Lampiran: 1 KUESIONER PENGARUH PRODUK TAMBAHAN (Augmented Products) TERHADAP KEPUASAN TAMU MADANI HOTEL MEDAN
Lampiran: 1
KUESIONER
PENGARUH PRODUK TAMBAHAN (Augmented Products) TERHADAP
KEPUASAN TAMU
MADANI HOTEL MEDAN
No. Responden : I.Identitas Responden
Nama : Jenis Kelamin : a. Laki-laki b. Perempuan Umur : Pekerjaan : Negara : II.
Petunjuk Pengisian
Terima kasih atas partisipasi Ibu/Bapak dalam mengisi kuesioner ini. Berilah
tanda ( √ ) check list sesuai dengan pilihan jawaban yang ada pada kolom isian yang tersedia.
Penelitian ini dilakukan hanya semata-mata untuk ilmu pengetahuan dan
kepentingan skripsi peneliti.Penelitian ini dapat dilakukan berdasarkan skala berikut ini :
No Pertanyaan Skor
1 Sangat Setuju (SS)
5
2 Setuju (S)
4
3 Kurang Setuju (KS)
3
4 Tidak Setuju (TS)
2
5 Sangat Tidak Setuju (STS)
1
No Produk Tambahan (X) SS S KS TS STS
Pengelolaan parkir yang baik dari
1 petugas hotel memudahkan tamu memarkirkan kenderaannya.
Makanan dan minuman yang ditawarkan bervariasi sehingga 2 memberi banyak pilihan bagi tamu.
Sarapan yang disediakan gratis
3 enak.
Letak Coffee Shop yang strategis,
4 menjadi tempat favorit bagi tamu untuk bersantai.
Jaringan wifi berkualitas 24 jam
5 diseluruh area hotel.
No Kepuasan Tamu (Y) SS S KS TS STS
1 harapan dan kebutuhan tamu. Pelayanan yang diterima sesuai
Fasilitas yang tersedia sesuai dengan
2 dengan harapan
3 Pelayanan sesuai dengan harga.
Tamu merasa nyaman selama
4 menginap di Madani Hotel Medan Tamu merasa senang menginap di
5 Madani Hotel
Lampiran :2 Validitas Dan Reliabilitas Variabel X dan Y
Validitas Dan Reliabilitas Variabel Produk Tambahan (X)
Case Processing Summary
N % Cases Valid 30 100.0
a
Excluded .0 Total 30 100.0 a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's Alpha N of Items .835
5 Item Statistics Mean Std. Deviation N
VAR00001 3.5667 .85836
30 VAR00002 3.3333 .75810
30 VAR00003 3.5000 .93772
30 VAR00004 3.3333 .75810
30 VAR00005 3.3000 .79438
30 Item-Total Statistics Cronbach's
Scale Mean if Scale Variance if Corrected Item- Alpha if Item Item Deleted Item Deleted Total Correlation Deleted
VAR00001 13.4667 6.464 .696 .785
VAR00002 13.7000 7.666 .476 .843
VAR00003 13.5333 6.464 .607 .814
VAR00004 13.7000 6.631 .777 .766
VAR00005 13.7333 6.892 .651 .798
Scale: ALL VARIABLES Case Processing Summary
.804
30
30 VAR00005 4.2667 .73968
30 VAR00004 4.5333 .57135
30 VAR00003 3.8000 .55086
30 VAR00002 4.3333 .66089
VAR00001 3.7333 .82768
5 Item Statistics Mean Std. Deviation N
Scale Statistics
Mean Variance Std. Deviation N of Items 17.0333 10.240 3.20004
Reliability Statistics
a. Listwise deletion based on all variables in the procedure.
.0 Total 30 100.0
a
Excluded
N % Cases Valid 30 100.0
5 Validitas Dan Reliabilitas Variabel Kepuasan Tamu (Y)
Cronbach's Alpha N of Items
Item-Total Statistics
Cronbach's Scale Mean if Scale Variance if Corrected Item- Alpha if Item
Item Deleted Item Deleted Total Correlation Deleted
VAR00001 16.9333 3.720 .637 .755
VAR00002 16.3333 4.092 .714 .727
VAR00003 16.8667 4.740 .581 .772
VAR00004 16.1333 5.016 .428 .809
VAR00005 16.4000 4.041 .621 .755
Scale Statistics
Mean Variance Std. Deviation N of Items 20.6667 6.437 2.53708
5
Lampiran: 3 Daftar Distribusi Jawaban Responden Frequencies Statistics
VAR00001
VAR00002
VAR00003 N Valid
97
97
97 Missing
Frequency Table
VAR00001
Cumulative Frequency Percent Valid Percent Percent
Valid L
56
57.7
57.7
57.7 P
41
42.3 42.3 100.0 Total 97 100.0 100.0
VAR00002
Cumulative Frequency Percent Valid Percent Percent
Valid > 48
9
9.3
9.3
9.3 19-24
11
11.3
11.3
20.6 25-30
6
6.2
6.2
26.8 31-36
21
21.6
21.6
48.5 37-42
34
35.1
35.1
83.5 43-48
16
16.5 16.5 100.0 Total 97 100.0 100.0
Variabel Produk Tambahan
24.7
97 Missing Std. Deviation .57716 .69129 .96725 .61865 .76404 Variance .333 .478 .936 .383 .584 Skewness .008 .104 -.581 -.238 .302 Std. Error of Skewness .245 .245 .245 .245 .245 Percentiles 25 3.5000 3.0000 3.0000 4.0000 3.0000 50 4.0000 4.0000 4.0000 4.0000 3.0000
75 4.0000 4.0000 4.0000 4.0000 4.0000
Frequency Percent Valid Percent Cumulative
Percent Valid
3.00
24
24.7
4.00
24.7
97
63
64.9
64.9
89.7
5.00
10
10.3 10.3 100.0 Total 97 100.0 100.0
97
97
VAR00003
12.4
Frequency Percent Valid Percent Cumulative
Percent Valid Lain-lain
21
21.6
21.6
21.6 Peg. Swasta
12
12.4
34.0 PNS/Peg. BUMN/BUMD
97
19
19.6
19.6
53.6 Wiraswasta
45
46.4 46.4 100.0 Total 97 100.0 100.0
Statistics
Parking Food_Beverages Breakfast Coffee_Shop WIFI_Internet_Access N Valid
Frequency Table Parking
Food_Beverages
1
21.6
38.1
4.00
47
48.5
48.5
86.6
5.00
13
13.4 13.4 100.0 Total 97 100.0 100.0
Coffee_Shop
Frequency Percent Valid Percent Cumulative
Percent Valid
2.00
1.0
21
1.0
1.0
3.00
18
18.6
18.6
19.6
4.00
63
64.9
64.9
84.5
5.00
15
21.6
3.00
Frequency Percent Valid Percent Cumulative
51.5
Percent Valid
2.00
1
1.0
1.0
1.0
3.00
32
33.0
33.0
34.0
4.00
50
51.5
85.6
16.5
2.1
14.4
14.4
14
2.00
2.1
2.1
2
5.00
1.00
Percent Valid
Frequency Percent Valid Percent Cumulative
Breakfast
14.4 14.4 100.0 Total 97 100.0 100.0
14
15.5 15.5 100.0 Total 97 100.0 100.0
WIFI_Internet_Access
90.7
25 4.0000 4.0000 4.0000 4.0000 4.0000 30 4.0000 4.0000 4.0000 4.0000 4.0000 40 4.0000 4.0000 4.0000 4.2000 5.0000 50 4.0000 5.0000 4.0000 5.0000 5.0000 60 4.0000 5.0000 4.0000 5.0000 5.0000 70 4.0000 5.0000 4.0000 5.0000 5.0000 75 5.0000 5.0000 4.0000 5.0000 5.0000 80 5.0000 5.0000 4.0000 5.0000 5.0000 90 5.0000 5.0000 5.0000 5.0000 5.0000
97 Missing Std. Deviation .68724 .53946 .53023 .64732 .55439 Variance .472 .291 .281 .419 .307 Skewness -.304 -.636 -.012 -1.000 -.917 Std. Error of Skewness .245 .245 .245 .245 .245 Percentiles 10 3.0000 4.0000 3.0000 4.0000 4.0000 20 4.0000 4.0000 4.0000 4.0000 4.0000
97
97
97
97
VAR00004 VAR00005 N Valid
VAR00003
VAR00002
VAR00001
Statistics
9.3 9.3 100.0 Total 97 100.0 100.0
9
5.00
34.0
Frequency Percent Valid Percent Cumulative
34.0
33
4.00
56.7
49.5
49.5
48
3.00
7.2
7.2
7.2
7
2.00
Percent Valid
Variabel Kepuasan Tamu (Y)
Frequency Table
3.00
4.00
39
40.2
40.2
42.3
5.00
56
57.7 57.7 100.0 Total 97 100.0 100.0
VAR00003
Frequency Percent Valid Percent Cumulative
Percent Valid
14
2.1
14.4
14.4
14.4
4.00
70
72.2
72.2
86.6
5.00
13
13.4 13.4 100.0 Total 97 100.0 100.0
2.1
VAR00001
17.5
Frequency Percent Valid Percent Cumulative
Percent Valid
2.00
1
1.0
1.0
1.0
3.00
16
16.5
16.5
4.00
2
54
55.7
55.7
73.2
5.00
26
26.8 26.8 100.0 Total 97 100.0 100.0
VAR00002
Frequency Percent Valid Percent Cumulative
Percent Valid
3.00
2.1
VAR00004
Cumulative Frequency Percent Valid Percent Percent
Valid
3.00
8
8.2
8.2
8.2
4.00
31
32.0
32.0
40.2
5.00
58
59.8 59.8 100.0 Total 97 100.0 100.0
VAR00005
Cumulative Frequency Percent Valid Percent Percent
Valid
3.00
3
3.1
3.1
3.1
4.00
34
35.1
35.1
38.1
5.00
60
61.9 61.9 100.0 Total 97 100.0 100.0
Lampiran: 4 Analisis Regresi Linear Sederhana, Uji Determinasi (R²), dan Uji
Signifikansi (Uji F)Regression b Variables Entered/Removed
Variables Variables Model Entered Removed Method
a
1 VAR00001 . Enter a. All requested variables entered.
b. Dependent Variable: VAR00002
Uji Determinasi (R²)
b
Model SummaryAdjusted R Std. Error of the Model R R Square Square Estimate Durbin-Watson
a
1 .569 .323 .316 1.41620 2.018
a. Predictors: (Constant), VAR00001
b. Dependent Variable: VAR00002
Uji Signifikansi (Uji F)
b
ANOVA Model Sum of Squares df Mean Square F Sig. a1 Regression 91.011 1 91.011 45.378 .000 Residual 190.535 95 2.006 Total 281.546
96
a. Predictors: (Constant), VAR00001
b. Dependent Variable: VAR00002
a Coefficients
Standardized Unstandardized Coefficients Coefficients Model B Std. Error Beta t Sig.
1 (Constant) 13.779 1.194 11.540 .000
VAR00001 .429 .064 .569 6.736 .000
a. Dependent Variable: VAR00002
a Residuals Statistics
Minimum Maximum Mean Std. Deviation N Predicted Value 20.2111 24.4995 21.7629 .97367
97 Residual -3.49763 3.07354 .00000 1.40881
97 Std. Predicted Value -1.594 2.811 .000 1.000
97 Std. Residual -2.470 2.170 .000 .995
97
a. Dependent Variable: VAR00002