T MMB 1302663 Bibliography

DAFTAR PUSTAKA
Anders Gustafsson, Per Kristensson, Lars Witell, (2012) "Customer co‐creation in

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Rubby Rahman T, 2015
ANALISIS KINERJA CO CREATION TERHADAP CUSTOMER VALUE DAN DAMPAKNYA PADA KEPUASAN
PELANGGAN
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

Gustafsson, A., Kristensson, P., & Witell, L. (2012). Customer co-creation in service
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Hassan, ALmoztabillah. (2012). “The Value Proposition Concept in Marketing: How
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Husein Umar (2002), Metode Riset Bisnis. Jakarta: PT. Gramedia Pustaka
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Javaid, Akhter & Priyanka Shrivastava. 2014.

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Application Of Co-Creation Process: A Conceptual Framework to Effectively

Rubby Rahman T, 2015

ANALISIS KINERJA CO CREATION TERHADAP CUSTOMER VALUE DAN DAMPAKNYA PADA KEPUASAN
PELANGGAN
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

Collaborate With Customer. International Journal Of Engineering And

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Prentice Hall.

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Kertajaya,Hermawan.(2009). Connect:Surving New Wave Marketing . Jakarta :
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Rubby Rahman T, 2015
ANALISIS KINERJA CO CREATION TERHADAP CUSTOMER VALUE DAN DAMPAKNYA PADA KEPUASAN
PELANGGAN
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

Lusch, R.F., Vargo S.L., and O’Brien M. (2007). "Competing through Service:
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Ramaswamy, V., & Gouillart, F. (2010). The Power of Co-creation. New York: The
Free Press.
Rubby Rahman T, 2015
ANALISIS KINERJA CO CREATION TERHADAP CUSTOMER VALUE DAN DAMPAKNYA PADA KEPUASAN
PELANGGAN
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

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..Approach. John Wiley & Sons, Limited. Academic Internet Publishers


Incorporated.
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Rubby Rahman T, 2015
ANALISIS KINERJA CO CREATION TERHADAP CUSTOMER VALUE DAN DAMPAKNYA PADA KEPUASAN
PELANGGAN
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

Reassessment and Model Development, Journal of Psychology & Marketing

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Uber Silalahi, (2006), Metode Penelitian Sosial. Bandung : PT Refika Aditama

Uma Sekaran, Roger Bougie. (2009). Research Methods for Business: A Skill
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Incorporated.

Umar, H. (2008). Metode Riset Bisnis. Jakarta: PT. Gramedia Pustaka Utama.

Uysal, Muzaffer S. Sirgy, Mack J. McGehee, Nancy G. (2013) The Effect oF Co
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Virginia Polytechnic

Institute and State University.

Zach Gillen et.al, (2007).Business of Co-creation.University of California
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No. 1,11–48.

Majalah
Majalah Marketing Februari 2014,
Marketing 02/XV/Februari 2015
Swa XXXI/8-12 Januari 2015
SWA XXX 20-29 Oktober 2014
Swa XXX/9-22 Januari 2014
SWA 21/XXVII/3-12 Oktober 2011,
SWA 24/XXVIII/8-21 November 2012
dan SWA 24/XXIX/14-27 November 2013

Marketing 02/XII/ Februari 2012
SWA 21/XXVII/3-12 Oktober 2011
SWA 24/XXVIII/8-12 November 2012
SWA 24/XXIX/14-27 November 2013
Rubby Rahman T, 2015
ANALISIS KINERJA CO CREATION TERHADAP CUSTOMER VALUE DAN DAMPAKNYA PADA KEPUASAN
PELANGGAN
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

Rubby Rahman T, 2015
ANALISIS KINERJA CO CREATION TERHADAP CUSTOMER VALUE DAN DAMPAKNYA PADA KEPUASAN
PELANGGAN
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu