Gambaran Tipe Sikap Terhadap Competitive Intelligence Pada Pengusaha Usaha Mikro dan Kecil (UMK) Garmen di Medan
Gambaran tipe sikap terhadap competitive intelligence pada pengusaha Usaha
Mikro dan Kecil (UMK) garmen di Medan
Lastiarma Silalahi dan Emmy Mariatin
ABSTRAK
Usaha Mikro dan Kecil (UMK) harus bersaing dengan usaha-usaha
menengah dan usaha besar sehingga UMK perlu memiliki pengetahuan tentang
kompetitor dan lingkungan kompetitif, serta mengaplikasikannya dalam proses
pengambilan keputusan dan perencanaan sehingga dapat memperbaiki kinerja
mereka. Inilah yang disebut competitive intelligence. Penelitian ini merupakan
penelitian deskriptif yang bertujuan untuk melihat gambaran tipe sikap terhadap
competitive intelligence pada pengusaha UMK garmen di Medan. Jumlah sampel
dalam penelitian ini yakni 122 orang. Teknik pengambilan sampel yang
digunakan yakni teknik incidental sampling. Alat ukur yang digunakan berupa
penskalaan subjek untuk mengukur tipe sikap terhadap competitive intelligence
yang disusun berdasarkan aspek competitive intelligence oleh Rouach & Santi
(2001). Berdasarkan hasil daya beda aitem, terdapat 38 aitem valid, yakni: yang
bergerak dari 0,329-0,689 (tipe sleeper ), 0,331-0,520 (tipe reactive), 0,324-0,620
(tipe active), 0,313-0,546 (tipe assault), dan 0,305 -0,734 (tipe warrior ).
Reliabilitas dari kelima tipe sikap dengan menggunakan teknik koefisien Alpha
Cronbach, yaitu 0,884 (tipe sleeper ), 0,794 (tipe reactive), 0,899 (tipe active),
0,807 (tipe assault), dan 0,856 (tipe warrior )
Hasil penelitian ini dianalisis dengan menggunakan Zscore dan terdapat
subjek penelitian yang memiliki sikap sleeper sebanyak 19 orang (15,57%), yang
memiliki sikap reactive sebanyak 17 orang (13,93%), yang memiliki sikap active
sebanyak 25 orang (20,49%), yang memiliki sikap assault sebanyak 20 orang
(16,39%), dan yang memiliki sikap warrior sebanyak 18 orang (14,75%). Maka
berdasarkan hasil tersebut dapat diketahui bahwa mayoritas pengusaha UMK
Garmen memiliki tipe sikap active.
Kata kunci : sikap, competitive intelligence, Usaha Mikro dan Kecil (UMK),
garmen
iv
Universitas Sumatera Utara
Attitude toward competitive intelligence
on garment Micro and Small Entrepreneurs (MSEs) in Medan
Lastiarma Silalahi and Emmy Mariatin
ABSTRACT
The Micro and Small Entrepreneurs (MSEs) compete with Medium and
Large Entreprenuers. Therefore, The Micro and Small Entrepreneurs (MSEs)
really need to have knowledge and information about competitors and competitive
environment, and apply them in decision-making and planning so as can improve
their performance. This is called competitive intelligence. This research was a
descriptive study aimed to determine the attitude type of the competitive
intelligence on garment entrepreneurs in Medan. The number of samples in this
study were 122. The sampling techniques in this research was incidental sampling
techniques. Instrument used was subjective scale to determine the attitude type
towards competitive intelligence based on aspects of competitive intelligence by
Rouach and Santi (2001). Based on the index of discrimination aitem were 0,3290,689 (sleeper attitude), 0,331-0,520 (reactive attitude), 0,324-0,620 (active
attitude), 0,313-0,546 (assault attitude), and 0,305 -0,734 (warrior attitude). The
reliability of each attitude type using Alpha Cronbach technique were 0,884
(sleeper), 0,794 (reactive), 0,899 (active), 0,807 (assault), and 0,856 (warrior).
The results of this study was analyzed using Zscore. The results indicated
that subject had the sleeper attitude is 19 people (15,57%), reactive attitude is 17
people (13,93%), active attitude is 25 people (20,49%), assault attitude is 20
people (16,39%), and warrior attitude is 18 people (14,75%). Based on these
results, the majority of the garment Micro Small Medium Entrepreneurs in
Medan is active attitude.
Keywords: attitude, competitive
entrepreneurs (MSEs), garment
intelligence,
micro
small
medium
v
Universitas Sumatera Utara
Mikro dan Kecil (UMK) garmen di Medan
Lastiarma Silalahi dan Emmy Mariatin
ABSTRAK
Usaha Mikro dan Kecil (UMK) harus bersaing dengan usaha-usaha
menengah dan usaha besar sehingga UMK perlu memiliki pengetahuan tentang
kompetitor dan lingkungan kompetitif, serta mengaplikasikannya dalam proses
pengambilan keputusan dan perencanaan sehingga dapat memperbaiki kinerja
mereka. Inilah yang disebut competitive intelligence. Penelitian ini merupakan
penelitian deskriptif yang bertujuan untuk melihat gambaran tipe sikap terhadap
competitive intelligence pada pengusaha UMK garmen di Medan. Jumlah sampel
dalam penelitian ini yakni 122 orang. Teknik pengambilan sampel yang
digunakan yakni teknik incidental sampling. Alat ukur yang digunakan berupa
penskalaan subjek untuk mengukur tipe sikap terhadap competitive intelligence
yang disusun berdasarkan aspek competitive intelligence oleh Rouach & Santi
(2001). Berdasarkan hasil daya beda aitem, terdapat 38 aitem valid, yakni: yang
bergerak dari 0,329-0,689 (tipe sleeper ), 0,331-0,520 (tipe reactive), 0,324-0,620
(tipe active), 0,313-0,546 (tipe assault), dan 0,305 -0,734 (tipe warrior ).
Reliabilitas dari kelima tipe sikap dengan menggunakan teknik koefisien Alpha
Cronbach, yaitu 0,884 (tipe sleeper ), 0,794 (tipe reactive), 0,899 (tipe active),
0,807 (tipe assault), dan 0,856 (tipe warrior )
Hasil penelitian ini dianalisis dengan menggunakan Zscore dan terdapat
subjek penelitian yang memiliki sikap sleeper sebanyak 19 orang (15,57%), yang
memiliki sikap reactive sebanyak 17 orang (13,93%), yang memiliki sikap active
sebanyak 25 orang (20,49%), yang memiliki sikap assault sebanyak 20 orang
(16,39%), dan yang memiliki sikap warrior sebanyak 18 orang (14,75%). Maka
berdasarkan hasil tersebut dapat diketahui bahwa mayoritas pengusaha UMK
Garmen memiliki tipe sikap active.
Kata kunci : sikap, competitive intelligence, Usaha Mikro dan Kecil (UMK),
garmen
iv
Universitas Sumatera Utara
Attitude toward competitive intelligence
on garment Micro and Small Entrepreneurs (MSEs) in Medan
Lastiarma Silalahi and Emmy Mariatin
ABSTRACT
The Micro and Small Entrepreneurs (MSEs) compete with Medium and
Large Entreprenuers. Therefore, The Micro and Small Entrepreneurs (MSEs)
really need to have knowledge and information about competitors and competitive
environment, and apply them in decision-making and planning so as can improve
their performance. This is called competitive intelligence. This research was a
descriptive study aimed to determine the attitude type of the competitive
intelligence on garment entrepreneurs in Medan. The number of samples in this
study were 122. The sampling techniques in this research was incidental sampling
techniques. Instrument used was subjective scale to determine the attitude type
towards competitive intelligence based on aspects of competitive intelligence by
Rouach and Santi (2001). Based on the index of discrimination aitem were 0,3290,689 (sleeper attitude), 0,331-0,520 (reactive attitude), 0,324-0,620 (active
attitude), 0,313-0,546 (assault attitude), and 0,305 -0,734 (warrior attitude). The
reliability of each attitude type using Alpha Cronbach technique were 0,884
(sleeper), 0,794 (reactive), 0,899 (active), 0,807 (assault), and 0,856 (warrior).
The results of this study was analyzed using Zscore. The results indicated
that subject had the sleeper attitude is 19 people (15,57%), reactive attitude is 17
people (13,93%), active attitude is 25 people (20,49%), assault attitude is 20
people (16,39%), and warrior attitude is 18 people (14,75%). Based on these
results, the majority of the garment Micro Small Medium Entrepreneurs in
Medan is active attitude.
Keywords: attitude, competitive
entrepreneurs (MSEs), garment
intelligence,
micro
small
medium
v
Universitas Sumatera Utara