Pengaruh Kualitas Produk, Lokasi dan Store Atmosphere terhadap Keputusan Pembelian Konsumen pada Nelayan Shanghai Kitchen Sun Plaza
LAMPIRAN-LAMPIRAN
Lampiran 1
ANGKET (KUESIONER) PENELITIAN
Sehubungan dengan adanya penelitian mengenai “Pengaruh Kualitas
Produk, Lokasi dan Store Atmosphere (Suasana Toko) terhadap Keputusan
Pembelian Konsumen Pada Nelayan Shanghai Kitchen Sun Plaza” Maka saya
mohon kepada Saudara/I untuk mengisi kuesioner dibawah ini. Atas perhatian dan
kerjasamanya saya ucapkan terimakasih.
Petunjuk Pengisian Kuesioner:
1.
Mohon Saudara/I mengisi semua pertanyaan yang ada dalam kuesioner ini.
2.
Petunjuk pengisian kuesioner.
Silahkan Saudara/i di bawah ini dengan memberikan tanda Checklist (√)
pada salah satu jawaban yang menurut anda sesuai dengan kondisi anda.
SS = Sangat Setuju (5)
S = Setuju (4)
KS = Kurang Setuju (3)
TS = Tidak Setuju (2)
STS = Sangat Tidak Setuju (1)
Identitas Responden
Nama :
Usia :
Jenis Kelamin Bapak/Ibu/Saudara/i
L Laki-laki
Perempuan
112
Universitas Sumatera Utara
Pekerjaan :
Frekuensi berkunjung ke Nelayan Shanghai Kitchen Sun plaza:
( ) lebih dari dua kali ( ) lebih dari lima kali
( ) lebih dari delapan kali
KUALITAS PRODUK (X1)
NO.
Pernyataan
1.
Rasa makanan di Nelayan Shanghai Kitchen
Sun Plaza enak.
2.
Kebersihan makanan di Nelayan Shanghai
Kitchen Sun Plaza terjamin.
3.
Cara penyajian makanan di Nelayan Shanghai
Kitchen Sun Plaza menarik.
SS
S
KS TS STS
SSS
S
KS TS STS
Variasi menu di Nelayan Shanghai Kitchen Sun
4. Plaza banyak sehingga Anda tidak merasa
bosan.
5.
Porsi makanan di Nelayan Shanghai Kitchen
Sun Plaza pas bagi Anda.
Makanan di Nelayan Shanghai Kitchen Sun
6. Plaza sesuai dengan gambar yang ada pada
menu sehingga sesuai dengan harapan Anda.
7.
Bahan baku di Nelayan Shanghai Kitchen Sun
Plaza terjamin kesegaran dan kualitasnya.
LOKASI (X2)
NO.
Pernyataan
1. Nelayan Shanghai Kitchen Sun Plaza berlokasi
di dekat keramaian.
113
Universitas Sumatera Utara
2.
Lokasi parkir Nelayan Shanghai Kitchen Sun
Plaza terjaga keamanannya.
3.
Akses transportasi menuju Nelayan Shanghai
Kitchen Sun Plaza mudah dijangkau.
STORE ATMOSPHERE (SUASANA TOKO) (X3)
NO.
Pernyataan
SS
S
KS
TS STS
Penempatan pintu masuk restoran Nelayan
1. Shanghai Kitchen Sun Plaza memudahkan
anda untuk keluar masuk restoran.
Tata letak papan nama memudahkan Anda
2. untuk melihat dan membaca nama Nelayan
Shanghai Kitchen Sun Plaza.
Pengaturan pendingin udara di Nelayan
3. Shanghai Kitchen Sun Plaza sudah tepat
sehingga memberikan suasana nyaman
sewaktu menikmati hidangan.
Aroma
makanan
yang
disajikan
4.
membangkitkan selera makan anda.
Ruang untuk anda berjalan di dalam outlet
Nelayan Shanghai Kitchen Sun Plaza tidak
5.
menggangu kenyamanan anda saat menikmati
hidangan
Jarak antar meja disusun dengan jarak yang
cukup sehingga anda nyaman dan tidak
6. terganggu saat menikmati hidangan
7. Dekorasi Nelayan Shanghai Kitchen Sun Plaza
menarik dan menjadi ciri khas restoran.
114
Universitas Sumatera Utara
Dekorasi Nelayan Shanghai Kitchen Sun Plaza
8. nyaman sehingga Anda betah saat berada
disana.
KEPUTUSAJN PEMBELIAN
NO.
Pernyataan
SS
S
KS
TS STS
Karena saya sadar membutuhkan makanan
dan minuman maka saya melakukan
1.
keputusan pembelian di Nelayan Shanghai
Kitchen Sun Plaza.
Saya tertarik melakukan pembelian di
2. Nelayan Shanghai Kitchen Sun Plaza setelah
membandingkan dengan restoran lain.
Saya
sudah
memutuskan
melakukan
3. pembelian di Nelayan Shanghai Kitchen Sun
Plaza daripada restoran lainnya.
Case Processing Summary
N
Cases
Valid
Excludeda
Total
Reliability Statistics
%
98
100.0
0
.0
98
100.0
Cronbach's
Alpha
N of Items
.718
21
a. Listwise deletion based on all variables in the
procedure.
115
Universitas Sumatera Utara
Item-Total Statistics
Cronbach's
Scale Mean if
Item Deleted
Scale Variance if Corrected ItemItem Deleted
Total Correlation
Alpha if Item
Deleted
VAR00001
79.7449
19.244
.421
.696
VAR00002
79.7245
19.562
.370
.701
VAR00003
79.7653
19.748
.296
.707
VAR00004
79.7245
19.026
.447
.693
VAR00005
79.7245
19.377
.445
.695
VAR00006
79.7041
19.303
.391
.698
VAR00007
79.6633
18.885
.458
.691
VAR00008
79.7041
20.004
.307
.706
VAR00009
79.6939
20.008
.271
.709
VAR00010
79.6122
20.054
.292
.707
VAR00011
79.6327
20.276
.210
.714
VAR00012
79.6837
20.528
.174
.717
VAR00013
79.7041
20.973
.095
.723
VAR00014
79.6735
20.903
.091
.725
VAR00015
79.5918
20.409
.197
.715
VAR00016
79.7653
20.635
.132
.722
VAR00017
79.7755
20.877
.130
.720
VAR00018
79.7653
21.254
.047
.726
VAR00019
79.7041
20.747
.170
.717
VAR00020
79.5918
19.213
.458
.693
VAR00021
79.7245
19.377
.445
.695
116
Universitas Sumatera Utara
LAMPIRAN 3
OUTPUT REGRESI BERGANDA
Variables Entered/Removedb
Model
1
Variables
Variables
Entered
Removed
Method
Store
Atmosphere,
. Enter
KualitasProduk,
Lokasia
a. All requested variables entered.
b. Dependent Variable: KeputusanPembelian
Model Summary
Model
R
.524a
1
R Square
Adjusted R
Std. Error of the
Square
Estimate
.275
.252
1.00495
a. Predictors: (Constant), Store Atmosphere, KualitasProduk, Lokasi
ANOVAb
Model
1
Sum of Squares
df
Mean Square
Regression
35.976
3
11.992
Residual
94.932
94
1.010
130.908
97
Total
F
11.874
Sig.
.000a
a. Predictors: (Constant), Store Atmosphere, KualitasProduk, Lokasi
a.
Dependent Variable: KeputusanPembelian
117
Universitas Sumatera Utara
Coefficientsa
Standardized
Unstandardized Coefficients
Model
1
B
(Constant)
Coefficients
Std. Error
Beta
5.384
1.841
KualitasProduk
.248
.043
Lokasi
.020
Store Atmosphere
.016
t
Sig.
2.925
.004
.520
5.772
.000
.089
.021
.227
.821
.046
.032
.355
.724
a. Dependent Variable: KeputusanPembelian
Residuals Statisticsa
Minimum
Predicted Value
Maximum
Mean
Std. Deviation
N
10.5135
13.7696
12.0306
.60900
98
-2.491
2.856
.000
1.000
98
.102
.481
.190
.071
98
10.5356
13.4574
12.0285
.60238
98
-3.13267
2.93086
.00000
.98928
98
Std. Residual
-3.117
2.916
.000
.984
98
Stud. Residual
-3.180
2.986
.001
1.008
98
-3.25966
3.07279
.00213
1.03817
98
-3.348
3.122
.000
1.030
98
Mahal. Distance
.019
21.254
2.969
3.188
98
Cook's Distance
.000
.145
.013
.027
98
Centered Leverage Value
.000
.219
.031
.033
98
Std. Predicted Value
Standard Error of Predicted
Value
Adjusted Predicted Value
Residual
Deleted Residual
Stud. Deleted Residual
a. Dependent Variable: KeputusanPembelian
118
Universitas Sumatera Utara
119
Universitas Sumatera Utara
LAMPIRAN 4
OUTPUT UJI ASUMSI KLASIK
One-Sample Kolmogorov-Smirnov Test
Unstandardized
Residual
N
Normal Parametersa
98
Mean
Std. Deviation
Most Extreme Differences
.0000000
.98928348
Absolute
.086
Positive
.086
Negative
-.077
Kolmogorov-Smirnov Z
.856
Asymp. Sig. (2-tailed)
.456
a. Test distribution is Normal.
120
Universitas Sumatera Utara
Model Summaryb
Model
1
R
Adjusted R
Std. Error of the
Square
Estimate
R Square
.110a
.012
-.019
.69672
a. Predictors: (Constant), Store Atmosphere, KualitasProduk, Lokasi
b. Dependent Variable: absut
ANOVAb
Model
1
Sum of Squares
Regression
df
Mean Square
.561
3
.187
Residual
45.630
94
.485
Total
46.191
97
F
Sig.
.764a
.385
a. Predictors: (Constant), Store Atmosphere, KualitasProduk, Lokasi
b. Dependent Variable: absut
Coefficientsa
Standardized
Unstandardized Coefficients
Model
1
B
(Constant)
Std. Error
5.384
1.841
KualitasProduk
.248
.043
Lokasi
.020
Store Atmosphere
.016
Coefficients
Beta
t
Sig.
2.925
.004
.520
5.772
.000
.089
.021
.227
.821
.046
.032
.355
.724
a. Dependent Variable: KeputusanPembelian
121
Universitas Sumatera Utara
LAMPIRAN 5
VAR00001
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
20
20.4
20.4
20.4
4
64
65.3
65.3
85.7
5
14
14.3
14.3
100.0
Total
98
100.0
100.0
VAR00002
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
18
18.4
18.4
18.4
4
66
67.3
67.3
85.7
5
14
14.3
14.3
100.0
Total
98
100.0
100.0
VAR00003
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
23
23.5
23.5
23.5
4
60
61.2
61.2
84.7
5
15
15.3
15.3
100.0
Total
98
100.0
100.0
122
Universitas Sumatera Utara
VAR00004
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
20
20.4
20.4
20.4
4
62
63.3
63.3
83.7
5
16
16.3
16.3
100.0
Total
98
100.0
100.0
VAR00005
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
16
16.3
16.3
16.3
4
70
71.4
71.4
87.8
5
12
12.2
12.2
100.0
Total
98
100.0
100.0
VAR00006
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
19
19.4
19.4
19.4
4
62
63.3
63.3
82.7
5
17
17.3
17.3
100.0
Total
98
100.0
100.0
123
Universitas Sumatera Utara
VAR00007
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
18
18.4
18.4
18.4
4
60
61.2
61.2
79.6
5
20
20.4
20.4
100.0
Total
98
100.0
100.0
VAR00008
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
15
15.3
15.3
15.3
4
70
71.4
71.4
86.7
5
13
13.3
13.3
100.0
Total
98
100.0
100.0
VAR00009
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
17
17.3
17.3
17.3
4
65
66.3
66.3
83.7
5
16
16.3
16.3
100.0
Total
98
100.0
100.0
124
Universitas Sumatera Utara
VAR00010
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
11
11.2
11.2
11.2
4
69
70.4
70.4
81.6
5
18
18.4
18.4
100.0
Total
98
100.0
100.0
VAR00011
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
15
15.3
15.3
15.3
4
63
64.3
64.3
79.6
5
20
20.4
20.4
100.0
Total
98
100.0
100.0
VAR00012
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
16
16.3
16.3
16.3
4
66
67.3
67.3
83.7
5
16
16.3
16.3
100.0
Total
98
100.0
100.0
VAR00013
Cumulative
Frequency
Valid
3
16
Percent
Valid Percent
16.3
16.3
Percent
16.3
125
Universitas Sumatera Utara
4
68
69.4
69.4
85.7
5
14
14.3
14.3
100.0
Total
98
100.0
100.0
VAR00014
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
17
17.3
17.3
17.3
4
63
64.3
64.3
81.6
5
18
18.4
18.4
100.0
Total
98
100.0
100.0
VAR00015
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
12
12.2
12.2
12.2
4
65
66.3
66.3
78.6
5
21
21.4
21.4
100.0
Total
98
100.0
100.0
VAR00016
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
23
23.5
23.5
23.5
4
60
61.2
61.2
84.7
5
15
15.3
15.3
100.0
Total
98
100.0
100.0
126
Universitas Sumatera Utara
VAR00017
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
18
18.4
18.4
18.4
4
71
72.4
72.4
90.8
5
9
9.2
9.2
100.0
98
100.0
100.0
Total
VAR00018
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
18
18.4
18.4
18.4
4
70
71.4
71.4
89.8
5
10
10.2
10.2
100.0
Total
98
100.0
100.0
VAR00019
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
13
13.3
13.3
13.3
4
74
75.5
75.5
88.8
5
11
11.2
11.2
100.0
Total
98
100.0
100.0
127
Universitas Sumatera Utara
VAR00020
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
11
11.2
11.2
11.2
4
67
68.4
68.4
79.6
5
20
20.4
20.4
100.0
Total
98
100.0
100.0
VAR00021
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
16
16.3
16.3
16.3
4
70
71.4
71.4
87.8
5
12
12.2
12.2
100.0
Total
98
100.0
100.0
128
Universitas Sumatera Utara
Lampiran 1
ANGKET (KUESIONER) PENELITIAN
Sehubungan dengan adanya penelitian mengenai “Pengaruh Kualitas
Produk, Lokasi dan Store Atmosphere (Suasana Toko) terhadap Keputusan
Pembelian Konsumen Pada Nelayan Shanghai Kitchen Sun Plaza” Maka saya
mohon kepada Saudara/I untuk mengisi kuesioner dibawah ini. Atas perhatian dan
kerjasamanya saya ucapkan terimakasih.
Petunjuk Pengisian Kuesioner:
1.
Mohon Saudara/I mengisi semua pertanyaan yang ada dalam kuesioner ini.
2.
Petunjuk pengisian kuesioner.
Silahkan Saudara/i di bawah ini dengan memberikan tanda Checklist (√)
pada salah satu jawaban yang menurut anda sesuai dengan kondisi anda.
SS = Sangat Setuju (5)
S = Setuju (4)
KS = Kurang Setuju (3)
TS = Tidak Setuju (2)
STS = Sangat Tidak Setuju (1)
Identitas Responden
Nama :
Usia :
Jenis Kelamin Bapak/Ibu/Saudara/i
L Laki-laki
Perempuan
112
Universitas Sumatera Utara
Pekerjaan :
Frekuensi berkunjung ke Nelayan Shanghai Kitchen Sun plaza:
( ) lebih dari dua kali ( ) lebih dari lima kali
( ) lebih dari delapan kali
KUALITAS PRODUK (X1)
NO.
Pernyataan
1.
Rasa makanan di Nelayan Shanghai Kitchen
Sun Plaza enak.
2.
Kebersihan makanan di Nelayan Shanghai
Kitchen Sun Plaza terjamin.
3.
Cara penyajian makanan di Nelayan Shanghai
Kitchen Sun Plaza menarik.
SS
S
KS TS STS
SSS
S
KS TS STS
Variasi menu di Nelayan Shanghai Kitchen Sun
4. Plaza banyak sehingga Anda tidak merasa
bosan.
5.
Porsi makanan di Nelayan Shanghai Kitchen
Sun Plaza pas bagi Anda.
Makanan di Nelayan Shanghai Kitchen Sun
6. Plaza sesuai dengan gambar yang ada pada
menu sehingga sesuai dengan harapan Anda.
7.
Bahan baku di Nelayan Shanghai Kitchen Sun
Plaza terjamin kesegaran dan kualitasnya.
LOKASI (X2)
NO.
Pernyataan
1. Nelayan Shanghai Kitchen Sun Plaza berlokasi
di dekat keramaian.
113
Universitas Sumatera Utara
2.
Lokasi parkir Nelayan Shanghai Kitchen Sun
Plaza terjaga keamanannya.
3.
Akses transportasi menuju Nelayan Shanghai
Kitchen Sun Plaza mudah dijangkau.
STORE ATMOSPHERE (SUASANA TOKO) (X3)
NO.
Pernyataan
SS
S
KS
TS STS
Penempatan pintu masuk restoran Nelayan
1. Shanghai Kitchen Sun Plaza memudahkan
anda untuk keluar masuk restoran.
Tata letak papan nama memudahkan Anda
2. untuk melihat dan membaca nama Nelayan
Shanghai Kitchen Sun Plaza.
Pengaturan pendingin udara di Nelayan
3. Shanghai Kitchen Sun Plaza sudah tepat
sehingga memberikan suasana nyaman
sewaktu menikmati hidangan.
Aroma
makanan
yang
disajikan
4.
membangkitkan selera makan anda.
Ruang untuk anda berjalan di dalam outlet
Nelayan Shanghai Kitchen Sun Plaza tidak
5.
menggangu kenyamanan anda saat menikmati
hidangan
Jarak antar meja disusun dengan jarak yang
cukup sehingga anda nyaman dan tidak
6. terganggu saat menikmati hidangan
7. Dekorasi Nelayan Shanghai Kitchen Sun Plaza
menarik dan menjadi ciri khas restoran.
114
Universitas Sumatera Utara
Dekorasi Nelayan Shanghai Kitchen Sun Plaza
8. nyaman sehingga Anda betah saat berada
disana.
KEPUTUSAJN PEMBELIAN
NO.
Pernyataan
SS
S
KS
TS STS
Karena saya sadar membutuhkan makanan
dan minuman maka saya melakukan
1.
keputusan pembelian di Nelayan Shanghai
Kitchen Sun Plaza.
Saya tertarik melakukan pembelian di
2. Nelayan Shanghai Kitchen Sun Plaza setelah
membandingkan dengan restoran lain.
Saya
sudah
memutuskan
melakukan
3. pembelian di Nelayan Shanghai Kitchen Sun
Plaza daripada restoran lainnya.
Case Processing Summary
N
Cases
Valid
Excludeda
Total
Reliability Statistics
%
98
100.0
0
.0
98
100.0
Cronbach's
Alpha
N of Items
.718
21
a. Listwise deletion based on all variables in the
procedure.
115
Universitas Sumatera Utara
Item-Total Statistics
Cronbach's
Scale Mean if
Item Deleted
Scale Variance if Corrected ItemItem Deleted
Total Correlation
Alpha if Item
Deleted
VAR00001
79.7449
19.244
.421
.696
VAR00002
79.7245
19.562
.370
.701
VAR00003
79.7653
19.748
.296
.707
VAR00004
79.7245
19.026
.447
.693
VAR00005
79.7245
19.377
.445
.695
VAR00006
79.7041
19.303
.391
.698
VAR00007
79.6633
18.885
.458
.691
VAR00008
79.7041
20.004
.307
.706
VAR00009
79.6939
20.008
.271
.709
VAR00010
79.6122
20.054
.292
.707
VAR00011
79.6327
20.276
.210
.714
VAR00012
79.6837
20.528
.174
.717
VAR00013
79.7041
20.973
.095
.723
VAR00014
79.6735
20.903
.091
.725
VAR00015
79.5918
20.409
.197
.715
VAR00016
79.7653
20.635
.132
.722
VAR00017
79.7755
20.877
.130
.720
VAR00018
79.7653
21.254
.047
.726
VAR00019
79.7041
20.747
.170
.717
VAR00020
79.5918
19.213
.458
.693
VAR00021
79.7245
19.377
.445
.695
116
Universitas Sumatera Utara
LAMPIRAN 3
OUTPUT REGRESI BERGANDA
Variables Entered/Removedb
Model
1
Variables
Variables
Entered
Removed
Method
Store
Atmosphere,
. Enter
KualitasProduk,
Lokasia
a. All requested variables entered.
b. Dependent Variable: KeputusanPembelian
Model Summary
Model
R
.524a
1
R Square
Adjusted R
Std. Error of the
Square
Estimate
.275
.252
1.00495
a. Predictors: (Constant), Store Atmosphere, KualitasProduk, Lokasi
ANOVAb
Model
1
Sum of Squares
df
Mean Square
Regression
35.976
3
11.992
Residual
94.932
94
1.010
130.908
97
Total
F
11.874
Sig.
.000a
a. Predictors: (Constant), Store Atmosphere, KualitasProduk, Lokasi
a.
Dependent Variable: KeputusanPembelian
117
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Coefficientsa
Standardized
Unstandardized Coefficients
Model
1
B
(Constant)
Coefficients
Std. Error
Beta
5.384
1.841
KualitasProduk
.248
.043
Lokasi
.020
Store Atmosphere
.016
t
Sig.
2.925
.004
.520
5.772
.000
.089
.021
.227
.821
.046
.032
.355
.724
a. Dependent Variable: KeputusanPembelian
Residuals Statisticsa
Minimum
Predicted Value
Maximum
Mean
Std. Deviation
N
10.5135
13.7696
12.0306
.60900
98
-2.491
2.856
.000
1.000
98
.102
.481
.190
.071
98
10.5356
13.4574
12.0285
.60238
98
-3.13267
2.93086
.00000
.98928
98
Std. Residual
-3.117
2.916
.000
.984
98
Stud. Residual
-3.180
2.986
.001
1.008
98
-3.25966
3.07279
.00213
1.03817
98
-3.348
3.122
.000
1.030
98
Mahal. Distance
.019
21.254
2.969
3.188
98
Cook's Distance
.000
.145
.013
.027
98
Centered Leverage Value
.000
.219
.031
.033
98
Std. Predicted Value
Standard Error of Predicted
Value
Adjusted Predicted Value
Residual
Deleted Residual
Stud. Deleted Residual
a. Dependent Variable: KeputusanPembelian
118
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119
Universitas Sumatera Utara
LAMPIRAN 4
OUTPUT UJI ASUMSI KLASIK
One-Sample Kolmogorov-Smirnov Test
Unstandardized
Residual
N
Normal Parametersa
98
Mean
Std. Deviation
Most Extreme Differences
.0000000
.98928348
Absolute
.086
Positive
.086
Negative
-.077
Kolmogorov-Smirnov Z
.856
Asymp. Sig. (2-tailed)
.456
a. Test distribution is Normal.
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Model Summaryb
Model
1
R
Adjusted R
Std. Error of the
Square
Estimate
R Square
.110a
.012
-.019
.69672
a. Predictors: (Constant), Store Atmosphere, KualitasProduk, Lokasi
b. Dependent Variable: absut
ANOVAb
Model
1
Sum of Squares
Regression
df
Mean Square
.561
3
.187
Residual
45.630
94
.485
Total
46.191
97
F
Sig.
.764a
.385
a. Predictors: (Constant), Store Atmosphere, KualitasProduk, Lokasi
b. Dependent Variable: absut
Coefficientsa
Standardized
Unstandardized Coefficients
Model
1
B
(Constant)
Std. Error
5.384
1.841
KualitasProduk
.248
.043
Lokasi
.020
Store Atmosphere
.016
Coefficients
Beta
t
Sig.
2.925
.004
.520
5.772
.000
.089
.021
.227
.821
.046
.032
.355
.724
a. Dependent Variable: KeputusanPembelian
121
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LAMPIRAN 5
VAR00001
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
20
20.4
20.4
20.4
4
64
65.3
65.3
85.7
5
14
14.3
14.3
100.0
Total
98
100.0
100.0
VAR00002
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
18
18.4
18.4
18.4
4
66
67.3
67.3
85.7
5
14
14.3
14.3
100.0
Total
98
100.0
100.0
VAR00003
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
23
23.5
23.5
23.5
4
60
61.2
61.2
84.7
5
15
15.3
15.3
100.0
Total
98
100.0
100.0
122
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VAR00004
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
20
20.4
20.4
20.4
4
62
63.3
63.3
83.7
5
16
16.3
16.3
100.0
Total
98
100.0
100.0
VAR00005
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
16
16.3
16.3
16.3
4
70
71.4
71.4
87.8
5
12
12.2
12.2
100.0
Total
98
100.0
100.0
VAR00006
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
19
19.4
19.4
19.4
4
62
63.3
63.3
82.7
5
17
17.3
17.3
100.0
Total
98
100.0
100.0
123
Universitas Sumatera Utara
VAR00007
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
18
18.4
18.4
18.4
4
60
61.2
61.2
79.6
5
20
20.4
20.4
100.0
Total
98
100.0
100.0
VAR00008
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
15
15.3
15.3
15.3
4
70
71.4
71.4
86.7
5
13
13.3
13.3
100.0
Total
98
100.0
100.0
VAR00009
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
17
17.3
17.3
17.3
4
65
66.3
66.3
83.7
5
16
16.3
16.3
100.0
Total
98
100.0
100.0
124
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VAR00010
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
11
11.2
11.2
11.2
4
69
70.4
70.4
81.6
5
18
18.4
18.4
100.0
Total
98
100.0
100.0
VAR00011
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
15
15.3
15.3
15.3
4
63
64.3
64.3
79.6
5
20
20.4
20.4
100.0
Total
98
100.0
100.0
VAR00012
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
16
16.3
16.3
16.3
4
66
67.3
67.3
83.7
5
16
16.3
16.3
100.0
Total
98
100.0
100.0
VAR00013
Cumulative
Frequency
Valid
3
16
Percent
Valid Percent
16.3
16.3
Percent
16.3
125
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4
68
69.4
69.4
85.7
5
14
14.3
14.3
100.0
Total
98
100.0
100.0
VAR00014
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
17
17.3
17.3
17.3
4
63
64.3
64.3
81.6
5
18
18.4
18.4
100.0
Total
98
100.0
100.0
VAR00015
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
12
12.2
12.2
12.2
4
65
66.3
66.3
78.6
5
21
21.4
21.4
100.0
Total
98
100.0
100.0
VAR00016
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
23
23.5
23.5
23.5
4
60
61.2
61.2
84.7
5
15
15.3
15.3
100.0
Total
98
100.0
100.0
126
Universitas Sumatera Utara
VAR00017
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
18
18.4
18.4
18.4
4
71
72.4
72.4
90.8
5
9
9.2
9.2
100.0
98
100.0
100.0
Total
VAR00018
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
18
18.4
18.4
18.4
4
70
71.4
71.4
89.8
5
10
10.2
10.2
100.0
Total
98
100.0
100.0
VAR00019
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
13
13.3
13.3
13.3
4
74
75.5
75.5
88.8
5
11
11.2
11.2
100.0
Total
98
100.0
100.0
127
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VAR00020
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
11
11.2
11.2
11.2
4
67
68.4
68.4
79.6
5
20
20.4
20.4
100.0
Total
98
100.0
100.0
VAR00021
Cumulative
Frequency
Valid
Percent
Valid Percent
Percent
3
16
16.3
16.3
16.3
4
70
71.4
71.4
87.8
5
12
12.2
12.2
100.0
Total
98
100.0
100.0
128
Universitas Sumatera Utara