In comprehensive, illocutionally that slogan means that the company of advertiser want to persuade people prospective customer to use their services ‘ability’ and preciseness among
many options of flight company services.
2. “A Great Way to Fly” Singapore Airlines
The slogan “A Great Way to Fly” has illocution because it is consist of many words that has
ability to change the consequences and thought of the readers based on the context of advertisement.Pragmatics, like mentioned before, is the study of language speaker to
communicate more than it is said. It deals with the ways we reach out goal in communication.
Yule 1996
says that pragmatics is concerned with the study of meaning as communicated by a speaker or writer and interpreted by reader or listener. The context here is to promote a
product in marketing strategy. Assertion of advertiser’s can we see in this slogan of advertisement. The advertiser claiming
that their ‘way’ to fly is great. Searle says that assertive is an illocutionary act that represents
astateofaffairs. For example:
stating, claiming, hypothesizing, describing,telling,insisting, suggesting, asserting, or swearing that something is the case.
In the normal situation, interpretation of this slogan is to tell people that the advertiser knows how to fly incredibly, not the usual way. It is to inform the speech partner that there is a great
way to fly. But illocutionally, in advertising situation, the advertiser wants to persuade the prospective customer of their flight services to experience their facility and service in this
company.The advertiser claim that their way to fly is great. In conclusion, “A Great Way to Fly”
is classified as assertiveillocution that claimed great way to fly is flying with Singapore
Airlines.
3. “The Airline of Indonesia” Garuda Indonesia
This slogan has illocution because it is build by group of words that has ability to change the consequences, interpretation, and thought of the readers based on the context of advertisement.
The context here is to promote a product in marketing strategy. Declaration of advertiser can we
see in ‘Airline of Indonesia’because it is absolutely not a one-sided claim or commit. The word ‘Airline’
is a fact. A real condition. They do not uses ‘The Spirit’ or ‘The Maestro’ which is only one-sided claim for business purposes.
As a well-known flight company from Indonesia, this slogan want to declare the origin identity of them to the people or prospective customer. Refers to Searle’s theory of speech act
that declaration: an illocutionary act that brings into existence the state of affairs to which it refers. For example: blessing, declaring,firing, baptizing, bidding, passing sentence,
excommunicating. From that, we can conclude the type of illocutionary categorized as
declaration illocution .
Illocutionally, in advertising condition, if people read this slogan on the internet , The words
‘Airline of Indonesia’ shows super authentic indentity that belongs to this flight company. It can
influence the reader have a will to use this company services in their personal or business flight..
Based on that declaration, slogan ‘The Airline of Indonesia’illocutionally means that the
company of advertiser want to make people want to feel also the identity of Indonesian flight company hospitality.
.
4. ‘Your Flying Partner” Sriwijaya Air
