GMMCH17.ppt 80KB Jun 05 2011 09:30:25 PM
EXPORT AND IMPORT
MANAGEMENT
Chapter Seventeen
John Wiley & Sons, I
1
Export and Import Management
•
•
•
•
•
Overview
1. Organizing for Exports
2. Indirect Channels of Distribution
3. Direct Export Marketing
4. Linkages between Foreign Direct
Investment and Exports
• 5. Mechanics of Exporting
John Wiley & Sons, I
2
Export and Import Management (cont)
• 6. Role of the Government in Promoting
Exports
• 7. Managing Imports - The Other Side of
the Coin
• 8. Mechanics of Importing
• 9. Gray Markets
John Wiley & Sons, I
3
Overview
– Exhibit 17-1 Share of the World Exports
(Percent) of Top Six Exporters
John Wiley & Sons, I
4
1. Organizing for Exports
• Research for Exports
• Export Market Segments
John Wiley & Sons, I
5
2. Indirect Channels of Distribution
–
–
–
–
–
combination export manager (CEM)
export merchants
export commission house
trading companies
Exhibit 17-2 Major Types of Trading
Companies and their Countries of Origin
– piggyback exporting
John Wiley & Sons, I
6
3. Direct Export Marketing
– Exhibit 17-3 Comparison of Direct and Indirect
Exporting
John Wiley & Sons, I
7
4. Linkage Between Foreign Direct
Investment and Exports
John Wiley & Sons, I
8
5. Mechanics of Exporting
– Exhibit 17-4 FORM 7525-V: Information to be
Reported On The Shipper’s Export Declaration
• Legality of Exports
– Exhibit 17-5 U.S. Export Licensing Authorities
for Specific Commodities
• Export Transactions
• Terms of Shipment and Sale
– Exhibit 17-6 Terms of Shipment
John Wiley & Sons, I
9
5. Mechanics of Exporting (cont)
• Payment Terms
– Exhibit 17-7 Terms of Payment in an Export
Transaction
• Currency Hedging
John Wiley & Sons, I
10
6. Role of the Government in Promoting
Exports
• Export - Import Bank
• U.S. Tariff Concessions
– Exhibit 17-8 Financial Assistance to Exporters,
1993
– Foreign Trade Zone
– Foreign Sales Corporation
– American export Trading Company
• Export Regulations
John Wiley & Sons, I
11
7. Managing Imports The Other Side of the Coin
– Exhibit 17-9 Model of Importer Buyer
Behavior
John Wiley & Sons, I
12
8. Mechanics of Importing
• Entry of Imports into the United States
– Import Documents and Delivery
– Import Duties
John Wiley & Sons, I
13
9. Gray Markets
• Why Gray Markets Develop
–
–
–
–
Currency Fluctuations
Differences in Market Demand
Segmentation Strategy
Exhibit 17-10 How to Combat Gray Market
Activity
John Wiley & Sons, I
14
MANAGEMENT
Chapter Seventeen
John Wiley & Sons, I
1
Export and Import Management
•
•
•
•
•
Overview
1. Organizing for Exports
2. Indirect Channels of Distribution
3. Direct Export Marketing
4. Linkages between Foreign Direct
Investment and Exports
• 5. Mechanics of Exporting
John Wiley & Sons, I
2
Export and Import Management (cont)
• 6. Role of the Government in Promoting
Exports
• 7. Managing Imports - The Other Side of
the Coin
• 8. Mechanics of Importing
• 9. Gray Markets
John Wiley & Sons, I
3
Overview
– Exhibit 17-1 Share of the World Exports
(Percent) of Top Six Exporters
John Wiley & Sons, I
4
1. Organizing for Exports
• Research for Exports
• Export Market Segments
John Wiley & Sons, I
5
2. Indirect Channels of Distribution
–
–
–
–
–
combination export manager (CEM)
export merchants
export commission house
trading companies
Exhibit 17-2 Major Types of Trading
Companies and their Countries of Origin
– piggyback exporting
John Wiley & Sons, I
6
3. Direct Export Marketing
– Exhibit 17-3 Comparison of Direct and Indirect
Exporting
John Wiley & Sons, I
7
4. Linkage Between Foreign Direct
Investment and Exports
John Wiley & Sons, I
8
5. Mechanics of Exporting
– Exhibit 17-4 FORM 7525-V: Information to be
Reported On The Shipper’s Export Declaration
• Legality of Exports
– Exhibit 17-5 U.S. Export Licensing Authorities
for Specific Commodities
• Export Transactions
• Terms of Shipment and Sale
– Exhibit 17-6 Terms of Shipment
John Wiley & Sons, I
9
5. Mechanics of Exporting (cont)
• Payment Terms
– Exhibit 17-7 Terms of Payment in an Export
Transaction
• Currency Hedging
John Wiley & Sons, I
10
6. Role of the Government in Promoting
Exports
• Export - Import Bank
• U.S. Tariff Concessions
– Exhibit 17-8 Financial Assistance to Exporters,
1993
– Foreign Trade Zone
– Foreign Sales Corporation
– American export Trading Company
• Export Regulations
John Wiley & Sons, I
11
7. Managing Imports The Other Side of the Coin
– Exhibit 17-9 Model of Importer Buyer
Behavior
John Wiley & Sons, I
12
8. Mechanics of Importing
• Entry of Imports into the United States
– Import Documents and Delivery
– Import Duties
John Wiley & Sons, I
13
9. Gray Markets
• Why Gray Markets Develop
–
–
–
–
Currency Fluctuations
Differences in Market Demand
Segmentation Strategy
Exhibit 17-10 How to Combat Gray Market
Activity
John Wiley & Sons, I
14