Pengaruh Perubahan Routes To Market Terhadap Kinerja Pemasaran Pada Perusahaan Fast Moving Consumer Goods

LAMPIRAN
LAMPIRAN 1 : Amos Output – Sample Moments
Sample Covariances (Group number 1)
X11

X12

X9

X10

X5

X6

X7

X8

X3

X11

1.305

X12

.439

.900

X9

.190

.225

.405

X10

.010

.015

.040

1.181

X5

.117

.031

.047

-.072

.286

X6

.377

.344

.118

.143

.022

1.202

X7

.409

.275

.081

.173

.205

.211

2.162

X8

.230

.150

.071

.207

.037

.220

.163

.654

X3

.156

.248

.062

-.015

.087

.383

.043

.204

1.530

X4
X1
X2

.090
.191
.157

.098
.024
.052

.042
.030
.011

.158
.090
.091

-.011
-.004
.093

.122
.083
.077

.042
.130
.032

.101
.133
.124

.069
.096
.130

X4

X1

X2

.345
.094
.067

.453
.002

.652

Condition number = 13.944
Eigenvalues
2.911 1.868 1.282 1.225 .835 .670 .601 .510 .379 .330 .256 .209
Determinant of sample covariance matrix = .010

Sample Correlations (Group number 1)
X11

X12

X9

X10

X5

X6

X7

X8

X3

X11

1.000

X12

.405

1.000

X9

.261

.372

1.000

X10

.008

.015

.059

1.000

X5

.192

.061

.140

-.125

1.000

X6

.301

.331

.169

.120

.038

1.000

X7

.244

.197

.086

.108

.261

.131

1.000

X8

.249

.196

.138

.236

.085

.248

.137

1.000

X3

.110

.211

.079

-.011

.132

.283

.024

.204

1.000

X4
X1
X2

.134
.248
.170

.176
.038
.068

.113
.071
.022

.247
.123
.104

-.034
-.010
.216

.190
.113
.087

.048
.132
.027

.214
.244
.190

.095
.116
.130

X4

X1

X2

1.000
.238
.140

1.000
.004

1.000

Condition number = 6.098
Eigenvalues
2.685 1.416 1.177 1.098 .978 .882 .784 .761 .635 .627 .518 .440

LAMPIRAN 2 : Amos Output – Scalars Estimates

Universitas Sumatera Utara

Regression Weights: (Group number 1 - Default model)
Strategi_distribusi
Kinerja_pemasaran
X2
X1
X4
X3
X8
X7
X6
X5
X10
X9
X12
X11