3. There is a few studies on English word formation conducted by researchers,
especially such studies in which advertisements as the object of the study. Therefore, I am challenged to conduct a study about this topic.
1.3 Research Problems Based on the background of study above, the problems of the study are as follows:
1. What English advertisements are found in advertisement boards in Kendal
regency? 2.
What English word formation processes are found in advertisement boards in Kendal regency?
3. What types of English word formation process are used most often?
1. 4 Objectives of the Study Based on the research problem, this study will be aimed:
1. to find the English advertisement boards in Kendal regency.
2. to describe and analyze the processes of English word formation found in
advertisement boards in Kendal regency. 3.
to explain the types of English word formation processes used most often.
1.5 Significance of the Study
Significance of the study can be divided into three main lines; pedagogical significance, practical significance, and further research development. The three
main significance is stated as follows:
1. Pedagogical Significance
Pedagogical significance means the significance for linguistics study because my study belongs to linguistics field. I hope that this study will take contribution
for linguistics, especially in morphology. It gives some knowledge regarding to the process of English word formation found in advertisement boards. In short,
this study is a real evidence that linguistic science is applied in practical life.
2. Practical Significance
For the practical significance, I expect this research can give benefits for the linguistic learners, the students of English Department, and public society.
a. For the linguistic learners
Through this research, the linguistic learners are expected to know more about the English words used in advertisement boards and the process of it. This
research enriches their knowledge regarding to the kinds of English word formation and the application in real life.
b. For the students of English Department.
English Department students are expected to be sensitive with the changes around their life, especially the changes of language in the society. By this study,
I expect that the students of the English Department know about the process of English word formation found in Kendal regency. It can trigger their sensitivity
regarding to the language used by society and its application in advertisements.
c. For the public society.
The society who are interested in recognizing or knowing the process of English word formation, especially in Kendal regency, can take this study as one medium
to get some information about it. Moreover, I hope that public society who often see the advertisements around them, can recognize the kinds of English word
formation used in the advertisements. It can give them a lesson about English word and English word formation processes.
3. Further Research Development
I hope that this research can be a reference for those who are interested in conducting a research with the same topic. Conducting a research in linguistic is
a challenging study. Hence, I also hope that there will be researchers who want to conduct a further study in linguistic, especially concerning the process of
English word formation.
1.6 Outline of the Research Report
