Pengaruh Persepsi Kegunaan Persepsi Kemu
Pengaruh Persepsi Kegunaan, Persepsi
Kemudahan, Persepsi Risiko, Kepercayaan, Inovasi
Pribadi dan Kesesuaian terhadap Sikap
Penggunaan E-commerce
By : Ulie Artha 0710233083
Dosen pembimbing : Zaki Baridwan SE.,MSi.,Ak.
Abstrak
Penelitian ini bertujuan untuk menguji faktor-faktor yang mempengaruhi sikap
penggunaan e-commerce dengan menggunakan model technology acceptance model (TAM)
oleh Davis et al. (1989), theory of planned behavior (TPB) oleh Ajzen (1991), serta
Innovation Diffution Theory (IDT) yang dikemukakan oleh Rogers (1964). Penelitian ini
dilakukan di Jurusan Akuntansi Universitas Brawijaya Malang. Penelitian ini memperoleh
respon sebanyak 152 orang mahasiswa Jurusan Akuntansi Universitas Brawijaya yang
minimal mengetahui tentang transaksi e-commerce. Peneliti menggunakan teknik regresi
linier berganda dengan software SPSS 16 untuk menguji data penelitian. Hasil analisis untuk
model ini menunjukkan bahwa secara simultan, variabel persepsi kegunaan, persepsi
kemudahan, persepsi risiko, kepercayaan, inovasi pribadi dan kesesuaian secara simultan
berpengaruh signifikan terhadap sikap penggunaan e-commerce. Sedangkan secara parsial
menunjukkan bahwa variabel kepercayaan dan kesesuaian berpengaruh secara signifikan
terhadap sikap penggunaan e-commerce. Persepsi kegunaan, persepsi kemudahan, persepsi
risiko, dan inovasi pribadi tidak berpengaruh secara signifikan terhadap sikap penggunaan
e-commerce. Hal ini berarti bahwa sikap penggunaan e-commerce dipengaruhi oleh variabel
kepercayaan dan kesesuaian. Implikasi dari penelitian ini relevan bagi sektor bisnis online
khususnya pihak manajemen dan analis sistem e-commerce agar memperhatikan kepercayaan
dan kesesuaian dalam menerapkan dan mengembangkan traksaksi e-commerce.
Kata Kunci: Persepsi kegunaan, persepsi kemudahan, persepsi risiko, kepercayaan,
inovasi pribadi, kesesuaian dan sikap penggunaan e-commerce.
Influence of Perceived Usefulness, Perceived Ease of Use,
Perceived Risk, Trust, Personal Innovativeness And
Compatibility to Attitude Toward Using E-Commerce
Arranged by:
Ulie Artha
0710233083
Advisory Lecturer:
Zaki Baridwan SE.,MSi.,Ak.
Abstract
This research are proposed to examine some factors that influence the attitude
toward using e-commerce by using of technology acceptance model (TAM) by Davis et al
(1989), theory of planned behavior (TPB) by Ajzen (1991), and Innovation Diffusion Theory
(IDT) by Rogers (1964). This research was conducted at Accounting Majors of Brawijaya
University in Malang. Researcher has got response from 152 students of Accounting
Brawijaya University that knows about e-commerce transactions. The data were analyzed by
using multiple regression analysis by SPSS software 16. The analysis results of this
regression indicate that simultaneously, the variable perceived usefulness, perceived ease of
use, perceived risk, trust, personal innovativeness and compatibility significant influence
attitude toward using e-commerce. Beside that, partially indicates that trust and
compatibility are significantly influence the attitude toward using e-commerce. Perceived
usefulness, perceived ease of use, perceived risk and personal innovativeness are not
significantly influence the attitude toward using e-commerce. It could be conclude that the
attitude toward using e-commerce is influenced by trust and compatibility. The implications
of this research relevant to online business sector, particularly the management and
e-commerce systems analysts to consider some factors which influence the trust and
compatibility in implementing and developing e-commerce transaction.
Keywords: Perceived usefulness, perceived ease of use, perceived risk, trust, personal
innovativeness, compatibility and attitude toward using e-commerce
Kemudahan, Persepsi Risiko, Kepercayaan, Inovasi
Pribadi dan Kesesuaian terhadap Sikap
Penggunaan E-commerce
By : Ulie Artha 0710233083
Dosen pembimbing : Zaki Baridwan SE.,MSi.,Ak.
Abstrak
Penelitian ini bertujuan untuk menguji faktor-faktor yang mempengaruhi sikap
penggunaan e-commerce dengan menggunakan model technology acceptance model (TAM)
oleh Davis et al. (1989), theory of planned behavior (TPB) oleh Ajzen (1991), serta
Innovation Diffution Theory (IDT) yang dikemukakan oleh Rogers (1964). Penelitian ini
dilakukan di Jurusan Akuntansi Universitas Brawijaya Malang. Penelitian ini memperoleh
respon sebanyak 152 orang mahasiswa Jurusan Akuntansi Universitas Brawijaya yang
minimal mengetahui tentang transaksi e-commerce. Peneliti menggunakan teknik regresi
linier berganda dengan software SPSS 16 untuk menguji data penelitian. Hasil analisis untuk
model ini menunjukkan bahwa secara simultan, variabel persepsi kegunaan, persepsi
kemudahan, persepsi risiko, kepercayaan, inovasi pribadi dan kesesuaian secara simultan
berpengaruh signifikan terhadap sikap penggunaan e-commerce. Sedangkan secara parsial
menunjukkan bahwa variabel kepercayaan dan kesesuaian berpengaruh secara signifikan
terhadap sikap penggunaan e-commerce. Persepsi kegunaan, persepsi kemudahan, persepsi
risiko, dan inovasi pribadi tidak berpengaruh secara signifikan terhadap sikap penggunaan
e-commerce. Hal ini berarti bahwa sikap penggunaan e-commerce dipengaruhi oleh variabel
kepercayaan dan kesesuaian. Implikasi dari penelitian ini relevan bagi sektor bisnis online
khususnya pihak manajemen dan analis sistem e-commerce agar memperhatikan kepercayaan
dan kesesuaian dalam menerapkan dan mengembangkan traksaksi e-commerce.
Kata Kunci: Persepsi kegunaan, persepsi kemudahan, persepsi risiko, kepercayaan,
inovasi pribadi, kesesuaian dan sikap penggunaan e-commerce.
Influence of Perceived Usefulness, Perceived Ease of Use,
Perceived Risk, Trust, Personal Innovativeness And
Compatibility to Attitude Toward Using E-Commerce
Arranged by:
Ulie Artha
0710233083
Advisory Lecturer:
Zaki Baridwan SE.,MSi.,Ak.
Abstract
This research are proposed to examine some factors that influence the attitude
toward using e-commerce by using of technology acceptance model (TAM) by Davis et al
(1989), theory of planned behavior (TPB) by Ajzen (1991), and Innovation Diffusion Theory
(IDT) by Rogers (1964). This research was conducted at Accounting Majors of Brawijaya
University in Malang. Researcher has got response from 152 students of Accounting
Brawijaya University that knows about e-commerce transactions. The data were analyzed by
using multiple regression analysis by SPSS software 16. The analysis results of this
regression indicate that simultaneously, the variable perceived usefulness, perceived ease of
use, perceived risk, trust, personal innovativeness and compatibility significant influence
attitude toward using e-commerce. Beside that, partially indicates that trust and
compatibility are significantly influence the attitude toward using e-commerce. Perceived
usefulness, perceived ease of use, perceived risk and personal innovativeness are not
significantly influence the attitude toward using e-commerce. It could be conclude that the
attitude toward using e-commerce is influenced by trust and compatibility. The implications
of this research relevant to online business sector, particularly the management and
e-commerce systems analysts to consider some factors which influence the trust and
compatibility in implementing and developing e-commerce transaction.
Keywords: Perceived usefulness, perceived ease of use, perceived risk, trust, personal
innovativeness, compatibility and attitude toward using e-commerce