and

more personal. The Times are both excellent examples of successful

conversions, not just because they adopted the small-

er formats readers preferred, but because editors of both newspapers also looked at content enhancements, styles of storytelling, and ways to make their products more fun and easy to navigate as they went to a different, more manageable format. This is as it should be with redesign in any format.

The numbers plainly testify to the success of these conversions: The Independent ’s circulation rose 15.5 percent versus its pre-tabloid numbers; The Times experienced a 4 percent increase over its pre-tabloid numbers.

It helps to have an open mind and to look at the larger picture. In the case of newspapers, it pays to consider that going “tabloid” isn’t just changing a newspaper’s format. It’s a state of mind, as well, which translates into content that is more appealing and more personal, redefining the old definition of news. It includes more people coverage and trends starting on page one

CASE STUDIES FROM THE GARCIA MEDIA PORTFOLIO

Reflejos

New “layers” of informa-

Chicago, IL USA

tion were added to

For this weekly

appeal to younger and

tabloid serving Latino

time-starved readers.

readers in suburban

Training was critical to

Chicago, Garcia Media

allow a small staff to

helped refine a new

execute this dynamic

strategy for bilingual

design — highlighted by

publishing. The free

a modern, bold palette

distribution was

of typography, color and

increased by 40,000.

architecture.

regardless of page size. More often today we are seeing that a form of “tabloidization” for newspapers is taking place by using more content that has traditionally been described as “soft” news on page one.

For example, at The New York Times, there is rarely a front page today with- out a “trend” or lifestyle article. A recent front page carried an article about young men in New York wearing their shirts untucked, even when wearing a tie. Other front page stories have ranged from furniture and style to technology to food. The new definition of serious journalism allows for such themes as well. In a world where readers are constantly bombarded by information, per- haps the “trend” story on page one is the only item that carries a sense of “dis- covery.” It’s the one item the reader has not heard or read about before.

4 The role of free newspapers

O NECANNOTBETRUTHFUL in describing the popularity of small formats for newspapers without crediting one important phenomenon: free newspa- pers. Whether one reads them or not, free newspapers are a presence not to

be ignored. And they are not likely to disappear anytime soon. And, yes, all of the free newspapers that have sprung up from Stockholm to Seattle are pub- lished in tabloid format or smaller – another reminder to the usually larger, broadsheet established newspaper in these cities that readers do prefer the smaller formats.

Free newspapers obviously have made editors and publishers take a second look at what they do and how they do it. With this introspection has come much better content, livelier design, a sense of competition, and, why not say it, more inclination for the publisher of a broadsheet to start considering going tabloid, or as many prefer to call it, “compact,” a word that does not drag with it the myth of less than serious journalism. Compact in a newspaper could be a

CASE STUDIES FROM THE GARCIA MEDIA PORTFOLIO

Bohuslaningen

methodically, testing to see that

Pris: 12 kronor +3° www.bohuslaningen.se

Sista sidan del 2 Måttlig till frisk vind. Tanum:

Ledare:

Dalsland:

Barbro Eklund får Anders Pris ..................................8 Ändamålen får inte helga medlen .......................2 Kaxiga nätverket Glesblygden är här .........13

Grundad 1878 av Ture Malmgren • 127:e årgången • nr 58

Uddevalla, Sweden

our conservative readers were

Fredag 11 MARS 2005

Hallberg-Rassy – Orusts största arbetsgivare Dålig lönsamhet tvingar Hallberg-Rassy att dra ner Orustvarv varslar 69 hållsinköp. Dokusåpan på by- nivå ska filmas av BBC, och in- barnsvård, städning och hus- ska se om män klarar späd- på kvinnor en vecka för att man Ett samhälle i England tömms God Morgon! har fått anställa mycket folk så det är väl inte te alla Harbybor är glada. Det

This traditional regional,

ready for the change.” The

efter kommunen – varslade i går 69 av varvets ken är att försäljningen går dåligt. 261 kollektivanställda om uppsägning. Orsa- – Vi har ju haft bra med order tidigare och berg-Rassy. säger Rolf Sörvik, klubbordförande på Hall- så konstigt att det blir så här när det går dåligt, – Hur många som verkligen får gå får vi se stämd. när vi har förhandlat. Det kan ändra sig, kom- man för skogs- och träfacket. menterar Anne-Marie Pettersson, ombuds- Någon tid för förhandlingar är ännu inte be- Sidan 12 misstänks att någon kommer

ra tvärtom. (TT-AFP) tionen. Kvinnorna bor på hotell att göra bort sig inför hela na- Revisorföretag tänkt tanken att man kunde gö- under tiden. Ingen verkar ha hotar Uddevallahem

published since 1878 in a

result? “Overwhelmingly positive

företaget, som är på 15 miljoner. tillbaka sin egen stämning mot bjuds Uddevallahem först att ta stånd. Som en vänlig gest er- tar Uddevallahem med skade- Revisionsföretaget KPMG ho- Nästan alla partier Sidan 32

picturesque coastal town in

attitudes followed our conver-

Folkpartiet lovar en månads vårdgaranti la utom moderaterna. Sidan 5 dags för ett körkort till sjöss, al- eniga om båtkörkort skott har enats om att det är Partierna i Riksdagens trafikut-

Sweden, went from broadsheet

sion. Readers in this traditional

Västra Götaland. bättre än vad s och fp klarat av i Leijonborg. Det är fem månader vård. Det lovar folkpartiets Lars Max en månads väntetid för Sidan 4

ra sig hur man försvarar sig vid ett överfall. Enligt kursledaren procent av dem, som vet hur Det lönar sig för kvinnor att lä- effektivt självförsvar Här lär sig tjejer Bengt Carlsson klarar sig 84

to tabloid with much success.

area adapted well to the smaller

invigdes har minst 25 fordon skadats av nedfallande is och snö. Det är ett bekymmer som man arbetat med isras kommer hastigheten att sänkas eller bron att stängas av. Och om det blåser kraftigt sänks hastigheten monterat upp kännare på kablarna som visar om det fastnar snö och is. När det finns risk för Iskall iskoll. och just nu inleds ett försök med elektriska impulser som ska smälta isen. Under vintern har man också Uddevallabron ska bli säkrare. Det lovar Owe Ohlsson på Vägverket. Sedan bron Foto: Lasse Edwartz man gör. Elevriksdagen rankar Sidan 6–7

de viktiga frågorna

“This was not an easy decision

format. We are still gaining

över bron automatiskt via de nya, elektroniska trafikskyltarna som satts upp vid brofästena. Sidan 36–37 besluta vilka frågor de ska prio- året. ritera under det kommande Elevriksdagen i Uddevalla.

Över 200 representanter ska

I dag öppnar

Funderar Du www.brandtbil.se www.brandtbil.se på ny bil? SUCCÉN FORTSÄTTER!

Brastad kvalade i fjol. Nu är det Kroppskulturs damer som har chansen att gå till elitseriekval. på elitserien damer siktar

Kropps

advokat Lennart Borgland ifråga- Helen Hagström Nordendorphs polisförhör kritiserar Försvaret Sotenäs . . . . . . . . . .11 Lysekil . . . . . . . . . . .10 Tanum . . . . . . . . .8–9 Munkedal . . . . . .8–9 Orust . . . . . . . . . . . .12 Nyheter . . . . . . . .4–7 Dalsland . . . . . . . . .13 Ung . . . . . . . . . .16–17 Annonser . . . .18–24 Börsen . . . . . .46–47 Del 2 Världen . . . . . . . . . .39 Radio&tv . . . .52–55 Serier . . . . . . . . . . . .52 Nöje . . . . . . . . .50–51 Kultur . . . . . . .48–49 Sporten . . . . .40–45 Sverige . . . . . . . . . .38 Uddevalla . . . .29–37

Ledare/debatt . .2–3 Del 1 Sidan 16–17

to make,” said Tommy

readers and advertising. If we

Ovanstående erbjudanden kan ej kombineras med andra rabatter el. avtal. VID KÖP AV BEG. BILAR ÖVER 50.000:- GÄLLER T.O.M. 31 MARS INSATT PÅ VOLVOKORT +7.000:- match mot bottenlaget H65 den sina egna händer. la i grundserien har laget ödet i på lördag och avslutar med Kropps möter Eslövtjejerna Med två matcher kvar att spe- Sidan 40 20 mars.

SÄNKT RÄNTA 3,95%

politikern grundas på. polisförhör som åtalet mot s- satte trovärdigheten i vissa av de som sagts under förhör med den tidigare kassören i SSU, inte finns med i utskriften. Sidan 30 Han menar att en del av det Familjenytt . . .25–27 Vädret . . . . . . . . . . .56

Hermansson, editor and

have any regrets is that we

publisher. “We had to do this

should have done it earlier.” should have done it earlier.”

5 The English revolution, circa 2003

B RITISHTABLOIDSARELEGENDARY within the genre for their huge headlines, the photos of the topless Page 3 girl, exclusive reports on the latest monarchic saga, not to mention front page gossip about sports and entertain- ment figures. In London, 11 newspapers hit the streets daily, with styles as var- ied as Londoners themselves, from the popular Sun with its bright color palette, to the conservative Financial Times, printed on its trademark peach- colored paper.

Amid this cacophony of styles, one of the titles, The Independent, after los- ing circulation for many years, makes an attempt to stand out and becomes one of the first newspapers to publish in two formats: broadsheet and tabloid. The reader’s first impression was surprise and shock, then acceptance followed by what normally happens, imitation. The success of The Independent experi- ment, which was started with the Sept. 30, 2003 edition, propelled in a major way the tabloid revolution that we have experienced since.

The Independent ’s pioneering adventure into the world of tabloid conver- sion begins with a visit by its editor, Simon Kelner, to the supermarket: “It was

a moment of clarity,” he said. “I realized that one can buy toothpaste in a variety of tube sizes, so I asked myself: ‘why can’t we do the same with newspapers?’”

So he did, starting with both broadsheet and tabloid editions daily, until May 2004 when, reassured by the success of their tabloid, the editors felt they could just publish in one small format, abandoning the broadsheet for the daily, and leaving that format only for their Sunday edition. The results continue

CASE STUDIES FROM THE GARCIA MEDIA PORTFOLIO

forderte ein Fronta- Unfall im Tunnel.

KÄRNTEN

Klagenfurt, Sonntag, 12. Jänner 2003

www.kleinezeitung.at

Zwei Todesopfer

SPORT

Kleine Zeitung

dominant visual image on

Seite 25 Petritz schwänzte. suchungsausschuss: Aufruhr im Unter- Polit-Eklat. Seite 17 ler im Tauerntunnel.

aller Zigarettenpackungen mit AACHEN. 2003 wird ein Drittel Simon siegte bei WM

Hinweisen auf Gesundheiren 2003 wird ein Drittel aller Zigaretten mit Hinwei. Seite 24

Graz, Austria

each page to small photos

Kärnten startete mit Nächtigungsrekord Tourismusrekord.

70 Kinder starben Published in the smallest

that fall in the category of

ANZEIGE ANZEIGE in den Sommer. Seite 27

bei Horror-Crash

possible format among the

what we call "visual briefs."

Heute setzt

WETTER

Pilotenfehler in 10.000 Meter Höhe: Zwei Flugzeuge kollidierten.

"compacts" (23 by 30 cm)

This paper is an example

sich tagsüber

Seite 24

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the Kleine Zeitung ("Small

of how to make the best

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MEIN GELD Wir geben Tipps, wie

Schnäppchen holen. Sie sich die besten Sommerschluss.

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newspaper") displays all

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Seite 32

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general circulation daily,

may or may not have any-

Schulschluss: Jeder

ANZEIGE

für den Sommer. Peter Lexe serviert die besten Grill-Tipps

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Wirtschaft: Kein

Aufschwung

with strategic use of

thing to do with the lead

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photos, ranging from one

story of the day.

FOTOS: APA/GIANNI, AP/JANSON, GEPA PICTURES FOTOS: APA/GIANNI, AP/JANSON, GEPA PICTURES

6 The Times likes what it sees

H OWEVER , ITWASA sort of next door neighbor of The Independent that watched the paper’s experiment closely, and acted on it. Who would have guessed only five years ago that the honorable Times of London would ever become a tabloid? Few failed to take note Nov. 1, 2004, when the first tabloid- only Times hit the streets of London - a process set in motion Nov. 26, 2003. The Times began to publish parallel editions as both broadsheet and tabloid, following the dual-format model of The Independent. Its front page referred to the change as “The Times, the compact newspaper.”

The Times’ tabloid version is typical of what many classic, traditional news- papers do when converting to a tabloid format: incorporate too much text on page one, and treat inside pages following the same layout principles that work well on broadsheets but not at all on tabloids. (See “Contemplating a Switch” section in this document.) But experience tells us this is a normal process of adaptation, which lasts until editors adjust their mentality from one format to another. Eventually, the paper emerges as a true tab, with more graphic pres- entation on page one, better navigation to the inside and more color.

CASE STUDIES FROM THE GARCIA MEDIA PORTFOLIO

Liberation

to give it a more unified,

Paris, France

harmonious look, including

Liberation, a publication

better navigation and

considered to be the

better utilization of photos.

“darling of left wing French

Since Liberation was long

intellectuals” for more than

known for its full poster

30 years, has long been

front page, the redesign

one of the world’s most

attempted to preserve this

admired tabloid designs.

spirit, while adding more

Garcia Media was asked to

promotional headlines to redesign Liberation in 2003 the front page.

7 Vivan los tabloides!

R EGARDLESSOFWHERE the conversation takes place about tabloid conver- sions, one thing remains constant: Spain raised its tabloid flag first in the late ‘70s, leading the way for what would become some of the best designed small format newspapers in the world. The conversions were to take place at a time when all of Spain basked in a new spirit of renovation and rebirth, following the death of Francisco Franco, who had run the country with a stern hand for more than four decades. With newly acquired freedoms, the arts flourished in Spain, as did technology.

In the rest of the world more newspapers were beginning to print color. And, as if to break with a past that many Spaniards preferred to forget, the old “sabanas” or “broadsheets” would no longer be the canvas on which to print newspapers. One after another, newspapers converted to smaller formats across the Iberian peninsula. New newspapers such as El Pais and Diario 16 started it all, and the rest followed: a real festival of good typography, elegant design, a revolution in the use of infographics. All in small formats.

For many admirers of Spanish newspapers, the question would be: “Why are all these fantastically designed newspapers tabloids? Did the Spanish editors and designers know something that would take the rest of the world two decades to find out?” Perhaps, but they also infused those elegantly designed small-format newspapers with quality, aggressive investigative journalism. Add to that a voracious appetite of Spanish readers in the post- Franco era for news and analysis and it was a winning formula for circula- tion, too.

CASE STUDIES FROM THE GARCIA MEDIA PORTFOLIO

Diario de Noticias

Its front page uses the

www.dnoticias.pt M MA AD DE EI IR RA

A DOMINGO, 4 DE JULHO DE 2004

PORTE PAGO

PREÇO 0,75 (IVA incl.)

EDIÇÃO E S TA

regional

www.dnoticias.pt

A QUINTA-FEIRA, 27 DE MAIO DE 2004

PORTE PAGO

PREÇO 0,50 (IVA incl.)

Madeira, Portugal

“mini-poster” concept,

Diario de Noticias converted

emphasizing a dominant

madeirense é A

/ PPÁ Magistrado ÁGGIIN NA A 32 / ÚLTIMA / Saiba como / PPÁ ÁGGIIN NA / PPÁ Número ÁGGIIN ASS 44 ee 55 / ACTUAL / NA A 10 / REVISTA /

casos do dia

/ PPÁ

custam para o Teatro Cadeiras novas 32 / ÚLTIMA /

ÁGGIIN

NA

em creche da abuso de poder Suspeitas de / PPÁ ÁGGIIN NA

A 99 / REGIONAL /

from broadsheet to tabloid in

photo and headline.

DIRECTOR: JOSÉ BETTENCOURT DA CÂMARA ANO 128.º - N.º 41589 / DIÁRIO MATUTINO INDEPENDENTE ÁGGIIN PPÁ NA ASS 22 aa 10 / DESPORTO / PPÁ ÁGGIIN NA ASS 77 aa 99 / REGIONAL / REPORTAGEM /

ONU em Timor e as férias na Madeira

conselheiro da enfrentar o Verão cresceu de voluntários

2- quentes / Clima:

PÁGINA13 Madeira

DIRECTOR: JOSÉ BETTENCOURT DA CÂMARA ANO 128.º - N.º 41.551 / DIÁRIO MATUTINO INDEPENDENTE

46 mil euros

Ribeira Brava

Assalto rende 15 mil euros /

S. Gonçalo:

e Açores menos

/ PPÁ

Ouro sobre azul AP July 1986, but Garcia Media

ÁGGIIN

NA

ASS 22 ee 88 / DESPORTO /

“Our format and design are

eleições

PÁGINA 30

redesigned it in 1993, then

successful. We increased

regional

retouched the design in April

subscriptions and street sales

Força Portugal about 15%, especially after !

Madeira / o Mónaco por 3-0. dar força à Fernandes: O FC Porto conquistou Candidato quer ao bater na final Carlos Alberto, Deco a Liga dos Campeões

Jardim

2002. Published in the

ganha causa/ Pedro Telhado: 6- PÁGINA7

PÁGINAS 4 E 5 que deram o terceiro os autores dos golos Futuro reitor e Alenitchev foram

precisa para dar espectáculo que a selecção nacional criada a dinâmica de sucesso dos “azuis e brancos”. Está festejam, noite fora, a vitória Portugueses em delírio aos “dragões” título europeu

colorful island of Madeira,

we introduced a daily sports

economia

Diario is read by 90,000 of a

supplement,” says Dr. Jose

Bordado:

no Euro2004

Sindicato desmascara

IBTAM /

PÁGINA 22

total population of 130,000.

Camara, publisher.

8 Scandinavian conversions

W HENITCOMESTOCONVERSIONS to small formats, nobody does it more ceremoniously, well planned and in perfect harmony than the Scandinavians, but specifically, the Swedes. As in a well-orchestrated choreography, three of the country’s largest circulation dailies – Dagens Nyheter, Stockholm,

Göteborgs-Posten, “The GP tab is Gothenburg, and Sydsvenskan, of

Malmoe – said goodbye to the broadsheet the morning

a tremendous of Oct. 5, 2004, after a collaboration that involved syn-

chronizing their advertising and marketing efforts.

success. We have Earlier, another Stockholm newspaper, Svenska

Dagbladet, 8,500 new had made the move to tabloid, and also the

regional newspaper Bohuslaningen, of Uddevalla,

subscribers and leaving only three newspapers with broadsheet for-

mats in Sweden.

will reach 10,000. The Göteborgs-Posten, a newspaper for which I It truly is amazing.” have served as design consultant for 11 years, began its

journey toward tabloid conversion in an evolutionary

PER ANDERSSON-EK

way over a two-year period, first converting its Book 3

GOTEBORGS-POSTEN

(culture and entertainment), then Book 2 (sports and politics), while readers kept asking: “Why not change

the whole newspaper to tabloid?” But the wait was worth it, and today, after the conversion, the GP counts 10,000 more subscribers among its readers.

In Norway, the tabloid phenomenon has been noticeable. “The figures tell the success story,” says Eric Wilberg, of Wilberg Management, an Oslo firm spe- cializing in media studies. “In 1966 there were 16 tabloid newspapers in Norway, and 136 broadsheets. In 2005, that figure is almost the opposite, with five news- papers remaining broadsheets, and 146 tabloids.”

CASE STUDIES FROM THE GARCIA MEDIA PORTFOLIO

Göteborgs Posten

Per Andersson-Ek,

Gothenburg, Sweden

Managing Editor. Goteborg

The GP went from broad-

Post described the change:

sheet to tabloid in an

“Our readers wanted us to

evolutionary way, initially

be a tabloid since we

changing its section three

changed the first section

(Culture), then a year

two years ago. The result

later its second section

has been terrific and far

(Sports, Business),

beyond our expectations;

and eventually, went

we’ve added over 10,000

to a full tabloid.

new paid subscribers.”

“Street sales for In Denmark, the small, left-leaning daily,

Information, was the first to jump to a tabloid format,

Het Parool were on Oct. 30, 2004. The change was promoted as “a step

up five to 10 to make reading easier, without altering our editorial

content.” Nikolai Thyssen, a staff journalist, said:

percent after “This is our second time converting to a tab, since we

began as a tabloid newspaper during World War II,

the first few then from 1945 to 1947 switched to broadsheet. weeks.” “Then that year we converted to tabloid, but with-

out much success, so in less than a year we went back

ERIK VAN GRUIJTHUIJSEN

to being a broadsheet. Now we are proud that, even

HET PAROOL

though we are one of the smallest dailies in Denmark, we are the first to make the jump to tabloid.”

Other Danish dailies are in the process of considering a change to tabloid, and one of the largest ones, Berlingske Tidende, has changed all its sections to tabloid, except the first.

9 Europe says YES to compacts

T HETABLOIDFORMATHASSEDUCED readers throughout the continent: ■ Germany The Germans prefer to call tabloids compact, but it is here

that the tabloid fever has run the hottest, with the most prominent con- version being that of Die Welt, which, like The Times and The Independent in London, started in 2004 with parallel broadsheet- compact editions daily. Die Welt’s experiment has the compact edition printed only in selected cities, not all over Germany. Soon, a compact edition of the wildest broadsheet almost anywhere, Bild, may be pub-

CASE STUDIES FROM THE GARCIA MEDIA PORTFOLIO

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Jan Kny, of Garcia Media.

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Justin (6 Monate) plötzlich tot im Wohnzimmer / Vater spricht von Unfall / Staatsanwalt ermittelt erschüttert Lauchhammer

KURZ & KNAPP 8° KURZ & KNAPP GEWINNZAHLEN GEWINNZAHLEN

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terfestes wird dieses Jahr in Berlin erstmals der traditionelle Chanukka-Leuchter vor dem Lichterfest in Berlin Zum Beginn des jüdischen Lich-

Started in 2004 to appeal

Says Frank Hudecke, pub-

Staatsanwalt. Es passierte in einer klei- nen Wohnung in Lauchhammer. Der nach Hause kam, verständigte sofort den Rettungsdienst. Da war es bereits Sofa gefallen, hätte ganz schwer geat- met. Justins Mutter, die wenig später die Verletzungen des Babys nicht fest- damals eingestellt, weil der Grund für handelt zu haben. Das Verfahren wurde früher im Verdacht, seinen Sohn miss-

hen Leuchter das erste Licht anzünden. Klaus Wowereit (51, SPD) will am

7. Dezember am fünf Meter ho-

Festland erreicht. Wie der Radio- Algarve im Süden Portugals in sender TSF gestern berichtete, ließen sich in der Urlauberregion

ben erstmals das europäische

POTSDAM POTSDAM

(Ohne Gewähr)

to young readers in the

lisher: "The young readers

Vater des sechs Monate alten Babys zu spät. War es womöglich doch kein gestellt werden konnte.

Rekord! Nicole Kidman kassiert 11 700 Euro pro Sekunde WELT WELT SEITE SEITE31 31 Fall Felix: Spur nach Berlin lizei jetzt eine Spur nach Berlin. (Niedersachsen) verfolgt die Po- missten Felix aus Neu-Ebersdorf Auf der Suche nach dem ver- Ein Zeuge hat Mitte November in

Anwohner berichteten, es ist über- und Vila do Bispo wurden Tausen- Schwärme der Insekten auf meh- reren Stränden nieder. In Sagres den vergangenen Tagen kleine

Jugendstrafe für Lehrer-Angriff

Bridget Jones am

former East Germany, 20

Rande des Wahnsinns

Berlin-Spandau beobachtet, wie

haupt das erste Mal, dass sie von de von Heuschrecken gesichtet.

like 20 Cent, and its price,

W GEWINNEN GEWINNEN WINSIMS IN IMS SEITE 23

ziergänger: „Die Schwärme kamen Portugal gesehen hätten. Ein Spa- - Afrika kommende Heuschrecken in SEITE 23 wie Wolken vom Meer her. Einige

ein Mann ein fast neues Kinder- dem von Felix. ner geworfen hat. Das ähnelt fahrrad in einen Sammelcontai-

werde die Kammer prüfen, ob die ins Gefängnis. In sechs Monaten teilt. Sie muss aber zunächst nicht zwei Jahren Jugendstrafe verur-

suchten Messerattacke auf ihre Lehrerin hat das Landgericht Potsdam eine Schülerin (16) zu POTSDAM. Wegen einer ver-

Schicken Sie heute Ihre * SMS an 84446* M it ä dem SMS -Versanderkl 18965 CODE

Drei Tage nach dem verheeren- Zwei neue Grubenunglücke 166 Toten sind zwei neue Unfälle den Grubenunglück in China mit

dung fest.“ Stürme und heftige Insekten setzten sich an der Klei-

sation für Landwirtschaft und Er- Regenfälle vernichteten jedoch rasch einen großen Teil der Tiere. Nach Auskunft der UN-Organi-

Strafe zur Bewährung ausgesetzt

wollte. Grund: Schlechte Noten. den, dass sie ihre Lehrerin töten wird. Das Mädchen hatte gestan-

Cent, in its A4 micro for-

so we expanded to a differ-

und Renault abstauben Schnell SMS schicken unddenSpiel regeln : 180/1403020 st ngebote zu (VFD2-Transport T echni 0 A ndni (Ortst scher s zu a Pa denSpiel rif) ode rt erhalten.JedeSMS kost ner:TMI.Alle nteil a r www 12Cent/ regeln .20-cent.de renSieIhr ä owie s zu SMS ). WINSIMS /win et elefoni 49Cent sims in E s sch ver-

explosion in einem Bergwerk in kannt geworden. Bei einer Gas- Südchina wurden mindestens 13 Kumpel getötet, wie die staat-

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mat, soon became popular

ent city (Saarbrucken), with

SPORT SPORT SEITE 28 SEITE 28

in Lebensgefahr, so das Gericht. drei Jahren Gefängnis verurteilt. lässigung ihres Babys zu knapp ringen) wurde wegen Vernach- Eine Frau (20) aus Wiehe (Thü- Mutter ließ Baby hungern - Haft

liche Werkschutzbehörde ges- tern in Peking berichtete.

Inseln könnte es auch nur noch bis Probleme auf den Kanarischen

peraturen sind die Tiere nicht kalten Winden und niedrigen Tem- überlebensfähig, so ein Sprecher.

nete in Landtagen ignoriert wer-

Das unterernährte Mädchen ist

ka auf dem Festland Portugals noch keine Heuschrecken aus Afri- es auch dort zu kalt. Die FAO hatte registriert, allerdings auf der por- Ende Dezember geben, danach sei

Gestern suchten die afrikanischen Heuschrecken sogar Portugal heim. Regen verhinderte jedoch schlimmeres. dass die Gefahr neuer Plagen nicht Tiere seien verstümmelt. Es fehl- Foto: dpa

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rarministeriums wies darauf hin, her Beamter des kanarischen Ag- gebannt sei. weitgehend verschwunden. Ein ho- Auf Lanzarote sind die Insekten

ten ihnen Flügel oder Beine. Fuerteventura waren nach Anga- ben der Behörden nur ein Prozent ringe Schäden zu beklagen. Auf Die Landwirtschaft hat nur ge-

Denkmal zu Ehren des Ex-Ener- 94 Prozent spricht sich für ein

12Cent/SMS). Ein Service der Telemedia GmbH. Jede SMS kostet 49 Cent (VF D2-Transportanteil gie-Trainers Eduard Geyer aus.

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the same successful concept

Torwart Berntsen zu Unglaublich, diese Frau: Seit Nicole Kidman (37) nicht mehr mit Tom vierminütigen Auftritt in der Chanel-Werbung bricht sie alle Rekorde.

brav für Energie Cruise (42) zusammen ist, steigt ihr Marktwert stetig weiter ins Unermessliche. Mit der Gage von 3,71 Millionen Dollar für ihren

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Jahrgang 1 · Nr. 176 40049

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der Felder von der Plage befallen. Bei der vergangenen großen Heu-

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03149 Forst/ Be rline r S tr . 41 ANZEIGE ,

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■ Holland In Amsterdam, the traditional daily Het Parool converted to tabloid March 31, 2004, increasing its circulation and profile vastly by gaining young readers and being voted Best Regional Design in the European Newspaper Awards 2004 competition.

■ Switzerland The free newspaper 20 Minutes has become a success in Zurich since it appeared three years ago. But other dailies, such as The Blick, are now making the move to tabloid. Le Matin, the French-language daily, converted to tabloid in 2002, and the editor of Tages Anzeiger, the second largest circulation newspaper, says that it would be “imaginable that we would start publishing some of our sections in the tabloid format.”

Luxembourg In this tiny country, the German-language daily, Luxemburger Wort, traded its very traditional broadsheet, gray look for

a colorful tabloid in March 2005. ■ Belgium There is much conversion activity taking place here. Already

De Morgen, one of the leading Flemish language dailies, had become successful in a small format. Then De Standaard, a Garcia Media proj- ect, followed in May 2004. In 2005, the French-language daily, Le Soir, will switch from broadsheet to Berliner, also working with the Garcia Media team.

■ Italy The editors of Italian dailies also have decided that perhaps “pic- colo” is better when it comes to newspapers. Some already have made the switch to tabloid; others are contemplating it. According to Luca Michelli, member of the ASIG Service, a newspaper organization,

CASE STUDIES FROM THE GARCIA MEDIA PORTFOLIO

De Standaard

Garcia Media worked on