Kendal regency as my observation location because there are many industries, shops, and factories that use English words to promote their products or services. It
seems that the businessmen in Kendal regency are aware of globalization era in which the use of English language is important nowadays. Therefore, I am
interested in analyzing and describing the English word formation process used in advertisement boards in Kendal regency.
3.3 Types of Data
The data of this research are written text documents. Those are English words found in advertisement boards in Kendal regency. Kendal regency is located between
Semarang city and Batang regency. It belongs to a large regency that is located in Central Java Province. I applied purposive sampling technique to obtain the data.
The data were taken by taking notes and photographs.
3.4 Role of the Researcher
Qualitative research is interpretative research, with the inquirer or researcher typically involved in a sustained and intensive experience with participants
Creswell 2009:177. In this study, I have four roles, namely as data collector, data observer, data analyzer and data reporter. As the data collector, I collected all of the
English words found in advertisement boards in Kendal regency. Then as data observer, I classified and categorized the data into formal English words and
informal English words slang words. As data analyzer, I analyzed what types of English word formation process used in those advertisement boards. Moreover, as
the data reporter, I described and reported the result of analysis using words based on the theories since this research is descriptive qualitative approach.
3.5 Procedures of Collecting the Data
Procedures mean the steps that I followed in obtaining the data of this study. Because it is an academic study, the procedures or steps must be clear. The
procedures of collecting the data are presented as follows:
3.5.1 Field Observation
The first step of collecting data is conducting an observation. My observation was conducted in Kendal regency to find English words in advertisement boards. I
divided the location into three parts regions. I took photograph of the English words that I found using a digital camera.
3.5.2 Note Taking
After taking the photograph of the data, I listed down the English advertisements and the location of the data where they were found. The data were put into a table
as the following example:
EAST REGION OF KENDAL REGENCY Kaliwungu, Brangsong
No. English Words
Location Street
1. Feel the Difference
Jl. Kertomulyo, Kaliwungu Selatan
Table 3.1 List of English Advertisements Found in East Region of Kendal Regency
3.5.3 Classifying
The next step of the procedures of collecting data is classifying. I classified the data according to the types of English word formation process. They were derivation,
cliticization, internal change, suppletion, compounding, conversion, clipping, blending, backformation, acronyms, onomatopoeia, inflection, and coinage. The
obtained data were grouped into a table as follows,
ENGLISH WORD FORMATION PROCESS FOUND IN EAST REGION OF KENDAL REGENCY
No.
English Words Word Formation Process
1.
Difference n [Differ v + -ence]n Derivation
3.5.4 Counting
After all English word formation processes found in three regions of Kendal regency were listed, the next step was counting. Its purpose is to know the types of
English word formation mostly used in east region, middle region, and west region of Kendal. Furthermore, I also counted the English word formation process most
used in advertisement boards in Kendal regency.
3.5.5 Reporting
The last but not least, the obtained data were reported in a form of descriptive qualitative. This report includes data description, data analysis, and my
interpretation based on English word formation theories. Table 3.2
English Word Formation Process Found in Three Regions of Kendal Regency
3.6 Procedures of Analyzing Data
