2. To identify the meaning of the verbal and non-verbal signs in “Red Bull and Soy Joy”
advertisement
1.4 Scope of Discussion
Based on the problem stated above there some limitations of discussions in this writing to make this study more accurate therefore it is easier to analyze. The discussion in this study
focuses to analyze and describe of verbal signs and the non-verbal signs. And identify about the meaning of the verbal and non-
verbal signs in “Red Bull and Soy Joy” advertisement.
1.5 Research Method
Methodology is the system that is adopted in writing scientific research. There are three aspects in connection with the data, namely data source, method and technique of collecting data,
and method and technique of analyzing data.
1.5.1. Data Source
The data were taken from “Red Bull and Soy Joy” advertisements. The reason for chosen
those data because their product were good for health and great for increasing the energy in the body. There are more verbal and non-verbal signs in Red Bull advertisement than Soy Joy
advertisement because that very interesting to be analyzed in this study. The data of this study were taken from
“Red Bull and Soy Joy” advertisements as follows:
1. Red Bull advertisement 1 “START YOUR ENGINE, AND GIVES YOU EXTRA
DRIVE” taken from http:www.kastnerandpartners.co.ukred-bull-energy-shots
2. Red Bull advertisement 2 “NOTHING BUT WIIINGS” taken from
https:id.pinterest.compin76068681177469433.
3. Soy Joy advertisement 1 “REAL FRUIT. WHOLE SOY. ALL JOY.” taken from
https:simplygluten-free.comblog201108confessions-of-a-skinny-gluten-free- girl.html
1.5.2. Method and Technique of Collecting Data
In this Study, the advertisement will classify base on the composition of verbal and nonverbal signs. First step was download the pictures of two Red Bull and one Soy Joy
advertisements used as the data, after that observe the three advertisements. And collect the verbal and non-verbal signs from the three advertisements by using note taking technique.
1.5.3. Method and Technique of Analyzing Data
The semiotic theory from Chandler 2007, Color Psychology 2000 and the theory of meaning from Leech 1971 are used as the reference to analyze the data. Steps of data analysis
are as follows: 1.
Separate then classify elements of each Red Bull advertisement into headline, body copy, illustration, signature line, and standing detail components into verbal and non-verbal
signs based by Leech theory 1966. 2.
Analyzing the meaning of non-verbal signs was analyzed by using the semiotic theory from Chandler 2007 and color that used in the advertisement based on Color
Psychology 2000. 3.
The meanings of the verbal signs in “Red Bull and Soy Joy” advertisement were analyzed by using the theory of meaning by Leech 1971.
CHAPTER II REVIEW OF LITERATURES, CONCEPTS, AND THEORETICAL
