Di Usia 29 Tahun Anto Sudah Memiliki 23 Mobil.
~ ib u n J a h a r
o Se/asa o
4
20
Oldar
Rabu
6
7
5EDCBA
21
OApr
22
•
8
9
23
@
Oldel
C Jumat
Kamis
OJun
10
11
)~ ~
OJul
o
o Minggu
Sabtu
12
13
26
27
0 Ags
OSep
14
28
OOId
15
29
ONov
30
31
ODes
INSPIRASI BISNIS
D i U s ia 2 9 T a h u n A n to S u d a h M ilik i 2 3 M o b il,
T A K h e n ti b e rin o v a s i,
te g a s
d a la m b e rs ik a p , d a n ja n g a n ta k u t
u n tu k m e n c o b a s e s u a tu y a n g b a ru . K a lim a t in i ta m p a k n y a m e n ja d i ju ru s jitu k e s u k s e s a n M u h ta ru d in R a h m a n to
a lia s A n to
(2 9 ), p e n g u s a h a m u d a y a n g s u k s e s m e n e k u n i b is n is re n ta l m o b il.
D i u s ia m u d a n y a , p ria b e rk u lit
p u tih in i p a n ta s d is e b u t s e b a g a i
p e n g u s a h a s u k s e s . P a s a ln y a , d a ri
m o d a l a w a l m e n y e w a k a n s a tu
u n it T o y o ta K ija n g In n o v a , k in i
A n to s u d a h m e m ilik i 2 3 u n it m o b il b e rb a g a i je n is u n tu k d is e w a -
k a n , m u la i T o y o ta
u sa h a apa, saya.
OlehlCHSAN
ja w a b m a u u s a h a
A vanza
h in g g a
se d a n M e rc e d e s
re n ta l rn o b il. S a a t
itu la h a y a h s a y a m e m b e rik a n
k e lu a ra n te rb a ru .
s a tu u n it T o y o ta K ija n g I n n o v a ,"
D a n itu s e m u a d ip e ro le h n y a
h a n y a d a la m te m p o tig a ta h u n .
k a ta A n to , m e n c e rita k a n k is a h
a w a l u s a h a n y a s a a t d ite m u i d i
P ria y a n g m a s ih b u ja n g a n in i
p e rta m a
k a li te rju n d i b is n is
s a tu te m p a t d i B a n d u n g , S e la s a
(2 2 /2 ) m a la m .
re n ta l m o b il p a d a 2 0 0 7 , k e tik a
b a ru s a ja lu lu s k u lia h d a ri F a k u lA n to m e n g a ta k a n , k e in g in a n
ta n p a h e n ti d is e w a o le h re k a n -
p e n y e w a a n m o b il in i d e n g a n o p tim is tis .
D i te n g a h b is n is re n ta l m o b il y a n g
k o m p e titif, p ria p e n g g e m a r b a la p m o to r in i s e la lu b e rin o v a s i d a n m e n c o b a
m e n a w a rk a n
s e s u a tu
y a n g b a ru
k e p a d a p e la n g g a rm y a . S e b a g a i c o n to h ,
s e tia p k o n s u m e n n v a y a n g b e ru la n g ta h u n ta k s e g a n d ih d ia h i s u v e n ir.
S e la in itu , k o n s u m e n y a n g m e n ja d i
m e m b e r re n ta ln y a d ib e ri d is k o n lim a
p e rs e n s e tia p k a li m e n y e w a m o b il.
B a h k a n jik a s u d a h m e n y e w a h in g g a
s e p u lu h k a li, d is k o n n y a
d ita m b a h
m e n ja d i lim a b e la s p e rs e n . D a n y a n g
m e n a rik , jik a s u d a h m e n y e w a le b ih
d a ri d u a p u lu h
k a li, u n tu k
sew a
s e la n ju tn y a d ib e ri g ra tis .
K a re n a p ro g ra m n y a c u k u p m e n a rik , ta k h e ra n k o s u m e n n y a p u n s e m a k in b e rta m b a h . K in i ta k h a n y a o ra n g lo k a l, o ra n g a s in g p u n te rta rik
re k a n n y a .
M e la lu i p ro m o s i d a ri m u lu t k e m u lu t,
k o n s u m e n d a ri lin g k u n g a n lu a r p u n
m u la i te rta rik m e n y e w a m o b iln y a .
M e ra s a y a k in d e n g a n b is n is in i, A n to
u n tu k m e n y e w a m o b iln y a .
" S e la in p rib a d i-p rib a d i, k o n s u m e n
s a y a ju g a b e ra s a l a ri s e ju m la h p e ru s a h a a n d a n ta m u -ta m u a s in g d a ri M a la y s ia , S in g a p u ra , K o re a S e la ta n , b a h k a n
la lu m e n g a ju k a n k re d it p e m b e lia n
m o b il b a ru . S a tu p e r s a tu m o b il b a ru itu
-= d i k r e d i t n y a d a n i n i t e r u s b e r l a n g s u n g
a d a ju g a o r a n g B e la n d a ," u ja r p r ia
k e la h ira n B a n d u n g , 3 1 J a n u a ri 1 9 8 2 , in i.
T a rif s e w a m o b il re n ta l m i1 ik A n to
h in g g a tig a ta h u n la m a n y a .
" M e lih a t u s a h a s a y a b e rk e m b a n g
b a ik , p ih a k b a n k s e m a k in p e rc a y a s e h in g g a m e re k a s e la lu m e m b e rik a n k re .d it jik a s a y a in g in m e m b e li m o b il b a r u
u n tu k d is e w a k a n ," u ja r a n a k k e tu ju h
d a ri d e la p a n b e rs a u d a ra p u tra p a s a n g a n
D a rm o n o d a n S a rn s u H a ry a n i in i.
C e rita s u k s e s in i te n tu n y a
tid a k
d ip e ro le h n y a d e n g a n m u d a h . D a la m
p e rja la n a n u s a h a n y a s e la m a tig a ta h u n
in i, A n to m e n g a la m i s u k a d a n d u k a
s e b a g a i p e l a k u b i s n i s r e n t a l m o b i l .[ a t u h b a n g u n u s a h a p u n d ira s a k a n n y a , te r-
b e rv a ria s i m u la i R p 3 0 0 rib u u n tu k
T o y o ta A v a n z a p lu s s o p ir s e la m a 1 8
ja m , h in g g a R p 2 ju ta u n tu k s e d a n
M e rc e d e s y a n g k h u s u s d is e w a k a n
u n tu k a c a ra p e n g a n tin .
_
M e n u ru tn y a , in i b is n is k e p e rc a y a a n
ta s H u k u m U n iv e rs ita s P a d ja d ja ra n (U n p a d ).
" W a k tu itu
ayah saya nanya,
m a u u s a h a a ta u m a u k e rja . S a y a
ja w a b m a u u s a h a . T e ru s m a u
b e rb is n is re n ta l m o b il te rc e tu s
k e tik a m a s ih k u lia h . S a a t itu , k a ta
A n to , m o b iln y a k e ra p d ip in ja m
re k a n n y a u n tu k a p e l k e ru m a h
p a c a m y a . A w a ln y a , A n to h a n y a
r
m e m in ta ta n g k i m o b iln y a d iis i
b e n s in . N a m u n k a re n a s e rin g
d ip in ja m , a k h irn y a ia m e m in ta
a g a r re k a n n y a m e m b a y a r se w a
m o b il.
M e ra s a u n tu n g d e n g a n m e nyew akan
m o b il itu la h y a n g
k e m u d ia n m e riu n tu n A n to u n tu k
s e riu s m e n e k u n i b is n is re n ta l
m o b il. S a tu K ija n g In n o v a p e m b e ria n a y a h n y a p u n d is e w a k a n
s e c a ra m a k s im a l. M o b il itu n y a ris
TRIBUN/IU
Muhtarudin Rahmanto
_~
~~
m a s u k b e b e ra p a h ili m o b iln y a d ib a w a
k a b u r o ra n g . K a re n a h a l in i p u la , A n to
s e m p a t fru s tra s i, b a h k a n s a k it tifu s .
N a m u n itu s e m u a d ia n g g a p s e b a g a i
ris ik o b is n is d a n ta n ta n g a n y a n g h a ru s
d ih a d a p i. D e n g a n b e n d e ra A z k a R e n t
C a r y a n g b e rlo k a s i d i d a e ra h S a d a n g
S e ra n g , B a n d u n g , A n to m e n a ta p u s a h a
-
-
y a n g h a ru s d ija g a d e n g a n b a ik d a n
m e m e rlu k a n
k e te g a s a n s ik a p . T a k
h e ra n d a la m s e ta h u n , ia b is a m e m b e rh e n tik a n tig a h in g g a e m p a t k a ry a w a n jik a s u d a h ta k s e s u a i d e n g a n v is i
b is n is n y a .
'
Sebagai pem uda yang haus akan
k e s u k s e s a n , A n to m u la i m e ra m b a h
b is n is la in . B a ru - a ru in i p ria m u ra h
s e n y u m in i m e ru . ik a n P T K a n o m a n
P u tra U s a h a M a rid iri, y a n g b e r~ e :a k
d i b id a n g p e n g a d a a n b a ra n g . S e la in itu ,
ia m e n d irik a n P T In o w a , y a n g b e rg e ra k d i b id a n g k o n s u lta n m a n a je m e n ,
te k n ik , d a n te k n lo g i in f o r m a s i.( * )
I U lp ln g
H um aa
O npad
2011
o Se/asa o
4
20
Oldar
Rabu
6
7
5EDCBA
21
OApr
22
•
8
9
23
@
Oldel
C Jumat
Kamis
OJun
10
11
)~ ~
OJul
o
o Minggu
Sabtu
12
13
26
27
0 Ags
OSep
14
28
OOId
15
29
ONov
30
31
ODes
INSPIRASI BISNIS
D i U s ia 2 9 T a h u n A n to S u d a h M ilik i 2 3 M o b il,
T A K h e n ti b e rin o v a s i,
te g a s
d a la m b e rs ik a p , d a n ja n g a n ta k u t
u n tu k m e n c o b a s e s u a tu y a n g b a ru . K a lim a t in i ta m p a k n y a m e n ja d i ju ru s jitu k e s u k s e s a n M u h ta ru d in R a h m a n to
a lia s A n to
(2 9 ), p e n g u s a h a m u d a y a n g s u k s e s m e n e k u n i b is n is re n ta l m o b il.
D i u s ia m u d a n y a , p ria b e rk u lit
p u tih in i p a n ta s d is e b u t s e b a g a i
p e n g u s a h a s u k s e s . P a s a ln y a , d a ri
m o d a l a w a l m e n y e w a k a n s a tu
u n it T o y o ta K ija n g In n o v a , k in i
A n to s u d a h m e m ilik i 2 3 u n it m o b il b e rb a g a i je n is u n tu k d is e w a -
k a n , m u la i T o y o ta
u sa h a apa, saya.
OlehlCHSAN
ja w a b m a u u s a h a
A vanza
h in g g a
se d a n M e rc e d e s
re n ta l rn o b il. S a a t
itu la h a y a h s a y a m e m b e rik a n
k e lu a ra n te rb a ru .
s a tu u n it T o y o ta K ija n g I n n o v a ,"
D a n itu s e m u a d ip e ro le h n y a
h a n y a d a la m te m p o tig a ta h u n .
k a ta A n to , m e n c e rita k a n k is a h
a w a l u s a h a n y a s a a t d ite m u i d i
P ria y a n g m a s ih b u ja n g a n in i
p e rta m a
k a li te rju n d i b is n is
s a tu te m p a t d i B a n d u n g , S e la s a
(2 2 /2 ) m a la m .
re n ta l m o b il p a d a 2 0 0 7 , k e tik a
b a ru s a ja lu lu s k u lia h d a ri F a k u lA n to m e n g a ta k a n , k e in g in a n
ta n p a h e n ti d is e w a o le h re k a n -
p e n y e w a a n m o b il in i d e n g a n o p tim is tis .
D i te n g a h b is n is re n ta l m o b il y a n g
k o m p e titif, p ria p e n g g e m a r b a la p m o to r in i s e la lu b e rin o v a s i d a n m e n c o b a
m e n a w a rk a n
s e s u a tu
y a n g b a ru
k e p a d a p e la n g g a rm y a . S e b a g a i c o n to h ,
s e tia p k o n s u m e n n v a y a n g b e ru la n g ta h u n ta k s e g a n d ih d ia h i s u v e n ir.
S e la in itu , k o n s u m e n y a n g m e n ja d i
m e m b e r re n ta ln y a d ib e ri d is k o n lim a
p e rs e n s e tia p k a li m e n y e w a m o b il.
B a h k a n jik a s u d a h m e n y e w a h in g g a
s e p u lu h k a li, d is k o n n y a
d ita m b a h
m e n ja d i lim a b e la s p e rs e n . D a n y a n g
m e n a rik , jik a s u d a h m e n y e w a le b ih
d a ri d u a p u lu h
k a li, u n tu k
sew a
s e la n ju tn y a d ib e ri g ra tis .
K a re n a p ro g ra m n y a c u k u p m e n a rik , ta k h e ra n k o s u m e n n y a p u n s e m a k in b e rta m b a h . K in i ta k h a n y a o ra n g lo k a l, o ra n g a s in g p u n te rta rik
re k a n n y a .
M e la lu i p ro m o s i d a ri m u lu t k e m u lu t,
k o n s u m e n d a ri lin g k u n g a n lu a r p u n
m u la i te rta rik m e n y e w a m o b iln y a .
M e ra s a y a k in d e n g a n b is n is in i, A n to
u n tu k m e n y e w a m o b iln y a .
" S e la in p rib a d i-p rib a d i, k o n s u m e n
s a y a ju g a b e ra s a l a ri s e ju m la h p e ru s a h a a n d a n ta m u -ta m u a s in g d a ri M a la y s ia , S in g a p u ra , K o re a S e la ta n , b a h k a n
la lu m e n g a ju k a n k re d it p e m b e lia n
m o b il b a ru . S a tu p e r s a tu m o b il b a ru itu
-= d i k r e d i t n y a d a n i n i t e r u s b e r l a n g s u n g
a d a ju g a o r a n g B e la n d a ," u ja r p r ia
k e la h ira n B a n d u n g , 3 1 J a n u a ri 1 9 8 2 , in i.
T a rif s e w a m o b il re n ta l m i1 ik A n to
h in g g a tig a ta h u n la m a n y a .
" M e lih a t u s a h a s a y a b e rk e m b a n g
b a ik , p ih a k b a n k s e m a k in p e rc a y a s e h in g g a m e re k a s e la lu m e m b e rik a n k re .d it jik a s a y a in g in m e m b e li m o b il b a r u
u n tu k d is e w a k a n ," u ja r a n a k k e tu ju h
d a ri d e la p a n b e rs a u d a ra p u tra p a s a n g a n
D a rm o n o d a n S a rn s u H a ry a n i in i.
C e rita s u k s e s in i te n tu n y a
tid a k
d ip e ro le h n y a d e n g a n m u d a h . D a la m
p e rja la n a n u s a h a n y a s e la m a tig a ta h u n
in i, A n to m e n g a la m i s u k a d a n d u k a
s e b a g a i p e l a k u b i s n i s r e n t a l m o b i l .[ a t u h b a n g u n u s a h a p u n d ira s a k a n n y a , te r-
b e rv a ria s i m u la i R p 3 0 0 rib u u n tu k
T o y o ta A v a n z a p lu s s o p ir s e la m a 1 8
ja m , h in g g a R p 2 ju ta u n tu k s e d a n
M e rc e d e s y a n g k h u s u s d is e w a k a n
u n tu k a c a ra p e n g a n tin .
_
M e n u ru tn y a , in i b is n is k e p e rc a y a a n
ta s H u k u m U n iv e rs ita s P a d ja d ja ra n (U n p a d ).
" W a k tu itu
ayah saya nanya,
m a u u s a h a a ta u m a u k e rja . S a y a
ja w a b m a u u s a h a . T e ru s m a u
b e rb is n is re n ta l m o b il te rc e tu s
k e tik a m a s ih k u lia h . S a a t itu , k a ta
A n to , m o b iln y a k e ra p d ip in ja m
re k a n n y a u n tu k a p e l k e ru m a h
p a c a m y a . A w a ln y a , A n to h a n y a
r
m e m in ta ta n g k i m o b iln y a d iis i
b e n s in . N a m u n k a re n a s e rin g
d ip in ja m , a k h irn y a ia m e m in ta
a g a r re k a n n y a m e m b a y a r se w a
m o b il.
M e ra s a u n tu n g d e n g a n m e nyew akan
m o b il itu la h y a n g
k e m u d ia n m e riu n tu n A n to u n tu k
s e riu s m e n e k u n i b is n is re n ta l
m o b il. S a tu K ija n g In n o v a p e m b e ria n a y a h n y a p u n d is e w a k a n
s e c a ra m a k s im a l. M o b il itu n y a ris
TRIBUN/IU
Muhtarudin Rahmanto
_~
~~
m a s u k b e b e ra p a h ili m o b iln y a d ib a w a
k a b u r o ra n g . K a re n a h a l in i p u la , A n to
s e m p a t fru s tra s i, b a h k a n s a k it tifu s .
N a m u n itu s e m u a d ia n g g a p s e b a g a i
ris ik o b is n is d a n ta n ta n g a n y a n g h a ru s
d ih a d a p i. D e n g a n b e n d e ra A z k a R e n t
C a r y a n g b e rlo k a s i d i d a e ra h S a d a n g
S e ra n g , B a n d u n g , A n to m e n a ta p u s a h a
-
-
y a n g h a ru s d ija g a d e n g a n b a ik d a n
m e m e rlu k a n
k e te g a s a n s ik a p . T a k
h e ra n d a la m s e ta h u n , ia b is a m e m b e rh e n tik a n tig a h in g g a e m p a t k a ry a w a n jik a s u d a h ta k s e s u a i d e n g a n v is i
b is n is n y a .
'
Sebagai pem uda yang haus akan
k e s u k s e s a n , A n to m u la i m e ra m b a h
b is n is la in . B a ru - a ru in i p ria m u ra h
s e n y u m in i m e ru . ik a n P T K a n o m a n
P u tra U s a h a M a rid iri, y a n g b e r~ e :a k
d i b id a n g p e n g a d a a n b a ra n g . S e la in itu ,
ia m e n d irik a n P T In o w a , y a n g b e rg e ra k d i b id a n g k o n s u lta n m a n a je m e n ,
te k n ik , d a n te k n lo g i in f o r m a s i.( * )
I U lp ln g
H um aa
O npad
2011