CIO O FT H EY EA R

EDITORS’ CHOICE AWARDS 2010 A IC F C

T LA IN

H IO A M Alexandre V DELIVERING Grupo Pão de Açúcar asconcellos

A Y IC F

INNOVATION A H

Technology leaders receive

stamps of excellence

IO A

N PA

Yasutomo Fukui

Panasonic

Oracle OpenWorld, JavaOne,

and Oracle Develop Wrap-Up

Revisiting executive keynotes, new products, and more

Intelligence in Action

A S IA Peihui Wang

How BT and NetApp gain insight, take action,

IO A P

and get better results with Oracle Business

China Resources

C O IF IC

Intelligence Enterprise Edition 11g

Rob Ja mes Novartis

H P IO O E E

O ,M

ID D Y

LE

T,

E FR IC AR

w w w .b la ck -s q u ar e .d e

Fu jit

su o c mm an d

a g lo b

al p

e rs p e ct iv

ft h

e w o rld ’s la rg e st

IT o s

lu tio n

ro vid e rs

.T h

o m p an y e n ab le

s its

lie n ts

to

e e tt h

e ir

b u sin e ss

b o je

ct iv

e s th

ro u

in

te g ra

te d

ffe rin g

s, in clu d in g

o c n su

lti n

sy st e m s in

te g ra

tio n ,m

an

ag e

e rv ic e

s an d

u o ts o u rc in g .E n te

rp ris e

s,

d at

ce n te

rs n a

d fi

e ld

e s rv

ic e s o

p e ra

tio n

s ali ke

e b n e fit o fr

e th

ad va n

ce d

e s rv e r,

so ftw ar e ,s

to ra g

e ,a n d

ile te

ch n o lo

g ie s o

ffe re d

b y Fu

jit su

.O u rO

ra cle -s p

e cif ic

o s lu tio n

s d riv e

d a va n

ce d

te

ch n o lo

g y,

cu tti n

g -e

p p lic

at io n s,

an d

an

ag e

e rv ic e

s to n e

h an

ce o y

O ra cle

in

ve st m

e n ta n

o lv

e re

al b u sin

e ss

ro b le m

s. Fo rm o re

in fo rm

at io n ,p

le as e

is it:

ww .fu

jit su .c o m / o

ra cle

tomorr shaping

ow

with y

This blade serv ou

er infr astructur

e can be dynamical

ly adapt

ed t

o diff er

ent IT r equir

ements

ther

eb yr educing c

osts while incr

easing y our IT agility

. It does so thank

st o its high density

ac commodating up t

o 18 serv

er blades equipped with Int

el® Xeon® Pr

oc es sor

, and thr

ough

its dynamic ener

gy and c

ooling efficiency c

ombined with e

xtr eme virtualization capabilities. The

PR IM

ER G YB X9 0

0 ’s s

ca la ble a

n df ull

yr ed un

da n td es ig

n e n su re a

c om ple te i n ve

stm en

tp ro

te cti

on .

Find out mor

e about the he

art of y our infr astructur

e at www

.fujitsu.c

om/primer

gy

Dynamic Infr

astructur

e in a cube - PRIMERG

Y BX900.

7/30/10 10:32 AM 7/30/10 10:32 AM

omorr ow with y

ou

7/30/10 10:32 AM

© 20 ©2 ©2 ©2 © © © © © © 20 20 20 20 20 0 0 0 10 10 10 1 0F 0F uj u ujit ujit ujit jit 10 F 10 F 10 F it it t su L su L su L su L su L uL uL uL i imit im imit imit imit imit mit i ed. ed e ed e d d d. d d d d. All A All All All All ri r r r r r r r ri rig ri righ righ righ igh gh g gh gh gh g g g h h ts ts ts ts r ts ts ts r ts r ts r ts r s sr sr r eser ese ese ese e e e eser se ser er er r ve ved. ved. ved. ved. ved. ve v v d. Fuj Fuj Fuj Fuj Fuj F Fuj Fuj Fuj i its it its itsu itsu su u u , th , th , th , th , th e e Fu e Fu e Fu e Fu e Fu jits jits jits jits jits u lo u lo u lo u lo u lo go go a go go go a go go go oa oa a a a nd P nd P nd P nd P nd P nd P a RIME RIME RIME RI RIME RIM ME ME RGY RGY RGY RGY GY are are are are e e r regi r regi regi egi ster ster ster ster ster e rade rade rade rade rade ed t ed t ed t ed t ed t e e e e e e m m mark m m mark mark mark mark m m s s or s s or s or or or tra tra tr tra ra tra dema dema dema dem d em ma ma ma a a a r r rks rks rks rks rk rk ks o o o o o of of of F of F f fF fF fF F F F F F F F ujit u u u uji ujit ujit ujit ujit ujit ujit ujit ujit ujit ujit ujit j it su L s su su L su L su L su L su L su L su L su L su L su L uL u u L imit i im im imit imit imit imit imit imit imit imit imit imit m m mit mit ed di d n n n n n n n n n n n n n n ed i ed i ed i ed i ed i ed i ed i ed i ed i ed i ed i

the t the the t t the t t the the t he e e e Un U Un Uni Unit Unit Unit Uni nit it ed ed S S tate tate tate tate tate tate ate ate ed S ed S ed S s s an s an s an s an s an an an an d d d d o ot ot t ot her her her d ot her he her er r co c c c c c c coun coun coun coun ou o o oun ou oun u un u u u n n n n trie tr trie t t tr t tr tri tri trie trie trie tr ie e e e e s s s s s. s. s. A s. A s. A s. A A A A ll d ll d ll d ll d ll ll ll l l d d d d d esig esig esig esig esig esig esig esig esig nati nat nat na n n n nati ti ons o ons ons ons ons used used used used used in in in in in this this this this this s doc doc doc doc doc d umen umen umen umen umen me e e tm t t ma t ma t ma t ma t ma y be y y be y be y be y be be e tra ra tra tra tra dema dema dema dema dema rks, rks, rks, rks, rks, the the the the the e e e e e e e u u use u use u use use u u u use o of of of f f of whic wh wh whic whic ic c h h y y y h by h by h by h by h by th th thi th thi thi th thi th i rd rd rd p dp dp dp d d d p p p p p art a a a art a arti arti arti art arti arti arti rti r rti rti t ti i e e e e es es es es es f es f es f es f es f es f es f or t or t or or t or t or t or t or t or t or t r rt t heir he hei hei heir heir heir heir heir heir heir heir heir heir heir heir heir heir r own own own own own own own own own own own own own own own own 8 p p p p p purp pu pu purp purp purp ur urp urp rp p p p os o o oses oses oses os ses ses cou cou co ou cou ou cou ld v ld v ld v ld v ld v ld v d dv v iola iola iola io iola ola ola o ola te te te t te t et e e et t t e r ig ig ig ig ight gh gg g g g g gh g g gh he r he r he r he r he r ht ht ht h ht h ht h ht t t t t t t s of s s of s s s of s s of s of s of s of o of of of o o of f f the the the th h h t the the th th e e e e tra tra tra tr r tra tr a a a d d de dema dema dema dema dema dema ema ema ma rk o rk rk r r rk o rk o rk o k o o o wner wner wner wner wner s. C s. C s. C s. C s. C hang hang hang hang hang es i es i es es es i si si s s i i n n de n de n de n de n de n de d sign sign sig sign sign sign gn and and and and and a and t te te te te te chn chn chn chn chn h olo olo olo olo olo gy gy gy gy gy are are are are are re re re re re ser ser ser ser ser ser se s ser e e e e e r ved ved ved ved ved .I .I .I .I I I nte nte nte nte nte l, l, l, l, l, , the t the the the the t In I In In In n n n n n In tel tel tel te te te te te t l l lo lo lo lo lo o lo lo lo go g go go go, go, g go, go, go, go, g o o o, o, o, o, o, o, Xe X X X Xe X X X Xe Xe Xe Xe Xe Xe Xe on o on on, on, on, on, on, on, n , an an an an an an a an an an an n n dX d dX dX dX dX dX dX dX dX dX dX dX dX X eon e eo eon eon eon eon eon eon eon eon eon eon eon eon o on n x

I I In Ins Ins Ins I Ins ns n ns s s ide ide ide ide ide de de d e e ar ar ar ar ar et et e et e rad rad rad rad rad r a ad d e ema em ema ema ema ema ma ma ma a rks r rks rk rk rk rks rks rks s or or or or or re re re re re re gis g gi g gis gis gis s s s s s s s s s ter te te te t t t t ter ter ter e e er er r r r e ed e e ed ed ed ed ed ed ed d d d d d d tra t tra t tra tra t tra r ra a a a a a d de de de dem dem dem de em em m m m ark ark ark ark ark ark a k k k so so so so so o o o o fI fI fI f f f fI fI fI nt n nt nte nte e e e lC lC lC lC C orp orp orp orp orp o ora ora ora ora ora tio tio tio tio tio o ni ni ni ni ni n n n nt nt nt n n t h he he he he t he U.S U.S U.S U.S U.S S .a .a .a a a a nd nd nd nd d d oth oth oth oth oth er er er er er e cou cou cou cou cou ntr nt ntr ntr ntr ies ies ies ies ies . . .

Analyze, Illustrate, Fix and Run It

Grasp Legacy PL/SQL

Supporting legacy applications, documenting old and unfamiliar code or digging into someone else's code - a difficult and time-consuming task. Is there a solution?

using tools that...

• ...analyze and illustrate thousands of PL/SQL scripts in one run • ...display PL/SQL as charts or matrices (flowchart, call tree & CRUD) • ...document Oracle DBs, their structure and 47 DB object types (11gR2) • ...allow you to easily write Oracle DB objects, debug, test and execute them

...is the solution. Database tools for Oracle from Conquest.

Download our FREE TRIAL versions and find out why our tools are considered the price performance leader in their market. If you like any of them, go to our Web site and check your qualification for our „Competitive Upgrade“ program.

WORLD CLASS TOOLS FOR EVERYBODY’S BUDGET

SQLDetective

Oracle Development & DBA Tool

Developer’s choice to write database

A review and quality control tool for

Documents 47 object types (schema Documents 47 object types (schema

objects, debug, execute, test and

PL/SQL. Analyze, format, illustrate

and non-schema), their statuses and and non-schema), their statuses and

manage SQL & PL/SQL statements.

(flowcharts, call tree diagrams, CRUD

dependencies, the structure as well dependencies, the structure as well

DBAs choice to analyze, monitor,

matrices...) and fix your PL/SQL.

as source code modules up to Oracle as source code modules up to Oracle

examine and compare multiple Oracle

Unfamiliar PL/SQL code? Analyze

11gR2. Includes PL/SQL flowcharts, 11gR2. Includes PL/SQL flowcharts,

DBs, schemas and objects.

thousands of scripts with the click of

call tree diagrams, observation call tree diagrams, observation

Analyze, format and illustrate PL/SQL code. .

a button to grant DB up-time.

reports, CRUD matrices and more... reports, CRUD matrices and more...

www.sqldetective.com

Analyze, Illustrate, Fix and Run It

Grasp Legacy PL/SQL

Supporting legacy applications, documenting old and unfamiliar code or digging into someone else's code - a difficult and time-consuming task. Is there a solution?

YES, using tools that... • ...analyze and illustrate thousands of PL/SQL scripts in one run

• ...display PL/SQL as charts or matrices (flowchart, call tree & CRUD) • ...document Oracle DBs, their structure and 47 DB object types (11gR2) • ...allow you to easily write Oracle DB objects, debug, test and execute them

...is the solution. Database tools for Oracle from Conquest.

Download our FREE TRIAL versions and find out why our tools are considered the price performance leader in their market. If you like any of them, go to our Web site and check your qualification for our „Competitive Upgrade“ program.

WORLD CLASS TOOLS FOR EVERYBODY’S BUDGET

ClearSQL

ClearDB

Analyze, Format, Illustrate & Fix

Advanced Oracle DB Documenter

Developer’s choice to write database

Documents 47 object types (schema Documents 47 object types (schema objects, debug, execute, test and

A review and quality control tool for

and non-schema), their statuses and and non-schema), their statuses and manage SQL & PL/SQL statements.

PL/SQL. Analyze, format, illustrate

dependencies, the structure as well dependencies, the structure as well DBAs choice to analyze, monitor,

(flowcharts, call tree diagrams, CRUD

as source code modules up to Oracle as source code modules up to Oracle examine and compare multiple Oracle

matrices...) and fix your PL/SQL.

11gR2. Includes PL/SQL flowcharts, 11gR2. Includes PL/SQL flowcharts, DBs, schemas and objects.

Unfamiliar PL/SQL code? Analyze

thousands of scripts with the click of

call tree diagrams, observation call tree diagrams, observation

Analyze, format and illustrate PL/SQL code. .

a button to grant DB up-time.

reports, CRUD matrices and more... reports, CRUD matrices and more...

www.myclearsql.com

www.mycleardb.com

EDITORS’ CHOICE AWARDS 2010

Delivering Innovation

leaders and teams who deploy technology to give their organization a competitive advantage, improve customer satisfaction, and increase profitability are all worthy of recognition. This year, the editors of Oracle Magazine are honored to issue a stamp of excellence to 27 technology leaders in our ninth annual Editors’ Choice Awards. —By David A. Kelly

Cover: I-Hua Chen, Jaime Ferrand

Conference Wrap-Up / 12

Intelligence in Action / 56

Billed as the Business intelligence (BI) delivers essential world’s largest

information about how your business is technology event,

performing. But until now, acting on that with more than

information meant completely exiting the BI 41,000 attendees

environment. Discover how BT and NetApp from 116 countries,

use the new Action Framework feature and Oracle OpenWorld,

stay in the integrated environment of Oracle JavaOne, and Oracle Develop unleashed

Business Intelligence Enterprise Edition 11g scores of new product announcements and

to gain insight, take action, and get better innovative technologies condensed into five

results. –By David Baum days. From Oracle Exalogic Elastic Cloud and Oracle’s Exadata Database Machine X2-8 to Oracle Fusion Applications and beyond, there was something for everyone.

NOVEMBER/DECEMBER 2010 ORACLE.COM/ORACLEMAGAzINE

YOUR DESTINATION FOR ORACLE EXPERTISE Written by leading Oracle professionals, Oracle Press books offer the most definitive,

complete, and up-to-date coverage of Oracle products and technologies available. Oracle Press is your premier source for Oracle information.

Oracle Streams 11g Data Replication

Kirtikumar Deshpande

A practical guide to implementing and managing Oracle Streams

Achieving Extreme Performance with Oracle Exadata and the Sun Oracle Database Machine

Robert Stackowiak, Rick Greenwald, Maqsood Alam, and Mans Bhuller Harness the powerful technology available in the Sun Oracle Database Machine and Oracle Exadata Storage Server

Oracle CRM on Demand Embedded Analytics

Michael D. Lairson Link and embed analytic reports throughout Oracle CRM On Demand

Oracle CRM On Demand Combined Analyses

Michael D. Lairson Develop and deliver accurate combined reports with Oracle CRM On Demand

AVAILABLE EVERYWHERE COMPUTER BOOKS ARE SOLD, IN PRINT AND EBOOK FORMATS

Join the Oracle Press Community to be the first to hear about new

Oracle Press books and special offers at www.OraclePressBooks.com

Up Front /8

FROM THE MASHUp / 10 EDITOR /8

News, views, trends, tools

United We Engineer

—Tom Haunert

At Oracle / 12

EVENTS / 15 RESOURCES / 17

NEWS / 23

INTERVIEW / 25

Find out about upcoming Your guide to Oracle

Hardware and Software,

An Identity

technology and industry Webcasts, podcasts, blogs,

Engineered to Work

Management Evolution

events. and more

Together

Oracle’s Amit Jasuja on Oracle

BRIEFS / 20

Oracle unveils dozens of

Identity Management 11g

The latest product news

new products at Oracle

—Caroline Kvitka

OpenWorld 2010. —Rich Schwerin

Community / 28

pARTNER NEWS / 28 ARCHITECT / 32

Up CLOSE / 34

pEER-TO-pEER / 35

BOOk BEAT / 28 Agile Enterprise

Multinational

Advice Line

Architecture

Collaboration

COMMUNITy

Hemant K. Chitale, Hector

Can enterprise architecture

A Benelux leader guides the

BULLETIN / 31

Madrid, Dmitri Khanine

A Home for System

and agile development

growth of his user group.

—Blair Campbell

Administrators and

get along? —Bob Rhubart

—Jeff Erickson

Developers

BigAdmin, sun Developer Network, and Opensolaris are now one. —Rick Ramsey

Technology / 63

JAVAFX / 63 BROWSER-BASED

ASk TOM / 77 Customize your

SECURITy / 71

INSIDE OCp / 75

On Consistent Results, Application Layout

Managing Audit Trails

The New Master

Build Web 2.0

Relocate the audit trail to

Introducing the Oracle

Different Constraints,

Create custom layout

Applications

a different tablespace and

Certified Master credential

and Unlearning

managers in JavaFX.

Our technologist reads as of —James L. Weaver

Declaratively set up an automatic purge

for Oracle Database 11g

use dynamic actions in

a consistent point in time, Oracle Application Express

process to keep its size

—Sushma Jagannath and

under control. —Arup Nanda

Naranyan Bhandi

uses the right constraint,

and revises old learning on client-side behavior.

4.0 to define interactive

unindexed foreign keys. —David Peake

—Tom Kyte

Comment / 82

IN THE FIELD / 82 IN THE FIELD / 83

ANALyST’S CORNER

Get Involved

A Warm Welcome to the

Join a user group for yourself,

MySQL Community

Self-Service Business

and volunteer to make the The Independent Oracle

Intelligence

group better. —Mike Riley users Group looks forward

Extend analytics to people

to working with even more

and processes throughout

independent users.

the organization.

—Andy Flower

—David Baum

NOVEMBER/DECEMBER 2010 ORACLE.COM/ORACLEMAGAzINE

EDITORIAL

pUBLISHING

Editor in Chief publisher

Tom Haunert tom.haunert@oracle.com

Jeff spicer jeff.spicer@oracle.com Senior Managing Editor production Director and Associate publisher

Caroline Kvitka caroline.kvitka@oracle.com Jennifer Hamilton jennifer.hamilton@oracle.com +1.650.506.3794 Features Editor Senior Manager, Audience Development and Operations

Rich schwerin rich.schwerin@oracle.com Karin Kinnear karin.kinnear@oracle.com +1.650.506.1985 Contributing Editor and Writer

Blair Campbell

ADVERTISING SALES

Editor in Chief, Oracle Technology Network Associate publisher

Justin Kestelyn justin.kestelyn@oracle.com Kyle Walkenhorst kyle@sprocketmedia.com +1.323.340.8585 Technology Advisor Northwest & Central U.S.

Tom Kyte Tom Cometa thomas.cometa@sbcglobal.net +1.510.339.2403 Contributors Southwest U.S. and LAD

Marta Bright, Jeff Erickson, Chelsea Fryhoff, Fred sandsmark, leslie steere shaun Mehr shaun@sprocketmedia.com +1.949.923.1660 Northeast U.S. and EMEA/ApAC

DESIGN

Mark Makinney mark.makinney@sprocketmedia.com +1.805.709.4745 Senior Creative Director Mailing-List Rentals

Francisco G Delgadillo

Contact your sales representative.

Design Director Richard Merchán

RESOURCES

Contributing Designers Oracle products

Rob Martin, Jaime Ferrand

+1.800.367.8674 (u.s./Canada) production Designer Oracle Services

sheila Brennan

+1.888.283.0591 Oracle press Books

EDITORIAL BOARD

www.oraclepress.com

Ian Abramson, Karen Cannell, Andrew Clarke, Chris Claterbos, Karthika Devi, Kimberly Floss, Kent Graziano, Taqi Hasan, Tony Jambu, Tony Jedlinski, Ari Kaplan, Val Kavi, John King, steve lemme, Carol McGury, sumit sengupta, Jonathan Vincenzo, Dan Vlamis

pRODUCT INDEX

SUBSCRIpTION INFORMATION

subscriptions are complimentary for qualified individuals who complete the

pRODUCT NAME

pAGE

subscription card found in each issue or online at oracle.com/oraclemagazine.

JavaFX

For change of address, mail in label with the new address to: Oracle Magazine, 17, 21, 83

MysQl

P.O. Box 1263, skokie, Il 60076-8263. 25

Oracle Access Management suite

Oracle Application Express

MAGAzINE CUSTOMER SERVICE 20

Oracle Application Testing suite

oracle@halldata.com Fax +1.847.763.9638 phone +1.847.763.9635 17, 56, 84

Oracle Business Intelligence Enterprise Edition

Oracle Data Integrator Enterprise Edition

pRIVACy 17, 71, 75, 77

Oracle Database

Oracle Publishing allows sharing of its mailing list with selected third parties. 18

Oracle Database Machine

If you prefer that your mailing address or e-mail address not be included in this 20

Oracle Enterprise Manager

program, contact Customer service at oracle@halldata.com. 22

Oracle Enterprise Pack for Eclipse

Oracle Exadata

Oracle’s Exadata Database Machine X2-8

21 Copyright © 2010, Oracle and/or its affiliates. All Rights Reserved. No part of this publication

Oracle Exadata On Demand

8, 12, 23 may be reprinted or other wise reproduced without permission from the editors. ORACLE MAGAZINE

Oracle Exalogic Elastic Cloud

12, 23 Is PROVIDED ON AN “As Is” BAsIs. ORAClE EXPREsslY DIsClAIMs All WARRANTIEs,

Oracle Fusion Applications

17, 18, 20 WHETHER EXPREss OR IMPlIED. IN NO EVENT sHAll ORAClE BE lIABlE FOR ANY DAMAGEs

Oracle GoldenGate

25 OF ANY KIND ARIsING FROM YOuR usE OF OR RElIANCE ON ANY INFORMATION PROVIDED

Oracle Identity Management

25 HEREIN. The information is intended to outline our general product direction. It is intended for

Oracle Identity Manager

22 information purposes only, and may not be incorporated into any contract. It is not a commitment

Oracle secure Desktop

21 to deliver any material, code, or functionality, and should not be relied upon in making purchasing

Oracle service Bus

20 decisions. The development, release, and timing of any features or functionality described for Oracle’s

Oracle solaris

20 products remains at the sole discretion of Oracle. Oracle and Java are registered trademarks of Oracle

Oracle solaris Cluster

20 Corporation and/or its affiliates. Other names may be trademarks of their respective owners.

Oracle solaris studio

Oracle user Productivity Kit

17, 18 Oracle Magazine (IssN 1065-3171) is published bimonthly with a free subscription price by: Oracle,

Oracle’s AutoVue

12, 23 500 Oracle Parkway, Ms OPl-3C, Redwood City, CA 94065-1600. Periodicals Postage Paid at

Oracle’s unbreakable Enterprise Kernel

21 Redwood City, CA, and additional mailing offices. • POsTMAsTER: send address changes to: Oracle

sPARC T3 processor

21 Magazine , P.O. Box 1263, skokie, Il 60076-8263.

sPARC T3-based systems

sun Ray 3 Client

sun Ray 3i Client

Printed by Brown Printing

sun Ray software 5

ORACLE MAGAzINE NOVEMBER/DECEMBER 2010

United We Engineer

Built together, hardware and software can do more, and do it faster.

T Oracle Exalogic Elastic Cloud (“cloud in

he interdependence of hardware and

software means that each component

a box”) is the world’s first and only inte-

is built to the standards and requirements

grated middleware machine. It combines

of the other components. But that same

64-bit processors with key Oracle Fusion

interdependence also means that when one

Middleware components—including Oracle

vendor engineers both the hardware and the

WebLogic Server, Oracle Coherence, and

software, tightly integrated, standards-based

Oracle JRockit—to consolidate, manage,

systems can deliver better performance and

and run Java and non-Java applications

results for your business.

at more than 1 million HTTP requests per second in an elastic and secure private

EVERY PORT IN THE DATA STORM

cloud. And the combination and optimiza-

I started working at Oracle in a porting

tion of the included Oracle Exalogic Elastic

group. This particular group worked on

Cloud hardware and software is key to this

porting the Oracle Database kernel software

extreme performance.

from its primary port to a variety of other

Oracle’s new Exadata Database Machine

ports—combinations of operating systems

X2-8 combines Oracle Database 11g,

and hardware—from different vendors. The

Oracle Real Application Clusters, Oracle

same software kernel was deployed for each

Enterprise Manager, and Oracle Exadata

of these ports, with whatever software cus-

Storage Software with two 8-socket data-

tomizations that were required by the par-

base servers with 128 CPU cores, 14 Oracle

ticular operating system and hardware.

Exadata Storage Servers with 168 CPU cores,

STAy INFORMED

One aspect of porting involved

and Oracle’s Unbreakable Enterprise Kernel

for Oracle Linux or Oracle Solaris Express 11 JOIN Oracle Magazine on Facebook

addressing limitations in the operating

in a complete private cloud. The combina- FOLLOW Oracle Magazine on Twitter

system and hardware of a port that affect

bit.ly/orclmagfb

tion and optimization of Oracle Exadata @magazineoracle

the ported software’s performance and

functionality. On more than one occasion,

Storage Server hardware and software is key

to the performance of this and all Oracle iPhone on iTunes (and watch for the iPad app,

 DOWNLOAD Oracle Magazine for the

I recall porting developers wishing a hard-

Exadata database machines. And the new coming soon)

ware or software vendor would add some

support or fix a bug that would enable the

Unbreakable Enterprise Kernel provides the

full functionality and performance of Oracle

scalability to support the 8-socket servers

Database on that port.

and 128 CPU cores of the Exadata Database

NEXT STEpS

Machine X2-8.

ENGINEERED TOGETHER

Not coincidently, the Exadata Database

REVISIT Oracle OpenWorld

At Oracle OpenWorld 2010 in San

Machine X2-8 is the ideal database and

oracle.com/openworld

Francisco, California, Oracle announced

data storage platform to integrate with and

support the extreme application perfor- oracle.com/us/products/middleware/exalogic

LEARN more about Oracle Exalogic Elastic Cloud

many new hardware and software products

and several combined hardware and soft-

mance of Oracle Exalogic Elastic Cloud.

Oracle’s Exadata Database Machine X2-8

ware products that demonstrate the benefit

oracle.com/us/products/database/ database-machine

of hardware and software engineered to

Tom Haunert, Editor in Chief

work together.

tom.haunert@oracle.com

NOVEMBER/DECEMBER 2010 ORACLE.COM/ORACLEMAGAzINE

The MBA

that goes where

you go...

LEARN IT TODAY. USE IT TOMORROW.

■ 37 credit, Part-Time Online MBA program

■ Complete your entire degree online, on-campus or both - you choose

■ Ranked “Top 10” Best Part-Time MBA Program by BusinessWeek ■ Graduate Financial Aid is available

■ AACSB accredited

■ Network with professionals from all industries & around the globe ■ Learn the business skills you need to succeed in today’s complex IT environments

■ OAUG members receive a substantial discount on online courses START NOW - TAKE 2 COURSES BEFORE APPLYING

MashUp

3 TB EXTERNAL DRIVE G Every social network has its own smartphone app, but these four cross boundaries.

IN Bump

Check.in

Meebo

Tapatalk

These days it’s

Participate in all about security

Iz When your online This mobile-

A single client

thousands of online at high speeds,

L and real-world

enabled Website

for multiple chat

networks, including forums (forum and Seagate’s

IA social networks

supports

owner must enable FreeAgent GoFlex

overlap, connect

foursquare,

AIM, Windows

access). Desk External

OC with another

Gowalla, whrrl, and Live, Google Talk,

US$2.99 or free Drive delivers

person by holding

other location-

and Facebook.

for read-only both. As the

ES your phones and

based social loyalty Free (iPhone and

(iPhone, Android, world’s first

IL bumping hands.

networks.

Android, plus

B Free (iPhone and

Free (mobile Web).

mobile Web).

BlackBerry, Nokia).

tapatalk.com hard drive,

O Android).

3 TB external

check.in

meebo.com

M bu.mp

this machine offers USB 2.0 plug-and-play

pLUG INTO THE CLOUD Float on your own personal

connectivity, automatic continuous backup, cloud with Pogoplug Biz from and powerful encryption software.

Pogoplug. This device allows you to connect your external

To achieve the velocity you need, upgrade USB drives to the internet to your machine to a faster interface. Simply pair

share files and other data with the drive with a GoFlex USB 3.0 or FireWire

colleagues and clients, with no 800/USB 2.0 adapter (not included) to

uploading required. Business- increase your performance by up to 10 times.

oriented features include The FreeAgent GoFlex Desk External Drive is

usage statistics and auditing, available in three capacity sizes: 1 TB, 2 TB,

interface customization, and 3 TB (Mac and PC compatible). US$100-

custom e-mail addresses, cloud/ mobile printing, Web-view-only sharing, and remote backup. In addition, files can be shared and

viewed from any Web browser, What was the best part of Oracle

f WHAT DO yOU SAy?

and you can upload and share OpenWorld, JavaOne, and Oracle Develop:

files and folders directly from Larry Ellison’s Wednesday keynote, the

your mobile device while on Appreciation Event, the Mason Street

the road. And here’s the kicker: Tent, or something else? Respond at

no monthly fees. US$299. surveymonkey.com/s/Z6TJSC5.

pogoplug.com

INFORMATION CHALLENGES IMpACT BI

“power can make

A 2010 survey of 279 Oracle Applications

Lack of complete

Users Group (OAUG) members found that

information

you wealthy and

a variety of information-related challenges

healthy. To get 29% affect business decision-making. The survey

has been conducted three times since 2007.

power, you have

Delays in the availability

to know the rules of required information business impacted by “x”?

How frequently is decision-making at your

(Graph shows percentages of respondents 27%

of the game, get

who answered “almost all” or “most” of the

out of your own

time, 2007 through 2010.)

Information overload

way, and master

political skill.” 24%

—Jeffrey pfeffer, author of Power: Why Some People

Conflicting data from Source: 2010 OAUG ResearchLine survey on performance

different sources

Have It—and Others Don’t

management solutions and methodologies, oaug.com

NOVEMBER/DECEMBER 2010 ORACLE.COM/ORACLEMAGAzINE

EASIER PCI DSS COMPLIANCE. STRONGER DATA PROTECTION.

Oracle Transparent Data Encryption and Thales nShield HSMs.

Data at rest is data at risk.

That’s why Thales and Oracle have partnered to integrate Oracle Database 11g/11gR2 with Thales nShield Hardware Security Modules (HSMs). As a result, you can leverage Oracle Advanced Security Transparent Data Encryption (TDE) with the enhanced security and operational efficiencies that only hardware-based, centralized database key

management can deliver.

It really is an ideal combination. Use Oracle Advanced Security TDE for database encryption to secure

the most sensitive contents of both new and existing database deployments. Use Thales nShield

HSMs to provide an isolated, tamper-resistant vault for encryption keys and easily demonstrate

data and key separation – a universal security best practice that provides a significantly higher

level of security than software encryption alone. Best of all, Thales nShield HSMs will help your

organization more easily and efficiently meet PCI DSS and other compliance requirements by protecting sensitive TDE encryption keys in a scalable, FIPS certified hardware module.

Complimentary White Paper For a limited time, visit www.thalesesec.com/oracle to

download the white paper: “Efficient Key Management for Oracle Database 11g Using Hardware Security Modules.”

ecur i t y. © 20 1 0 Thale s e-S

www.thalesesec.com/oracle

The Spirit of Innovation

Oracle OpenWorld, JavaOne, and Oracle Develop showcase new products and new ideas from Oracle, its partners and customers, and technology enthusiasts.

W hen 41,000 people from 116 countries

converge on San Francisco, California, for three conferences in one, it’s clear that the spirit of innovation in technology is alive and well. From September 19 through

23, 2010, Oracle OpenWorld, JavaOne, and Oracle Develop ran concurrently and offered attendees a look at the latest products and services from Oracle, its partners, and the technology community in general. Attendees chose from more than 1,800 sessions, 400 partner exhibits, and hundreds of live demos, plus keynotes from industry luminaries.

Oracle executives showcased a range of hardware and software products engineered to work together. Notable product releases included Oracle Exalogic Elastic Cloud, Oracle’s Unbreakable Enterprise Kernel, Oracle Fusion Applications, Oracle’s Exadata Database Machine X2-8, SPARC T3 processor and SPARC T3 systems, and Oracle Solaris Express 11. Oracle also laid out a roadmap for Java in the enterprise, on desktops, in mobile technologies, and in Web browsers.

Between keynotes, sessions, and exhibits, attendees took advantage of numerous opportunities to network and unwind. The Welcome Reception and OTN Night got the week off to a great start, and at the attendee-

Oracle OpenWorld,

favorite Appreciation Event, Grammy Award JavaOne, and Oracle

winners The Black Eyed Peas and Don Henley investing in innovation, thousands of tech-

Develop attracted

Oracle is committed to

said Oracle president

kept the party going. Finally, the It’s a Wrap!

nology enthusiasts

from around the world.

Mark Hurd. “We will

party gave attendees one last chance to invest to win—invest

to be the best.” He

celebrate. Throughout the week, the Mason

unveiled the newest

Street Tent provided a gathering place in the member of the Oracle

Exadata Database

center of the JavaOne and Develop action,

Machine family: the

where attendees could build LEGO creations, Exadata Database

Machine X2-8.

drink a micro brew, and watch live Oracle Technology Network shows. 

NOVEMBER/DECEMBER 2010 ORACLE.COM/ORACLEMAGAzINE

Oracle CEO Larry Ellison announced Oracle Exalogic Elastic Cloud, an integrated middleware machine that he described as a cloud in a box. “Oracle views cloud computing as a platform for standards- based application

Oracle president

development and

Safra Catz welcomed

execution.”

conference attendees and presented the Oracle Magazine Editors’ Choice Awards to the five winning CIOs.

At the Oracle OpenWorld Skate park, world-champion extreme bikers and skaters performed BMX bike, inline skating, and skateboarding feats.

Seven-time Tour de

sEllER

France winner Lance

ON

Armstrong spoke to a group of Oracle

TuDIOs/R

customers before

leading them on a predawn bike ride

TMANN

through the streets of

HAR B Y

San Francisco.

APHY OGR T

PHO

ORACLE MAGAzINE NOVEMBER/DECEMBER 2010

񡑕񡑗񡑠񡑘񡑖񡑒񡑢񡑀񡑗񡑓񡑀񡑑񡑔񡑙񡑐񡑗񡑡񡑒񡑘񡑢 񡑔9񡑀񡑦(),,)0񡑀񡑕/∋∋%2 񡑗.!∀,).∋񡑀−%−∀%23񡑀4/񡑀3(!2%񡑀4(%)2񡑀%80%2)%.#%3

2%−!).3񡑀!4񡑀4(%񡑀&/2%&2/.4񡑀/&񡑀񡑰񡑣񡑀񡑥2!#,%񡑀񡑰3%2 񡑙2/50񡑁3񡑀−)33)/.񡑄񡑀;񡑡񡑩񡑀0%/0,%񡑀!2%񡑀%33%.4)!,,9񡑀#2%񡑃 !4)6%񡑀0%/0,%񡑄񡑀񡑱(!4񡑀4(%9񡑀,//+񡑀&/2񡑀)3񡑀∋5)∃!.#% !.∃񡑀∃)2%#4)/.񡑀./4񡑀(!2∃񡑀!.∃񡑀&!34񡑀).3425#4)/.񡑂= 3!93񡑀񡑧/.!.񡑀񡑤),%3񡑂񡑀񡑰񡑣񡑥񡑰񡑙񡑀񡑕(!)2−!.񡑀3).#% 񡑇񡑅񡑅񡑆񡑄񡑀;񡑩(%񡑀%8)34).∋񡑀−/∃%,񡑀&/2񡑀4(%񡑀53%2񡑀∋2/50񡑀)3 !∀/54񡑀2!)3).∋񡑀4(%񡑀3+),,񡑀,%6%,񡑀3/񡑀0%/0,%񡑀!2% %15)00%∃񡑀4/񡑀(!.∃,%񡑀02/∀,%−3񡑀&/2񡑀4(%−3%,6%3񡑄=

񡑧/.!.񡑀񡑤),%3񡑀∗/).%∃񡑀4(%񡑀53%2񡑀∋2/50񡑀!3񡑀!񡑀6/,5.񡑃 4%%2񡑀!,−/34񡑀񡑆񡑈񡑀9%!23񡑀!∋/񡑄񡑀񡑔9񡑀񡑆񡑒񡑒񡑑񡑀(%񡑀(!∃񡑀∀%񡑃 #/−%񡑀!񡑀񡑖)2%#4/2񡑂񡑀!.∃񡑀).񡑀񡑇񡑅񡑅񡑆񡑀(%񡑀7!3񡑀−!∃% 񡑕(!)2−!.񡑄񡑀񡑠%񡑀2%#!,,3񡑀()3񡑀).42/∃5#4)/.񡑀4/ 񡑰񡑣񡑥񡑰񡑙񡑄񡑀;񡑕!2,񡑀񡑖5∃,%9񡑂񡑀!񡑀񡑰񡑣񡑥񡑰񡑙񡑀񡑖)2%#4/2񡑀!−񡑃 ∀53(%∃񡑀−9񡑀∀/33񡑀!.∃񡑀−93%,&񡑀!4񡑀4(%񡑀񡑗񡑥񡑰񡑙񡑀񡑕/.񡑃 &%2%.#%񡑀).񡑀񡑓−34%2∃!−񡑀!.∃񡑀!3+%∃񡑀4(!4񡑀񡑡 #/.3)∃%2񡑀4!+).∋񡑀/.񡑀!񡑀6/,5.4%%2񡑀2/,%񡑄񡑀񡑤9񡑀∀/33 3!)∃񡑀 9%3񡑁񡑀∀%&/2%񡑀񡑡񡑀(!∃񡑀4)−%񡑀4/񡑀3500/24񡑀4(% )∃%!񡑄=

񡑨).#%񡑀4(%.񡑀񡑧/.!.񡑀(!3񡑀∀%%.񡑀4(%񡑀+%9 30/+%30%23/.񡑀&/2񡑀񡑰񡑣񡑥񡑰񡑙񡑀7()#(񡑀(!3񡑀∀5),4񡑀! 2%054!4)/.񡑀!3񡑀!񡑀−/∃%,񡑀53%2񡑀∋2/50񡑄񡑀;񡑰񡑣񡑥񡑰񡑙 (!∃񡑀#(/3%.񡑀4/񡑀%−∀2!#%񡑀4(%񡑀#(!,,%.∋%񡑀/&񡑀!#񡑃 #/−−/∃!4).∋񡑀∃)30!2!4%񡑀#/−−5.)4)%3񡑀∀!#+ 7(%.񡑀)4񡑀&/2−%∃񡑀)43񡑀񡑗񡑃񡑔53).%33񡑀񡑨5)4%񡑀񡑨0%#)!,񡑀񡑡.񡑃 4%2%34񡑀񡑙2/50񡑀<񡑀!#+./7,%∃∋).∋񡑀4(!4񡑀񡑦!#+!∋%∃ 񡑓00,)#!4)/.3񡑀53%23񡑀7%2%񡑀6%29񡑀∃)&&%2%.4񡑀4/񡑀4(% 4%#(./,/∋9񡑀53%23񡑀/&񡑀4(%񡑀4)−%񡑂=񡑀2%#!,,3񡑀񡑤),%3񡑄 ;񡑠/7%6%2񡑂񡑀./񡑀/.%񡑀(!∃񡑀!.4)#)0!4%∃񡑀񡑥2!#,%񡑀%−񡑃 ∀!2+).∋񡑀/.񡑀!񡑀−!∗/2񡑀!#15)3)4)/.񡑀302%%񡑀∀!#+ 7(%.񡑀4(!4񡑀0/,)#9񡑀7!3񡑀3%4񡑄񡑀񡑱%񡑀2%!#(%∃񡑀/54񡑀4/ 4(%񡑀񡑦%/0,%񡑨/&4񡑀񡑰3%2񡑀񡑙2/50񡑀∀/!2∃񡑀<񡑀!.∃񡑀&/5.∃ 4(%񡑀񡑢񡑖񡑀񡑗∃7!2∃3񡑀∀/!2∃񡑀34),,񡑀%&&%#4)6%,9񡑀/0%2!4񡑃 ).∋񡑀!3񡑀7%,,񡑄񡑀񡑔/4(񡑀∋2/503񡑀%,%#4%∃񡑀4/񡑀#/.4).5%񡑀4/ /0%2!4%񡑀7)4().񡑀4(%񡑀񡑰񡑣񡑥񡑰񡑙񡑀5−∀2%,,!񡑀!.∃񡑀(!6% −!∃%񡑀4(%񡑀53%2񡑀∋2/50񡑀342/.∋%2񡑀∀%#!53%񡑀/&񡑀)4񡑄=

񡑓3񡑀񡑰񡑣񡑥񡑰񡑙񡑀(!3񡑀#/.4).5%∃񡑀4/񡑀%80!.∃񡑀4/񡑀).񡑃 #,5∃%񡑀4(%񡑀&5,,񡑀30%#425−񡑀/&񡑀4(%񡑀񡑥2!#,%񡑀#/−−5񡑃 .)49񡑂񡑀3/񡑀(!3񡑀4(%)2񡑀).&,5%.#%񡑀7)4(񡑀񡑥2!#,%񡑄 ;񡑡.)4)!,,9񡑂񡑀񡑰񡑣񡑥񡑰񡑙񡑀(!∃񡑀6%29񡑀,)44,%񡑀).&,5%.#%񡑀/. 4(%񡑀񡑥2!#,%񡑀%#/񡑃3934%−񡑂=񡑀3!93񡑀񡑤),%3񡑄񡑀;񡑥6%2 4)−%񡑂񡑀7%񡑀(!6%񡑀∀%#/−%񡑀!񡑀6!,5%∃񡑀).&,5%.#%2񡑀!.∃ #/.42)∀54/2񡑀4/񡑀4()3񡑀%#/񡑃3934%−񡑄񡑀񡑩(%񡑀35−񡑀/& +./7,%∃∋%񡑀!6!),!∀,%񡑀&2/−񡑀4(%񡑀񡑰񡑣񡑥񡑰񡑙񡑀#/−−5񡑃 .)49񡑀)3񡑀,!2∋%2񡑀4(!.񡑀&2/−񡑀!.97(%2%񡑀%,3%񡑄=񡑀񡑤),%3 (!3񡑀0%23/.!,,9񡑀/6%23%%.񡑀4(%񡑀53%2񡑀∋2/50񡑀!..5!, 3526%9񡑀!.∃񡑀&%%∃∀!#+񡑀4/񡑀񡑥2!#,%񡑀3).#%񡑀)4񡑀∀%∋!. ).񡑀񡑇񡑅񡑅񡑆񡑄񡑀;񡑘/2񡑀3%6%2!,񡑀9%!23񡑀7%񡑀#/5,∃񡑀0/).4񡑀!4 #(!.∋%3񡑀4(!4񡑀񡑥2!#,%񡑀−!∃%񡑀!3񡑀!񡑀2%35,4񡑀/&񡑀/52 3526%9񡑀<񡑀./7񡑂񡑀񡑥2!#,%񡑀05∀,)#!,,9񡑀!#+./7,%∃∋%3 4(%񡑀∃%∋2%%񡑀/&񡑀).&,5%.#%񡑀4(%񡑀3526%9񡑀(!3񡑂=񡑀3!93 񡑤),%3񡑄񡑀;񡑡.񡑀0!24񡑀4()3񡑀#!−%񡑀&2/−񡑀񡑥2!#,%񡑁3񡑀/7.񡑀2%񡑃 !,)3!4)/.񡑀4(!4񡑀#534/−%23񡑀7)4(񡑀53%2񡑀∋2/50񡑀−%−񡑃 ∀%23()0񡑀!2%񡑀(!00)%2񡑀!.∃񡑀∋!).񡑀!񡑀()∋(%2񡑀2%452. /.񡑀).6%34−%.4񡑀4(!.񡑀#534/−%23񡑀7(/񡑀!2%񡑀./4 −%−∀%23񡑄= 񡑰񡑣񡑥񡑰񡑙񡑁3񡑀35##%33񡑀).񡑀&!#),)4!4).∋񡑀%8#(!.∋%񡑀∀%񡑃 47%%.񡑀)43񡑀−%−∀%23񡑀(!3񡑀∋2/7.񡑀0!24,9񡑀&2/−񡑀4(% #!,)∀2%񡑀/&񡑀)43񡑀%6%.43񡑄񡑀;񡑱(%.񡑀񡑡񡑀∗/).%∃񡑀4(%2%񡑀7!3 4(%񡑀/.%񡑀4(2%%񡑀∃!9񡑀#/.&%2%.#%񡑀).񡑀񡑔)2−).∋(!− !.∃񡑀3)8񡑀񡑨0%#)!,񡑀񡑡.4%2%34񡑀񡑙2/50񡑀−%%4).∋3񡑂=񡑀%8񡑃 0,!).3񡑀񡑤),%3񡑄񡑀;񡑰񡑣񡑥񡑰񡑙񡑁3񡑀񡑕/.&%2%.#%񡑀񡑨%2)%3 %6%.43񡑀!2%񡑀./7񡑀!−/.∋34񡑀4(%񡑀,!2∋%34񡑀).∃%0%.∃񡑃 %.4񡑀񡑥2!#,%񡑀%6%.43񡑀∋,/∀!,,9񡑄񡑀񡑱/2+).∋񡑀7)4().񡑀4(% 񡑥2!#,%񡑀#/−−5.)49񡑀)3񡑀%842!/2∃).!29񡑀&5.񡑄 񡑰񡑣񡑥񡑰񡑙񡑀!3񡑀!.񡑀/2∋!.)3!4)/.񡑀)3񡑀(5∋%,9񡑀35##%33񡑃 &5,񡑄=񡑀

񡑖%30)4%񡑀/0%2!4).∋񡑀).񡑀!񡑀#,)−!4%񡑀/&񡑀%6%2񡑀4)∋(4%.񡑃 ).∋񡑀∀5∃∋%43񡑀!.∃񡑀#/20/2!4%񡑀∃/7.3):).∋񡑂 񡑰񡑣񡑥񡑰񡑙񡑀2%02%3%.43񡑀/6%2񡑀񡑐񡑂񡑉񡑅񡑅񡑀−%−∀%2񡑀#/.񡑃 4!#43񡑀!.∃񡑀∃%,)6%23񡑀/6%2񡑀񡑑񡑅񡑀%6%.43񡑀!#2/33񡑀4(% 񡑰񡑣񡑀!.∃񡑀񡑡2%,!.∃񡑀4/񡑀4(%񡑀񡑥2!#,%񡑀#/−−5.)49񡑄񡑀;񡑥52 %6%.43񡑀2%−!).񡑀/52񡑀−/34񡑀6)3)∀,%񡑀#/.4!#4񡑀0/).4 7)4(񡑀−%−∀%23񡑀!.∃񡑀/52񡑀񡑕/.&%2%.#%񡑀񡑨%2)%3 %6%.43񡑀!2%񡑀4(%񡑀∗%7%,3񡑀).񡑀4(%񡑀#2/7.񡑂=񡑀3!93񡑀񡑤),%3񡑄 ;񡑓44%.∃).∋񡑀4(%3%񡑀4%,,3񡑀−%񡑀∗534񡑀(/7񡑀35##%33&5, 7%񡑀!2%񡑀<񡑀%30%#)!,,9񡑀!3񡑀−%−∀%23񡑀34/0񡑀−%񡑀!.∃ %.4(53%񡑀/6%2񡑀4(%񡑀6!,5%񡑀4(%9񡑀∋%4񡑄=

񡑒񡑥񡑀񡑙񡑡񡑤񡑗񡑀񡑥񡑨񡑧񡑀񡑣񡑥񡑦񡑘񡑀񡑕񡑖񡑥񡑨񡑧񡑀񡑓񡑈񡑐񡑓񡑆񡑀񡑠񡑥񡑀񡑧񡑥񡑂 񡑩񡑩񡑩񡑁񡑨񡑢񡑥񡑨񡑠񡑁񡑥񡑦񡑠񡑀񡑀

񡑃񡑄񡑔񡑅񡑑񡑒񡑐񡑑񡑇񡑃񡑉 񡑁񡑂񡑉񡑃񡑇񡑈񡑆񡑇񡑄񡑁񡑅

Technology Events

ORACLE USER GROUpS

Conferences and sessions to help you stay UkOUG Irish BI SIG Meeting

November 2, Dublin, Ireland

on the cutting edge ukoug.org

Oracle User Group Finland Autumn Seminar 2010

November 4, Helsinki, Finland

Oracle OpenWorld, JavaOne,

ougf.fi

and Oracle Develop

ApEXposed! 2010, ODTUG’s Oracle

December 7–9, 2010, São paulo, Brazil

Application Express Conference

December 13–16, 2010, Beijing, China

November 10–11, Dallas, Texas

odtugapextraining.com/dallas.html

Oracle OpenWorld latin America and Oracle OpenWorld Beijing provide opportunities for Oracle

ODTUG Oracle pL/SQL

technologists, business users, and partners to gather

programming Conference

November 10–11, Dallas, Texas

for education, keynotes, networking, and hands-on

odtugopp.com/dallas.html

experience with Oracle products and technologies. JavaOne and Oracle Develop provide information and

Oracle Real Estate

hands-on learning focused on Java and next- Users Group Meeting November 10–12, Arlington, Virginia

generation development. learn more at oracle.com/

questdirect.org

br/openworld and oracle.com/cn/openworld.

Dallas Oracle Users Group BI and EpM Forum

November 11, las Colinas, Texas

South African Oracle User Group

TDWI World Conference

doug.org

2010 User Conference

November 7–12, Orlando, Florida

October 31–November 2, Cape Town, Grupo de Usuários Oracle f tdwi.org/pages/education/

Brasil Meeting

South Africa

conferences.aspx

November 11, Porto Alegre, Brazil

f saoug.co.za

This forum provides an opportunity for business

guors.com.br

some 900 delegates, including executives,

and technology professionals to gain in-depth

National Capital Oracle Users Group

IT decision-makers, technologists, and devel-

education on business intelligence and data

Meeting featuring Tom kyte

opers, will attend this conference. The event

November 11, Reston, Virginia will cover Oracle Fusion Middleware, Oracle

warehousing. The event features full- and

half-day courses, one-on-one consulting, peer

natcapoug.org

Applications, Oracle’s sun products, Java, and

networking, and an exhibit hall.

New york Oracle Users Group Training

other Oracle technologies and is intended for

Session for Members Only

experienced and new users. November 16, New York, New York knowledge2010 Intelligent Utility

nyoug.org

Executive Summit

Cloud Expo

November 8–10, Scottsdale, Arizona

Nashville Oracle Users Group Meetings

November 17 and December 15, Nashville,

November 1–4, Santa Clara, California

f knowledgesummits.com

Tennessee

f cloudcomputingexpo.com

A knowledge-sharing event for CIOs and senior-

noug.net

With keynotes, sessions, and an expo, this con-

level utility executives, this event features tracks

ference will provide resources and ideas that

for operations, IT, and customer service—three

Northeast Ohio Oracle Users Group Business Meeting

attendees can apply to their cloud computing

November 19, Independence, Ohio efforts. Hasan Rizvi, senior vice president of

functional areas that drive operational efficiency,

energy efficiency, and cost control.

neooug.org

product development at Oracle, will speak.

polish Oracle User Group

UkOUG JD Edwards Conference

Autumn Conference

Linux plumbers Conference

November 10–11, Middlesex, England

November 19-22, Zakopane, Poland

November 3–5, Cambridge, Massachusetts ploug.org.pl f oug.org/jdedwards

f linuxplumbersconf.org/2010

This conference features four streams

Suncoast Oracle Users Group Meeting

Top developers working on the “plumbing” of

November 25, Tampa, Florida linux—kernel subsystems, core libraries, and

over two days, with a total of 50 sessions.

Representatives from Oracle, its partners, and

soug.net

more—will gather at this conference for the open its customers will share experiences, exchange

UkOUG partner Forum

GE s

source community. They will work together for

information, and offer hints and tips on issues

November 29, Birmingham, England

IMA

three days on core design problems in several

that affect JD Edwards EnterpriseOne and JD

ukoug.org

GETTY

topic areas.

Edwards World users.

ORACLE MAGAzINE NOVEMBER/DECEMBER 2010 ORACLE MAGAzINE NOVEMBER/DECEMBER 2010

Oracle with 20:20 Foresight November 22–23, perth, Australia

f ausoug.org.au/2020

sponsored by Australian Oracle user Group (AusOuG), Oracle Applications users Group (OAuG), and Oracle Development Tools user Group (ODTuG), this gathering of Oracle pro- fessionals, partners, and suppliers is themed “Innovate, Interact, Educate, and Maximise the

use of Your Oracle software.” Hear case studies, attend educational sessions, and learn strategies and techniques for success.

Head down under to perth, Australia, for Oracle with 20:20 Foresight, November 22–23.

Gartner Application Architecture,

tions, this event features one-on-one sessions,

Development, and Integration Summit group presentations from industry experts, and

UkOUG Oracle Technology and

November 15–17, Los Angeles, California

networking opportunities.

E-Business Suite Conference

f gartner.com/technology/summits/na/ November 29–December 1, Birmingham, applications

Chartwell Outage Communications

England

This summit covers the three critical building

Summit 2010

f oug.org/techebs

blocks of a successful applications strategy:

This international gathering features more cloud, sOA, and the overhaul of existing appli-

November 18–19, Nashville, Tennessee

than 240 presentations in four streams: Oracle cations. Application leaders, architects, and IT

f energylibrary.com/index.cfm/ID/24/

technology; Oracle E-Business suite; business practitioners will share best practices, and 30

outagecommunications

intelligence and data warehousing; and business, Gartner analysts will be on hand.

Attendees from energy utilities will learn how

to improve communication with customers and

strategy, and Oracle Fusion.

stakeholders during outages, regardless of the

Gartner Identity and Access

platts Global Energy Outlook Forum Management Summit

size, cause, or duration. New strategies and

technologies, such as smartphones and social

and Global Energy Awards

November 15–17, San Diego, California

media applications, will be discussed.

December 1–2, New york, New york

f gartner.com/it/page.jsp?id=1229530

f geaweb.platts.com

IT and business professionals will gather to

At this one-day forum, themed “sustainability: explore identity and access management’s

Bulgarian Oracle User Group

Fact or Fiction?” more than 200 energy industry transition from IT infrastructure project to busi-

(BGOUG) Conference

executives will discuss the world’s most-pressing ness intelligence resource. Cloud computing and

November 19–21, pravets, Bulgaria

energy issues. The awards program the following compliance are also on the agenda.

f bgoug.org/en/events/details/84.html

This annual conference brings together Oracle

day will be hosted by CNBC’s Amanda Drury.

developers, DBAs, and business users to

DOAG 2010 Conference and

Gartner Data Center Conference Exhibition

exchange ideas and experiences. Topics include

December 6–9, Las Vegas, Nevada November 16–18, Nuremberg, Germany

server technology, database administration and

tuning, design and development, business intel-

f gartner.com/it/page.jsp?id=1244913

Aimed at datacenter leaders, this conference At the German Oracle user Group’s 23rd annual

f doag.org/konferenz/doag/2010

ligence, Oracle Applications, middleware, and

provides tactics and strategies to address impor- event, more than 300 speakers will discuss

business and strategy. speakers include Oracle’s

tant issues including next-stage virtualization, Oracle’s database, middleware, and business

Tom Kyte, Oracle ACE Director Francisco Munoz

the impact of cloud computing, best practices in application offerings, with a focus on practical

Alvarez, Oracle ACE Julian Dontcheff, and Oracle

cost optimization, managing escalating energy tips and tricks.

user Group Finland’s Heli Helskyaho.

costs, and the aging infrastructure.

Gartner Data Center and

OAUG Link 10

EVENTS LOCATOR November 16–18, Atlanta, Georgia

IT Operations Summit

November 22–23, London, England

f link10.org

f gartner.com/it/page.jsp?id=1219314

Oracle Events

The only national conference completely focused learn how cloud computing, infrastructure

oracle.com/events

GE s

on Oracle’s Peoplesoft financial, supply chain,

innovation, and virtualization can create positive

Locate User Groups

IMA

and supplier relationship management applica- oracle.com/technology/community/user_groups business outcomes, and how effective data-

GETTY

NOVEMBER/DECEMBER 2010 ORACLE.COM/ORACLEMAGAzINE

What’s New at Oracle

The latest videos, podcasts, blogs, and more

Oracle Learning Library TechCast Live: Inside the Sun Ray

VIDEOS

close processes while ensuring world-class gov-

ernance with Oracle’s enterprise performance

f oracle.com/technetwork/tutorials

Find the latest Oracle by Example tutorials and Oracle developer Craig Bender takes you on a tour

f oracle.com/technetwork/techcastlive

management solutions.

demos in this resource center. of Oracle’s sun Ray 3 Plus Client and explains the

Technical Best Practices for Accelerating

efficiency of Oracle Virtual Desktop Infrastructure. Linux Deployments with Oracle Validated MySQL on Windows

f mysql.com/why-mysql/windows Storage Management with

Configurations

f bit.ly/dhF4O7

This resource center houses white papers, bench-

Oracle Database 11g

Discover how to achieve faster, lower-cost

marks, and more that will help you use MysQl on

f bit.ly/cnIx44

linux implementations with Oracle Validated

Microsoft Windows.

Find out how Oracle’s storage management tech- Configurations. nologies can help organizations cut costs, reduce

Oracle CIO Central

time spent managing information, and improve

NetBeans IDE 6.9 Overview

f oraclecio.com

application performance.

f bit.ly/cmkI0d

CIOs will find information about leading and

see what’s new in the NetBeans IDE 6.9 inte-

emerging technologies and Oracle products and

Commercializing Business Intelligence

grated development environment for developers

solutions that will help them do their jobs better.

f bit.ly/axs2TW

using Java, JavaFX, PHP, Javascript, Ajax, Ruby,

Oracle Vice President and Fellow Frank

Ruby on Rails, Groovy, Grails, and C/C++.

Oracle Direct

Buytendijk talks about how to turn business

For Oracle product information, call the number for your region.

intelligence into a for-fee service or a product.

Oracle Introduces Oracle Data Integrator 11g

COUNTRy

pHONE NUMBER

and Oracle GoldenGate 11g 1.800.367.8674

u.s. and Canada

Australia

WEBCASTS AND

f bit.ly/9mewdH

Austria

INTERNET SEMINARS

Find out what’s new in Oracle’s data integration

Belgium

Oracle Systems Strategy Update

product family.

Brazil

f 800.810.0161

China

bit.ly/azFkpB

Denmark

John Fowler, executive vice president, Oracle

RESOURCE CENTERS

Finland

Hardware, discusses how the combination of

Oracle Business Intelligence 11g Microsite

France

Oracle and sun is changing the way organizations 0800.1.810.111 f

Germany

bit.ly/avhlzp

Greece

buy, run, and manage their information systems.

Get all the details on Oracle Business Intelligence

Hong Kong

Enterprise Edition 11g in this resource center,

India

Cloud Computing with Oracle On Demand 001.800.1.672.253 which houses product demos, technical overviews,

f bit.ly/9aXidX

videos, podcasts, data sheets, and white papers.

Italy

learn how Oracle’s on-demand cloud service

Japan

offerings can lower costs, reduce risks, and accel-

Oracle EpM and GRC Virtual Briefing Center 1800.80.1837

erate time to market.

f oracle.com/goto/vb c The Netherlands

Get the latest information on best practices, cus-

New Zealand

Enhance Capital Projects and Facilities

tomer case studies, and solution insights to help

Norway

Operations with AutoVue’s 3-D Walkthrough you get the most out of Oracle’s enterprise perfor-

f bit.ly/boQrI x

mance management (EPM) and governance, risk,

singapore

see how Oracle’s AutoVue 3-D walkthrough capa- and compliance (GRC) offerings.

south Africa

bilities can be used to enhance communication 080.2194.114

south Korea

spain

and team collaboration in construction projects.

Architect Center

sweden

f oracle.com/technetwork/architect

switzerland

Enabling World-Class Financial Reporting 0800.672.253

At Oracle’s home for architects, you’ll find articles,

f bit.ly/9NzwcT

links to blogs, information about events, software

Turkey

Find out how you can accelerate the financial

downloads, and more.

u.K.

ORACLE MAGAzINE NOVEMBER/DECEMBER 2010

OVERHEARD Cultivating and Formalizing a Culture of Knowledge Capitalization

“With SpARC, we’re committing to at least doubling

f bit.ly/dulxdO

application-level performance every other year. In SpARC

Find out how knowledge capitalization will allow

servers, you’ll to see an increase in transaction processing your organization to leverage best practices and

mitigate the risk of intellectual property loss.

performance by a factor of 40 times over the next five years.”

—John Fowler, Executive Vice President, Oracle Hardware, in the Oracle Systems Strategy Update

Low-Impact Operational Reporting for

Webcast (bit.ly/aZFkpB)

Oracle Applications

f bit.ly/9x1k2M Oracle CFO Central

Darryl Gove, author of Multicore Application

learn how the data integration capabilities in