Pengaruh Brand Equity Terhadap Keputusan Pembelian Donat Kemasan Pada J.CO Donuts And Coffee Cabang Ringroad City Walks Medan
Lampiran 1
KUESIONER PENELITIAN
Pengaruh Brand Equity Terhadap Keputusan Pembelian Donat Kemasan
Paket Pada J.CO DONUTS & COFFEE Cabang Ringroad
City Walks Medan
A. Identitas Responden
a. Nama
:
b. Jenis Kelamin : Pria/ Wanita
c. Umur
:
B. Petunjuk Pengisian
1. Mohon memberi tanda ceklis (√) pada jawaban yang Bapak/Ibu anggap paling
sesuai.
2. Setiap pertanyaan hanya membutuhkan satu jawaban saja.
3. Kriteria jawaban :
Sangat Tidak Setuju : STS
Tidak Setuju
: TS
Kurang Setuju
: KS
Setuju
: S
Sangat Setuju
: SS
74
Universitas Sumatera Utara
No
Brand Awareness (X1)
1
J.CO Donuts & Coffee sudah dikenal
dikalangan umum
2
Saya mengingat dengan baik logo dari
produk J.CO Donuts & Coffee
No
Brand Association (X2)
1
Donat kemasan J.CO Donuts & Coffee
lebih unggul dibanding donat kemasan
merek lain
Donat kemasan J.CO Donuts & Coffee
lebih terkenal dibanding donat kemasan
merek lain
Donat kemasan J.CO Donuts & Coffee
memberi kesan lebih berkelas dibanding
donat kemasan merek lain
2
3
No
Perceived Quality (X3)
1
Produk J.CO Donuts & Coffee memiliki
citra rasa yang khas
2
Kandungan bahan donat J.CO Donuts &
Coffee terbuat dari bahan yang aman
dikonsumsi
Donat J.CO Donuts & Coffee sangat
berkualitas
3
No
Brand Loyalty (X4)
1
Saya sangat menyukai donat J.CO Donuts
& Coffee
2
Saya menjadikan J.CO Donuts & Coffee
pilihan pertama saya dalam membeli donut
kemasan dibanding dengan merek lain
Saya tidak ingin beralih pada donat
kemasan merek lain
3
STS
TS
KS
S
SS
STS
TS
KS
S
SS
STS
TS
KS
S
SS
STS
TS
KS
S
SS
75
Universitas Sumatera Utara
No
Keputusan Pembelian (Y)
1
Saya membeli donat kemasan J.CO
Donuts and Coffee karena sesuai dengan
kebutuhan saya
Saya memperoleh informasi yang
memadai sebelum memutuskan untuk
membeli donat kemasan J.CO Donuts and
Coffee
Donat kemasan J.CO Donuts & Coffee
merupakan pilihan terbaik setelah
membandingkan dengan donat kemasan
merek lain
Saya memiliki keyakinan, bahwa saya
sudah mengambil keputusan yang tepat
untuk membeli donat kemasan J.CO
Donuts & Coffee
2
3
4
STS
TS
KS
S
SS
TERIMA KASIH
76
Universitas Sumatera Utara
Lampiran 2
Uji Validitas dan Reliabilitas
Reliability
Case Processing Summary
N
%
Valid
30
100,0
a
Cases
Excluded
0
,0
Total
30
100,0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
N of Items
Alpha
,887
15
Scale Mean if
Item Deleted
P1
P2
P3
P4
P5
P6
P7
P8
P9
P10
P11
P12
P13
P14
P15
56,40
56,77
56,30
56,30
56,10
55,97
56,30
56,20
56,07
56,47
56,20
56,13
56,23
56,53
56,23
Item-Total Statistics
Scale Variance Corrected Itemif Item Deleted
Total
Correlation
27,145
,691
24,599
,609
26,700
,625
26,907
,527
28,714
,449
28,240
,465
26,976
,657
27,545
,459
28,271
,371
26,533
,648
27,476
,470
26,740
,549
27,426
,576
26,464
,618
26,461
,673
Cronbach's
Alpha if Item
Deleted
,876
,880
,877
,881
,884
,883
,876
,884
,887
,876
,883
,880
,879
,877
,875
77
Universitas Sumatera Utara
Lampiran 3
Karakteristik Responden
N
Valid
Missing
Statistics
Jenis_Kelamin
73
0
Frequency
Valid
Usia
73
0
Jenis_Kelamin
Percent
Valid Percent
L
P
24
49
32,9
67,1
32,9
67,1
Total
73
100,0
100,0
Frequency
Valid
Usia
Percent
Cumulative
Percent
32,9
100,0
Valid Percent
50 Tahun
20-30 Tahun
31-40 Tahun
41-50 tahun
11
7
15
23
17
15,1
9,6
20,5
31,5
23,3
15,1
9,6
20,5
31,5
23,3
Total
73
100,0
100,0
Cumulative
Percent
15,1
24,7
45,2
76,7
100,0
78
Universitas Sumatera Utara
Lampiran 4
Tabulasi Jawaban Responden
X1
No.
X2
Total
1
P1
5
P2
4
2
4
4
3
4
4
X3
Total
9
P1
4
P2
4
P3
5
8
5
4
4
4
8
4
4
4
4
8
3
5
4
4
8
6
4
3
7
4
X4
Total
13
P1
4
P2
4
P3
4
13
4
4
4
4
12
4
5
5
5
13
5
4
4
4
12
7
3
3
4
2
6
5
5
8
4
4
8
3
9
4
4
8
10
4
2
11
3
12
Y
Total
12
P1
4
P2
3
P3
4
12
5
3
5
4
13
4
5
5
4
14
4
5
4
4
13
10
5
4
4
5
15
4
4
5
4
12
3
4
5
5
14
6
5
4
4
4
7
4
4
4
2
6
4
13
4
4
8
14
4
2
15
4
Total
11
P1
4
P2
4
P3
5
P4
4
17
13
4
4
5
4
17
4
13
5
4
4
4
17
4
4
12
4
5
4
5
18
4
4
4
12
4
4
4
4
16
13
3
4
4
11
5
4
3
3
15
4
12
4
3
4
11
4
4
4
4
16
4
5
12
4
4
4
12
4
4
4
5
17
4
5
4
13
4
4
4
12
4
4
4
4
16
13
5
4
4
13
4
3
5
12
5
5
3
4
17
4
12
4
4
5
13
4
4
4
12
4
4
4
4
16
3
4
11
3
4
5
12
3
3
3
9
4
3
4
3
14
4
4
4
12
5
5
4
14
4
4
4
12
5
4
4
5
18
6
3
5
4
12
5
4
4
13
4
3
4
11
4
4
4
4
16
4
8
3
4
4
11
4
4
4
12
4
3
5
12
3
4
3
4
14
16
3
3
6
5
4
5
14
4
4
4
12
3
3
3
9
4
3
3
3
13
17
4
4
8
4
4
4
12
5
4
5
14
4
4
4
12
4
4
4
5
17
18
3
2
5
3
3
4
10
4
4
4
12
3
3
3
9
4
3
3
4
14
19
4
4
8
2
4
5
11
5
5
4
14
5
4
5
14
5
4
4
5
18
20
5
4
9
4
4
4
12
5
5
3
13
4
4
4
12
4
4
4
4
16
21
3
3
6
4
5
4
13
4
5
4
13
5
3
3
11
4
4
3
4
15
22
4
4
8
4
4
4
12
4
4
4
12
4
4
4
12
3
4
4
4
15
23
4
4
8
4
4
4
12
5
4
4
13
3
4
4
11
4
5
4
4
17
24
4
4
8
4
5
5
14
4
5
4
13
3
4
4
11
4
4
3
4
15
25
4
5
9
4
4
4
12
4
4
4
12
4
5
4
13
5
4
4
4
17
26
5
5
10
5
4
5
14
5
5
5
15
5
5
5
15
4
5
5
5
19
27
4
4
8
3
3
5
11
4
4
4
12
4
4
4
12
4
4
4
4
16
28
4
4
8
4
4
5
13
4
4
4
12
4
3
5
12
5
5
3
4
17
29
4
4
8
5
4
4
13
4
4
4
12
4
4
3
11
4
4
4
4
16
30
3
4
7
3
5
4
12
3
5
4
12
4
3
4
11
4
4
3
3
14
31
4
4
8
3
4
4
11
4
5
4
13
4
3
3
10
4
4
5
4
17
32
4
4
8
4
4
4
12
3
5
4
12
4
3
3
10
4
4
5
4
17
4
5
4
13
3
5
4
12
4
2
3
9
5
4
4
4
17
5
13
5
4
5
14
5
4
5
14
4
5
4
5
18
4
12
33
4
4
8
34
4
3
7
3
5
3
4
35
4
4
8
5
12
5
4
4
13
4
4
4
4
4
4
16
36
4
5
9
4
4
5
13
4
5
4
13
4
4
4
12
5
4
3
3
15
37
4
4
8
3
4
4
11
4
5
5
14
4
4
4
12
4
4
4
4
16
4
4
38
4
4
8
4
12
5
4
4
13
5
5
3
13
4
4
4
5
17
39
4
4
8
3
3
4
10
4
4
4
12
4
5
4
13
4
4
4
4
16
40
4
4
8
4
4
5
13
5
4
4
13
4
4
4
12
5
5
3
4
17
4
8
4
13
4
11
4
12
4
4
4
4
16
41
4
5
4
3
4
4
4
79
Universitas Sumatera Utara
Lanjutan Lampiran 4
X1
No.
42
X2
Total
P1
P2
4
2
6
X3
Total
P1
P2
P3
4
4
5
13
X4
Total
P1
P2
P3
4
4
4
12
Y
Total
P1
P2
P3
4
4
4
Total
P1
P2
P3
P4
12
3
3
3
4
13
43
4
4
8
5
4
4
13
4
5
4
13
5
4
5
14
5
5
4
5
19
44
4
4
8
4
4
4
12
3
4
4
11
4
3
4
11
4
4
4
4
16
45
4
4
8
4
4
4
12
4
5
4
13
4
4
4
12
3
4
3
4
14
5
4
5
14
2
5
5
12
4
3
5
12
3
3
3
5
14
4
4
4
12
3
4
4
11
4
3
4
11
4
4
4
5
17
46
3
4
7
47
4
2
6
48
4
4
8
4
4
4
12
3
5
4
12
3
3
3
9
4
3
3
4
14
49
4
4
8
4
4
4
12
4
5
5
14
5
4
5
14
5
4
4
5
18
50
4
2
6
4
3
4
11
3
5
4
12
3
3
4
10
4
4
4
4
16
51
4
4
8
4
4
4
12
3
4
3
10
4
4
5
13
4
4
3
4
15
52
4
2
6
4
4
4
12
4
4
4
12
4
3
3
10
3
4
4
4
15
53
4
4
8
3
4
3
10
5
4
4
13
3
4
4
11
4
5
4
4
17
54
4
2
6
4
4
4
12
4
4
4
12
4
3
3
10
4
4
3
4
15
55
4
4
8
4
5
5
14
4
4
4
12
3
4
5
12
5
4
4
4
17
56
5
4
9
4
4
4
12
5
5
5
15
5
5
5
15
4
5
5
5
19
57
4
4
8
4
4
4
12
5
4
4
13
4
3
5
12
4
4
4
4
16
58
3
2
5
4
4
5
13
4
4
4
12
4
4
4
12
3
5
3
4
15
4
4
4
12
4
5
4
13
4
4
4
12
4
4
3
4
15
59
4
4
8
60
4
4
8
4
4
4
12
5
4
4
13
4
3
4
11
4
4
4
4
16
61
4
3
7
4
4
4
12
4
4
5
13
4
5
4
13
4
4
4
4
16
62
4
4
8
4
4
4
12
5
4
4
13
4
4
5
13
4
4
4
4
16
63
4
4
8
4
4
5
13
4
5
5
14
4
4
4
12
4
5
3
4
16
64
4
4
8
4
4
4
12
4
4
4
12
4
4
5
13
4
4
4
4
16
65
4
5
9
4
3
5
12
4
4
3
11
4
4
3
11
4
5
4
4
17
66
5
4
9
4
4
3
11
3
5
4
12
4
4
4
12
4
4
4
4
16
67
4
4
8
4
5
4
13
4
4
4
12
5
3
4
12
4
4
5
4
17
68
4
4
8
5
5
4
14
5
4
4
13
4
4
4
12
4
5
4
4
17
69
4
4
8
4
3
4
11
4
4
4
12
4
3
4
11
4
4
4
4
16
70
5
5
10
4
4
5
13
5
5
5
15
5
4
5
14
5
5
5
4
19
4
4
4
12
3
4
4
11
4
4
4
12
4
4
4
4
16
4
5
4
13
5
5
4
14
4
3
4
11
5
4
4
4
17
4
12
5
15
4
12
5
4
4
4
17
71
4
3
7
72
3
4
7
4
8
73
4
4
4
5
5
5
3
80
Universitas Sumatera Utara
Lampian 5
Analisis Statistik Deskriptif
N
P1
P2
P3
P4
P5
P6
P7
P8
P9
P10
P11
P12
P13
P14
P15
Valid N (listwise)
73
73
73
73
73
73
73
73
73
73
73
73
73
73
73
73
Descriptive Statistics
Minimum
Maximum
3,00
5,00
2,00
5,00
2,00
5,00
3,00
5,00
3,00
5,00
2,00
5,00
4,00
5,00
3,00
5,00
3,00
5,00
2,00
5,00
3,00
5,00
3,00
5,00
3,00
5,00
3,00
5,00
3,00
5,00
Mean
3,9726
3,6849
3,9178
4,0822
4,2603
4,1233
4,3836
4,1507
4,0274
3,6986
4,0548
4,1233
4,1233
3,8356
4,1096
Std. Deviation
,44009
,81440
,61809
,54654
,50076
,74433
,48962
,46162
,55208
,66007
,64313
,55139
,52560
,60124
,48767
81
Universitas Sumatera Utara
Lampiran 6
Distribusi Frekuensi Jawaban Responden
a. Brand Awareness (X1)
Frequency
Valid
Valid Percent
3,00
4,00
5,00
8
59
6
11,0
80,8
8,2
11,0
80,8
8,2
Total
73
100,0
100,0
Frequency
Valid
P1
Percent
P2
Percent
Valid Percent
2,00
3,00
4,00
5,00
11
6
51
5
15,1
8,2
69,9
6,8
15,1
8,2
69,9
6,8
Total
73
100,0
100,0
Cumulative
Percent
11,0
91,8
100,0
Cumulative
Percent
15,1
23,3
93,2
100,0
b. Brand Association (X2)
Frequency
Valid
Valid Percent
2,00
3,00
4,00
5,00
1
14
48
10
1,4
19,2
65,8
13,7
1,4
19,2
65,8
13,7
Total
73
100,0
100,0
Frequency
Valid
P1
Percent
P2
Percent
Valid Percent
3,00
4,00
5,00
8
51
14
11,0
69,9
19,2
11,0
69,9
19,2
Total
73
100,0
100,0
Cumulative
Percent
1,4
20,5
86,3
100,0
Cumulative
Percent
11,0
80,8
100,0
82
Universitas Sumatera Utara
Frequency
Valid
P3
Percent
Valid Percent
3,00
4,00
5,00
2
50
21
2,7
68,5
28,8
2,7
68,5
28,8
Total
73
100,0
100,0
Cumulative
Percent
2,7
71,2
100,0
c. Perceived Qualitiy (X3)
Frequency
Valid
1
13
35
24
1,4
17,8
47,9
32,9
1,4
17,8
47,9
32,9
Total
73
100,0
100,0
P2
Percent
Valid Percent
4,00
5,00
45
28
61,6
38,4
61,6
38,4
Total
73
100,0
100,0
Frequency
Valid
Valid Percent
2,00
3,00
4,00
5,00
Frequency
Valid
P1
Percent
P3
Percent
Valid Percent
3,00
4,00
5,00
3
56
14
4,1
76,7
19,2
4,1
76,7
19,2
Total
73
100,0
100,0
Cumulative
Percent
1,4
19,2
67,1
100,0
Cumulative
Percent
61,6
100,0
Cumulative
Percent
4,1
80,8
100,0
83
Universitas Sumatera Utara
d. Brand Loyalty (X4)
Frequency
Valid
10
51
12
13,7
69,9
16,4
13,7
69,9
16,4
Total
73
100,0
100,0
P2
Percent
Valid Percent
2,00
3,00
4,00
5,00
1
27
38
7
1,4
37,0
52,1
9,6
1,4
37,0
52,1
9,6
Total
73
100,0
100,0
Frequency
Valid
Valid Percent
3,00
4,00
5,00
Frequency
Valid
P1
Percent
P3
Percent
Valid Percent
3,00
4,00
5,00
13
43
17
17,8
58,9
23,3
17,8
58,9
23,3
Total
73
100,0
100,0
Cumulative
Percent
13,7
83,6
100,0
Cumulative
Percent
1,4
38,4
90,4
100,0
Cumulative
Percent
17,8
76,7
100,0
e. Keputusan Pembelian (Y)
Frequency
Valid
Valid Percent
3,00
4,00
5,00
7
50
16
9,6
68,5
21,9
9,6
68,5
21,9
Total
73
100,0
100,0
Frequency
Valid
P1
Percent
P2
Percent
Valid Percent
3,00
4,00
5,00
6
52
15
8,2
71,2
20,5
8,2
71,2
20,5
Total
73
100,0
100,0
Cumulative
Percent
9,6
78,1
100,0
Cumulative
Percent
8,2
79,5
100,0
84
Universitas Sumatera Utara
Frequency
Valid
Valid Percent
3,00
4,00
5,00
20
45
8
27,4
61,6
11,0
27,4
61,6
11,0
Total
73
100,0
100,0
Frequency
Valid
P3
Percent
P4
Percent
Valid Percent
3,00
4,00
5,00
5
55
13
6,8
75,3
17,8
6,8
75,3
17,8
Total
73
100,0
100,0
Cumulative
Percent
27,4
89,0
100,0
Cumulative
Percent
6,8
82,2
100,0
85
Universitas Sumatera Utara
Lampiran 7
Uji Asumsi Klasik
a. Uji Normalitas
86
Universitas Sumatera Utara
b. Uji Heteroskedastisitas
a
Coefficients
Unstandardized Coefficients
Model
B
(Constant)
Brand_Awareness
1
Brand_Association
Perceived_Quality
Brand_Loyalty
a. Dependent Variable: Abs_Resid
Std. Error
1,073
1,207
,020
,103
-,060
-,079
,079
,069
,078
,066
c. Uji Multikolonearitas
Model
(Constant)
4,457
,034
,176
-,102
-,173
t
Sig.
,889
,377
,256
1,493
-,778
-1,196
,799
,140
,439
,236
a
Coefficients
Unstandardized
Standardized
Coefficients
Coefficients
B
Std.
Beta
Error
2,088
Brand_Awareness
,369
,136
Brand_Association
,059
,120
Perceived_Quality
,370
,134
Brand_Loyalty
,297
,114
a. Dependent Variable: Keputusan_Pembelian
1
Standardized
Coefficients
Beta
,282
,045
,279
,290
t
Sig.
2,134
,036
2,708
,492
2,754
2,599
,009
,625
,008
,011
Collinearity
Statistics
Tolerance VIF
,753
,980
,796
,656
1,328
1,021
1,257
1,524
87
Universitas Sumatera Utara
Lampiran 8
Analisis Regresi Linear Berganda
a. Uji Serempak (Uji F)
a
Model
Regression
Residual
1
Total
Sum of Squares
58,605
ANOVA
df
4
Mean Square
14,651
72,710
68
1,069
131,315
72
F
13,702
Sig.
b
,000
a. Dependent Variable: Keputusan_Pembelian
b. Predictors: (Constant), Brand_Loyalty, Brand_Association, Perceived_Quality,
Brand_Awareness
b. Uji Parsial (Uji t)
a
Model
(Constant)
Coefficients
Unstandardized
Standardized
Coefficients
Coefficients
B
Std.
Beta
Error
4,457
2,088
Brand_Awareness
,369
,136
Brand_Association
,059
,120
Perceived_Quality
,370
,134
Brand_Loyalty
,297
,114
a. Dependent Variable: Keputusan_Pembelian
,282
,045
,279
,290
1
t
Sig.
2,134
,036
2,708
,492
2,754
2,599
,009
,625
,008
,011
Collinearity
Statistics
Tolerance VIF
,753
,980
,796
,656
1,328
1,021
1,257
1,524
c. Uji Koefisien Determinasi (R2)
b
Model Summary
Model
R
R Square
Adjusted R
Std. Error of the Durbin-Watson
Square
Estimate
a
1
,668
,446
,414
1,034
2,021
a. Predictors: (Constant), Brand_Loyalty, Brand_Association, Perceived_Quality,
Brand_Awareness
b. Dependent Variable: Keputusan_Pembelian
88
Universitas Sumatera Utara
KUESIONER PENELITIAN
Pengaruh Brand Equity Terhadap Keputusan Pembelian Donat Kemasan
Paket Pada J.CO DONUTS & COFFEE Cabang Ringroad
City Walks Medan
A. Identitas Responden
a. Nama
:
b. Jenis Kelamin : Pria/ Wanita
c. Umur
:
B. Petunjuk Pengisian
1. Mohon memberi tanda ceklis (√) pada jawaban yang Bapak/Ibu anggap paling
sesuai.
2. Setiap pertanyaan hanya membutuhkan satu jawaban saja.
3. Kriteria jawaban :
Sangat Tidak Setuju : STS
Tidak Setuju
: TS
Kurang Setuju
: KS
Setuju
: S
Sangat Setuju
: SS
74
Universitas Sumatera Utara
No
Brand Awareness (X1)
1
J.CO Donuts & Coffee sudah dikenal
dikalangan umum
2
Saya mengingat dengan baik logo dari
produk J.CO Donuts & Coffee
No
Brand Association (X2)
1
Donat kemasan J.CO Donuts & Coffee
lebih unggul dibanding donat kemasan
merek lain
Donat kemasan J.CO Donuts & Coffee
lebih terkenal dibanding donat kemasan
merek lain
Donat kemasan J.CO Donuts & Coffee
memberi kesan lebih berkelas dibanding
donat kemasan merek lain
2
3
No
Perceived Quality (X3)
1
Produk J.CO Donuts & Coffee memiliki
citra rasa yang khas
2
Kandungan bahan donat J.CO Donuts &
Coffee terbuat dari bahan yang aman
dikonsumsi
Donat J.CO Donuts & Coffee sangat
berkualitas
3
No
Brand Loyalty (X4)
1
Saya sangat menyukai donat J.CO Donuts
& Coffee
2
Saya menjadikan J.CO Donuts & Coffee
pilihan pertama saya dalam membeli donut
kemasan dibanding dengan merek lain
Saya tidak ingin beralih pada donat
kemasan merek lain
3
STS
TS
KS
S
SS
STS
TS
KS
S
SS
STS
TS
KS
S
SS
STS
TS
KS
S
SS
75
Universitas Sumatera Utara
No
Keputusan Pembelian (Y)
1
Saya membeli donat kemasan J.CO
Donuts and Coffee karena sesuai dengan
kebutuhan saya
Saya memperoleh informasi yang
memadai sebelum memutuskan untuk
membeli donat kemasan J.CO Donuts and
Coffee
Donat kemasan J.CO Donuts & Coffee
merupakan pilihan terbaik setelah
membandingkan dengan donat kemasan
merek lain
Saya memiliki keyakinan, bahwa saya
sudah mengambil keputusan yang tepat
untuk membeli donat kemasan J.CO
Donuts & Coffee
2
3
4
STS
TS
KS
S
SS
TERIMA KASIH
76
Universitas Sumatera Utara
Lampiran 2
Uji Validitas dan Reliabilitas
Reliability
Case Processing Summary
N
%
Valid
30
100,0
a
Cases
Excluded
0
,0
Total
30
100,0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
N of Items
Alpha
,887
15
Scale Mean if
Item Deleted
P1
P2
P3
P4
P5
P6
P7
P8
P9
P10
P11
P12
P13
P14
P15
56,40
56,77
56,30
56,30
56,10
55,97
56,30
56,20
56,07
56,47
56,20
56,13
56,23
56,53
56,23
Item-Total Statistics
Scale Variance Corrected Itemif Item Deleted
Total
Correlation
27,145
,691
24,599
,609
26,700
,625
26,907
,527
28,714
,449
28,240
,465
26,976
,657
27,545
,459
28,271
,371
26,533
,648
27,476
,470
26,740
,549
27,426
,576
26,464
,618
26,461
,673
Cronbach's
Alpha if Item
Deleted
,876
,880
,877
,881
,884
,883
,876
,884
,887
,876
,883
,880
,879
,877
,875
77
Universitas Sumatera Utara
Lampiran 3
Karakteristik Responden
N
Valid
Missing
Statistics
Jenis_Kelamin
73
0
Frequency
Valid
Usia
73
0
Jenis_Kelamin
Percent
Valid Percent
L
P
24
49
32,9
67,1
32,9
67,1
Total
73
100,0
100,0
Frequency
Valid
Usia
Percent
Cumulative
Percent
32,9
100,0
Valid Percent
50 Tahun
20-30 Tahun
31-40 Tahun
41-50 tahun
11
7
15
23
17
15,1
9,6
20,5
31,5
23,3
15,1
9,6
20,5
31,5
23,3
Total
73
100,0
100,0
Cumulative
Percent
15,1
24,7
45,2
76,7
100,0
78
Universitas Sumatera Utara
Lampiran 4
Tabulasi Jawaban Responden
X1
No.
X2
Total
1
P1
5
P2
4
2
4
4
3
4
4
X3
Total
9
P1
4
P2
4
P3
5
8
5
4
4
4
8
4
4
4
4
8
3
5
4
4
8
6
4
3
7
4
X4
Total
13
P1
4
P2
4
P3
4
13
4
4
4
4
12
4
5
5
5
13
5
4
4
4
12
7
3
3
4
2
6
5
5
8
4
4
8
3
9
4
4
8
10
4
2
11
3
12
Y
Total
12
P1
4
P2
3
P3
4
12
5
3
5
4
13
4
5
5
4
14
4
5
4
4
13
10
5
4
4
5
15
4
4
5
4
12
3
4
5
5
14
6
5
4
4
4
7
4
4
4
2
6
4
13
4
4
8
14
4
2
15
4
Total
11
P1
4
P2
4
P3
5
P4
4
17
13
4
4
5
4
17
4
13
5
4
4
4
17
4
4
12
4
5
4
5
18
4
4
4
12
4
4
4
4
16
13
3
4
4
11
5
4
3
3
15
4
12
4
3
4
11
4
4
4
4
16
4
5
12
4
4
4
12
4
4
4
5
17
4
5
4
13
4
4
4
12
4
4
4
4
16
13
5
4
4
13
4
3
5
12
5
5
3
4
17
4
12
4
4
5
13
4
4
4
12
4
4
4
4
16
3
4
11
3
4
5
12
3
3
3
9
4
3
4
3
14
4
4
4
12
5
5
4
14
4
4
4
12
5
4
4
5
18
6
3
5
4
12
5
4
4
13
4
3
4
11
4
4
4
4
16
4
8
3
4
4
11
4
4
4
12
4
3
5
12
3
4
3
4
14
16
3
3
6
5
4
5
14
4
4
4
12
3
3
3
9
4
3
3
3
13
17
4
4
8
4
4
4
12
5
4
5
14
4
4
4
12
4
4
4
5
17
18
3
2
5
3
3
4
10
4
4
4
12
3
3
3
9
4
3
3
4
14
19
4
4
8
2
4
5
11
5
5
4
14
5
4
5
14
5
4
4
5
18
20
5
4
9
4
4
4
12
5
5
3
13
4
4
4
12
4
4
4
4
16
21
3
3
6
4
5
4
13
4
5
4
13
5
3
3
11
4
4
3
4
15
22
4
4
8
4
4
4
12
4
4
4
12
4
4
4
12
3
4
4
4
15
23
4
4
8
4
4
4
12
5
4
4
13
3
4
4
11
4
5
4
4
17
24
4
4
8
4
5
5
14
4
5
4
13
3
4
4
11
4
4
3
4
15
25
4
5
9
4
4
4
12
4
4
4
12
4
5
4
13
5
4
4
4
17
26
5
5
10
5
4
5
14
5
5
5
15
5
5
5
15
4
5
5
5
19
27
4
4
8
3
3
5
11
4
4
4
12
4
4
4
12
4
4
4
4
16
28
4
4
8
4
4
5
13
4
4
4
12
4
3
5
12
5
5
3
4
17
29
4
4
8
5
4
4
13
4
4
4
12
4
4
3
11
4
4
4
4
16
30
3
4
7
3
5
4
12
3
5
4
12
4
3
4
11
4
4
3
3
14
31
4
4
8
3
4
4
11
4
5
4
13
4
3
3
10
4
4
5
4
17
32
4
4
8
4
4
4
12
3
5
4
12
4
3
3
10
4
4
5
4
17
4
5
4
13
3
5
4
12
4
2
3
9
5
4
4
4
17
5
13
5
4
5
14
5
4
5
14
4
5
4
5
18
4
12
33
4
4
8
34
4
3
7
3
5
3
4
35
4
4
8
5
12
5
4
4
13
4
4
4
4
4
4
16
36
4
5
9
4
4
5
13
4
5
4
13
4
4
4
12
5
4
3
3
15
37
4
4
8
3
4
4
11
4
5
5
14
4
4
4
12
4
4
4
4
16
4
4
38
4
4
8
4
12
5
4
4
13
5
5
3
13
4
4
4
5
17
39
4
4
8
3
3
4
10
4
4
4
12
4
5
4
13
4
4
4
4
16
40
4
4
8
4
4
5
13
5
4
4
13
4
4
4
12
5
5
3
4
17
4
8
4
13
4
11
4
12
4
4
4
4
16
41
4
5
4
3
4
4
4
79
Universitas Sumatera Utara
Lanjutan Lampiran 4
X1
No.
42
X2
Total
P1
P2
4
2
6
X3
Total
P1
P2
P3
4
4
5
13
X4
Total
P1
P2
P3
4
4
4
12
Y
Total
P1
P2
P3
4
4
4
Total
P1
P2
P3
P4
12
3
3
3
4
13
43
4
4
8
5
4
4
13
4
5
4
13
5
4
5
14
5
5
4
5
19
44
4
4
8
4
4
4
12
3
4
4
11
4
3
4
11
4
4
4
4
16
45
4
4
8
4
4
4
12
4
5
4
13
4
4
4
12
3
4
3
4
14
5
4
5
14
2
5
5
12
4
3
5
12
3
3
3
5
14
4
4
4
12
3
4
4
11
4
3
4
11
4
4
4
5
17
46
3
4
7
47
4
2
6
48
4
4
8
4
4
4
12
3
5
4
12
3
3
3
9
4
3
3
4
14
49
4
4
8
4
4
4
12
4
5
5
14
5
4
5
14
5
4
4
5
18
50
4
2
6
4
3
4
11
3
5
4
12
3
3
4
10
4
4
4
4
16
51
4
4
8
4
4
4
12
3
4
3
10
4
4
5
13
4
4
3
4
15
52
4
2
6
4
4
4
12
4
4
4
12
4
3
3
10
3
4
4
4
15
53
4
4
8
3
4
3
10
5
4
4
13
3
4
4
11
4
5
4
4
17
54
4
2
6
4
4
4
12
4
4
4
12
4
3
3
10
4
4
3
4
15
55
4
4
8
4
5
5
14
4
4
4
12
3
4
5
12
5
4
4
4
17
56
5
4
9
4
4
4
12
5
5
5
15
5
5
5
15
4
5
5
5
19
57
4
4
8
4
4
4
12
5
4
4
13
4
3
5
12
4
4
4
4
16
58
3
2
5
4
4
5
13
4
4
4
12
4
4
4
12
3
5
3
4
15
4
4
4
12
4
5
4
13
4
4
4
12
4
4
3
4
15
59
4
4
8
60
4
4
8
4
4
4
12
5
4
4
13
4
3
4
11
4
4
4
4
16
61
4
3
7
4
4
4
12
4
4
5
13
4
5
4
13
4
4
4
4
16
62
4
4
8
4
4
4
12
5
4
4
13
4
4
5
13
4
4
4
4
16
63
4
4
8
4
4
5
13
4
5
5
14
4
4
4
12
4
5
3
4
16
64
4
4
8
4
4
4
12
4
4
4
12
4
4
5
13
4
4
4
4
16
65
4
5
9
4
3
5
12
4
4
3
11
4
4
3
11
4
5
4
4
17
66
5
4
9
4
4
3
11
3
5
4
12
4
4
4
12
4
4
4
4
16
67
4
4
8
4
5
4
13
4
4
4
12
5
3
4
12
4
4
5
4
17
68
4
4
8
5
5
4
14
5
4
4
13
4
4
4
12
4
5
4
4
17
69
4
4
8
4
3
4
11
4
4
4
12
4
3
4
11
4
4
4
4
16
70
5
5
10
4
4
5
13
5
5
5
15
5
4
5
14
5
5
5
4
19
4
4
4
12
3
4
4
11
4
4
4
12
4
4
4
4
16
4
5
4
13
5
5
4
14
4
3
4
11
5
4
4
4
17
4
12
5
15
4
12
5
4
4
4
17
71
4
3
7
72
3
4
7
4
8
73
4
4
4
5
5
5
3
80
Universitas Sumatera Utara
Lampian 5
Analisis Statistik Deskriptif
N
P1
P2
P3
P4
P5
P6
P7
P8
P9
P10
P11
P12
P13
P14
P15
Valid N (listwise)
73
73
73
73
73
73
73
73
73
73
73
73
73
73
73
73
Descriptive Statistics
Minimum
Maximum
3,00
5,00
2,00
5,00
2,00
5,00
3,00
5,00
3,00
5,00
2,00
5,00
4,00
5,00
3,00
5,00
3,00
5,00
2,00
5,00
3,00
5,00
3,00
5,00
3,00
5,00
3,00
5,00
3,00
5,00
Mean
3,9726
3,6849
3,9178
4,0822
4,2603
4,1233
4,3836
4,1507
4,0274
3,6986
4,0548
4,1233
4,1233
3,8356
4,1096
Std. Deviation
,44009
,81440
,61809
,54654
,50076
,74433
,48962
,46162
,55208
,66007
,64313
,55139
,52560
,60124
,48767
81
Universitas Sumatera Utara
Lampiran 6
Distribusi Frekuensi Jawaban Responden
a. Brand Awareness (X1)
Frequency
Valid
Valid Percent
3,00
4,00
5,00
8
59
6
11,0
80,8
8,2
11,0
80,8
8,2
Total
73
100,0
100,0
Frequency
Valid
P1
Percent
P2
Percent
Valid Percent
2,00
3,00
4,00
5,00
11
6
51
5
15,1
8,2
69,9
6,8
15,1
8,2
69,9
6,8
Total
73
100,0
100,0
Cumulative
Percent
11,0
91,8
100,0
Cumulative
Percent
15,1
23,3
93,2
100,0
b. Brand Association (X2)
Frequency
Valid
Valid Percent
2,00
3,00
4,00
5,00
1
14
48
10
1,4
19,2
65,8
13,7
1,4
19,2
65,8
13,7
Total
73
100,0
100,0
Frequency
Valid
P1
Percent
P2
Percent
Valid Percent
3,00
4,00
5,00
8
51
14
11,0
69,9
19,2
11,0
69,9
19,2
Total
73
100,0
100,0
Cumulative
Percent
1,4
20,5
86,3
100,0
Cumulative
Percent
11,0
80,8
100,0
82
Universitas Sumatera Utara
Frequency
Valid
P3
Percent
Valid Percent
3,00
4,00
5,00
2
50
21
2,7
68,5
28,8
2,7
68,5
28,8
Total
73
100,0
100,0
Cumulative
Percent
2,7
71,2
100,0
c. Perceived Qualitiy (X3)
Frequency
Valid
1
13
35
24
1,4
17,8
47,9
32,9
1,4
17,8
47,9
32,9
Total
73
100,0
100,0
P2
Percent
Valid Percent
4,00
5,00
45
28
61,6
38,4
61,6
38,4
Total
73
100,0
100,0
Frequency
Valid
Valid Percent
2,00
3,00
4,00
5,00
Frequency
Valid
P1
Percent
P3
Percent
Valid Percent
3,00
4,00
5,00
3
56
14
4,1
76,7
19,2
4,1
76,7
19,2
Total
73
100,0
100,0
Cumulative
Percent
1,4
19,2
67,1
100,0
Cumulative
Percent
61,6
100,0
Cumulative
Percent
4,1
80,8
100,0
83
Universitas Sumatera Utara
d. Brand Loyalty (X4)
Frequency
Valid
10
51
12
13,7
69,9
16,4
13,7
69,9
16,4
Total
73
100,0
100,0
P2
Percent
Valid Percent
2,00
3,00
4,00
5,00
1
27
38
7
1,4
37,0
52,1
9,6
1,4
37,0
52,1
9,6
Total
73
100,0
100,0
Frequency
Valid
Valid Percent
3,00
4,00
5,00
Frequency
Valid
P1
Percent
P3
Percent
Valid Percent
3,00
4,00
5,00
13
43
17
17,8
58,9
23,3
17,8
58,9
23,3
Total
73
100,0
100,0
Cumulative
Percent
13,7
83,6
100,0
Cumulative
Percent
1,4
38,4
90,4
100,0
Cumulative
Percent
17,8
76,7
100,0
e. Keputusan Pembelian (Y)
Frequency
Valid
Valid Percent
3,00
4,00
5,00
7
50
16
9,6
68,5
21,9
9,6
68,5
21,9
Total
73
100,0
100,0
Frequency
Valid
P1
Percent
P2
Percent
Valid Percent
3,00
4,00
5,00
6
52
15
8,2
71,2
20,5
8,2
71,2
20,5
Total
73
100,0
100,0
Cumulative
Percent
9,6
78,1
100,0
Cumulative
Percent
8,2
79,5
100,0
84
Universitas Sumatera Utara
Frequency
Valid
Valid Percent
3,00
4,00
5,00
20
45
8
27,4
61,6
11,0
27,4
61,6
11,0
Total
73
100,0
100,0
Frequency
Valid
P3
Percent
P4
Percent
Valid Percent
3,00
4,00
5,00
5
55
13
6,8
75,3
17,8
6,8
75,3
17,8
Total
73
100,0
100,0
Cumulative
Percent
27,4
89,0
100,0
Cumulative
Percent
6,8
82,2
100,0
85
Universitas Sumatera Utara
Lampiran 7
Uji Asumsi Klasik
a. Uji Normalitas
86
Universitas Sumatera Utara
b. Uji Heteroskedastisitas
a
Coefficients
Unstandardized Coefficients
Model
B
(Constant)
Brand_Awareness
1
Brand_Association
Perceived_Quality
Brand_Loyalty
a. Dependent Variable: Abs_Resid
Std. Error
1,073
1,207
,020
,103
-,060
-,079
,079
,069
,078
,066
c. Uji Multikolonearitas
Model
(Constant)
4,457
,034
,176
-,102
-,173
t
Sig.
,889
,377
,256
1,493
-,778
-1,196
,799
,140
,439
,236
a
Coefficients
Unstandardized
Standardized
Coefficients
Coefficients
B
Std.
Beta
Error
2,088
Brand_Awareness
,369
,136
Brand_Association
,059
,120
Perceived_Quality
,370
,134
Brand_Loyalty
,297
,114
a. Dependent Variable: Keputusan_Pembelian
1
Standardized
Coefficients
Beta
,282
,045
,279
,290
t
Sig.
2,134
,036
2,708
,492
2,754
2,599
,009
,625
,008
,011
Collinearity
Statistics
Tolerance VIF
,753
,980
,796
,656
1,328
1,021
1,257
1,524
87
Universitas Sumatera Utara
Lampiran 8
Analisis Regresi Linear Berganda
a. Uji Serempak (Uji F)
a
Model
Regression
Residual
1
Total
Sum of Squares
58,605
ANOVA
df
4
Mean Square
14,651
72,710
68
1,069
131,315
72
F
13,702
Sig.
b
,000
a. Dependent Variable: Keputusan_Pembelian
b. Predictors: (Constant), Brand_Loyalty, Brand_Association, Perceived_Quality,
Brand_Awareness
b. Uji Parsial (Uji t)
a
Model
(Constant)
Coefficients
Unstandardized
Standardized
Coefficients
Coefficients
B
Std.
Beta
Error
4,457
2,088
Brand_Awareness
,369
,136
Brand_Association
,059
,120
Perceived_Quality
,370
,134
Brand_Loyalty
,297
,114
a. Dependent Variable: Keputusan_Pembelian
,282
,045
,279
,290
1
t
Sig.
2,134
,036
2,708
,492
2,754
2,599
,009
,625
,008
,011
Collinearity
Statistics
Tolerance VIF
,753
,980
,796
,656
1,328
1,021
1,257
1,524
c. Uji Koefisien Determinasi (R2)
b
Model Summary
Model
R
R Square
Adjusted R
Std. Error of the Durbin-Watson
Square
Estimate
a
1
,668
,446
,414
1,034
2,021
a. Predictors: (Constant), Brand_Loyalty, Brand_Association, Perceived_Quality,
Brand_Awareness
b. Dependent Variable: Keputusan_Pembelian
88
Universitas Sumatera Utara