Perancangan Video Motion Comic Budaya Wayang Ramayana.
PERANCANGAN VIDEO MOTION COMIC BUDAYA
WAYANG RAMAYANA
Diajukan Sebagai Syarat Guna Mencapai Ahli Madya
Program Studi D3 Desain Komunikasi Visual
Fakultas Seni Rupa Dan Desain
Disusun Oleh :
Irfan Al Fahmi
C9513047
PROGRAM STUDI DIII DESAIN KOMUNIKASI VISUAL
FAKULTAS SENI RUPA DAN DESAIN
UNIVERSITAS NEGERI SEBELAS MARET
SURAKARTA
2016
i
MOTTO
Accept the things you cannot change. Have courage to change the things you
can... and have the wisdom to know the difference.
“Great Grandma of Barry Allen”
iv
PERSEMBAHAN
Tugas Akhir ini dipersembahkan untuk :
-
Orang Tua dan Keluarga Tercinta
-
Almamater
v
KATA PENGANTAR
Dengan memanjatkan puji syukur kehadirat Allah SWT atas segala
anugrah, rahmat dan hidayah-Nya, sehingga penulis dapat menyelesaikan tugas
akhir ini dengan tema “PERANCANGAN VIDEO MOTION COMIC BUDAYA
WAYANG RAMAYANA”. Tugas akhir ini disusun guna memenuhi syarat dalam
meraih gelar Ahli Madya Diploma III Jurusan Desain Komunikasi Visual,
Fakultas Seni Rupa dan Desain, Universitas Sebelas Maret Surakarta.
Pada kesempatan ini, dengan segenap kerendahan hati penulis ingin
mengucapkan terima kasih yang sebesar – besarnya kepada :
1. Drs. Ahmad Adib, M.Hum., Ph.D. selaku Dekan Fakultas Seni Rupa dan
Desain Universitas Sebelas Maret.
2. Hermansyah Muttaqin, S.Sn, M.Sn. selaku Ketua Program Studi Diploma III
Desain Komunikasi Visual.
3. Arief Iman Santoso, S.Sn, M.Sn selaku Dosen Pembimbing I yang telah
bersedia meluangkan waktu dan pikiran di tengah kesibukannya, dalam
memberikan arahan, masukan dan bimbingannya kepada penulis selama ini.
4. Suryo Adhi, S.Sn. selaku Dosen Pembimbing II atas segala kemudahan waktu
dalam setiap konsultasi dan bimbingan selama penulis menengerjakan tugas
akhir.
Akhirnya penulis menyadari tanpa dukungan dari semuanya, Tugas Akhir
ini tidak akan selesai. Semoga Allah SWT memberikan balasannya. Sekali lagi
penulis mengucapkan terima kasih.
Surakarta, 28 July 2016
Penulis
vi
DAFTAR ISI
Halaman
HALAMAN JUDUL ................................................................................
i
HALAMAN PERSETUJUAN ................................................................. ii
HALAMAN PENGESAHAN .................................................................. iii
HALAMAN MOTTO ............................................................................... iv
HALAMAN PERSEMBAHAN ............................................................... v
KATA PENGANTAR .............................................................................. vi
DAFTAR ISI ............................................................................................
vii
DAFTAR GAMBAR ...............................................................................
x
BAB I PENDAHULUAN ........................................................................
1
A. Latar Belakang ............................................................................... 1
B. Rumusan Masalah .......................................................................... 3
C. Tujuan Perancangan ....................................................................... 3
BAB II IDENTIFIKASI DATA .............................................................
4
A. Data Produk ................................................................................... 4
1. Cerita Ramayana .....................................................................
4
2. Motion Comic ..........................................................................
8
BAB III KONSEP PERANCANGAN ...................................................... 10
A. Konsep Karya ................................................................................
10
1. Jalan Cerita ..............................................................................
10
2. Target Market dan Target Audience ........................................ 15
a. Geografi ............................................................................. 15
b. Demografi .......................................................................... 16
c. Psikografi ..........................................................................
18
B. Konsep Perancangan .....................................................................
19
1. Karya Utama ...........................................................................
19
a. Desain Karakter ................................................................
19
b. Gaya Visual ......................................................................
26
vii
c. Narasi ...............................................................................
29
d. Treatment Perancangan ...................................................
33
2. Desain Logo ............................................................................
53
a. Tipografi ............................................................................ 53
b. Warna ................................................................................
54
c. Visualisasi Desain Logo .................................................... 55
3. Teknik Pengerjaan .................................................................... 56
a. Sketsa ................................................................................. 56
b. Digital Coloring ................................................................. 56
c. Motioning dan Effect .......................................................... 57
C. Media Penunjang ............................................................................ 58
1. Media promosi .................................................................... 58
a. Web Banner ................................................................. 58
b. Banner pada Media Sosial ........................................... 59
c. Trailer .......................................................................... 60
d. Website ......................................................................... 61
2. Merchandise ........................................................................ 61
a. Poster ............................................................................ 61
b. Stiker ............................................................................. 62
c. Mug ............................................................................... 63
d. Kaos .............................................................................. 63
e. CD ................................................................................. 64
D. Visualisasi Karya ............................................................................. 66
1. Karya Utama ............................................................................. 66
2. Trailer ........................................................................................ 94
3. Website ...................................................................................... 95
4. Web Banner ............................................................................... 97
5. Banner pada Media Sosial ......................................................... 98
6. Kaos ........................................................................................... 99
7. Mug ........................................................................................... 100
8. Poster ......................................................................................... 101
viii
9. Stiker .......................................................................................... 102
10. CD .............................................................................................. 103
E. Estimasi Dana ................................................................................. 104
BAB IV PENUTUP .................................................................................... 108
DAFTAR PUSTAKA ................................................................................. 110
LAMPIRAN KARYA ............................................................................... 111
ix
DAFTAR GAMBAR
Gambar 2.1 ...............................................................................................
5
Gambar 2.2 ...............................................................................................
8
Gambar 2.3 ...............................................................................................
9
Gambar 3.1 ..............................................................................................
19
Gambar 3.2 ..............................................................................................
21
Gambar 3.3 ..............................................................................................
22
Gambar 3.4 ..............................................................................................
23
Gambar 3.5 ..............................................................................................
24
Gambar 3.6 ..............................................................................................
25
Gambar 3.7 ..............................................................................................
26
Gambar 3.8 ..............................................................................................
27
Gambar 3.9 ..............................................................................................
27
Gambar 3.10 ............................................................................................
28
Gambar 3.11 ............................................................................................
55
Gambar 3.12 ............................................................................................
56
Gambar 3.13 ............................................................................................
57
Gambar 3.14 ............................................................................................
57
x
WAYANG RAMAYANA
Diajukan Sebagai Syarat Guna Mencapai Ahli Madya
Program Studi D3 Desain Komunikasi Visual
Fakultas Seni Rupa Dan Desain
Disusun Oleh :
Irfan Al Fahmi
C9513047
PROGRAM STUDI DIII DESAIN KOMUNIKASI VISUAL
FAKULTAS SENI RUPA DAN DESAIN
UNIVERSITAS NEGERI SEBELAS MARET
SURAKARTA
2016
i
MOTTO
Accept the things you cannot change. Have courage to change the things you
can... and have the wisdom to know the difference.
“Great Grandma of Barry Allen”
iv
PERSEMBAHAN
Tugas Akhir ini dipersembahkan untuk :
-
Orang Tua dan Keluarga Tercinta
-
Almamater
v
KATA PENGANTAR
Dengan memanjatkan puji syukur kehadirat Allah SWT atas segala
anugrah, rahmat dan hidayah-Nya, sehingga penulis dapat menyelesaikan tugas
akhir ini dengan tema “PERANCANGAN VIDEO MOTION COMIC BUDAYA
WAYANG RAMAYANA”. Tugas akhir ini disusun guna memenuhi syarat dalam
meraih gelar Ahli Madya Diploma III Jurusan Desain Komunikasi Visual,
Fakultas Seni Rupa dan Desain, Universitas Sebelas Maret Surakarta.
Pada kesempatan ini, dengan segenap kerendahan hati penulis ingin
mengucapkan terima kasih yang sebesar – besarnya kepada :
1. Drs. Ahmad Adib, M.Hum., Ph.D. selaku Dekan Fakultas Seni Rupa dan
Desain Universitas Sebelas Maret.
2. Hermansyah Muttaqin, S.Sn, M.Sn. selaku Ketua Program Studi Diploma III
Desain Komunikasi Visual.
3. Arief Iman Santoso, S.Sn, M.Sn selaku Dosen Pembimbing I yang telah
bersedia meluangkan waktu dan pikiran di tengah kesibukannya, dalam
memberikan arahan, masukan dan bimbingannya kepada penulis selama ini.
4. Suryo Adhi, S.Sn. selaku Dosen Pembimbing II atas segala kemudahan waktu
dalam setiap konsultasi dan bimbingan selama penulis menengerjakan tugas
akhir.
Akhirnya penulis menyadari tanpa dukungan dari semuanya, Tugas Akhir
ini tidak akan selesai. Semoga Allah SWT memberikan balasannya. Sekali lagi
penulis mengucapkan terima kasih.
Surakarta, 28 July 2016
Penulis
vi
DAFTAR ISI
Halaman
HALAMAN JUDUL ................................................................................
i
HALAMAN PERSETUJUAN ................................................................. ii
HALAMAN PENGESAHAN .................................................................. iii
HALAMAN MOTTO ............................................................................... iv
HALAMAN PERSEMBAHAN ............................................................... v
KATA PENGANTAR .............................................................................. vi
DAFTAR ISI ............................................................................................
vii
DAFTAR GAMBAR ...............................................................................
x
BAB I PENDAHULUAN ........................................................................
1
A. Latar Belakang ............................................................................... 1
B. Rumusan Masalah .......................................................................... 3
C. Tujuan Perancangan ....................................................................... 3
BAB II IDENTIFIKASI DATA .............................................................
4
A. Data Produk ................................................................................... 4
1. Cerita Ramayana .....................................................................
4
2. Motion Comic ..........................................................................
8
BAB III KONSEP PERANCANGAN ...................................................... 10
A. Konsep Karya ................................................................................
10
1. Jalan Cerita ..............................................................................
10
2. Target Market dan Target Audience ........................................ 15
a. Geografi ............................................................................. 15
b. Demografi .......................................................................... 16
c. Psikografi ..........................................................................
18
B. Konsep Perancangan .....................................................................
19
1. Karya Utama ...........................................................................
19
a. Desain Karakter ................................................................
19
b. Gaya Visual ......................................................................
26
vii
c. Narasi ...............................................................................
29
d. Treatment Perancangan ...................................................
33
2. Desain Logo ............................................................................
53
a. Tipografi ............................................................................ 53
b. Warna ................................................................................
54
c. Visualisasi Desain Logo .................................................... 55
3. Teknik Pengerjaan .................................................................... 56
a. Sketsa ................................................................................. 56
b. Digital Coloring ................................................................. 56
c. Motioning dan Effect .......................................................... 57
C. Media Penunjang ............................................................................ 58
1. Media promosi .................................................................... 58
a. Web Banner ................................................................. 58
b. Banner pada Media Sosial ........................................... 59
c. Trailer .......................................................................... 60
d. Website ......................................................................... 61
2. Merchandise ........................................................................ 61
a. Poster ............................................................................ 61
b. Stiker ............................................................................. 62
c. Mug ............................................................................... 63
d. Kaos .............................................................................. 63
e. CD ................................................................................. 64
D. Visualisasi Karya ............................................................................. 66
1. Karya Utama ............................................................................. 66
2. Trailer ........................................................................................ 94
3. Website ...................................................................................... 95
4. Web Banner ............................................................................... 97
5. Banner pada Media Sosial ......................................................... 98
6. Kaos ........................................................................................... 99
7. Mug ........................................................................................... 100
8. Poster ......................................................................................... 101
viii
9. Stiker .......................................................................................... 102
10. CD .............................................................................................. 103
E. Estimasi Dana ................................................................................. 104
BAB IV PENUTUP .................................................................................... 108
DAFTAR PUSTAKA ................................................................................. 110
LAMPIRAN KARYA ............................................................................... 111
ix
DAFTAR GAMBAR
Gambar 2.1 ...............................................................................................
5
Gambar 2.2 ...............................................................................................
8
Gambar 2.3 ...............................................................................................
9
Gambar 3.1 ..............................................................................................
19
Gambar 3.2 ..............................................................................................
21
Gambar 3.3 ..............................................................................................
22
Gambar 3.4 ..............................................................................................
23
Gambar 3.5 ..............................................................................................
24
Gambar 3.6 ..............................................................................................
25
Gambar 3.7 ..............................................................................................
26
Gambar 3.8 ..............................................................................................
27
Gambar 3.9 ..............................................................................................
27
Gambar 3.10 ............................................................................................
28
Gambar 3.11 ............................................................................................
55
Gambar 3.12 ............................................................................................
56
Gambar 3.13 ............................................................................................
57
Gambar 3.14 ............................................................................................
57
x