Institutional Repository | Satya Wacana Christian University: Kemitraan UKM dengan PT. Indomaret : Studi Kasus pada PT. Arya Mas Snack di Salatiga

ABSTRACT

Currently, most of the businesses located in Indonesia are SMEs (Small and
Medium-sized Enterprises). The amount of SMEs growing so rapidly is now making
the business competition getting tight. Partnership is regarded as a solution to this
problem. Some SMEs are having a partnership with Macro Enterprises. By seeing
that condition, this research was conducted in order to know the draw of a
partnership relationship between SMEs and Macro Enterprises that includes an
overview, steps being done, obtained benefits, partnership maintenance and also a
variety of issues faced by SMEs in such partnership. This research was using a
qualitative method with the object of research is "PT. Arya Mas" Salatiga, which is
one of the SMEs in Salatiga engaged in the business of making snacks. The subject
of this study was the owner of "PT. Arya Mas". The results of this study will show
that such partnership requires steps to be taken by both parties in the form of
written "supply of goods agreement" and the way to maintain a good partnership,
thus the partnership is able to progress. Besides, such partnership will bring mutual
benefits to both parties, especially in terms of revenue and also providing social
benefits for the wider community.
Keywords : SMEs, Partnership, Partnership Issues