In normal situation, we interpreted our home is really in the air or in the sky. But illocutionally in flight advertisement context, the advertiser want to make the prospect consumer
understanding that trustworthy, capability, and comfort is number one priority of Eva Air flight company. So the prospective consumer needs no worry or doubt anymore to Eva Air.
6. “Now Everyone Can Fly” Air Asia
The slogan “Now Everyone Can Fly”has illocution because it is consist of group of words that
has ability to change the consequences and interpretation of the readers based on the context of advertisement. The context here is to promote a product in marketing strategy. In the other
words, to persuade and change people thought about their company.
Statement of advertiser can clearly seen in this slogan of advertisement. From the words
“Now Can Fly” , the advertiser give a simple good news to the “Everyone” that refers to
prospective consumer. This slogan classified as assertiveillocutionbecause the advertiser give a
statement or telling the partner of speech in this case, prospective customer that now everyone can fly. Searle says that assertive is an illocutionary act that represents astateofaffairs. For
example: stating, claiming, hypothesizing, describing,telling,insisting, suggesting, asserting, or swearing that something is the case.
In normal situation, we interpreted that from the first time we hear that statement, we can actually fly like a bird. But illocutionally, in flight advertisement context, the advertiser want to
make the prospect consumer understanding that everyone now is possible fly because of the low price of Air Asia promo ticket because before that people think doing a flight was expensive.
7. “Great People to Fly With” Pakistan International Airlines
Slogan “Great People to Fly With” from Pakistan International Airlines has illocution
because it is consist from group of words that has ability to change the consequences and interpretation of the readers based on the context of advertisement. The context here is to
promote a product in marketing strategy. In classifying this slogan, we refers to Searle’s theory. According to Searle. Directive is an
illocutionary actfor getting the addressee to do something for example: ordering, commanding,
daring, defying, challenging. The word “Great People” is use to challenge people by prestige. So the the advertiser trying
to creating image that everyone who fly with Pakistan International Airlines are great people. This is the way from the advertiser to collect the customer by challenging them pragmatically.
Therefore, the slogan classified as directive illocution advertiser want to make people do something such as being their services customer by challenging them
In normal situation, we interpreted that there is something great people to fly with. But illocutionally, in flight advertisement context, the advertiser want to make the prospect consumer
understanding that their company dedication, quality, and, prestige is so lux but still worth.
8. “Enjoy Simplicity” Citilink
