ch11-14.ppt 793KB Jun 05 2011 09:30:23 PM

Exh11-02W42
Exhibit 11-2
Convergence in Drinking Patterns

© John Wile

Exh11-03W43
Exhibit 11-3
Transition of Body-Size

© John Wile

Exh11-05W45
Exhibit 11-5
VCR Sales in Various Countries

© John Wile

Exh11-06W46
Exhibit 11-6
(a) National Innovativeness vs. Individualism

(b) National Innovativeness vs. Uncertainty Avoidance

© John Wile

Exh11-07W47
Exhibit 11-7
Global NPD Process

© John Wile

Exh11-14W48
Exhibit 11-14
“Waterfall” vs. “Sprinkler” Model

© John Wile

Exh12-02W49
Exhibit 12-2
Sara Lee’s Hierarchy of Brands

© John Wile

Exh12-03W50
Exhibit 12-3
Nestlé Branding Tree

© John Wile

Exh12-07W51
Exhibit 12-7
Differing Views on IP Protection

© John Wile

Exh12-13W52
Exhibit 12-3
Japanese Practices to Achieve Customer Satisfaction

© John Wile

Exh13-07W52a
Exhibit 13-7
Decision Making Model for Assessing Risk of TP Strategy

© John Wile

Exh13-08W52b
Exhibit 13-08

© John Wile

Exh13-09W52c
Exhibit 13-09

© John Wile

Exh14-3W53
Exhibit 14-3
Global Attitudes toward Advertising

© John Wile