S MMB 1200967 Table of content
DAFTAR ISI
COVER ..................................................................................................................................... i
LEMBAR PENGESAHAN .....................................................................................................ii
ABSTRAK ..............................................................................................................................iii
PERNYATAAN....................................................................................................................... v
KATA PENGANTAR ............................................................................................................ vi
UCAPAN TERIMA KASIH ..................................................................................................vii
DAFTAR ISI .........................................................................................................................viii
DAFTAR TABEL .................................................................................................................xiii
DAFTAR GAMBAR ............................................................................................................ xvi
BAB I PENDAHULUAN ..................................................................................................... 1
1.1 Latar Belakang Penelitian .................................................................................. 1
1.2 Rumusan Masalah ............................................................................................ 13
1.3 Tujuan Penelitian ............................................................................................. 14
1.4 Kegunaan Penelitian......................................................................................... 14
BAB II KAJIAN PUSTAKA, KERANGKA PEMIKIRAN, HIPOTESIS ......................... 16
2.1 Kajian Pustaka.................................................................................................. 16
2.1.1 Produk Jasa dan Marketing Public Relation dalam Pemasaran
Jasa Pendidikan. ..................................................................................... 16
2.1.2 Produk Jasa ............................................................................................. 22
2.1.2.1 Definisi Produk Jasa.................................................................. 22
2.1.2.2 Dimensi Produk Jasa ................................................................. 24
2.1.2.3 Model Produk Jasa .................................................................... 26
2.1.3 Marketing Public Relation ...................................................................... 27
2.1.3.1 Definisi Marketing Public Relation .......................................... 27
2.1.3.2 Dimensi Marketing Public Relation ......................................... 28
2.1.4 Citra ......................................................................................................... 31
2.1.4.1 Definisi Citra ............................................................................. 31
2.1.4.2 Dimensi Citra ............................................................................ 32
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2.1.5 Penelitian Terdahulu dan Orisinalitas Penelitian ................................... 33
2.2 Kerangka Pemikiran .......................................................................................... 36
2.3 Hipotesis Penelitian. .......................................................................................... 43
BAB III OBJEK DAN METODE PENELITIAN ............................................................... 44
3.1 Objek Penelitian ................................................................................................ 44
3.2 Metode Penelitian ............................................................................................ 45
3.2.1 Jenis dan Metode yang Digunakan ......................................................... 45
3.2.1.1 Jenis Penelitian ............................................................................ 45
3.2.1.2 Metode yang Digunakan ............................................................. 46
3.2.2 Operasionalisasi Variabel....................................................................... 46
3.2.3 Jenis dan Sumber Data. .......................................................................... 52
3.2.4 Populasi, Sampel dan Teknik Sampling. ............................................... 53
3.2.4.1 Populasi ..................................................................................... 53
3.2.4.2 Sampel ....................................................................................... 54
3.2.4.3 Teknik Penarikan Sampel ......................................................... 56
3.2.5 Teknik Pengumpulan Data ..................................................................... 56
3.2.6 Hasil Pengujian Validitas dan Reliabilitas. ............................................ 57
3.2.6.1 Hasil Uji Validitas ..................................................................... 57
3.2.6.2 Hasil Uji Reliabilitas ................................................................. 61
3.2.7 Rancangan Analisis Data. ...................................................................... 63
3.2.7.1 Analisis Deskriptif ................................................................... 63
3.2.7.2 Analisis Verifikatif ................................................................... 63
3.2.8 Pengujian Hipotesis.................................................................................. 64
BAB IV HASIL PENELITIAN DAN PEMBAHASAN .................................................... 67
4.1 Profil SMK Negeri 1 Kota Serang dan responden siswa SMK
Negeri 1
Kota Serang ................................................................................. 67
4.1.1 Profil SMK Negeri 1 Kota Serang ........................................................... 67
4.1.1.1 Sejarah SMK Negeri 1 Kota Serang ......................................... 67
4.1.1.2 Visi, Misi, dan Motto SMK Negeri 1 Kota Serang .................. 69
4.1.1.3 Kebijaan Mutu SMK Negeri 1 Kota Serang ............................ 71
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4.1.1.4 Sasaran Mutu SMK Negeri 1 Kota Serang .............................. 72
4.1.1.5 Profil Program Keahlian .......................................................... 73
4.1.2 Identitas Responden ................................................................................. 81
4.1.2.1 Karakteristik Responden .......................................................... 81
4.1.2.2 Pengalaman Responden ........................................................... 82
4.2 Pembahasan ...................................................................................................... 85
4.2.1 Analisis Deskritif Variabel Produk Jasa ................................................. 85
4.2.1.1 Tanggapan Responden Mengenai Quality ............................... 89
4.2.1.2 Tanggapan Responden Mengenai Adaptability ....................... 90
4.2.1.3 Tanggapan Responden Mengenai Distictiveness ..................... 91
4.2.1.4 Tanggapan Responden Mengenai Physical Evidence .............. 93
4.2.1.5 Tanggapan Responden Mengenai Perceived Risk ................... 94
4.2.1.6 Rekapitulasi Tanggapan Responden Mengenai
Produk Jasa ............................................................................ 95
4.2.2 Analisis Deskritif Variabel Marketing Public Relation .......................... 97
4.2.2.1 Tanggapan Responden Mengenai Publications ..................... 100
4.2.2.2 Tanggapan Responden Mengenai Identity Media .................. 102
4.2.2.3 Tanggapan Responden Mengenai Event ................................ 103
4.2.2.4 Tanggapan Responden Mengenai News................................. 105
4.2.2.5 Tanggapan Responden Mengenai Speeches........................... 106
4.2.2.6 Tanggapan Responden Mengenai Public-Service
Activities................................................................................ 107
4.2.2.7 Rekapitulasi Tanggapan Responden Mengenai
marketing public relation ..................................................... 108
4.2.3 Analisis Deskritif Variabel Citra ........................................................... 110
4.2.3.1 Tanggapan Responden Mengenai Dynamic ........................... 113
4.2.3.2 Tanggapan Responden Mengenai Coperative ....................... 114
4.2.3.3 Tanggapan Responden Mengenai Business ........................... 115
4.2.3.4 Tanggapan Responden Mengenai Character ......................... 117
4.2.3.5 Tanggapan Responden Mengenai Successful......................... 118
4.2.3.6 Tanggapan Responden Mengenai Withdrawn ....................... 119
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4.2.3.7 Rekapitulasi Tanggapan Responden Mengenai Citra
SMK Negeri 1 Kota Serang ................................................... 120
4.3 Hasil Pengujian Hipotesis .............................................................................. 122
4.3.1 Pengaruh Produk Jasa dan Marketing Public Relation terhadap
Citra SMK Negeri 1 Kota Serang .......................................................... 122
4.3.2 Pengaruh Produk Jasa pendidikanTerhadap Citra SMK Negeri
1
Kota Serang ..................................................................................... 125
4.3.3 Pengaruh Marketing Public Relation Terhadap Citra
SMK Negeri 1 Kota Serang .................................................................. 129
4.4. Implikasi hasil temuan penelitian..................................................................... 133
BAB V KESIMPULAN DAN REKOMENDASI ............................................................. 135
5.1 Kesimpulan .................................................................................................... 135
5.2 Rekomendasi .................................................................................................. 138
DAFTAR PUSTAKA .......................................................................................................... 140
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DAFTAR TABEL
No
Judul
Halaman
1.1 Tingkat Pengangguran Terbuka (PT) Di Indonesia Menurut Pendidikan
Tertinggi Yang Ditamatkan 2012-2013 ............................................................................. 4
1.2 Jumlah SMK Di Provinsi Banten Tahun 2012-2013 ......................................................... 6
1.3 Jumlah Lulusan SMP Yang Mendaftar Di SMK Negeri 1 Kota Serang........................... 7
1.4 Jumlah Pendaftar dan Yang Diterima Di SMK Negeri 1 Kota Serang .............................. 8
1.5 Jumlah Lulusan SMK Negeri 1 Kota Serang Yang Bekerja .............................................. 9
1.6 Hasil Pra Survey Terhadap Siswa SMK Negeri 1 Kota Serang Mengenai Citra
SMK Negeri 1 Kota Serang ............................................................................................. 10
2.1 Penelitian Terdahulu ........................................................................................................ 34
3.1 Operasionalisasi Variabel Penelitian ............................................................................... 47
3.2 Jenis dan Sumber Data ..................................................................................................... 53
3.3 Rincian Sampel Siswa SMK Negeri 1 Kota Serang ........................................................ 55
3.4 Hasil uji Validitas Instrumen Penelitian .......................................................................... 59
3.5 Hasil uji Reliabilitas Instrumen Penelitian ....................................................................... 63
4.1 Karakteristik Responden Berdasarkan Rata-Rata Penghasilan Orang Tua
Dilihat Dari Jenis
Kelamin Dan Usia Responden ........................................................ 81
4.2 Karakteristik Responden Berdasarkan pekerjaan Orang Tua Dilihat Dari
Jenis Kelamin Dan Usia Responden ............................................................................... 82
4.3 Pengalaman Responden Berdasarkan Pilihan Program Keahlian dilihat Dari
Jenis Kelamin Dan Usia Responden ............................................................................... 83
4.4 Pengalaman Responden Berdasarkan Pilihan Keberapa SMK Negeri 1 Kota
Serang dilihat Dari Jenis Kelamin Dan Usia Responden ................................................ 84
4.5 Pengalaman Responden Berdasarkan Alasan Memilih SMK Negeri 1 Kota
Serang dilihat Dari Jenis Kelamin Dan Usia Responden ............................................... 84
4.6 Kriteria Prosentase Tangapan Siswa ................................................................................ 88
4.7Tanggapan Responden mengenai Quality......................................................................... 89
4.8 Tanggapan Responden mengenai Adaptability ................................................................ 90
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4.9 Tanggapan Responden mengenai Distinctiveness ........................................................... 92
4.10 Tanggapan Responden mengenai Physical Evidence .................................................... 93
4.11 Tanggapan Responden mengenai Perceived Risk .......................................................... 94
4.12 Rekapitulasi Tanggapan Responden mengenai Produk Jasa ......................................... 96
4.13 Kriteria Prosentase Tangapan Siswa ............................................................................ 100
4.14 Tanggapan Responden mengenai Publications .......................................................... 101
4.15 Tanggapan Responden mengenai Identity Media ........................................................ 102
4.16 Tanggapan Responden mengenai Event....................................................................... 104
4.17 Tanggapan Responden mengenai News ....................................................................... 105
4.18 Tanggapan Responden mengenai Speeches ................................................................. 106
4.19 Tanggapan Responden mengenai Public-Service Activities ........................................ 107
4.20 Rekapitulasi Tanggapan Responden mengenai Marketing Public Relation ................ 109
4.21 Kriteria Prosentase Tangapan Siswa ............................................................................ 113
4.22 Tanggapan Responden mengenai Dynamic ................................................................. 113
4.23 Tanggapan Responden mengenai Cooperative ............................................................ 114
4.24 Tanggapan Responden mengenai Business .................................................................. 116
4.25 Tanggapan Responden mengenai Character ............................................................... 117
4.26 Tanggapan Responden mengenai Successful ............................................................... 118
4.27 Tanggapan Responden mengenai Withdrawn .............................................................. 119
4.28 Rekapitulasi Tanggapan Responden mengenai Citra SMK Negeri 1 Kota
Serang ......................................................................................................................... 120
4.29 Hasil Pengujian Hipotesis Pengaruh Produk Jasa Dan Marketing Public
Relation Terhadap Citra SMK Negeri 1 Kota Serang ......................................................... 123
4.30 Koefisien Pengaruh Produk Jasa Dan Marketing Public Relation Terhadap
Citra SMK Negeri 1 Kota Serang ................................................................................. 124
4.31 Hasil Pengujian Hipotesis Pengaruh Produk Jasa Dan Terhadap Citra
SMK Negeri 1 Kota Serang ......................................................................................... 127
4.32 Koefisien Pengaruh Produk Jasa Terhadap Citra SMK Negeri 1 Kota Serang ........... 128
4.33 Hasil Pengujian Hipotesis Pengaruh Marketing Public Relation Terhadap
Citra SMK Negeri 1 Kota Serang ................................................................................ 130
4.34 Koefisien Pengaruh Marketing Public Relation Terhadap Citra
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SMK Negeri 1 Kota Serang .......................................................................................... 131
DAFTAR GAMBAR
No
Judul
Halaman
1.1 Target Siswa Yang Menempuh Pendidikan Di SMK ........................................................ 5
2.2 Unsur-unsur Model ASO .......................................................................................... ...
26
2.3 Kerangka Pengaruh Produk Jasa dan Marketing Public Relation Terhadap
Citra Sekolah Menengah Kejuruan ................................................................................. 41
2.4 Paradigma Pengaruh Produk Jasa dan Marketing Public Relation Terhadap
Citra Sekolah Menengah Kejuruan ................................................................................. 42
3.2 Struktur Jalur Antara X1 dan X2 Terhadap Y .................................................................... 65
4.1 Kedudukan Variabel Produk Jasa Pendidikan Dalam Kontinum ................................... 87
4.2 Kedudukan Variabel Marketing Public Relation Dalam Kontinum ............................... 99
4.3 Kedudukan Variabel Citra Sekolah Menengah Kejuruan Dalam Kontinum ................ 112
4.4 Diagram Jalur Pengaruh Produk Jasa Dan Marketing Public Relation
Terhadap Citra Smk Negeri 1 Kota Serang ................................................................. 122
4. 5 Diagram Jalur Pengaruh Produk Jasa Terhadap Citra Smk Negeri 1 Kota
Serang .......................................................................................................................... 126
4. 6 Diagram Jalur Pengaruh Marketing Public Relation Terhadap Citra Smk
Negeri 1 Kota Serang ................................................................................................... 130
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COVER ..................................................................................................................................... i
LEMBAR PENGESAHAN .....................................................................................................ii
ABSTRAK ..............................................................................................................................iii
PERNYATAAN....................................................................................................................... v
KATA PENGANTAR ............................................................................................................ vi
UCAPAN TERIMA KASIH ..................................................................................................vii
DAFTAR ISI .........................................................................................................................viii
DAFTAR TABEL .................................................................................................................xiii
DAFTAR GAMBAR ............................................................................................................ xvi
BAB I PENDAHULUAN ..................................................................................................... 1
1.1 Latar Belakang Penelitian .................................................................................. 1
1.2 Rumusan Masalah ............................................................................................ 13
1.3 Tujuan Penelitian ............................................................................................. 14
1.4 Kegunaan Penelitian......................................................................................... 14
BAB II KAJIAN PUSTAKA, KERANGKA PEMIKIRAN, HIPOTESIS ......................... 16
2.1 Kajian Pustaka.................................................................................................. 16
2.1.1 Produk Jasa dan Marketing Public Relation dalam Pemasaran
Jasa Pendidikan. ..................................................................................... 16
2.1.2 Produk Jasa ............................................................................................. 22
2.1.2.1 Definisi Produk Jasa.................................................................. 22
2.1.2.2 Dimensi Produk Jasa ................................................................. 24
2.1.2.3 Model Produk Jasa .................................................................... 26
2.1.3 Marketing Public Relation ...................................................................... 27
2.1.3.1 Definisi Marketing Public Relation .......................................... 27
2.1.3.2 Dimensi Marketing Public Relation ......................................... 28
2.1.4 Citra ......................................................................................................... 31
2.1.4.1 Definisi Citra ............................................................................. 31
2.1.4.2 Dimensi Citra ............................................................................ 32
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2.1.5 Penelitian Terdahulu dan Orisinalitas Penelitian ................................... 33
2.2 Kerangka Pemikiran .......................................................................................... 36
2.3 Hipotesis Penelitian. .......................................................................................... 43
BAB III OBJEK DAN METODE PENELITIAN ............................................................... 44
3.1 Objek Penelitian ................................................................................................ 44
3.2 Metode Penelitian ............................................................................................ 45
3.2.1 Jenis dan Metode yang Digunakan ......................................................... 45
3.2.1.1 Jenis Penelitian ............................................................................ 45
3.2.1.2 Metode yang Digunakan ............................................................. 46
3.2.2 Operasionalisasi Variabel....................................................................... 46
3.2.3 Jenis dan Sumber Data. .......................................................................... 52
3.2.4 Populasi, Sampel dan Teknik Sampling. ............................................... 53
3.2.4.1 Populasi ..................................................................................... 53
3.2.4.2 Sampel ....................................................................................... 54
3.2.4.3 Teknik Penarikan Sampel ......................................................... 56
3.2.5 Teknik Pengumpulan Data ..................................................................... 56
3.2.6 Hasil Pengujian Validitas dan Reliabilitas. ............................................ 57
3.2.6.1 Hasil Uji Validitas ..................................................................... 57
3.2.6.2 Hasil Uji Reliabilitas ................................................................. 61
3.2.7 Rancangan Analisis Data. ...................................................................... 63
3.2.7.1 Analisis Deskriptif ................................................................... 63
3.2.7.2 Analisis Verifikatif ................................................................... 63
3.2.8 Pengujian Hipotesis.................................................................................. 64
BAB IV HASIL PENELITIAN DAN PEMBAHASAN .................................................... 67
4.1 Profil SMK Negeri 1 Kota Serang dan responden siswa SMK
Negeri 1
Kota Serang ................................................................................. 67
4.1.1 Profil SMK Negeri 1 Kota Serang ........................................................... 67
4.1.1.1 Sejarah SMK Negeri 1 Kota Serang ......................................... 67
4.1.1.2 Visi, Misi, dan Motto SMK Negeri 1 Kota Serang .................. 69
4.1.1.3 Kebijaan Mutu SMK Negeri 1 Kota Serang ............................ 71
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4.1.1.4 Sasaran Mutu SMK Negeri 1 Kota Serang .............................. 72
4.1.1.5 Profil Program Keahlian .......................................................... 73
4.1.2 Identitas Responden ................................................................................. 81
4.1.2.1 Karakteristik Responden .......................................................... 81
4.1.2.2 Pengalaman Responden ........................................................... 82
4.2 Pembahasan ...................................................................................................... 85
4.2.1 Analisis Deskritif Variabel Produk Jasa ................................................. 85
4.2.1.1 Tanggapan Responden Mengenai Quality ............................... 89
4.2.1.2 Tanggapan Responden Mengenai Adaptability ....................... 90
4.2.1.3 Tanggapan Responden Mengenai Distictiveness ..................... 91
4.2.1.4 Tanggapan Responden Mengenai Physical Evidence .............. 93
4.2.1.5 Tanggapan Responden Mengenai Perceived Risk ................... 94
4.2.1.6 Rekapitulasi Tanggapan Responden Mengenai
Produk Jasa ............................................................................ 95
4.2.2 Analisis Deskritif Variabel Marketing Public Relation .......................... 97
4.2.2.1 Tanggapan Responden Mengenai Publications ..................... 100
4.2.2.2 Tanggapan Responden Mengenai Identity Media .................. 102
4.2.2.3 Tanggapan Responden Mengenai Event ................................ 103
4.2.2.4 Tanggapan Responden Mengenai News................................. 105
4.2.2.5 Tanggapan Responden Mengenai Speeches........................... 106
4.2.2.6 Tanggapan Responden Mengenai Public-Service
Activities................................................................................ 107
4.2.2.7 Rekapitulasi Tanggapan Responden Mengenai
marketing public relation ..................................................... 108
4.2.3 Analisis Deskritif Variabel Citra ........................................................... 110
4.2.3.1 Tanggapan Responden Mengenai Dynamic ........................... 113
4.2.3.2 Tanggapan Responden Mengenai Coperative ....................... 114
4.2.3.3 Tanggapan Responden Mengenai Business ........................... 115
4.2.3.4 Tanggapan Responden Mengenai Character ......................... 117
4.2.3.5 Tanggapan Responden Mengenai Successful......................... 118
4.2.3.6 Tanggapan Responden Mengenai Withdrawn ....................... 119
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4.2.3.7 Rekapitulasi Tanggapan Responden Mengenai Citra
SMK Negeri 1 Kota Serang ................................................... 120
4.3 Hasil Pengujian Hipotesis .............................................................................. 122
4.3.1 Pengaruh Produk Jasa dan Marketing Public Relation terhadap
Citra SMK Negeri 1 Kota Serang .......................................................... 122
4.3.2 Pengaruh Produk Jasa pendidikanTerhadap Citra SMK Negeri
1
Kota Serang ..................................................................................... 125
4.3.3 Pengaruh Marketing Public Relation Terhadap Citra
SMK Negeri 1 Kota Serang .................................................................. 129
4.4. Implikasi hasil temuan penelitian..................................................................... 133
BAB V KESIMPULAN DAN REKOMENDASI ............................................................. 135
5.1 Kesimpulan .................................................................................................... 135
5.2 Rekomendasi .................................................................................................. 138
DAFTAR PUSTAKA .......................................................................................................... 140
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DAFTAR TABEL
No
Judul
Halaman
1.1 Tingkat Pengangguran Terbuka (PT) Di Indonesia Menurut Pendidikan
Tertinggi Yang Ditamatkan 2012-2013 ............................................................................. 4
1.2 Jumlah SMK Di Provinsi Banten Tahun 2012-2013 ......................................................... 6
1.3 Jumlah Lulusan SMP Yang Mendaftar Di SMK Negeri 1 Kota Serang........................... 7
1.4 Jumlah Pendaftar dan Yang Diterima Di SMK Negeri 1 Kota Serang .............................. 8
1.5 Jumlah Lulusan SMK Negeri 1 Kota Serang Yang Bekerja .............................................. 9
1.6 Hasil Pra Survey Terhadap Siswa SMK Negeri 1 Kota Serang Mengenai Citra
SMK Negeri 1 Kota Serang ............................................................................................. 10
2.1 Penelitian Terdahulu ........................................................................................................ 34
3.1 Operasionalisasi Variabel Penelitian ............................................................................... 47
3.2 Jenis dan Sumber Data ..................................................................................................... 53
3.3 Rincian Sampel Siswa SMK Negeri 1 Kota Serang ........................................................ 55
3.4 Hasil uji Validitas Instrumen Penelitian .......................................................................... 59
3.5 Hasil uji Reliabilitas Instrumen Penelitian ....................................................................... 63
4.1 Karakteristik Responden Berdasarkan Rata-Rata Penghasilan Orang Tua
Dilihat Dari Jenis
Kelamin Dan Usia Responden ........................................................ 81
4.2 Karakteristik Responden Berdasarkan pekerjaan Orang Tua Dilihat Dari
Jenis Kelamin Dan Usia Responden ............................................................................... 82
4.3 Pengalaman Responden Berdasarkan Pilihan Program Keahlian dilihat Dari
Jenis Kelamin Dan Usia Responden ............................................................................... 83
4.4 Pengalaman Responden Berdasarkan Pilihan Keberapa SMK Negeri 1 Kota
Serang dilihat Dari Jenis Kelamin Dan Usia Responden ................................................ 84
4.5 Pengalaman Responden Berdasarkan Alasan Memilih SMK Negeri 1 Kota
Serang dilihat Dari Jenis Kelamin Dan Usia Responden ............................................... 84
4.6 Kriteria Prosentase Tangapan Siswa ................................................................................ 88
4.7Tanggapan Responden mengenai Quality......................................................................... 89
4.8 Tanggapan Responden mengenai Adaptability ................................................................ 90
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4.9 Tanggapan Responden mengenai Distinctiveness ........................................................... 92
4.10 Tanggapan Responden mengenai Physical Evidence .................................................... 93
4.11 Tanggapan Responden mengenai Perceived Risk .......................................................... 94
4.12 Rekapitulasi Tanggapan Responden mengenai Produk Jasa ......................................... 96
4.13 Kriteria Prosentase Tangapan Siswa ............................................................................ 100
4.14 Tanggapan Responden mengenai Publications .......................................................... 101
4.15 Tanggapan Responden mengenai Identity Media ........................................................ 102
4.16 Tanggapan Responden mengenai Event....................................................................... 104
4.17 Tanggapan Responden mengenai News ....................................................................... 105
4.18 Tanggapan Responden mengenai Speeches ................................................................. 106
4.19 Tanggapan Responden mengenai Public-Service Activities ........................................ 107
4.20 Rekapitulasi Tanggapan Responden mengenai Marketing Public Relation ................ 109
4.21 Kriteria Prosentase Tangapan Siswa ............................................................................ 113
4.22 Tanggapan Responden mengenai Dynamic ................................................................. 113
4.23 Tanggapan Responden mengenai Cooperative ............................................................ 114
4.24 Tanggapan Responden mengenai Business .................................................................. 116
4.25 Tanggapan Responden mengenai Character ............................................................... 117
4.26 Tanggapan Responden mengenai Successful ............................................................... 118
4.27 Tanggapan Responden mengenai Withdrawn .............................................................. 119
4.28 Rekapitulasi Tanggapan Responden mengenai Citra SMK Negeri 1 Kota
Serang ......................................................................................................................... 120
4.29 Hasil Pengujian Hipotesis Pengaruh Produk Jasa Dan Marketing Public
Relation Terhadap Citra SMK Negeri 1 Kota Serang ......................................................... 123
4.30 Koefisien Pengaruh Produk Jasa Dan Marketing Public Relation Terhadap
Citra SMK Negeri 1 Kota Serang ................................................................................. 124
4.31 Hasil Pengujian Hipotesis Pengaruh Produk Jasa Dan Terhadap Citra
SMK Negeri 1 Kota Serang ......................................................................................... 127
4.32 Koefisien Pengaruh Produk Jasa Terhadap Citra SMK Negeri 1 Kota Serang ........... 128
4.33 Hasil Pengujian Hipotesis Pengaruh Marketing Public Relation Terhadap
Citra SMK Negeri 1 Kota Serang ................................................................................ 130
4.34 Koefisien Pengaruh Marketing Public Relation Terhadap Citra
Mulyati, 2014
Pengaruh Produk Jasa Pendidikan Dan Marketing Public Relation Terhadap Citra Sekolah
Menengah
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
SMK Negeri 1 Kota Serang .......................................................................................... 131
DAFTAR GAMBAR
No
Judul
Halaman
1.1 Target Siswa Yang Menempuh Pendidikan Di SMK ........................................................ 5
2.2 Unsur-unsur Model ASO .......................................................................................... ...
26
2.3 Kerangka Pengaruh Produk Jasa dan Marketing Public Relation Terhadap
Citra Sekolah Menengah Kejuruan ................................................................................. 41
2.4 Paradigma Pengaruh Produk Jasa dan Marketing Public Relation Terhadap
Citra Sekolah Menengah Kejuruan ................................................................................. 42
3.2 Struktur Jalur Antara X1 dan X2 Terhadap Y .................................................................... 65
4.1 Kedudukan Variabel Produk Jasa Pendidikan Dalam Kontinum ................................... 87
4.2 Kedudukan Variabel Marketing Public Relation Dalam Kontinum ............................... 99
4.3 Kedudukan Variabel Citra Sekolah Menengah Kejuruan Dalam Kontinum ................ 112
4.4 Diagram Jalur Pengaruh Produk Jasa Dan Marketing Public Relation
Terhadap Citra Smk Negeri 1 Kota Serang ................................................................. 122
4. 5 Diagram Jalur Pengaruh Produk Jasa Terhadap Citra Smk Negeri 1 Kota
Serang .......................................................................................................................... 126
4. 6 Diagram Jalur Pengaruh Marketing Public Relation Terhadap Citra Smk
Negeri 1 Kota Serang ................................................................................................... 130
Mulyati, 2014
Pengaruh Produk Jasa Pendidikan Dan Marketing Public Relation Terhadap Citra Sekolah
Menengah
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu