PRESS RELEASE AS A COMMUNICATION TOOL IN PUBLIC RELATIONS DIVISION OF SUKOHARJO LOCAL GOVERNMENT.
PRESS RELEASE AS A COMMUNICATION TOOL IN
PUBLIC RELATIONS DIVISION OF SUKOHARJO
LOCAL GOVERNMENT
FINAL PROJECT REPORT
Submitted as a Partial Requirement in Obtaining Degree in the English
Diploma Program, Faculty of Cultural Sciences,
Sebelas Maret University
By:
Latif Efendi
C9312038
ENGLISH DIPLOMA PROGRAM
FACULTY OF CULTURAL SCIENCES
SEBELAS MARET UNIVERSITY
SURAKARTA
2016
MOTTO
No Pain, No Gain
DO WHAT IS RIGHT
NOT WHAT IS EASY
(The Bull)
DEDICATION
This Final Project is Proudly
Present for:
The Almighty God,
ALLAH SWT
My Beloved Parents,
Rohmadi and Seti Lestari
My Little Sisters
My Friends
All People Who Love Me
Myself And All My
Beloved People
PREFACE
Thank to the God Almighty who has given His bless to me for finishing this final
project report entitled “Press Release as a Communication Tool in Public
Relations Division of Sukoharjo Local Government”. I also wish to express my
deep and sincere gratitude for those who have guided in completing this paper.
This report was written to fulfill the partial requirement in obtaining degree in
English Diploma Program, Faculty of Cultural Sciences, Sebelas Maret
University.
This report discuss about press release as a communication tool in Public
Relations Division of Sukoharjo Local Government. This report based on my job
training during April13th, 2015 – May 13th, 2015. In this report, I also reveal the
problems and the solutions while making press release in Public Relations
Division of Sukoharjo Local Government.
I would also like to say thank you to everyone, especially my beloved
parents, who support of my efforts in finishing this report. A great thank is also
expressed to Mr. Bayu Budiharjo S.S. M.Hum as my supervisor who has given his
time, patience, and guidance so I can finish the report well.
I hope that this report will be useful and have some contributions for all readers,
especially for those who are interested with Public Relations subject.
Surakarta, June 2016
Latif Efendi
ACKNOWLEDGMENT
Bismillahirahmannirrahiim
I would like to say Alhamdulillahhirrobbilalamin for the blessing, love
and mercy that Allah gives me, so that I can finish this final project report. I
realize that this project report cannot be compleed successfully without any helps
from others. Therefore, in this opportunity I would like to express my highest
gratitude and appreciation to:
1. Prof. Drs. Riyadi Santosa, M. Ed, Ph.D., the Dean of Faculty of Cultural
Sciences for approving this final project.
2. Agus Dwi Priyanto S.S., M.CALL., the Head of English Diploma Program
for his help guidance all the time.
3. Dra Nani Sukarni M.S., my academic supervisor for her guidance, help,
and advice during my study in English Diploma Program.
4. Bayu Budiharjo S.S. M.Hum., my supervisor of the final project for his
guidance, advice, patience, kindness, and time.
5. All of the lecturers of the English Diploma Program for the experiences
they share during my study in English Diploma Program
6. Mr. Denan & all of the Public Relations Officers thank you for assistance,
kindness and for accepting me well when I had the job training there. I
also thank Mr. Tunjung for always helping me when I had job a training in
the office.
7. My beloved parents for their unlimited pray, love, care, support and
motivation. I will always do the best to make them happy and proud of me.
My sisters for always supporting, and giving me spirit and pray.
8. My best friends, Narendra Kartiko, Zogik Bearnard, Oklik Oak, Mex
Kasio, Heriyanto Sujarwo, Peri Gendut, Deni Kur, Angga Rafi, Yere
Salem, Sendy, and Duo Kenthoes. Thank you for the wonderful moment,
togetherness and support.
9. My partners, Rahma, Leni, Hendrika. Thank you for always helping me in
working set this project. I say again, Thanks a lot.
10. To Pak Dar, Pak Ratmin, Om Giarto thanks for everything, especially for
helping and supporting in working out this project. I love you full Sir.
11. All people who cannot be mentioned one by one. Thanks for everything.
I realize that this Final Project Report is far from being perfect. Therefore,
I would appreciate and is willing to accept positive advices and criticism.
Finally, I hope this Final Project Report will be useful for all readers.
Surakarta, June 2016
Latif Efendi
ABSTRACT
Latif Efendi. 2016. Press Release as A Communication Tool in Public
Relations Division of Sukoharjo Local Government. English Diploma
Program, Faculty of Cultural Sciences, Universitas Sebelas Maret.
This final project report was written based on the job training at Public
Relations Division of Sukoharjo Local Government on April, 13th 2015 to May,
13th, 2015. The objectives of this final project are to describe press release as the
communication tool in Public Relations Division of Sukoharjo Local Government
and the problems and the solutions that I encountered during the job training.
During the job training in Public Relations Division of Sukoharjo Local
Government, the activities related to Public Relations field were making
newspapers clipping about Sukoharjo’s trend issues, making press release,
participating in governmental agenda, participating in telecommunication code
sub-division.
Press release is one of the communication tools that is often used by
Sukoharjo Local Government to deliver information to the public. Press release is
important in Public Relations because the Public Relations officers can use it to
puss on the information about the event that will be held in Sukoharjo. Public
Relations Division of Sukoharjo Local Government also makes the press release
to disseminate the information. The content of the press release had to be able to
answer the questions of "what", "when", "where", "who", "why" and "how
There were 3 problems during the job training at Public Relations Division
of Sukoharjo Local Government. The first problem was the Public Relations
Division of Sukoharjo Local Government found difficulties to share the
information because some journalists preferred to look for the information and
issues in Surakarta City rather than Sukoharjo. The solution is the head of Public
Relations Division of Sukoharjo Local Government tackled it by creating a
writing competition for the journalists every year. The second problem was the
newspaper’s editors or journalists were late to publish the press release to the
newspaper. The solution is Public Relations Division should create Journalist
Communication Forum in Sukoharjo. And the third problem is the lack of
equipment for collecting the materials to write the press release. The equipment is
a recorder that is useful for collecting the materials for writing press release when
an important event is held. The solution is using a hand phone.
TABLE OF CONTENTS
TITLE ....................................................................................................................... i
APPROVAL OF SUPERVISOR .............................................................................ii
APPROVAL OF THE BOARD OF EXAMINERS ...............................................iii
MOTTO .................................................................................................................. iv
DEDICATION ......................................................................................................... v
PREFACE ............................................................................................................... vi
ACKNOWLEDGMENT ....................................................................................... vii
ABSTRACT ........................................................................................................... ix
TABLE OF CONTENTS ........................................................................................ x
CHAPTER I: INTRODUCTION ............................................................................ 1
A. Backgound ................................................................................................... 1
B. Objectives .................................................................................................... 3
C. Benefits ........................................................................................................ 3
CHAPTER II: LITERATURE REVIEW ................................................................ 5
A. Definition of Public Relations ..................................................................... 5
B. Role of Public Relations .............................................................................. 6
C. Public Relations in Government Institution ................................................ 7
D. External Communication ............................................................................. 9
E. Press Release ............................................................................................... 9
CHAPTER III: JOB TRAINING RESULT .......................................................... 13
A. Sukohajo Local Government ..................................................................... 13
1. Vision and Mission of Sukoharjo Local Government ...................13
2. Organization Structure of Sukoharjo Local Government .............. 14
B. Public Relations Division of Sukoharjo Local Government ..................... 17
1.
Vision ........................................................................................... 17
2.
Mission ......................................................................................... 17
3.
Organization Structure of Public Relations Division of
Sukoharjo Local Government ...................................................... 18
4.
The Main Tasks of Sub-division Public Relations ....................... 19
C. Activities during Job Training ................................................................. 20
1.
Making Newspapers Clipping about Sukoharjo’s Trend
Issues ............................................................................................. 20
2.
Making Press Releases .................................................................. 21
3.
Participating in Governmental Agenda ......................................... 22
4.
Participating in Telecommunication Code Section ....................... 23
D. Press Release as A Communication Tool in Public Relations
Division of Sukoharjo Local Government ................................................ 24
E. The Problems and Solutions in Making the Press Releases ..................... 26
CHAPTER IV: CONCLUSION AND SUGGESTION ........................................ 29
A. Conclusion ................................................................................................ 29
B. Suggestion ................................................................................................ 32
BIBLIOGRAPHY ................................................................................................ 34
APPENDICES ....................................................................................................... 35
PUBLIC RELATIONS DIVISION OF SUKOHARJO
LOCAL GOVERNMENT
FINAL PROJECT REPORT
Submitted as a Partial Requirement in Obtaining Degree in the English
Diploma Program, Faculty of Cultural Sciences,
Sebelas Maret University
By:
Latif Efendi
C9312038
ENGLISH DIPLOMA PROGRAM
FACULTY OF CULTURAL SCIENCES
SEBELAS MARET UNIVERSITY
SURAKARTA
2016
MOTTO
No Pain, No Gain
DO WHAT IS RIGHT
NOT WHAT IS EASY
(The Bull)
DEDICATION
This Final Project is Proudly
Present for:
The Almighty God,
ALLAH SWT
My Beloved Parents,
Rohmadi and Seti Lestari
My Little Sisters
My Friends
All People Who Love Me
Myself And All My
Beloved People
PREFACE
Thank to the God Almighty who has given His bless to me for finishing this final
project report entitled “Press Release as a Communication Tool in Public
Relations Division of Sukoharjo Local Government”. I also wish to express my
deep and sincere gratitude for those who have guided in completing this paper.
This report was written to fulfill the partial requirement in obtaining degree in
English Diploma Program, Faculty of Cultural Sciences, Sebelas Maret
University.
This report discuss about press release as a communication tool in Public
Relations Division of Sukoharjo Local Government. This report based on my job
training during April13th, 2015 – May 13th, 2015. In this report, I also reveal the
problems and the solutions while making press release in Public Relations
Division of Sukoharjo Local Government.
I would also like to say thank you to everyone, especially my beloved
parents, who support of my efforts in finishing this report. A great thank is also
expressed to Mr. Bayu Budiharjo S.S. M.Hum as my supervisor who has given his
time, patience, and guidance so I can finish the report well.
I hope that this report will be useful and have some contributions for all readers,
especially for those who are interested with Public Relations subject.
Surakarta, June 2016
Latif Efendi
ACKNOWLEDGMENT
Bismillahirahmannirrahiim
I would like to say Alhamdulillahhirrobbilalamin for the blessing, love
and mercy that Allah gives me, so that I can finish this final project report. I
realize that this project report cannot be compleed successfully without any helps
from others. Therefore, in this opportunity I would like to express my highest
gratitude and appreciation to:
1. Prof. Drs. Riyadi Santosa, M. Ed, Ph.D., the Dean of Faculty of Cultural
Sciences for approving this final project.
2. Agus Dwi Priyanto S.S., M.CALL., the Head of English Diploma Program
for his help guidance all the time.
3. Dra Nani Sukarni M.S., my academic supervisor for her guidance, help,
and advice during my study in English Diploma Program.
4. Bayu Budiharjo S.S. M.Hum., my supervisor of the final project for his
guidance, advice, patience, kindness, and time.
5. All of the lecturers of the English Diploma Program for the experiences
they share during my study in English Diploma Program
6. Mr. Denan & all of the Public Relations Officers thank you for assistance,
kindness and for accepting me well when I had the job training there. I
also thank Mr. Tunjung for always helping me when I had job a training in
the office.
7. My beloved parents for their unlimited pray, love, care, support and
motivation. I will always do the best to make them happy and proud of me.
My sisters for always supporting, and giving me spirit and pray.
8. My best friends, Narendra Kartiko, Zogik Bearnard, Oklik Oak, Mex
Kasio, Heriyanto Sujarwo, Peri Gendut, Deni Kur, Angga Rafi, Yere
Salem, Sendy, and Duo Kenthoes. Thank you for the wonderful moment,
togetherness and support.
9. My partners, Rahma, Leni, Hendrika. Thank you for always helping me in
working set this project. I say again, Thanks a lot.
10. To Pak Dar, Pak Ratmin, Om Giarto thanks for everything, especially for
helping and supporting in working out this project. I love you full Sir.
11. All people who cannot be mentioned one by one. Thanks for everything.
I realize that this Final Project Report is far from being perfect. Therefore,
I would appreciate and is willing to accept positive advices and criticism.
Finally, I hope this Final Project Report will be useful for all readers.
Surakarta, June 2016
Latif Efendi
ABSTRACT
Latif Efendi. 2016. Press Release as A Communication Tool in Public
Relations Division of Sukoharjo Local Government. English Diploma
Program, Faculty of Cultural Sciences, Universitas Sebelas Maret.
This final project report was written based on the job training at Public
Relations Division of Sukoharjo Local Government on April, 13th 2015 to May,
13th, 2015. The objectives of this final project are to describe press release as the
communication tool in Public Relations Division of Sukoharjo Local Government
and the problems and the solutions that I encountered during the job training.
During the job training in Public Relations Division of Sukoharjo Local
Government, the activities related to Public Relations field were making
newspapers clipping about Sukoharjo’s trend issues, making press release,
participating in governmental agenda, participating in telecommunication code
sub-division.
Press release is one of the communication tools that is often used by
Sukoharjo Local Government to deliver information to the public. Press release is
important in Public Relations because the Public Relations officers can use it to
puss on the information about the event that will be held in Sukoharjo. Public
Relations Division of Sukoharjo Local Government also makes the press release
to disseminate the information. The content of the press release had to be able to
answer the questions of "what", "when", "where", "who", "why" and "how
There were 3 problems during the job training at Public Relations Division
of Sukoharjo Local Government. The first problem was the Public Relations
Division of Sukoharjo Local Government found difficulties to share the
information because some journalists preferred to look for the information and
issues in Surakarta City rather than Sukoharjo. The solution is the head of Public
Relations Division of Sukoharjo Local Government tackled it by creating a
writing competition for the journalists every year. The second problem was the
newspaper’s editors or journalists were late to publish the press release to the
newspaper. The solution is Public Relations Division should create Journalist
Communication Forum in Sukoharjo. And the third problem is the lack of
equipment for collecting the materials to write the press release. The equipment is
a recorder that is useful for collecting the materials for writing press release when
an important event is held. The solution is using a hand phone.
TABLE OF CONTENTS
TITLE ....................................................................................................................... i
APPROVAL OF SUPERVISOR .............................................................................ii
APPROVAL OF THE BOARD OF EXAMINERS ...............................................iii
MOTTO .................................................................................................................. iv
DEDICATION ......................................................................................................... v
PREFACE ............................................................................................................... vi
ACKNOWLEDGMENT ....................................................................................... vii
ABSTRACT ........................................................................................................... ix
TABLE OF CONTENTS ........................................................................................ x
CHAPTER I: INTRODUCTION ............................................................................ 1
A. Backgound ................................................................................................... 1
B. Objectives .................................................................................................... 3
C. Benefits ........................................................................................................ 3
CHAPTER II: LITERATURE REVIEW ................................................................ 5
A. Definition of Public Relations ..................................................................... 5
B. Role of Public Relations .............................................................................. 6
C. Public Relations in Government Institution ................................................ 7
D. External Communication ............................................................................. 9
E. Press Release ............................................................................................... 9
CHAPTER III: JOB TRAINING RESULT .......................................................... 13
A. Sukohajo Local Government ..................................................................... 13
1. Vision and Mission of Sukoharjo Local Government ...................13
2. Organization Structure of Sukoharjo Local Government .............. 14
B. Public Relations Division of Sukoharjo Local Government ..................... 17
1.
Vision ........................................................................................... 17
2.
Mission ......................................................................................... 17
3.
Organization Structure of Public Relations Division of
Sukoharjo Local Government ...................................................... 18
4.
The Main Tasks of Sub-division Public Relations ....................... 19
C. Activities during Job Training ................................................................. 20
1.
Making Newspapers Clipping about Sukoharjo’s Trend
Issues ............................................................................................. 20
2.
Making Press Releases .................................................................. 21
3.
Participating in Governmental Agenda ......................................... 22
4.
Participating in Telecommunication Code Section ....................... 23
D. Press Release as A Communication Tool in Public Relations
Division of Sukoharjo Local Government ................................................ 24
E. The Problems and Solutions in Making the Press Releases ..................... 26
CHAPTER IV: CONCLUSION AND SUGGESTION ........................................ 29
A. Conclusion ................................................................................................ 29
B. Suggestion ................................................................................................ 32
BIBLIOGRAPHY ................................................................................................ 34
APPENDICES ....................................................................................................... 35