T1 Abstract Institutional Repository | Satya Wacana Christian University: Perancangan Media Promosi Fakultas Teknologi Informasi Universitas Kristen Satya Wacana dengan Memanfaatkan Video Mapping pada Maket Kantor Fakultas
Abstract
Multimedia as a means of communication has an important role in publishing
information to the masses; it is an effective and communicative method especially in
the age of high mobility. For that reason, a new form of attractive and interactive
communication media is needed. Multimedia can be used to promote an information
in many interesting ways. This research was trying to develop a promotion media for
Information Technology Faculty UKSW using video mapping technique that were
projected at mock-up of Information Technology Faculty UKSW building. By using
this technique, multimedia consumer will enjoy a new way of video presentation that
they may never experience before. In developing the video, linear strategy method is
employed. The method comprises of data gathering phase, data analysis, design,
implementation and evaluation, and testing. Contents that are covered in the video
ranging from departments profiles, facility, and predominance aspect of the faculty.
From the testing phase, result showed that the video mapping was useful as a
promotion tool for FTI UKSW. Video mapping can become an alternative choice for
promotion in education field.
Multimedia as a means of communication has an important role in publishing
information to the masses; it is an effective and communicative method especially in
the age of high mobility. For that reason, a new form of attractive and interactive
communication media is needed. Multimedia can be used to promote an information
in many interesting ways. This research was trying to develop a promotion media for
Information Technology Faculty UKSW using video mapping technique that were
projected at mock-up of Information Technology Faculty UKSW building. By using
this technique, multimedia consumer will enjoy a new way of video presentation that
they may never experience before. In developing the video, linear strategy method is
employed. The method comprises of data gathering phase, data analysis, design,
implementation and evaluation, and testing. Contents that are covered in the video
ranging from departments profiles, facility, and predominance aspect of the faculty.
From the testing phase, result showed that the video mapping was useful as a
promotion tool for FTI UKSW. Video mapping can become an alternative choice for
promotion in education field.