Usulan Strategi Pemasaran Untuk Meningkatkan Penjualan (Studi Kasus Di Toserba "X" Setrasari Mall Bandung).

!

"

#
$

%
%

&
%
'
(
)
*" )

%

%

''

(
!
+

% %
! "

#

#

"
!

! "

#
(

$

%
"
$
,

-

"

#

0
0

1
4

. /

20 "
2 0

3
&

#
5
)
6

%

-

Universitas Kristen Maranatha

!
$ %
'

&

!

()

*

!

+(+!

"

#

!

"

#$

!

"

#$

!

"

#$

, +-+
.

#'

! (

+ !

$
$

#'

/

0 ! 1

- (

$#

$$

$#$

$$

00 10 !

$$$

! !

$$'
$'
$'

()+

$#*

"/

! /

! !

! ! 2
/

!!

$#,
3

+

$#.
$#.

!!

+

$*$

!!

+

+

$#,
3

! ! 2

$*

$*$

$#*

!0

$ ' $ +-+
$*

$#'

$#4
!
(+(

$#4
$#4

Universitas Kristen Maranatha

$*$$

+

$,

/1

" 1

$,

!0

(

" 11

2

+ +

%+! 3

$#5

6+!+

$# 7

( 8

%

$# 7

$,

$# 7

$, $

$# 7

$,$

" 1

%+

$#

#

$#

$,$
$,$$

%

6

$# '

$ , $ ' 9/
$,'

$# ,

" 1

8

$.

2

3:: :$# .

::::::::::::::::::::::: :$# 4

$4

( !

$# 4

$5

$# 5

$;

! +(

$#$7

$ 7 01+ ! %
$

(1

$#$

(1

$ $

$#$$

+ +

$ '

+-

! +(

$ '

+-

$ '$

+-

$ *

= (#

$ *

$#$*

<

$#$,

% !
)

0(10

$ *'

!&

$ **

"

'

! +(

$#$.

(

$#$5

! 2
!&2

0

!3

3

$#'7

! 2
2

$#$5

3
3

$#'
$#'$

/ / /

'

% "+ + :::::::::::::::::::: '#

'$ %

'*

!

= (

$ *$

''

$#$,

&
()

!

!

"::::::::::::::::::::

'#

!

":::::::::::::::::: :

'#$

"::::::::::::::::::::

'#$

!

+(+!

( !

Universitas Kristen Maranatha

',

+-+

'.

+%

::::::::::::::::::::
+!

::::::::::::::::::::

'4

+

'5

- < %

! 0 ! +

';

6+!+

+ !0

' 7

6 )

+ !0

'
'
'

<

- <

%

- <
$

)

%

::::::::::

" 1 >
)

!

'# $

!

'# '

+

?+( "

(1 %

' '

6 )

+ !0

" 1

1 + !

/)-

:::::::

+

0

' .

+(+!

' 4

" 1 8 "

' 5

" 1 $8 "

="

' ;

" 1 '8 "

= !! 0

' $7

(

: '# '

"

'# *

+ !0

' ,

::::::::::: :
%

!

'# *

::::::: '# ,

( "

+! "

1+

::::

'# ;

::::::::::

'# ;

::::::

'#$$

::::::::::::::'#$'

!

0! 0

'#$*

%

'#$*

*

/

*

-

*$

+ + /

*'

!

" (+(

1! ? )

**

+(1+

**

6 )

**$ 9 > =
*,

::::::::::: ::'# $

'# $

)

! (1+

'#;

!

%

'#4

::::: ::::::: : '#

' $

'$

'#4

::::::::::::::::

!%

-

' *

'#4

1 + !

+! "

:::::::::::::::: :: *#

! ! ::::::::::::::::::::::*#$
:::::::::::::::::: :::: *#*
:::::::::::::::*#4
+ !0

::::::::::::::: :::: *#5

1 %

"

+ !0

+1 (

6

!

*#5

::::::::: ::::: *#5

*,

1 + !

+ !0

::::::::::

::*#5

*,$

1 + !

+ !0

:: :::::::::: *#

*,'

1 + !

+ !0

: :::::::::: *#

Universitas Kristen Maranatha

,
,

/

- <

% !%

,

- <

, $

-

%

)

!

+

,$

!

+

%
0

+

,$ $

( "

,$$

0

2

+

,$$$

= (

!

::::: ::: : ,#,
: :::::::::: :,#,

3 ::::::::::: ::::: : ,# $
2

3 :::::::: :::::::: :,# $
!

2

+(+!

0

+

+

,$$

,'

! +( :::::::::: ::::::::,#*

0

,$

:::::::::::::: :

2 "
%

!3 :::::::::::::::::: : ,# .
( "

+! "

::: ::::: :

" 1 8!

,'

()+

2

,' $

()+

2

, 4

: ::::::: ::::::: : ,# 5

,' ' #

#

$

" 1 $8 !

%

"
"

::: : ::,# 5
:::: : : ,#$

::::: : :::: ,#$*

::::::::: : ::: ::,#$5

,'$

:::::: :: :::::::: ,#$5

,''
,*

,# '

3 :::::::::::::::: : ,# '

,'

,'$

,#

! +( ::::::::::: ::::::::,#

)

,$

!::::::::::::::::

" 1 '8 !
!+

,*

::: :::::::: :: : ,#''

:: ::::::::::::::::::::::: ,#'.
#

!

::::::: : :: : : ,#'.

.
.

! (1+

.#

.$

.#'

.$

+ +

.$$

+ +

/

/

+! "

.#'
)"

-+

.#*

?

Universitas Kristen Maranatha

!
#
#
#

$
$

&

+ , *
.
' /
.
' /
.
' 0
.
' 0

-#
--

'
*

"
# %
# )

(

#
- #
- #

.
1
1

.

-2
-

0

!

-"

0

!

- "
-

)

-

%

-%
!
- )
-

1 1
3

1

0
#
2
"
%
)

4 1
3
1
!
!
3

1
0
*5
6

7

-

%
)

-

#
2

%

1

1

8

Universitas Kristen Maranatha

- #

1
1

-

!

-

- -

1

!

4
- 2

1

*

1
4
1
1

'

4
- "
- %
- )
4 1
-

$

'
1
1
1

*
*
' :

- - 2
*

"

-

"
"
%
%

- %
- #)
- #)

9
!

4
- #

-

- #
1
!
1
9

*
;
$
, *

- #
- #
- #2

- #"

Universitas Kristen Maranatha

!
( ) #

" "
$ "

# $
%&'
$ )

* +

Universitas Kristen Maranatha

!

!

"

!

!

"

#

%
(
(
(

$

#

$
$&

#
%
%
%
%

'
! '
* )

)

#

#

Universitas Kristen Maranatha

!" #

$%

!
#
"
$

#

&'
"

(
%&'

(

)

#

#

*
"

+

/

0

*
, ((- . +/
+0 . /1
/( . 01
0( . 21
3 21
"

"

*
(
+
/
5

4"
4
( /
#
" # 64
7
"
9
5

2
,

3

*

8
:
#
/11 111
/11 111 .
-11 11( .
0 111 11( .
; 111 11( .
< 111 111

)
-11 111
0 111 111
; 111 111
< 111 111

*

+

,

*

;

#

*

+

=

,

,
(11 111
(11 111 .
/11 111
/11 11( .
-11 111
-11 11( .
( 111 111
( 111 11( .
+ 111 111
3
+ 111 111
=

$
$
$
$
5

$
:

<

#

=

- .

4
4
7
)
5

7

>

#

=

- .

7
:
7 #
5

.

(1

- .

*

9
6$
:
6
67
5
(( ?

#
(
+
/
30
:

:

- .

*

#
"

&
#

(

(

"
#

- .
4
: #
"
@
"
A B
5

)

*

! "

#

" $

$

%
$

*
2*
+*
0*
1*
,*
/*
.*
3*
-*
*
2*
+*
0*
1*
,*
/*
.*
3*
2-*
2 *
22*
2+*
20*
21*
2,*
2/*
2.*
23*
+-*
+ *
+2*
++*
+0*
+1*
+,*
+/*
+.*
+3*
0-*

(
(2
(+
(0
(1
(,
(/
(.
(3
( (
( 2
( +
( 0
( 1
( ,
( /
( .
( 3
(2(2
(22
(2+
(20
(21
(2,
(2/
(2.
(23
(+(+
(+2
(++
(+0
(+1
(+,
(+/
(+.
(+3
(0-

+*,--+*.,,/
+*+11,
+*,--+*///.
+*,,,/
+*1//.
+*1//.
+*-,,/
+*///.
+*---+*2222
+*0--+*111,
+*0..3
+*0--+*0222
+*0,,/
+*0000
+*+11,
+*,..3
+*0,,/
+*0--+*0..3
+*1
+*3
+*2000
+*.--+*,,,/
+*/
+*-,,/
+* 11,
+*0..3
+*,000
+*0000
+*0--+*1//.
+*,222
+*1+++
+*...3

$ &

' (

)

&

*,./,
*/.,2
*.1,3
*.-3*/30,
*/3//
*.+3
**-1+
*,/-0
*.12.
*3- /
*3 01
*/.1*.31*/.-0
*.,1/
*.300
*.0-3
*
*.0.
*.,.,
*3 01
*.31*.,32
*/++
*--+1
*,30
*./3*.,32
*-/01
*3-+0
*/.,3
*/0++
*/.1*3 01
*,1,/
*, +.
*.02
*3+0/

01*01*01*01*01*01*01*01*01*01*01*01*01*01*01*01*01*01*01*01*01*01*01*01*01*01*01*01*01*01*01*01*01*01*01*01*01*01*01*01*#

$
$&

0-*++++

4
0,+*3101

$
)
2 *1+3,

4
0-

! "
5%

#

" $

$

%

$ &

' (

$
$

$

&

4

5%

5

5

)
(
(2
(+
(0
(1
(,
(/
(.
(3
( (
( 2
( +
( 0
( 1
( ,
( /
( .
( 3
(2(2
(22
(2+
(20
(21
(2,
(2/
(2.
(23
(+(+
(+2
(++
(+0
(+1
(+,
(+/
(+.
(+3
(0-

)

+,*/+++
+,*0,,/
+,*3//.
+,*/+++
+,*111,
+,*,,,/
+,*/11,
+,*/11,
+/*2,,/
+,*111,
+/*++++
+/*
+,*3+++
+,*///.
+,*.000
+,*3+++
+,*3
+,*.,,/
+,*...3
+,*3//.
+,*,000
+,*.,,/
+,*3+++
+,*.000
+,*.222
+,*0222
+/*-..3
+,*1+++
+,*,,,/
+,*,222
+/*2,,/
+/* //.
+,*.000
+,*,..3
+,*...3
+,*3+++
+,*/11,
+,*/
+,*.--+,*0000
! "

!
)

003*/--01-*,,+,
00 *3+ +
000*/--00+*.0+0
000*,+,0
0+3*1121
0+,*0 ,2
00-*++,0
01 *,, ,
00 *,+,0
00-*0 32
003*32/+
00+*-.13
0+.*33.00-* -3
0+0*,/+/
0+0*/-3
0+,*/.2.
0+-*+.13
00-*3 ,2
00-*3. .
0+1*- .2
0+/*/21+
0+/*0222
00 *+.13
002*+11,
000*.3-3
0+,*1011
0+0*1 +
0+3*0/2/
0+/*0222
0+/*3-/
000*-+/0
001*,3 3
0+.*2--00/*0 ,2
01+*211,
00 *, .2
00.*,, ,
#

5

&

" $

*0/2,
*+/3,
*13-3
*101
*1. 3
*111+
*,/+,
*,2//
*1-3+
*0 1,
*,-20
*,--0
*+0-*, 23
*,00
*/-3,
*/3-0
*/,2/
*/1+*/- 0
*,2,/
*,-3*/+,,
*,/3*/-.3
*/ 1+
*0./.
*,+0,
*/21
*/3 ,
*1 /.
*,.-1
*//2
*, .
*1+20
*,1-.
*1/3/
*+303
*,
*+,0
$

%

*3,-0
*3,-3
*3133
*3,*3133
*3,*3131
*313/
*3,-1
*3,-/
*313.
*3133
*3, +
*313.
*313,
*313+
*31..
*313*313
*313+
*313/
*313.
*313
*3130
*313+
*3130
*3,-,
*313.
*3132
*31..
*3,-1
*3130
*313*313.
*3,-2
*313,
*3,-*3,-/
*313.
*3, 2

$ &

' (

&
#

&

6
6

*3,-.

01*-

#

5

6 0-

! "

#

" $

$

%
$

*
.*
1*
+*
/*
,*
-*
3*
2*
0*
*
.*
1*
+*
/*
,*
-*
3*
2*
.0*
. *
..*
.1*
.+*
./*
.,*
.-*
.3*
.2*
10*
1 *
1.*
11*
1+*
1/*
1,*
1-*
13*
12*
+0*

'
'.
'1
'+
'/
',
''3
'2
' 0
'
' .
' 1
' +
' /
' ,
' ' 3
' 2
'.0
'.
'..
'.1
'.+
'./
'.,
'.'.3
'.2
'10
'1
'1.
'11
'1+
'1/
'1,
'1'13
'12
'+0

+*+,,+*,...
+*1
+*+,,+*/111
+*///,
+*///,
+*/
+*.+++
+*....
1*.,,1*///,
1*1*2--3
+*+000
+*.+++
+*.332
+* //,
+*
+*,...
+*,000
+* --3
+*0332
+* --3
+* //,
+*+000
+*.+++
+*++++
+*/
+*+...
+*+,,+*1
+*+...
+*++++
1*2--3
+*.332
+*+...
+*1//,
+*+000
+*.000

$ &

' (

)

&

*,./.
*/-/,
*-11
*,./.
*,2+
*/3,0
*,.1,
*,.,0
*230,
*-2+,
* 1,.
*2,,,
*2,3.
*2,/0
*,3-,
*30.
*3 /1
*3.+/
*33+3
*, 13
*/300
*3,0/
*200
*311,
*3--2
*, -2
*-+11
*,2.*/33,
*,. .
*,,0,
*-11
*,. .
*/3,0
*0//
*-/-/
*,20/
*--11
*,3-,
*2+12

+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
+/*0
#

$
$&

- *1111

4
112*0000

$

)
3*+ .0

4
+0

! "
5%

#

" $

$

%

$ &

' (

$
$

$

&

4

5%

5

5

)
'
'.
'1
'+
'/
',
''3
'2
' 0
'
' .
' 1
' +
' /
' ,
' ' 3
' 2
'.0
'.
'..
'.1
'.+
'./
'.,
'.'.3
'.2
'10
'1
'1.
'11
'1+
'1/
'1,
'1'13
'12
'+0

)

,,*3,,,,*,-*0...
,,*3,,,,*3000
,,*---3
,,*---3
,,*3...
,-*0332
,-*
,3*0,,,-*---3
,-*,...
,-*1//,
,,*2111
,-*0332
,-*0+++
,-* --3
,-*....
,,*,,*-111
,-* //,
,-*.+++
,-* //,
,-* --3
,,*2111
,-*0332
,,*3332
,,*3...
,,*2
,,*3,,,-*0...
,,*2
,,*3332
,-*1//,
,-*0+++
,,*2
,,*2--3
,,*2111
,-* 111
! "

!
)

1.3*0-.1.3*23.3
1.1*-0+0
1.2*3202
1. *3+//
1.-*20+0
1.-*1/3,
110* 0+0
1.+*++,/
1.+* +,/
1 /*+.-1
1./*1/3,
1./*+,-1.+* 332
1. */ 3.
1 -*. 2.
1 /*0332
1 ,*,0+0
1 ,*20+0
1.1*3+,/
1.3* /+/
1 2*0332
1 /*1-01.0*0332
1 3*11 1
1..*.+//
1.0*.,+,
1.+*.1-+
1./*1-,3
1. *- 2.
1./*-02
1 2*33/2
1./*++,/
1./*///,
1 2*--23
1.0*/332
1 2*,-11.+*.+2/
1..*/,1,
1 2*+3 3
#

5

&

" $

*+,/.
*+,12
*//2/
*1312
*,,2+
*/0,,
*+23,
*1-13
*13+*+2*//.
*1,++
*1,0/
*122+
*,323
*-123
*301.
*-+0
*,-,,
*,,32
*/00
*,.1,
*- 13
*, 0*,1/.
*-130
*,31+
*/-.,
*,./.
*-/3.
*/12
*-03+
*/3-/
*, 2/
*+-22
*,/-,
*-,1+
*/03.
*,+,+
*//.
$

%

*2/.3
*2/.3
*2/.1
*2/1.
*2/ *2/.,
*2/.,
*2/11
*2/13
*2/.*2/.3
*2/12
*2/12
*2/1,
*2/ ,
*2/
*2/0*2/
*2/ /
*2/ 3
*2/.,
*2/ 2
*2/ .
*2/ 2
*2/ 3
*2/ +
*2/ /
*2/..
*2/.
*2/ 1
*2/.+
*2/ +
*2/..
*2/.
*2/1.
*2/ *2/
*2/.,
*2/ 3
*2/.+

$ &

' (

&
#

&

6
6

*2/1+

+/*0

#

5

6 +0

!
"!%

'. "!

/'. "!

!

%"

!1

$"

!

!

(

" "! !

!

!

!

!

!

!

!
"

1"!

! !

$ ("

!

"! !

" )*+ , !

! ("!%

!

"

!

!
! -

8

! 2447

! "! ! 1

1

3

!
: (

! %" "! (

!

"!%"

! (

%

!

3
"!%

"! !

1

.

"!%"
"
?<

! ?<

!

"

@

; !

!

$:

3

@ "! ! 1

(

!

.! !

!

"3
!

1 1 3

1"

!

"

!

" ("

! (.

3

"!
! (" 1

"1
!

$

! "

!

@?

93

! %" "! ; 1 !

!

! ? ,

1

!

"

3

"! !

"1

'

! %

1

; "; " : :

$"

! &$

"!%"

" +*+ $"

$"

"

3244562447

$"

$"

#$

0. "! "! %

$ 1 1 1 232 0

$ ("

"!

!

/

! "1

!

! " ( ( .

1" !
"!
(" 1

1"
!

! ?:??:???:?>

!

( .

"!

!
" #

$

" #

$ &' %%'&&&

(

#)

$ %& %

$& &$'*+$ ,-

.

/ 0

2

3

1 )

"

)
3 "

3

' ,
5 6

0

"
"

"

"

$$&

4

)

!
"#$

%

&
(# '

'

!

"") *

'
"")

%
+
%
%

%

,

&
.

'
/

-

""#

!

-01

"". /

01
""$

(002

,

""$

""#
,

%

(00)
!

(01

(002

Universitas Kristen Maranatha

(

!

'

!
!

3
,
!
4

( *

(00)

- 5

,
!

6

4
*

!
(00#

-0

( *

7

(00#8
%

- '

! !
,
4

Universitas Kristen Maranatha

-

9

,
%

! :

( 6

,

,
! :

-

! :

2
:

" #!$!

4
'

,

,

,

%

!

( '

,

,
!

- '

2 '

%&

!
6

6

4

*;< 6 3=36<
*

%
,
!
%

Universitas Kristen Maranatha

2

6 ( =6< 6 6< /;+>
*

?

'

*

%

6 - ';/+ +=+& *;