Therefore, the slogan classified as directive illocution advertiser want to make people do something such as being their services customer by challenging them
In normal situation, we interpreted that there is something great people to fly with. But illocutionally, in flight advertisement context, the advertiser want to make the prospect consumer
understanding that their company dedication, quality, and, prestige is so lux but still worth.
8. “Enjoy Simplicity” Citilink
Slogan “Enjoy Simplicity”has illocution because it is consist of group of words that has
ability to change the consequences and interpretation of the readers based on the context of advertisement. The context here is to promote a product in marketing strategy.
This slogan shows simplicity also just like it is write. Based Searle’s theory, expressive is an illocutionary act that expresses the mental state of the speaker about an event presumed to be
true.For example: congratulating, thanking, deploring, condoling, welcoming, apologizing. We
can see at whole sentence that the advertiser express their thanks supposed like the reader of this
advertisement is the old customer of them. It is classified as expressive illocution.
Supposed that if we buy a foods or beverages, the servant usually says “Enjoy Your Meal”. The same technique of marketing also used in this Citilink slogan. They make their hospitality as
if the prospective consumer already used their flight services.
In normal situation, we interpreted someone pleased us to enjoy the simple life. But
illocutionally, in flight advertisement context, from the the word “Simplicity” the advertiser
want to their customer forget our worries about complicated procedure of flight. With
“Simplicity” the advertiser convince the prospective customer to choose their company services
for the precise reason.
9. “Trust Us to Fly” Batavia Air
Slogan “Trust Us To Fly”has illocution because it is consist of group of words that has
ability to change the consequences and interpretation of the readers based on the context of advertisement. The context here is to promote a product in marketing strategy.
The command of advertiser can we see in this slogan of advertisement from the words “Trust Us”.
This slogan classified as directive illocutionbecause the advertiser commanding the partner
of speech in this case, prospective customer to trust Batavia Air as their trusted flight company. Batavia Air directly shows their conficendence as representative airlines to reduce flight
prospective consumers intrustworthy. Directive, according to Searle’s is an illocutionary actfor
getting the addressee to do something for example: ordering, commanding, daring, defying,
challenging.
Illocutionally, in flight advertisement context, the advertiser want to make the prospect consumer realize that Batavia Air is credible and trustworthed to be airline for the prospective customers
among any other airline. Batavia Air uses directive command to convince their people.
10. “The Spirit of Riau” Riau Airlines
