CHAPTER III METHODOLOGY
3.1. Data Collecting Method
In this thesis,
t
he writer choose websites as the source of data because the writer assume that the era of globalization will paced us to new civilization. Growth of technology nowadays
show that all of us in a transition period to enter digital era that can influence human civilization.
Therefore, the writer is interested in analyzing the slogan of flight advertisement that available on websites
the writer applies qualitative method by collectingand analyzing the data related to the topic. Data are collected using research of related books and internet websites
started fromSeptember until October 2015. After data are collected, the data will be selected and analyzed using applied descriptive
analytic method. After that, the writer concludes the research.
3.2. Research Method
In accomplishing this thesis, the writer used qualitative research method. Bogdan and Taylor 1975:5 define qualitative method as research procedure to gain the descriptive data
which is fulfilled with written or spoken language from a certain source that will be observed. According to Moleong 1994:6
”Deskriptifmenjadisalahsatuciripadametodepenelitiankualitatif di mana data yang dikumpulkanberupa kata-katakalimatdangambar.Sehingga,
padalaporanpenelitiannyaberisikutipan-kutipanuntukmemberikanilustrasidarilaporanpenelitian. Data bisaberupa novel, dialog wawancara, foto-foto, rekaman,
dokumenpribadidandokumensahlainnya”.
“Descriptive becomes one of characteristics of qualitative method in which the data which is collected is words sentences and pictures. So, research report will contain quotations to provide
illustration of the report. The data can be a novel, dialogue interview, photos, videotape record, personal document or other legitimate documents”.
Besides that, some information are searched through related literature and internet websites.
3.3 Data and Source of Data
There are 11 slogan of advertisements as the data and also source of data that collected from internet from September until October 2015:
3.4 Methods of Data Analysis No
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