Memasarkan Pariwisata.

Pikiran Rakyat
O$elasaORabu:

· O S e r iiil
1
1 .7

·O.lan

2

45678
20
21

.3

1819

Mi"ggll
OSabtuQ

12 · · 1 3 @ · 1 5

·eKaniisOJiirn.at

2223

.910
242526

""

293031

2728

OPeb

·.O.·.·.·.Se.·p·.

··0·.

O.

kt

O·..

·N····
. ·O·Des
ov .....

Bandung TourismCompetition 2012

Memasarkan Pariwisata
P

UNYA

kam pung

d a y a a n m e n a r ik

dengan

kebu-

d a n p o te n s i

a la m y a n g c ia m ik ? P u la n g s a ja ,

p a sa rk a n

in i. E v e n t,

a d a k a n e v e n t y a n g h a n y a d ila k u k a n
te r n p a tm u .
k e g ia ta n

A c tio n ,

di

e k p lo r a s i p o te n s i y a n g m e m b u a t

E x p lo r e ,
w is a -

ta w a n m e n ja d i r ile k s d a n b e ta h . S p a c e ,
c a r i k e le b ih a n

2 0 1 2 ' d i d i B a le R u m a w a t

o r is in a l a s li d a e r a h m u .

a g in g , k e m a s d e n g a n

la in s e la in o b je k w is a ta

Kllplnl

Pack-

s a n g a t m e n a r ik .

p a s a r d a r i g a g a s a n te r s e b u t.
S e tid a k n y a ,

b e g itu la h

s tr a te g i p e m a s a r a n

buat sensasi

yang m enyenangkan.

s h o p 'B a n d u n g

n a r-b e n a r

T e r a k h ir s e g m e n t, c a r i s e g m e n ta s i

d a n r n u la ila h b e r b is n is d i

s a n a ! I k u ti la n g k a h - la n g k a h

u ta m a . O r is in a l, b u a t k e g ia r a n y a n g b e -

a m p a ik a n

k e s im p u la n

p a r iw is a ta y a n g d is -

R id w a n K a m il d a r i B a n d u n g

C r e a tiv e

C ity F o r u m d a n A n d r e a s ,

p e n g e lo la

k a w a s a n W is a ta T a n g k u b a n -

p a r a h u k e p a d a 6 2 tim p e s e r ta w o r k -

Humas

Unpad

2012

T o u r is m C o m p e titio n
K am pus

U n p a d , J ln . D ip a ti U k u r B a n d u n g ,
S a b tu ( 9 /6 ) .
S a la h s a tu d a r i r a n g k a ia n

g e la r a n

" B a n d u n g T o u r is m C o m p e titio n

2012"

H im a M a n a je m e n

FE U npad

p a k a n p e m b e k a la n

b a g i p a r a p e s e r ta

k o m p e tis i

m a r k e tin g

in i m e r u -

p la n d i b id a n g

p a r iw is a ta , y a n g d a ta n g d a r i s e ju m la h
p e rg u ru a n

tin g g i d i P u la u J a w a . H in g g a

ta n g g a l d u a p u lu h
akan

m em buat

lo k a s i tu ju a n
tu k a n ,

b u la n

in i m e re k a

m a rk e tin g

k e n d a ra a n

p la n d e n g a n

w is a ta y a n g te la h

d ite n -

G e la ra n

la lu H im a

m engedakan
gan K ebun

to u ris m

k a li k e d u a ,

sebuah

M a n a je m e n

c o m p e titio n

B in a ta n g

B andung

" K ita tu h m e ra s a u d a h
m a rk e tin g

p la n

den-

sebagai

te rla lu

u n tu k

d a n p a k a ia n

ja d i k e n a p a

tid a k c o b a p o te n s i

P u ti A n n is a

a la m

la in ,"

P u ti k u ra n g

m endapat

g a m a sy a ra k a t
O le h

b u d a y a d a n p a riw is a ta

p e s e rta

N ah,

m e n u ru t

m ahap o te n s i

lo k a l, tid a k

a d a tig a a la s a n o ra n g d a ta n g

k e g ia ta n

d i d a y a ta rik w is a ta w a n

s e p e rti d o w n h ill

ja u h -ja u h
a d a la h
p a ra h u ,
gunung
caknya

k e te rn -

a d a la h

d i C ik o le

d a ta n g

te m p a t.

khas

b is a m e n ja -

a k tiv i-

y a n g b is a d ila k u k a n

T a n g k u b a n p a ra h u

tu ris

kaw asan

b is a m e n a rik

T angkuban-

a d a la h

b e ra p i d i d u n ia
b is a d ija n g k a u

In i

ta rg e t p a s a r,

b a tk a n

dengan

b a ik , d a n s e la lu li-

m a sy a ra k a t

b e rp a rtis ip a s i

la in -

P la n h a ru s d ik o m u -

s e k ita r u n tu k

d a la m

ik u t

m e m p r o m o s ik a n ,"

M uham m ad

enam

w o rk sh o p

p la n k ita b e rja la n

" P e rta m a ,

u n d e rs ta n d

tre n m a s v a ra k a t
ta h u

M a rk e ada

h a l y a n g h a ru s d ip e rh a tik a n

m a rk e tin g

k e k u a ta n

y a itu m e n g e rti

s a a t in i. L a lu k n o w ,
d a n k e le m a h a n

s e p e rti a p a m a rk e tin g

d a ri o b akan

p la n k ita . A llo a lo k a s i d a n k o m u -

n ik a s i s e rta m e a s u re , d e n g a n
d a ri m a rk e tin g

k a ta N a le n d ra .

agar

b a ik .

je k w is a ta . D e s a in , re n c a n a k a n

k e b e rh a s ila n
.

N a le n d ra

d a ri T h e

s e tid a k n y a

c a te , c o m m u n ic a te ,

m e re k a

k e s a n a . K e tig a

G unung

c o n to h n y a

ke

a d a la h

d a ta n g

B e rik n tn y a

ta s . A k tiv ita s

n ik a s ik a n

te e rs , m e n u tu rk a n

m a sy a ra k a t

d a y a ta rik

y a itu tu ris a ta u je n is p e n g u n ju n g

S e m e n ta ra

K a m il s e ti-

tu ju a n

p a t te rs e b u t.

m e m a n fa a tk a n

R id w a n

a ta u k e g ia ta n ,

pe-

s e b a g a i fa k to r p e rI1 a s a ra n .

p e m b ic a ra

daknya

y a n g d ila k u k a n

in i m e re n c a n a k a n

lo k a s i, d ia g n o s is , v is i, h in g g a

m a s in g -rn a s in g .

sebuah
event

lo k a l, s e rta k e lo m -

u ja r R id w a n .

te ta p i d i k a m p u n g

w is a ta . P e rta m a

sebuah

p e rlu d ib u a t

y a n g te rd iri a ta s p e n -

n y a . " M a rk e tin g

itu , a ja n g te rs e b u t

pengem bangan

m e m u la i

p u n h a ru s m e m p e rh a tik a n

a w a re u n tu k

k a re n a

di B andung,

d a e ra h

p ro m o si se h m g -

k u ra n g

s is w a te rh a d a p

h a la m a n

p a riw is a ta

m a sa ra n ,

m e n u ru t

d ig e la r s e b a g a i a ja n g k re a tiv ita s

hanya

U n tu k

b is n is b id a n g

K e tig a p ih a k

K e tu a

o b je k w is a ta

sayangnya

b is n is d e n g a n

p ro d u k , p a sa r, d a n

p e la n g g a n n y a .

aksi dengan
p o te n s i

b e rlim p a h ,

d a ta n g .

m engem bangkan

p o k b is n is .

P e la k s a n a ,
D i B andung

P h ilip
bahw a

h a ru s b e la ja r u n tu k

d u d u k , p e m e rin ta h

di B andung,

C h a iru m i,

te m p a t

g ru p p e re n c a n a

k u lin e r

a ta u p ro d u k

tu tu r

p e m y a ta a n

b e rp ik ir s e p e rti s e b u a h

o b je k p e m a s a ra n .

banyak

m e n g u tip

b is a

d a ri a ta s ,

K o tle r, s e o ra n g p e m a s a r b e k e n ,

in i m e ru p a k a n

ta h u n

kaw ahnya

p e n g u n ju n g

R id w a n

T a n g k u b a n p a ra h u .

s e te la h

s e h in g g a

d in ik m a ti

m engukur
p la n k ita ,"
'

s a tu -s a tu n v a

yang pundengan

H eykal

S y a 'b a n

k a m p u s _ p r @ y a h o o .c o m