Kegiatan Marketing Communication Dalam Menunjang Kinerja Divisi Marketing The Royale Krakatau Hotel Cilegon COVER

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LAPORAN KULIAH KERJA MEDIA (KKM) 2014

KEGIATAN MARKETING COMMUNICATION DALAM MENUNJANG
KINERJA DIVISI MARKETING
THE ROYALE KRAKATAU HOTEL CILEGON

TUGAS AKHIR
Diajukan untuk Melengkapi Tugas-Tugas dan Memenuhi Syarat-Syarat Dalam
Memperoleh Sebutan Vokasi Gelar Ahli Madya (A.Md.) Bidang Komunikasi
Terapan
Disusun Oleh
KRISNA ANDRIANI
D1611036

PROGRAM DIPLOMA DIII KOMUNIKASI TERAPAN
FAKULTAS ILMU SOSIAL DAN POLITIK
UNIVERSITAS SEBELAS MARET

SURAKARTA
2014

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1.1 Latar Belakang ....................................................................................1
1.2 Tujuan Penulisan .................................................................................5
1.3 Manfaat KKM .....................................................................................6

2.1 Komunikasi ......................................................................................... 8
2.2 Public Relations .................................................................................. 13

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2.3 Marketing Communications ................................................................ 21

3.1 Sejarah Singkat The Royale Krakatau Hotel ............................................... 29
3.2 Visi & Misi The Royale Krakatau Hotel ..................................................... 30
3.3 Makna Logo The Royale Krakatau Hotel..................................................... 31
3.4 Definsi Produk ............................................................................................. 33
3.5 Budaya Perusahaan ...................................................................................... 42
3.6 Struktur Organisasi .............................................................................43
3.7 Tugas dan Wewenang Jabatan ............................................................44

BAB 4 PELAKSANAAN KKM

4.1 Tempat Pelaksanaan Kuliah Kerja Media (KKM) .............................46
4.2 Pelaksanaan Kuliah Kerja Media (KKM) ...........................................46
4.3 Minggu Pertama ..................................................................................46

BAB 5 PENUTUP

5.1 Kesimpulan..........................................................................................56
5.2 Saran

Saran.......................................................................................58

DAFTAR PUSTAKA ..........................................................................................59

DAFTAR LAMPIRAN .........................................................................................60

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Gambar 2.1 Formula Marketing Mix ..................................................................22

Gambar 2.2 Proses Komunikasi Pemasaran .........................................................25

Gambar 2.3 Flatform Komunikasi dari Marketing Communication Tools .........27

Gambar 3.1 Logo Hotel.........................................................................................31

Gambar 3.2 Tipe The Royale Suite.......................................................................33

Gambar 3.3 Tipe Suite .........................................................................................34

Gambar 3.4 Tipe Executive .................................................................................35

Gambar 3.5 Tipe Family Room ..........................................................................35

Gambar 3.6 Tipe deluxe Garden ..........................................................................36

Gambar 3.7 Tipe Deluxe Tower ..........................................................................37

Gambar 3.8 Tipe Superior ...................................................................................37

Gambar 3.9 Convention Hall ..............................................................................38

Gambar 3.10 Meeting Room ................................................................................39

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Gambar 3.11 Banten Bistro .................................................................................39

Gambar 3.12 Sapphire Restauirant .....................................................................40

Gambar 3.13 Chrysoberil Lounge .......................................................................41

Gambar 3.14 Moonstone Karaoke .......................................................................41