Table 7 Humor Features of Table 2, No.1
Feature Source Language
Target Language
Ambiguity -
- Superiority
- -
Incongruity -
- Wordplay
- -
Relief -
- Surprise or Shock
- -
Cultural Reference +
+
As described above, the awareness of cultural reference is needed in order to get the humor in this scene. In this case, the
translator has no difficulties to transfer the humorous effect. Both source and target audience are aware with the cultural reference so that
both can get the humorous effect and in the same amount.
b. Table 2, No. 2
Homer dared his son, Bart, to skateboard naked from home to Krusty burger and then back to home again. Bart did as his father
wished, but the police officers arrested him and tied him near the Krusty Burger. A moment later, Homer arrived at Krusty Burger to see
what his son was doing and brought him all his clothing needs but his pants.
Tommy Bahama is a Seattle-based manufacturer of casual, mens and womens sportswear and active wear, denim, swimwear,
accessories, footwear and a complete home furnishings collection.
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It is not a name of a man. It is a fictional name made for a brand owned
by Atlanta-based Oxford Industries. It is an eminent brand among Americans.
The target audience in this research is Indonesian. Indonesians are not likely to know who or what Tommy Bahama is. The target
audiences will undoubtedly not aware of this cultural reference. The next feature occurs when Bart realized that his father did
not bring his pants so he announced him about that. Nonetheless, Homer surprisingly and unexpectedly responded with
‘Who am I, Tommy Bahama?’. This is incongruent with the common expectation
that Homer actually brought the pants but he did not give it yet to his son. Moreover, this is surprising because people will not think that such
response would appear from a father to his son. The same response also appears in the translation version.
However, the response is less surprising and less incongruent because of the absence of the cultural knowledge about Tommy Bahama.
Below is the feature of humor from this data:
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http:www.tommybahama.comTBGLive_the_LifeWho_Is_Tommy_Bahama.jsp accessed on April 16, 2014
Table 8 Humor Features of Table 2, No.2
