CHAPTER III DISCUSSION
A. General Description of Solo Grand Mall
A.1. Brief History of Solo Grand Mall
Surakarta is the one of heritage cities in this world. It has many historical places and objects, such as Kraton Kasunanan at Mangkunegaran Palace, Masjid
Agung at Klewer, Pasar Gede at Jebres, Reco Gladak, Songgobuono, etc. Besides the culture sites, Surakarta also has entertainment venues that make the city look
lively, especially after the opening of Solo Grand Mall. Solo Grand Mall has a strategic location which is on the main street of
Surakarta. It is on Jl. Slamet Riyadi No. 273. It has strategic location in the center of Solo. It has easy access from all important areas in Solo. It is only 5 minutes
from Balapan Railway Station, 20 minutes or 10, 5 km from Adi Sumarmo Airport and 15 minutes or 1, 5 km from Tirtonadi bus station.
Solo Grand Mall was built by Bandung Inti Graha. Solo Grand Mall was built on about 12,080m
2
areas. It consists of seven floors. Solo Grand Mall is the first mall in Surakarta. It has been running its business since December 4
th
2004 with „One stop shopping’ concept. Solo Grand mall provides any kind of
consumer needs, starting from food, fashion, electronics, and sport center until entertainment.
Solo Grand Mall has seven floors, which are: a.
Basement Floor
10 perpustakaan.uns.ac.id
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It consists of parking area and also Hypermarket, which is one of the big tenants anchor in Solo Grand Mall, which provide the daily needs.
Due to the fact, if there are outside parties who want to open their business counter on the basement area, they need to seal a deal with
Hypermart and the management. b.
Ground Floor There is atrium in the middle of the mall. It is used to hold events and
exhibitions and there are also some big tenants that establish cooperation with Solo Grand Mall, such as Matahari Department Store
and Bread Talk. There are also Sports Station, Naughty accessories and Blitz shop that sells cameras and video equipments.
c. First Floor
On this Floor, there are some fashion and accessory shops. There are Semar Gold shop, Pizza Hut, and Beauty treatment outlets like Johnny
Andrean Salon and Dr.Lee Skin Care. d.
Second Floor On the second floor there are many fashion outlets, such as Yonky
Komalady, Geovanni Shoes, Three Second, Buti Fashion, Sixty One and Strawberry accessories.
e. Third Floor
Third floor consists of game center like Timezone Fantasy Kingdom, gadget center, food court center and area for smoking.
f. Fourth floor
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It is divided into two floors, fourth floor and fourth floor A. Fourth floor consists of the entertainment venues like Grand cinema 21 and
parking area for cars, and the fourth floor A is used for the management office of Solo Grand Mall.
g. Parking Area
This is the last floor of Solo Grand Mall. This floor is the area used for parking vehicles.
A.2. Investors Map of Solo Grand Mall
Solo Grand Mall provides a wide selection of business space, with 24-hour security facility, cleaning service, electricity, clean water, and central AC.
Business space is a store with a variety of sizes or island portable shop. The number of stores is 521 units with an area of 27.076m
2
. There are several types of stores offered:
1. Anchor Shop and Mini Anchor
Anchor Shop has an area of more than 1000m
2
and facilities such as central AC, telephone line, the exhibition venues are available. While
the Mini Anchor has an area of 100-600m
2
and the same facilities as those of Anchor shop.
2. Medium and Small Shop
Medium Shop has an area of 30 - 60m
2
and has facilities such as central AC, telephone line, finished walls, gypsum ceiling, glass shop
front, and tiled floor. The Small Shop has an area of only 5 - 16m
2
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with amenities of central AC, gypsum walls, gypsum ceiling, rolling door and ceramic floor.
3. Island and Push Cart
Island is a shop with no position like anchor and medium shop. This store is located in front of the mini anchor shop. It has an area of 5 -
6.25 m
2
. The push-cart is a shop which uses a push cart gerobak with an area of 1.5 m
2
. Both shops have the same facilities that are central AC and ceramic floor. The only difference is the appearance of the
store model. 4.
Food Court This store is located on the third floor of Solo Grand Mall. Food court
has an area of 15 - 35m
2
. This shop has facilities such as central AC, telephone line and water line.
5. Cell Phone Computer Center
This store has an area of 5 – 16m
2
. It has facilities such as central AC, telephone line, gypsum walls, plafond, ceramic floor, and rolling door.
A.3. Event and Exhibition Area of Solo Grand Mall
Solo Grand Mall is a public space that is effective to introduce or market businessman‟s products through events and exhibitions. A very good place to hold
events and exhibitions is the atrium, with an area of 390m
2
and voids that give perpustakaan.uns.ac.id
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visibility to the third floor. The facilities provided are very comprehensive such as central AC, availability to support the standard promo, free toilets, and electricity
up to 7000watt. Here are the places that are used for events and exhibitions: 1.
Ground floor 2.
Railing third floor 3.
Cell Phone center 4.
Ram front parking
A.4. Promotions Area of Solo Grand Mall
Solo Grand Mall provides space for promotion, like neon box, sign pole, wall printing, banners, vertical banners, stickers, giant banner, flag banner, x
banner, branding, cover billboards, and brochure. The price of each type of promo space is Rp 30.000,00 - Rp 100,000,000.00 per month. The price given does not
include advertisement tax. Promoting products in the space of Solo Grand Mall is effective. This is because Solo Grand
Mall‟s location is very strategic and has a large number of visitors.
A.5. Vision and Mission of Solo Grand Mall
Vision of Solo Grand Mall: To be a progressive company in providing products and services
with the best quality to fulfill customer‟s needs and has good
influence for the environment. Missions of Solo Grand Mall are:
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1. To create long term business relationship and to give profit
between the owners, staffs, consumers, and suppliers as the partner‟s strategy
2. To be the innovative and continuous company as an
inspiration in their sector managed by the professionals who have high motivations and orientations for the
satisfaction of the consumers by the products and services that have high quality and on timely.
A.6. Motto of Solo Grand Mall
Arriving at Solo with the high occupancy grade, Solo Grand Mall has a nice motto to support the productivity of working, “Completing Your Life”. Also
with the tagline “Let‟s go to mall….Solo Grand Mall” it is expected that publics or visitors will choose Solo Grand Mall as the one destination to shopping.
A.7. The Organization Structure of Solo Grand Mall
The highest authority in Solo Grand Mall is General Manager. Under the General Manager, there are Public Relations practitioners and Deputy General
Manager. The main duty of the manager is doing internal communication with the employees. Meanwhile, the employees are doing external communication with
the public. In fulfilling this duty, the General Manager is helped by Deputy Manager who shoulders the entire responsibilities.
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Meanwhile, the duty of Public Relations practitioners is maintaining two- way symmetrical communication which is the communication carried out by
Public Relations practitioners used by the organization and their publics to adjust to each other, win-win solution between top management and public, namely
people who shop at Solo Grand Mall. Besides, Public Relations practitioners also have many other tasks such as creating good image and supporting the Marketing
and Communication Division in order to promote the programs and events held in Solo Grand Mall.
In doing the duties, the Public Relations Division is supported by secretariat and all elements of management in Solo Grand Mall. Basically, Public
Relations Division is a division under the supervision of Deputy General Manager and it supports the entire activities of the Marketing and Communication Division.
B. Activities During Job Training