Trip Japan Report Willy Arief Yudhistira

STUDY TOUR REPORT TO JAPAN


JAPAN THE INTERNATIONAL JOINT SEMINAR & VISIT TO CLEAN
AUTHORITY OF TOKYO (Shin-Koto Incineration Plant)









Name : Willy Arief Yudhistira
Student ID : 120820160078

Magister Management (MM)
UNIVERSITY OF PADJAJARAN ECONOMICS AND BUSINESS FACULTY
2017











PART I
MARKETING ANALYSIS REPORT

1.1 Home Industry in Nakamise Dori Area
Nakamise Dori is the path that connects Kaminari-mon Gate with Sensoji Temple. This street
is the oldest shopping area in Japan with a length of 250 meters. Based on information from
Japan Travel Magazine this place is filled with over 90 shops of various traditional souvenirs
and cake sellers on both sides of the road. This place is never quiet visited by the tourists.
Some types of cakes, such as senbei cake, ningyoyaki, and others can be found here. Not only
presents a cake that is cooked, how to process the cake was presented here. It appears that
the chefs are making, burning and serving cakes of his cookies one by one.
No less interesting, in the place a variety of unique souvenirs displayed in front of the store,
including: mini lanterns (mini chochin), Suzutski Omamori, Furin, Kaos Kai Tabi and so forth.
All of these products are produced by home industry in Japan. The Japanese government
seems to realize that the potential of home-based industry in the location should be
maximized, directed, and protected so that its survival becomes better.
1.2 Marketing Mix for Home Industry at Nakamise Dori
This place is interesting for us to review marketing mix (7 P - Product, Price, Place, Participant,
Prosess, and Physical Evidance). But before we discuss about the marketing mix Nakamise Dori,
although briefly first should be discussed about segmenting, targeting, and positioning.
Based on the author's analysis during Nakamise Dori, Japan is very smart in dividing customer
segments, targeting consumers, and positioning themselves. Japan in general and Nakamise Dori in
particular pursued the upper middle class tourists segment. And they are trying to position

themselves as top of mind for tourism for middle-class trevelers and above.
Product
In line with Target and positioning, Products sold at Nakamise Dori are products that are unique in
Japan and are manufactured with high quality standards. So that buyers will feel the sensation of
shopping goods and food quality.
Price



The price offered at Nakamise Dori for souvenir sizes is relatively expensive for backpakers, but is
very affordable for middle class entrepreneurs to the top. The very interesting thing here is that the
price tag is embedded in every item, so the buyer does not feel lied to
Promotion
If we are browsing a tourist attraction in Japan, then Nakamise Dori will appear at the top of the list
as a must-see tourist spot when we travel in Japan. In addition, the sellers realize that the power of
word of mouth of the travelers posted in social media is more influential than the promotions made
by the tourism department and travel companies, then sell and display quality goods into a separate
way of promotion.
Place
Nakamise Dori is in Tokyo city, access to the place is also very much, among them if we depart from

Tokyo Station we can use JR Keihin Tohoku Line to Kanda Station followed by Ginza Line to Asakusa
Station with ticket price 310 yen and travel time around 17 minutes only. If we are from Shinjuku
Station we can use JR Chuo Line down at Kanda Station as well and then proceed with Ginza Line. It
takes about 27 minutes with a ticket price of about 340 yen.
People (Participant)
Because targeting the upper middle segment, then the aspect of people becomes one of the main
priorities. Waitresses wear interesting clothes and are equipped with excellent knowledge of the
products they have. In addition they are very respectful to the tourists and serve the buyers very
well.
Physical Evidence
Physical Environment at Nakamise Dori makes the tourists comfortable in shopping and walking
down the street. The typical Japanese artistic shop design, the displaying of goods, and the quality of
environmental hygiene are the things that they prioritize.
1.3. Suggestions for Government
There are many ways that the Government of Indonsia can make the home industry can survive and
be able to grow better, including:
Protection
This is mandatory because the financial strength and business knowledge of the entire home
industry is still very simple, so its survival is difficult to ascertain if they are against established
competitors

Provide a market
Reflecting from the shops that run along Nakamishe Dori, the Indonesian government should also
provide the psar for home industry. So it is clear for the craftsmen to sell the goods they produce.
Quality of product
Sheltering, protecting and providing markets does not guarantee the viability of home-based
industries, if on the one hand they do not offer the quality and uniqueness of the goods they
produce.
Price Strategy
Price Strategy is also needed so that the market they have targeted matches the price offered.
Financial management
Need good education for the craftsmen so that they can memeproleh sources of funding at a low
cost, able to manage the funds they get, and manage the remaining more usha results appropriately.


PART II
CULTURE ANALYSIS REPORT
2.1 Religion in Japan
Based on some information, there are two religions officially recognized by the Government of Japan
namely Shinto and Buddha. Practice in the field, Japanese society unite the concept of two religions
in their lives. On New Year's day the Japanese went to the Shinto shrine called Jinja and at the time

of Obon celebration they also went to a Buddhist temple called Otera, and in their house there was a
place of worship of Shinto religion called kamidana and the place of worship of the Buddhist religion
called butsudan. (Sasaki.1995: 71).
The above explanation shows that Japan is one of the countries in the world that gives full freedom
to its people to exercise a trust without having to be bound to any one particular religion or belief.
This shows the uniqueness and characteristic of the belief system in the country of Japan.
As for the thing that distinguishes the religious life between Japanese society and society in other
countries is Japanese society is more likely to carry out religious activities by referring to the cultural
values and outward values that they consider as unrelated to the concept of religion inwardly. They
carry out religious activities just for fun and as a means to socialize.
In Japanese law, the government should not interfere in religious matters. There is a severe
prohibition on using state budget for matters relating to religious activities. All religious institutions
should not be granted privileges from the state and are not allowed to exercise political power.
Japan as a country that considers religion as an individual affair prohibits the government and
agencies perform religious activities and certain religious education. For that reason in Japan we will
not find any room or building to perform worship or worship even in state institutions including
schools, In Japan there is no Ministry of Religion that takes care of religious matters.
Beyond the two traditional religions, many Japanese today turn to popular religious movements
commonly grouped under the name "new religion" or in Japanese called shinshukyo. These religions
have elements of Shinto, Buddhism and local superstition, and some have evolved to meet the social

needs of community groups. One of the most famous is sokka gakkai, a Buddhist school founded in
1930 and has a motto of peace, culture and education. Other new religions include aum shinrikyou,
gedatsu kai, mikkyou leftyama, kofuku no kagaku and others.
2.2 The Value of Life in Japan
Let's get to know Shintoism (Shinto religion) more closely. Shinto is a compound word rather than
"Shin" and "To". The meaning of the word "Shin" is "spirit" and "To" is "way". So "Shinto" means
"the way of the spirit," both the spirits of the dead and the spirits of heaven and earth. The word
"To" is adjacent to the word "Tao" in Taoism which means "the path of God" or "the course of the
earth and the sky". While the word "Shin" or "Shen" is identical with the word "Yin" in Taoism which
means dark, wet, negative and so on.


The Beginning of the Shinto Religion arose in prehistoric times, but whose builders can not be known
for certain. Its spread is in Asia but the largest spread is in Japan. Around the 6th century AD
Buddhism entered Japan from China through Korea. A century later the religion has grown rapidly.
Even over time Buddhism is able to insist Shinto religion. However, because Shinto teaches its
adherents to worship and worship the king, the king is trying to protect the Shinto religion. So that in
the year 1396 Shinto religion established as the state religion. In further developments, facing a
meeting between Buddhism and the original belief of the Japanese (Shinto) that eventually resulted
in a considerable competition between the Japanese priest (Shinto) and the Buddhist priests, to

maintain the survival of the Shinto religion, the priests accepted and entered Buddhist elements into
their religious system. As a result Shinto religion has almost lost most of its original properties. For
example, various religious ceremonies and even shrine shrine building forms are heavily influenced
by Buddhism.
Belief in "Us" In Shinto religion which is a combination of all-round psychism (animism) with the
worship of natural phenomena believe that all the good things that live or the dead are considered
to have a spirit or spirit, and sometimes even considered capable of speaking , all the spirits or spirits
are considered to have the power of power that affects their lives (Shinto adherents), those power
powers are worshiped and called "Kami". The term "Kami" in the Shinto religion can be interpreted
as "above" or "superior," so that if it is meant to denote a spiritual power, then the word "Kami" can
be translated to "god" (God, God and so on) . The Shinto tradition recognizes some god names that
for Shinto can also mean a God who in Japanese is called the term Kami or Kamisama. This
Thursdayama resides or lives in various spaces and places, both inanimate and living things. Trees,
forests, nature, rivers, boulders, flowers so it is obligatory to be respected. The naming of God in
Shinto beliefs can be spelled out very simply namely the word We plus the noun. The God who
dwells on the mountain will be our yama no, and then our nooo (Lord of the River), hana no us (God
of Flowers) and the highest God / God is the Sun God (Ameterasu Omikami) which must all be
respected and celebrated with a certain celebration. So the essence of God's concept of Shinto belief
is that "all things in the world, whether lifeless or not, have essentially the spirit, the spirit or power
must be respected." This concept has a direct influence in the life of Japanese society.

For most Japanese the religion is a freedom. With religion the soul becomes free. They simply do not
want to be bound by any particular religious understanding. So it's not unusual for people in Japan
to run various religious rituals in a jumble without anyone making a fuss about it.


The mixing of many religions in the body of the original Japanese religion caused the "religion" of the
Japanese to become increasingly blurred. The difference between religion and culture and routine is
getting thinner, so the Japanese have a concept of thinking about religion that is completely
different from other nations. Religion in Japan can be said to be very strange and occupies a very
backward place in the hearts of the Japanese nation. Many of the behavior of Japanese people who
show the mixing of religion is very unclear boundaries, so we can understand that the Japanese
nation is not a nation that emphasizes religion. If in other countries religion is used as a life guide for
world happiness and akherat, in Japan religion is nothing more than mere worldly rituals, many
Japanese do not believe in life after death which is taught by almost all religions in this world. The
Japanese never thought of life after death, because they did not believe it. They will do everything to
live in this world, and to live in this world is essentially work. So the real Japanese religion is a job yes

PART III
COMPANY VISIT

3.1 Shin-Koto Inceneration Plant
The level of environmental pollution in Indonesia is very alarming, the data of the Director General
of Waste Management, Waste and Hazardous Toxic Materials from the Ministry of Environment and
Forestry states that the total waste in Indonesia reaches 65 million tons in 2016. Increased

population density and limited land to accommodate residual consumption to be one factor causing
the volume of garbage continues to mount.
In a working visit to the Shin Koto Incenaration plan, we learned many things about how Japan,
especially Tokyo manage their garbage. The city is inhabited by about 10 million inhabitants this
looks clean and tidy all around the corner. As the center of business, education, and politics in Japan
it will be imagined by us how high mountains of garbage in tokyo city? and how much land to
accommodate trash in the city? but as a tourist I never see any garbage scattered let alone the smell
of garbage in every corner of the city.
Shin-koto incenaration plan is the answer. Here the Japanese government concentrates on waste
management to create a green environment and low pollution. The concept of Reduce, Reuse,
Recycle began to be introduced in government regulations since 2000 in order to manage waste.
Shin Koto Incineration Factory started to run since 1998. The current production capacity is 1800 tpd
(3x600 tpd), making it the largest incineration plant in Tokyo. The plant uses conventional stoker
furnace technology. The resulting heat is used to generate electricity through a 50 MW current
turbine. In addition heat energy is also supplied to nearby public facilities, including Tatsumi
swimming pool, Tokyo Tropical Plant Yumenoshima and Yumenoshima resting place.
The factory at Shin Koto is equipped with advanced air pollution prevention equipment so that the
emission levels produced are much lower than the national standards set by the Japanese
government.
Shin Koto employs a total of 97 staff, 40 of whom are operating staff for the incinerator unit. Biya
issued by the Japanese government to build the plant is about 88 billion yen (HK $ 6.4 billion). The
factory's financial performance is not very good, even subsidized by the government because the
annual operating cost is about 2.3 billion yen (HK $ 168 million), while revenues generated from
electricity and heat sales amount to 1 billion yen (HK $ 73 million) annually .
3.2 Reduce, Reuse, Recycle
Spirit of Mottainai is a living philosophy that regrets something in vain or unbeneficial, this concept
is used to support the Reduce program. 60% of the waste disposed in Japan comes from the
wrapping. In the past they used "furoshiki", a piece of square cloth, can wrap with infinite variety.
We can use it as a pocket or backpack.


Osagari, or hand me-down, a concept that used to start from a state in which the clothing belonging
to a sister is inherited to the younger brother. It is not related to austerity, but a reflection of the
positive habits of reusing goods that can still be used. As for the waste that can not be used, then
processed back into something useful.
The following is a series of flow processes carried out at the Shin - Koto inceneration plant which
starts from the process of entering the waste into the waste bunker then further processed further
by being burned to produce subsequent useful materials such as materials for reclamation of new
islands, heat energy and new energy sources for household.


This incineration process has a very significant impact on waste management in Japan because it can
reduce the volume of waste to 1/20 from the previous volume. In addition to the positive things
above, it turns out the machine used in incineration plan is also reliable because it holds up to 25 to
30 years, with hours of operation for 24 hours. It shows that investing in this technology makes
sense for every country.

3.3 Suggestions for the Government


Before we give further advice to the Indonesian government, we first have a description of waste
management management based on research conducted by Michikazu Kojima in the 3rd
International Brainstorming Workshop on "Sustainable Municipal Solid Waste Management in India"
January 29 and 30, 2015.
Making incineration plan in Indonesia needs to be planned early on, because before this technology
is used socialization needs to be done to the public regarding the importance of reducing and
managing waste further for a better life in the future. Because without it all, incenaration plan built
in Indonesia will not be maximal.
It needs to be emphasized that, as good as any garbage program and any sophisticated technology
used, it will remain in vain if there is no substantial contribution from the community to change.
There are several important things that must be done by the community to support integrated waste
management for the creation of a clean environment such as:
Accustomed 3R lifestyle that is Reduce Reuse Recyle (Reduce, Reuse, Recycle)
Sorting garbage starts from our immediate environment like home and workplace. Do the sorting of
waste at least 3 types of organic waste, recycled and B3. Divide the kitchen waste and food waste
into organic trash. Waste bottles, cans, glass, paper into recycling bin and electronic waste, batteries
& lights used to B3 waste bin.
Reduce activities that can cause waste, for example do not use plastic bags. Get used to re-use
goods that are still worth selling and valuable for; recycle garbage and Always throw garbage in its
appropriate place.