PENGARUH STORE ATMOSPHERE DAN HARGA PRODUK TERHADAP KEPUASAAN PELANGGAN WARUNK UPNORMAL

DAFTAR TABEL

Tabel 1.1

Usaha Kafe di Kota Bandung .......................................................... 2

Tabel 1.2

Pendapatan Warunk Upnormal Periode Tahun 2015-2016 ............. 4

Tabel 1.3

Data Keluhan Warunk Upnormal Selama 2015 – Agustus 2016 .... 5

Tabel 1.4

Hasil Kuesioner Pra Survei Pengaruh Store Atmosphere dan Harga Produk
Terhadap Kepuasan Pelanggan Warunk Upnormal Bandung .........

8

Tabel 2.1

Jurnal Internasional.......................................................................... 33

Tabel 3.1

Data dan Sumber Data ..................................................................... 49

Tabel 3.2

Operasional Variabel ....................................................................... 51

Tabel 3.3

Bobot penilaian Jawab Kuesioner berdasarkan Variabel (X1) Store Atmosphere
......................................................................................................... 54

Tabel 3.4

Bobot penilaian Jawab Kuesioner berdasarkan Variabel (X2) Harga Produk 54

Tabel 3.5

Bobot penilaian Jawab Kuesioner berdasarkan Variabel (Y) Kepuasan Pelanggan
......................................................................................................... 55

Tabel 3.6

Pengambilan Keputusan Ada Tidaknya Auto Korelasi ................... 59

Tabel 4.1

Karakteristik Responden Berdasarkan Usia .................................... 65

Tabel 4.2

Karakteristik Responden Berdasarkan Jenis Kelamin ..................... 66

Tabel 4.3

Karakteristik Responden Berdasarkan Pendidikan Terakhir ........... 66

Tabel 4.4

Karakteristik Responden Berdasarkan Pekerjaan ............................ 67

Tabel 4.5

Skala Interpretasi Skor Variabel Store atmosphere (X1) Harga Produk (X2) dan
Kepuasan Pelanggan (Y) ................................................................. 68

Tabel 4.6

Interval Variabel .............................................................................. 68

Tabel 4.7

Tanggapan responden mengenai Variabel Store atmosphere (X1) . 68

Tabel 4.8

Tanggapan responden mengenai Variabel Harga Produk (X2) ....... 70

Tabel 4.9

Tanggapan responden mengenai Variabel Kepuasan Pelanggan (Y) 71

Tabel 4.10

Hasil Uji Validitas (X1) ................................................................... 73

Tabel 4.11

Hasil Uji Validitas (X2) ................................................................... 73

Tabel 4.12

Hasil Uji Validitas (Y) ..................................................................... 74

Tabel 4.13

Hasil Uji Reliabilitas (X1) ............................................................... 74

Tabel 4.14

Hasil Uji Reliabilitas (X2) ............................................................... 75
x

Tabel 4.15

Hasil Uji Reliabilitas (Y) ................................................................. 75

Tabel 4.16

Hasil Uji Normalitas Data ............................................................... 76

Tabel 4.17

Hasil SPSS.20 Uji Multikolinearitas ............................................... 77

Tabel 4.18

Hasil SPSS.20 Uji Auto Korelasi .................................................... 77

Tabel 4.19

Hasil SPSS.20 Uji Heteroskedastisitas ............................................ 78

Tabel 4.20

Interpretasi Koefisien Korelasi ........................................................ 79

Tabel 4.21

Hasil Analisis Uji Korelasi Variabel (X1) Store Atmosphere Terhadap Kepuasan
Pelanggan (Y) .................................................................................. 79

Tabel 4.22

Hasil Analisis Uji Korelasi Variabel (X2) Harga Produk Terhadap Kepuasan

Pelanggan (Y) .................................................................................. 80

Tabel 4.23

Hasil Koefisien Determinasi (R2) Variabel Store atmosphere (X1) Harga Produk
(X2) dan Kepuasan Pelanggan (Y) .................................................. 80

Tabel 4.24

Hasil Regresi Linear Berganda Pengaruh Store atmosphere (X1) dan Harga Produk
(X2) Terhadap Kepuasan Pelanggan (Y) ......................................... 81

Tabel 4.25

Hasil Uji f ........................................................................................ 82

Tabel 4.26

Hasil Uji t......................................................................................... 83

Tabel 4.27

Hasil Uji f ........................................................................................ 85

xi