PERANCANGAN VISUAL BRANDING DAN MEDIA PROMOSI EVENT âSURAKARTA CRITERIUMâ (EVENT BALAP SEPEDA FIXED GEAR).
perpustakaan.uns.ac.id
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TUGAS AKHIR
PERANCANGAN VISUAL BRANDING DAN MEDIA
PROMOSI EVENT “SURAKARTA CRITERIUM”
(EVENT BALAP SEPEDA FIXED GEAR)
Disusun Guna Menempuh Ujian Tugas Akhir Sebagai Prasyarat Untuk
Mencapai Gelar Sarjana Seni Rupa Jurusan Desain Komunikasi Visual
Disusun Oleh :
Arif Yudyanto
C0710015
JURUSAN S1 DESAIN KOMUKASI VISUAL
FAKULTAS SENI RUPA DAN DESAIN
UNIVERSITAS SEBELAS MARET
SURAKARTA
commit
to user
2015
i
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digilib.uns.ac.id
commit to user
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commit to user
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HALAMAN PERSEMBAHAN
Karya ini kupersembahkan kepada :
Kedua Orang Tua dan Kakak-kakakku
dan teman-temanku
commit to user
iv
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HALAMAN MOTTO
“Tenang. Kalem. Kuasai.”
(Arif Yudyanto)
commit to user
v
perpustakaan.uns.ac.id
digilib.uns.ac.id
Perancangan Visual Branding dan Media Promosi
Event SURAKARTA CRITERIUM
(event balap sepeda fixed gear)
Arif Yudyanto1
Andreas Slamet W S.Sn., M.Hum.2
Esty Wulandari S.Sos., M.Si.3
ABSTRAK
Arif Yudyanto. 2015. Pengantar karya Tugas Akhir ini berjudul Perancangan
Visual Branding dan Media Promosi event SURAKARTA CRITERIUM (event
balap sepeda fixed gear). SURAKARTA CRITERIUM merupakan sebuah ajang
balap sepeda fixed gear yang akan diadakan di Kota Surakarta. SURAKARTA
CRITERIUM merupakan event yang baru akan diadakan sehingga belum
memiliki brand dan promosi. Sehingga dibuatlah perancangan ini untuk
membranding dan sekaligus untuk mempromosikan SURAKARTA CRITERIUM
adalah event yang dibuat untuk memberikan ruang kepada pecinta sepeda fixed
gear. Dengan adanya perancangan promosi ini diharapkan agar masyarakat Kota
Surakarta dan komunitas-komunitas sepeda fixed gear yang ada di Indonesia
mengetahui dan berpartisipasi dalam event SURAKARTA CRTERIUM. Dalam
perancangan ini melalui beberapa tahap, dimulai dari penentuan objek riset,
menentukan metode penelitian, referensi dan teori yang selanjutnya dianalisis agar
menjadi konsep visual, agar menjadi brand dan media promosi yang efektif dan
efisien untuk event SURAKARTA CRITERIUM.
1
Mahasiswa Desain Komunikasi Visual Fakultas Seni Rupa dan Desain Universitas
Sebelas Maret Surakarta NIM C0710015
2
commit to user
Dosen Pembimbing 1
3
Dosen Pembimbing 2
vi
perpustakaan.uns.ac.id
digilib.uns.ac.id
Perancangan Visual Branding dan Media Promosi
Event SURAKARTA CRITERIUM
(event balap sepeda fixed gear)
Arif Yudyanto1
Andreas Slamet W S.Sn., M.Hum.2
Esty Wulandari S.Sos., M.Si.3
ABSTRACT
Arif Yudyanto. 2015. Introduction to the work of this final project entitled Design
Visual Branding and Media Promotion Surakarta Criterium event (fixed gear
cycling event). Surakarta criterium is a fixed gear bike racing event to be held in
Surakarta. Surakarta criterium is a new event to be held so as not to have a brand
and promotion. So that made this design for branding and well as to promote the
Surakarta Criterium is an event created to give space to fixed gear bikes entusiast.
With the design of this promotion is expected that the people of Surakarta and
communities of fixed gear bikes in Indonesia know and participates in Surakarta
CRTERIUM event. In this scheme through several stages, starting from the
determination of the research object, determine the method of research, reference
and theory then analyzed in order to be a visual concept, in order to become a
brand and media promotion of effective and efficient for the event Surakarta
Criterium..
1
Mahasiswa Desain Komunikasi Visual Fakultas Seni Rupa dan Desain Universitas
Sebelas Maret Surakarta NIM C0710015
2
commit to user
Dosen Pembimbing 1
3
Dosen Pembimbing 2
vii
perpustakaan.uns.ac.id
digilib.uns.ac.id
KATA PENGANTAR
Puji syukur kepada Tuhan YME atas segala limpahan rahmat dan hidayat
sehingga Tugas Akhir ini dapat terselesaikan dengan judul Perancangan Visual
Branding dan Media Promosi Event “SURAKARTA CRITERIUM” (Event Balap
Sepeda Fixed Gear).
Dalam penyusunan Tugas Akhir ini, penulis telah banyak sekali menerima
bimbingan dan dukungan dari berbagai pihak.Dalam kesempatan ini penulis ingin
mengucapkan terima kasih yang sebesar-besarnya kepada:
1.
Drs. Ahmad Adib M.Hum., Ph.D. selaku Dekan Fakultas Seni Rupa dan
Desain dan seluruh jajaran,
2.
Dr. Deni Tri Arianto S.Sn., Dipl.Art. selaku Ketua Jurusan Desain
Komunikasi Visual Fakultas Seni Rupa dan Desain,
3.
Esty Wulandari S.Sos., M.Si. selaku Pembimbing Akademik,
4.
Dr. Deny Tri Arianto S.Sn. Dipl.Art. selaku Koordinator Tugas Akhir,
5.
Andreas Slamet W S.Sn., M.Hum.selaku Dosen Pembimbing I Tugas Akhir
yang telah memberikan bimbingan dan pengarahan,
6.
Esty Wulandari S.Sos., M.Si. selaku Dosen Pembimbing II Tugas Akhir yang
telah memberikan bimbingan dan pengarahan,
7.
Seluruh Staff Pengajar yang telah memberikan bekal ilmu dan bimbingan
kuliah serta Staff Administrasi yang telah memberikan bantuan administrasi,
8.
Kedua Orang Tua Tercinta yang selalu memberikan dukungan doa,
9.
Seluruh Keluarga Besar Desain Komunikasi Visual angkatan 2010 yang
selalu memberi motivasi dan commit
dukungan,
to user
viii
perpustakaan.uns.ac.id
10. Seluruh
anggota
digilib.uns.ac.id
komunitas
Surakatrack
selaku
pengelola
event
SURAKARTA CRITERIUM
Penulis menyadari bahwa penyusunan Pengantar Karya Tugas Akhir ini
masih jauh dari kesempurnaan. Oleh karena itu penulis mengharapkan kritik dan
saran yang bersifat membangun demi kesempurnaan Pengantar Karya Tugas
Akhir ini. Semoga Pengantar Karya Tugas Akhir ini dapat bermanfaat bagi
penulis khususnya dan bagi pembaca umumnya. Atas perhatian dan kerjasamanya
penulis ucapkan terimakasih.
Surakarta, 20 Maret 2015
Penulis
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digilib.uns.ac.id
DAFTAR ISI
JUDUL KOLOKIUM ................................................................................... i
LEMBAR PERSETUJUAN ........................................................................
ii
LEMBAR PENGESAHAN .........................................................................
iii
HALAMAN PERSEMBAHAN ................................................................... iv
MOTTO .......................................................................................................... v
ABSTRAK ...................................................................................................... vi
KATA PENGANTAR ..................................................................................
viii
DAFTAR ISI .................................................................................................. x
DAFTAR GAMBAR ....................................................................................
xiv
DAFTAR BAGAN ........................................................................................
xvi
DAFTAR TABEL .......................................................................................... xvii
BAB I PENDAHULUAN ............................................................................... 1
A. Latar Belakang .............................................................................. 1
B. Rumusan Masalah ......................................................................... 3
C. Tujuan Perancangan ...................................................................... 3
D. Target Audience dan Target Market ............................................. 4
1. Target Audience ...................................................................... 4
2. Target Market .......................................................................... 4
E. Target Visual ................................................................................ 5
1. Lini Atas ................................................................................. 5
2. Lini Bawah ..............................................................................
5
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F. Metode Penelitian .......................................................................... 6
1. Pengumpulan Data ................................................................... 6
2. Tehnik Analisis Data ............................................................... 7
3. Kerangka Pikir ........................................................................ 8
BAB II KAJIAN TEORI ................................................................................ 10
A. Perancangan ................................................................................... 10
B. Visual Branding ............................................................................. 11
1. Brand ........................................................................................ 11
2. Visual ........................................................................................ 12
3. Visual Branding ........................................................................ 13
C. Media Promosi................................................................................ 13
D. Event Surakarta Criterium ............................................................. 22
1. Event ......................................................................................... 22
2. Criterium .................................................................................. 23
3. Event Surakarta Criterium ........................................................ 24
E. Sepeda Fixedgear........................................................................... 24
BAB III IDENTIFIKASI DATA .................................................................. 26
A. Profil Wilayah ............................................................................... 26
B. Event Surakarta Criterium ............................................................ 27
1. Manahan .................................................................................. 28
2. Surakarta Criterium ................................................................. 28
3. Maksud dan Tujuan event Surakarta Criterium ....................... 28
4. Waktu dan Pelaksanaan event Surakarta Criterium ................. 29
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5. Tahapan event Surakarta Criterium .......................................... 29
6. Pengelola event Surakarta Criterium ........................................ 31
C. Komunitas Surakatrack .................................................................. 31
D. KONI wilayah Kota Surakarta ...................................................... 33
1. Sejarah KONI ........................................................................... 33
2. Pengurus KONI wilayah Kota Surakarta ................................. 37
3. Hubungan KONI wilayah Kota Surakarta dengan event
Surakarta Criterium .................................................................. 38
E. Komparasi ..................................................................................... 40
1. Fixed Gear Uphill Marathon .................................................... 40
2. Bintaro Criterium ..................................................................... 42
F. Analisis SWOT .............................................................................. 44
BAB IV KONSEP PERANCANGAN .......................................................... 47
A. Konsep Kreatif .............................................................................. 47
B. Konsep Karya ................................................................................ 49
1. Strategi Visual Verbal .............................................................. 49
2. Strategi Visual non Verbal ....................................................... 51
C. Pemilihan Media ........................................................................... 59
1. Media Pre-activation ............................................................... 59
2. Media Activation ...................................................................... 61
D. Prediksi Biaya .............................................................................. 63
BAB V VISUALISASI KARYA ................................................................... 65
A. Poster ............................................................................................. 65
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B. ID Card .......................................................................................... 66
C. Banner ........................................................................................... 67
D. X-Banner ....................................................................................... 68
E. Spanduk ........................................................................................ 69
F. Umbul-umbul ................................................................................. 70
G. Iklan Koran .................................................................................... 71
H. Backdrop ....................................................................................... 72
I.
Start-Finish gate ............................................................................ 73
J.
Nomor Perserta .............................................................................. 74
K. Chainflags ....................................................................................... 75
L. Giant Check .................................................................................... 76
M. Jersey ............................................................................................. 77
N. Kaos Panitia .................................................................................. 78
E. Media Sosial .................................................................................. 79
1. Instagram ................................................................................. 79
2. Twitter ..................................................................................... 80
O. Website .......................................................................................... 81
F. Merchandise .................................................................................. 82
1. Kaos.......................................................................................... 82
2. Biddon ....................................................................................... 83
3. Sticker ....................................................................................... 84
4. Cycling Cap .............................................................................. 85
BAB VI PENUTUP ......................................................................................... 86
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A. Kesimpulan .................................................................................... 86
B. Saran .............................................................................................. 87
DAFTAR PUSTAKA
LAMPIRAN
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DAFTAR GAMBAR
Gambar 3.1 Peta Kota Surakarta ...................................................................... 26
Gambar 3.2 Logo Komunitas Surakatrack ....................................................... 31
Gambar 3.3 Logo KONI Indonesia ................................................................. 38
Gambar 3.4 Issue Fixed Gear Uphill Marathon ............................................... 40
Gambar 3.5 Poster Fixed Gear Uphill Marathon ............................................. 40
Gambar 3.6 Poster Bintaro Criterium ............................................................... 42
Gambar 3.7 Poster Bintaro Criterium ............................................................... 42
Gambar 4.1 Contoh Ilustrasi Penjelas .............................................................. 51
Gambar 4.2 Contoh Ilustrasi Pengikat .............................................................. 51
Gambar 4.3 Contoh Angular Layout ................................................................ 56
Gambar 5.1 Poster Surakarta Criterium ........................................................... 65
Gambar 5.2 ID Card Surakarta Criterium ........................................................ 66
Gambar 5.3 Banner Surakarta Criterium .......................................................... 67
Gambar 5.4 X-Banner Surakarta Criterium ...................................................... 68
Gambar 5.5 Spanduk Surakarta Criterium ........................................................ 69
Gambar 5.6 Umbul-umbul Surakarta Criterium ............................................... 70
Gambar 5.7 Iklan Koran Surakarta Criterium ................................................... 71
Gambar 5.8 Backdrop Surakarta Criterium ...................................................... 72
Gambar 5.9 Start-Finish Gate Surakarta Criterium .......................................... 73
Gambar 5.10 Nomor Perserta Surakarta Criterium ........................................... 74
Gambar 5.11 Chainflag Surakartacommit
Criterium
.................................................... 75
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Gambar 5.12 Giant Check Surakarta Criterium ................................................ 76
Gambar 5.13 Jersey Surakarta Criterium ......................................................... 77
Gambar 5.14 Kaos Panitia Surakarta Criterium ............................................... 78
Gambar 5.15 Instagram Surakarta Criterium ................................................... 79
Gambar 5.16 Twitter Surakarta Criterium ....................................................... 80
Gambar 5.17 Website Surakarta Criterium ...................................................... 81
Gambar 5.18 Kaos Surakarta Criterium .......................................................... 82
Gambar 5.19 Biddon Surakarta Criterium ....................................................... 83
Gambar 5.20 Sticker Surakarta Criterium ........................................................ 84
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DAFTAR BAGAN
Bagan 1.1 Model Analisa Interaktif ................................................................. 7
Bagan 1.2 Kerangka Pikir ................................................................................. 8
Bagan 3.1 Struktur Organisasi KONI Wilayah Kota Surakarta ...................... 38
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DAFTAR TABEL
Tabel 3.1 Analisis SWOT Tunggal .................................................................. 44
Tabel 4.1 Prediksi Harga .................................................................................. 61
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TUGAS AKHIR
PERANCANGAN VISUAL BRANDING DAN MEDIA
PROMOSI EVENT “SURAKARTA CRITERIUM”
(EVENT BALAP SEPEDA FIXED GEAR)
Disusun Guna Menempuh Ujian Tugas Akhir Sebagai Prasyarat Untuk
Mencapai Gelar Sarjana Seni Rupa Jurusan Desain Komunikasi Visual
Disusun Oleh :
Arif Yudyanto
C0710015
JURUSAN S1 DESAIN KOMUKASI VISUAL
FAKULTAS SENI RUPA DAN DESAIN
UNIVERSITAS SEBELAS MARET
SURAKARTA
commit
to user
2015
i
perpustakaan.uns.ac.id
digilib.uns.ac.id
commit to user
ii
perpustakaan.uns.ac.id
digilib.uns.ac.id
commit to user
iii
perpustakaan.uns.ac.id
digilib.uns.ac.id
HALAMAN PERSEMBAHAN
Karya ini kupersembahkan kepada :
Kedua Orang Tua dan Kakak-kakakku
dan teman-temanku
commit to user
iv
perpustakaan.uns.ac.id
digilib.uns.ac.id
HALAMAN MOTTO
“Tenang. Kalem. Kuasai.”
(Arif Yudyanto)
commit to user
v
perpustakaan.uns.ac.id
digilib.uns.ac.id
Perancangan Visual Branding dan Media Promosi
Event SURAKARTA CRITERIUM
(event balap sepeda fixed gear)
Arif Yudyanto1
Andreas Slamet W S.Sn., M.Hum.2
Esty Wulandari S.Sos., M.Si.3
ABSTRAK
Arif Yudyanto. 2015. Pengantar karya Tugas Akhir ini berjudul Perancangan
Visual Branding dan Media Promosi event SURAKARTA CRITERIUM (event
balap sepeda fixed gear). SURAKARTA CRITERIUM merupakan sebuah ajang
balap sepeda fixed gear yang akan diadakan di Kota Surakarta. SURAKARTA
CRITERIUM merupakan event yang baru akan diadakan sehingga belum
memiliki brand dan promosi. Sehingga dibuatlah perancangan ini untuk
membranding dan sekaligus untuk mempromosikan SURAKARTA CRITERIUM
adalah event yang dibuat untuk memberikan ruang kepada pecinta sepeda fixed
gear. Dengan adanya perancangan promosi ini diharapkan agar masyarakat Kota
Surakarta dan komunitas-komunitas sepeda fixed gear yang ada di Indonesia
mengetahui dan berpartisipasi dalam event SURAKARTA CRTERIUM. Dalam
perancangan ini melalui beberapa tahap, dimulai dari penentuan objek riset,
menentukan metode penelitian, referensi dan teori yang selanjutnya dianalisis agar
menjadi konsep visual, agar menjadi brand dan media promosi yang efektif dan
efisien untuk event SURAKARTA CRITERIUM.
1
Mahasiswa Desain Komunikasi Visual Fakultas Seni Rupa dan Desain Universitas
Sebelas Maret Surakarta NIM C0710015
2
commit to user
Dosen Pembimbing 1
3
Dosen Pembimbing 2
vi
perpustakaan.uns.ac.id
digilib.uns.ac.id
Perancangan Visual Branding dan Media Promosi
Event SURAKARTA CRITERIUM
(event balap sepeda fixed gear)
Arif Yudyanto1
Andreas Slamet W S.Sn., M.Hum.2
Esty Wulandari S.Sos., M.Si.3
ABSTRACT
Arif Yudyanto. 2015. Introduction to the work of this final project entitled Design
Visual Branding and Media Promotion Surakarta Criterium event (fixed gear
cycling event). Surakarta criterium is a fixed gear bike racing event to be held in
Surakarta. Surakarta criterium is a new event to be held so as not to have a brand
and promotion. So that made this design for branding and well as to promote the
Surakarta Criterium is an event created to give space to fixed gear bikes entusiast.
With the design of this promotion is expected that the people of Surakarta and
communities of fixed gear bikes in Indonesia know and participates in Surakarta
CRTERIUM event. In this scheme through several stages, starting from the
determination of the research object, determine the method of research, reference
and theory then analyzed in order to be a visual concept, in order to become a
brand and media promotion of effective and efficient for the event Surakarta
Criterium..
1
Mahasiswa Desain Komunikasi Visual Fakultas Seni Rupa dan Desain Universitas
Sebelas Maret Surakarta NIM C0710015
2
commit to user
Dosen Pembimbing 1
3
Dosen Pembimbing 2
vii
perpustakaan.uns.ac.id
digilib.uns.ac.id
KATA PENGANTAR
Puji syukur kepada Tuhan YME atas segala limpahan rahmat dan hidayat
sehingga Tugas Akhir ini dapat terselesaikan dengan judul Perancangan Visual
Branding dan Media Promosi Event “SURAKARTA CRITERIUM” (Event Balap
Sepeda Fixed Gear).
Dalam penyusunan Tugas Akhir ini, penulis telah banyak sekali menerima
bimbingan dan dukungan dari berbagai pihak.Dalam kesempatan ini penulis ingin
mengucapkan terima kasih yang sebesar-besarnya kepada:
1.
Drs. Ahmad Adib M.Hum., Ph.D. selaku Dekan Fakultas Seni Rupa dan
Desain dan seluruh jajaran,
2.
Dr. Deni Tri Arianto S.Sn., Dipl.Art. selaku Ketua Jurusan Desain
Komunikasi Visual Fakultas Seni Rupa dan Desain,
3.
Esty Wulandari S.Sos., M.Si. selaku Pembimbing Akademik,
4.
Dr. Deny Tri Arianto S.Sn. Dipl.Art. selaku Koordinator Tugas Akhir,
5.
Andreas Slamet W S.Sn., M.Hum.selaku Dosen Pembimbing I Tugas Akhir
yang telah memberikan bimbingan dan pengarahan,
6.
Esty Wulandari S.Sos., M.Si. selaku Dosen Pembimbing II Tugas Akhir yang
telah memberikan bimbingan dan pengarahan,
7.
Seluruh Staff Pengajar yang telah memberikan bekal ilmu dan bimbingan
kuliah serta Staff Administrasi yang telah memberikan bantuan administrasi,
8.
Kedua Orang Tua Tercinta yang selalu memberikan dukungan doa,
9.
Seluruh Keluarga Besar Desain Komunikasi Visual angkatan 2010 yang
selalu memberi motivasi dan commit
dukungan,
to user
viii
perpustakaan.uns.ac.id
10. Seluruh
anggota
digilib.uns.ac.id
komunitas
Surakatrack
selaku
pengelola
event
SURAKARTA CRITERIUM
Penulis menyadari bahwa penyusunan Pengantar Karya Tugas Akhir ini
masih jauh dari kesempurnaan. Oleh karena itu penulis mengharapkan kritik dan
saran yang bersifat membangun demi kesempurnaan Pengantar Karya Tugas
Akhir ini. Semoga Pengantar Karya Tugas Akhir ini dapat bermanfaat bagi
penulis khususnya dan bagi pembaca umumnya. Atas perhatian dan kerjasamanya
penulis ucapkan terimakasih.
Surakarta, 20 Maret 2015
Penulis
commit to user
ix
perpustakaan.uns.ac.id
digilib.uns.ac.id
DAFTAR ISI
JUDUL KOLOKIUM ................................................................................... i
LEMBAR PERSETUJUAN ........................................................................
ii
LEMBAR PENGESAHAN .........................................................................
iii
HALAMAN PERSEMBAHAN ................................................................... iv
MOTTO .......................................................................................................... v
ABSTRAK ...................................................................................................... vi
KATA PENGANTAR ..................................................................................
viii
DAFTAR ISI .................................................................................................. x
DAFTAR GAMBAR ....................................................................................
xiv
DAFTAR BAGAN ........................................................................................
xvi
DAFTAR TABEL .......................................................................................... xvii
BAB I PENDAHULUAN ............................................................................... 1
A. Latar Belakang .............................................................................. 1
B. Rumusan Masalah ......................................................................... 3
C. Tujuan Perancangan ...................................................................... 3
D. Target Audience dan Target Market ............................................. 4
1. Target Audience ...................................................................... 4
2. Target Market .......................................................................... 4
E. Target Visual ................................................................................ 5
1. Lini Atas ................................................................................. 5
2. Lini Bawah ..............................................................................
5
commit to user
x
perpustakaan.uns.ac.id
digilib.uns.ac.id
F. Metode Penelitian .......................................................................... 6
1. Pengumpulan Data ................................................................... 6
2. Tehnik Analisis Data ............................................................... 7
3. Kerangka Pikir ........................................................................ 8
BAB II KAJIAN TEORI ................................................................................ 10
A. Perancangan ................................................................................... 10
B. Visual Branding ............................................................................. 11
1. Brand ........................................................................................ 11
2. Visual ........................................................................................ 12
3. Visual Branding ........................................................................ 13
C. Media Promosi................................................................................ 13
D. Event Surakarta Criterium ............................................................. 22
1. Event ......................................................................................... 22
2. Criterium .................................................................................. 23
3. Event Surakarta Criterium ........................................................ 24
E. Sepeda Fixedgear........................................................................... 24
BAB III IDENTIFIKASI DATA .................................................................. 26
A. Profil Wilayah ............................................................................... 26
B. Event Surakarta Criterium ............................................................ 27
1. Manahan .................................................................................. 28
2. Surakarta Criterium ................................................................. 28
3. Maksud dan Tujuan event Surakarta Criterium ....................... 28
4. Waktu dan Pelaksanaan event Surakarta Criterium ................. 29
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5. Tahapan event Surakarta Criterium .......................................... 29
6. Pengelola event Surakarta Criterium ........................................ 31
C. Komunitas Surakatrack .................................................................. 31
D. KONI wilayah Kota Surakarta ...................................................... 33
1. Sejarah KONI ........................................................................... 33
2. Pengurus KONI wilayah Kota Surakarta ................................. 37
3. Hubungan KONI wilayah Kota Surakarta dengan event
Surakarta Criterium .................................................................. 38
E. Komparasi ..................................................................................... 40
1. Fixed Gear Uphill Marathon .................................................... 40
2. Bintaro Criterium ..................................................................... 42
F. Analisis SWOT .............................................................................. 44
BAB IV KONSEP PERANCANGAN .......................................................... 47
A. Konsep Kreatif .............................................................................. 47
B. Konsep Karya ................................................................................ 49
1. Strategi Visual Verbal .............................................................. 49
2. Strategi Visual non Verbal ....................................................... 51
C. Pemilihan Media ........................................................................... 59
1. Media Pre-activation ............................................................... 59
2. Media Activation ...................................................................... 61
D. Prediksi Biaya .............................................................................. 63
BAB V VISUALISASI KARYA ................................................................... 65
A. Poster ............................................................................................. 65
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B. ID Card .......................................................................................... 66
C. Banner ........................................................................................... 67
D. X-Banner ....................................................................................... 68
E. Spanduk ........................................................................................ 69
F. Umbul-umbul ................................................................................. 70
G. Iklan Koran .................................................................................... 71
H. Backdrop ....................................................................................... 72
I.
Start-Finish gate ............................................................................ 73
J.
Nomor Perserta .............................................................................. 74
K. Chainflags ....................................................................................... 75
L. Giant Check .................................................................................... 76
M. Jersey ............................................................................................. 77
N. Kaos Panitia .................................................................................. 78
E. Media Sosial .................................................................................. 79
1. Instagram ................................................................................. 79
2. Twitter ..................................................................................... 80
O. Website .......................................................................................... 81
F. Merchandise .................................................................................. 82
1. Kaos.......................................................................................... 82
2. Biddon ....................................................................................... 83
3. Sticker ....................................................................................... 84
4. Cycling Cap .............................................................................. 85
BAB VI PENUTUP ......................................................................................... 86
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A. Kesimpulan .................................................................................... 86
B. Saran .............................................................................................. 87
DAFTAR PUSTAKA
LAMPIRAN
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DAFTAR GAMBAR
Gambar 3.1 Peta Kota Surakarta ...................................................................... 26
Gambar 3.2 Logo Komunitas Surakatrack ....................................................... 31
Gambar 3.3 Logo KONI Indonesia ................................................................. 38
Gambar 3.4 Issue Fixed Gear Uphill Marathon ............................................... 40
Gambar 3.5 Poster Fixed Gear Uphill Marathon ............................................. 40
Gambar 3.6 Poster Bintaro Criterium ............................................................... 42
Gambar 3.7 Poster Bintaro Criterium ............................................................... 42
Gambar 4.1 Contoh Ilustrasi Penjelas .............................................................. 51
Gambar 4.2 Contoh Ilustrasi Pengikat .............................................................. 51
Gambar 4.3 Contoh Angular Layout ................................................................ 56
Gambar 5.1 Poster Surakarta Criterium ........................................................... 65
Gambar 5.2 ID Card Surakarta Criterium ........................................................ 66
Gambar 5.3 Banner Surakarta Criterium .......................................................... 67
Gambar 5.4 X-Banner Surakarta Criterium ...................................................... 68
Gambar 5.5 Spanduk Surakarta Criterium ........................................................ 69
Gambar 5.6 Umbul-umbul Surakarta Criterium ............................................... 70
Gambar 5.7 Iklan Koran Surakarta Criterium ................................................... 71
Gambar 5.8 Backdrop Surakarta Criterium ...................................................... 72
Gambar 5.9 Start-Finish Gate Surakarta Criterium .......................................... 73
Gambar 5.10 Nomor Perserta Surakarta Criterium ........................................... 74
Gambar 5.11 Chainflag Surakartacommit
Criterium
.................................................... 75
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Gambar 5.12 Giant Check Surakarta Criterium ................................................ 76
Gambar 5.13 Jersey Surakarta Criterium ......................................................... 77
Gambar 5.14 Kaos Panitia Surakarta Criterium ............................................... 78
Gambar 5.15 Instagram Surakarta Criterium ................................................... 79
Gambar 5.16 Twitter Surakarta Criterium ....................................................... 80
Gambar 5.17 Website Surakarta Criterium ...................................................... 81
Gambar 5.18 Kaos Surakarta Criterium .......................................................... 82
Gambar 5.19 Biddon Surakarta Criterium ....................................................... 83
Gambar 5.20 Sticker Surakarta Criterium ........................................................ 84
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DAFTAR BAGAN
Bagan 1.1 Model Analisa Interaktif ................................................................. 7
Bagan 1.2 Kerangka Pikir ................................................................................. 8
Bagan 3.1 Struktur Organisasi KONI Wilayah Kota Surakarta ...................... 38
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DAFTAR TABEL
Tabel 3.1 Analisis SWOT Tunggal .................................................................. 44
Tabel 4.1 Prediksi Harga .................................................................................. 61
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