Perancangan Video Klip Lagu Message From Gaza Dari Band Sisi Selatan Surakarta cover

perpustakaan.uns.ac.id

digilib.uns.ac.id
KONSEP TUGAS AKHIR

PERANCANGAN VIDEO KLIP LAGU MESSAGE FROM GAZA DARI
BAND "SISI SELATAN” SURAKARTA

Diajukan sebagai syarat untuk menempuh Ujian Tugas Akhir
Guna Mencapai Gelar Ahli Madya Diploma III
Program Studi Desain Komunikasi Visual

Oleh :
Satria Atmaja Putra
C 9513076

PROGAM STUDI D III DESAIN KOMUNIKASI VISUAL
FAKULTAS SENI RUPA DAN DESAIN
UNIVERSITAS SEBELAS MARET
SURAKARTA
2016

commit to user

perpustakaan.uns.ac.id

digilib.uns.ac.id

LEMBAR PERSETUJUAN
Konsep Karya Tugas Akhir dengan Judul

PERANCANGAN VIDEO KLIP LAGU MESSAGE FROM GAZA
DARI BAND "SISI SELATAN” SURAKARTA

Telah disetujui untuk dipertahankan di hadapan penguji

Pembimbing Tugas Akhir I

Pembimbing Tugas Akhir II

Ibnu kuncorobroto, S.Sn, M. Ikom


Khusnul Khoirudin Aryanto, S.Sn
NIDN. 0616098001

Mengetahui,
Koordinator Tugas Akhir

Hermansyah Muttaqin, S.Sn, M.Sn
NIP. 197111152006041001

commit to user

ii

perpustakaan.uns.ac.id

digilib.uns.ac.id

PENGESAHAN
Pengantar Karya Tugas Akhir
Telah diterima dan disetujui oleh Panitia Tugas Akhir

Pada tanggal, 24 Mei 2016

Panitia Penguji

Ketua Sidang Tugas Akhir
Hermansyah Muttaqin, S.Sn, M.Sn
NIP. 197111152006041001

(…………………….)

Sekretaris Sidang Tugas Akhir
Dedy Eka Timbul Prayoga, S.Sn
NIDN. 0603098202

(…………………….)

Pembimbing Tugas Akhir I
Ibnu Kuncorobroto, S.Sn, M.Ikom

(…………………….)


Pembimbing Tugas Akhir II
Khusnul Khoirudin Aryanto, S.Sn
NIDN. 0616098001

(…………………….)

Mengetahui
Dekan Fakultas Seni Rupa dan Desain

Ketua Program
DIII Desain Komunikasi Visual

Drs. Ahmad Adib, M.Hum, Ph.D
NIP. 196207081992031001

Hermansyah Muttaqin, S.Sn, M.Sn
NIP. 197111152006041001
commit to user


iii

perpustakaan.uns.ac.id

digilib.uns.ac.id

MOTTO

“Dalam menjalani hidup hanya ada dua pilihan, yaitu take it or leave it.”
commit
to user
(Penulis)

iv

perpustakaan.uns.ac.id

digilib.uns.ac.id

PERSEMBAHAN


Tugas Akhir ini penulis persembahkan kepada kedua orang tua, sahabat dan
teman-teman yang telah memberikan doa, semangat, perhatian, dan kasih
sayang.
commit to user

v

perpustakaan.uns.ac.id

digilib.uns.ac.id

KATA PENGANTAR

Dengan mengucapkan puji syukur kepada Tuhan Yang Maha Esa yang
telah memberikan kemudahan dan melimpahkan hikmah-Nya, akhirnya
penulis dapat menyelesaikan Tugas Akhir dengan judul PERANCANGAN
VIDEO KLIP LAGU MESSAGE FROM GAZA DARI BAND "SISI
SELATAN” SURAKARTA
Tugas Akhir ini disusun untuk memenuhi persyaratan guna mencapai

gelar Ahli Madya dalam Program Studi Desain Komunikasi Visual, Fakultas
Seni Rupa dan Desain, Universitas Sebelas Maret Surakarta.
Selesainya Tugas Akhir ini tidak lepas dari bantuan dan bimbingan
secara moril maupun materil dari berbagai pihak. Pada kesempatan ini penulis
ingin mengucapkan terima kasih kepada :
1. Drs. Ahmad Adib, M.Hum, Ph.D, selaku Dekan Fakultas Seni Rupa dan
Desain Universitas Sebelas Maret.
2. Hermansyah Muttaqin, S.Sn, M.Sn, selaku Ketua Program Studi Desain
Komunikasi Visual.
3. Hermansyah Muttaqin, S.Sn, M.Sn, selaku Ketua Sidang Tugas Akhir.
4. Dedy Eka Timbul Prayoga, S.Sn, selaku Sekretaris Sidang Tugas Akhir.
5. Ibnu Kuncorobroto, S.Sn, M.Ikom, selaku Pembimbing I Tugas Akhir.
6. Khusnul Khoirudin Aryanto, S.Sn, selaku Pembimbing II Tugas Akhir.
7. Seluruh Dosen DIII Desain Komunikasi Visual yang telah memberikan
bimbingan selama perkuliahan.
8. Seluruh Staf Tata Usaha Program Studi Desain Komunikasi Visual atas
kemudahan beradministrasi.
9. Band Sisi Selatan yang telah membantu memberikan

informasi dan


semangat.
10. Semua pihak yang telah membantu dalam penyusunan tugas akhir yang
tidak bisa penulis sebutkan satu persatu. Terima kasih.
commit to user

vi

perpustakaan.uns.ac.id

digilib.uns.ac.id

Penulis menyadari bahwa penulisan tugas akhir ini masih jauh dari
kesempurnaan. Oleh karena itu penulis mengharapkan kritik dan saran yang
membangun demi kesempurnaan penulisan tugas akhir ini. Semoga tugas akhir
ini dapat bermanfaat bagi penulis khususnya dan bagi pembaca umumnya.
Atas perhatian dan kerjasamanya penulis ucapkan terima kasih.

Surakarta, 24 Mei 2016


Penulis

commit to user

vii

perpustakaan.uns.ac.id

digilib.uns.ac.id

DAFTAR ISI

HALAMAN JUDUL .........................................................................................

i

LEMBAR PERSETUJUAN .............................................................................

ii


LEMBAR PENGESAHAN .............................................................................. iii
MOTTO ............................................................................................................. iv
HALAMAN PERSEMBAHAN .......................................................................

v

KATA PENGANTAR ....................................................................................... vi
DAFTAR ISI ...................................................................................................... viii
DAFTAR GAMBAR ........................................................................................ xii
BAB I PENDAHULUAN ..................................................................................

1

A. Latar Belakang Masalah .........................................................................

1

B. Rumusan Masalah ...................................................................................

3


C. Tujuan Perancangan ................................................................................

3

BAB II IDENTIFIKASI DATA .......................................................................

4

A. Profil Band Sisi Selatan...........................................................................

4

1.

Sejarah Pendirian..............................................................................

4

2.

Logo .................................................................................................

7

3.

Karya yang dihasilkan ......................................................................

8

4.

Promosi yang dilakukan ...................................................................

9

a. Promosi Media Cetak ............................................................... 10
1) T-Shirt ................................................................................. 10
2) Album Sisi Selatan ............................................................. 11
b. Promosi Media Jejaring Sosial ................................................. 11
1) Facebook ............................................................................. 11
2) Twitter ................................................................................ 12
3) Reverbnation ....................................................................... 12
4) Soundcloud ......................................................................... 13
5) Instagram ............................................................................ 13
commit to user
B. Target ...................................................................................................... 14

viii

perpustakaan.uns.ac.id

digilib.uns.ac.id

1. Target Market ................................................................................. 14
a. Geografis .................................................................................. 14
b. Demografi ................................................................................. 14
c. Psikografi .................................................................................. 15
2. Target Audience .............................................................................. 15
C. Komparasi ............................................................................................... 15
1. Video Klip Band Down For Life “Change” ................................. 15
a. Analisa SWOT .......................................................................... 16
1) Strenght (kekuatan) ............................................................. 16
2) Weakness (Kelemahan) ....................................................... 16
3) Opportunity (Kesempatan) ................................................. 16
4) Threat (Ancaman) ............................................................... 16
2. Video Klip Ban Salahudin Al Ayubi “The Time” ........................ 18
b. Analisa SWOT ........................................................................ 18
1) Strenght (kekuatan) ............................................................. 18
2) Weakness (Kelemahan) ....................................................... 18
3) Opportunity (Kesempatan) ................................................. 18
4) Threat (Ancaman) ............................................................... 18
BAB III PROSES PERANCANGAN .............................................................. 21
A. Konsep Kreatif ........................................................................................ 21
1. Konsep Kreatif dan Strategi Kreatif Video Klip Sisi Selatan ....... 21
a. Media Audio Visual .................................................................. 21
1) Tema ................................................................................... 22
2) Treatment ............................................................................ 23
3) Storyboard .......................................................................... 23
4) Lokasi dan Setting .............................................................. 23
5) Pengambilan gambar .......................................................... 23
6) Editing ................................................................................ 25
7) Penggunaan Special Effect .................................................. 25
b. Unsur Desain ............................................................................ 26
commit to user
1) Layout .................................................................................
26

ix

perpustakaan.uns.ac.id

digilib.uns.ac.id

2) Ilustrasi ............................................................................... 26
3) Tipografi ............................................................................. 27
4) Warna .................................................................................. 29
c. Media Pendukung ..................................................................... 30
1) T-Shirt ................................................................................. 30
2) Sticker ................................................................................. 31
3) Cover CD ............................................................................ 31
4) Gelang ................................................................................. 32
5) Poster .................................................................................. 32
6) Topi ..................................................................................... 33
7) Sertifikat ............................................................................. 33
2. Estimasi prediksi biaya produksi .................................................. 34
3. Proses pra produksi sampai pasca produksi ................................. 36
a. Pra produksi .............................................................................. 36
1) Ide Cerita ............................................................................ 36
2) Storyline .............................................................................. 37
3) Storyboard .......................................................................... 39
4) Tokoh .................................................................................. 47
5) Teknik Video ...................................................................... 47
6) Kru video/crew ................................................................... 47
7) Perijinan .............................................................................. 48
8) Dana .................................................................................... 48
9) Kostum ................................................................................ 48
10) Properti ............................................................................... 48
b. Produksi .................................................................................... 48
c. Pasca produksi ......................................................................... 49
1) Logging ............................................................................... 49
2) Digitizing ............................................................................ 49
3) Offline Editing .................................................................... 49
4) Online Editing ..................................................................... 49
commit to user
5) Mixing .................................................................................
50

x

perpustakaan.uns.ac.id

digilib.uns.ac.id

B. Target Audience ...................................................................................... 50
a. Geografis .................................................................................. 50
b. Demografi ................................................................................. 50
c. Psikografi .................................................................................. 51
C. Visualisasi Karya Perancangan .............................................................. 51
1. Karya utama .................................................................................. 51
2. Scene Preview ............................................................................... 52
3. Karya Pendukung .......................................................................... 61
a. T-Shirt ....................................................................................... 62
b. Topi ........................................................................................... 63
c. Album CD + DVD Audio & Video .......................................... 64
d. Gelang ....................................................................................... 65
e. Sticker ....................................................................................... 66
f. Poster ........................................................................................ 67
g. Sertifikat ................................................................................... 68
BAB IV PENUTUP ........................................................................................... 69
DAFTAR PUSTAKA ........................................................................................ 70
LAMPIRAN

commit to user

xi

perpustakaan.uns.ac.id

digilib.uns.ac.id

DAFTAR GAMBAR
Gambar 1 .................................................................................................................... 4
Gambar 2 .................................................................................................................... 5
Gambar 3 .................................................................................................................... 5
Gambar 4 .................................................................................................................... 6
Gambar 5 ................................................................................................................... 6
Gambar 6 .................................................................................................................... 6
Gambar 7 ................................................................................................................... 7
Gambar 8 .................................................................................................................... 8
Gambar 9 ................................................................................................................... 9
Gambar 10 ................................................................................................................. 10
Gambar 11 ................................................................................................................. 10
Gambar 12 ................................................................................................................. 11
Gambar 13 ................................................................................................................. 11
Gambar 14 ................................................................................................................. 12
Gambar 15 ................................................................................................................. 12
Gambar 16 ................................................................................................................ 13
Gambar 17 ................................................................................................................. 13
Gambar 18 ................................................................................................................. 17
Gambar 19 ................................................................................................................. 19
Gambar 20 ................................................................................................................ 20
Gambar 21 ................................................................................................................. 22
Gambar 22 ................................................................................................................ 24
Gambar 23 ................................................................................................................ 25
Gambar 24 ................................................................................................................ 36
Gambar 25 ................................................................................................................. 60

commit to user
xii