a side of road, besides, it is also hanged or attached to wall of buildings, pole, or tree. Billboard is installed with the height of 4-6 meter from the ground and
the duration of installation is a year Nugroho, 2010. 2. MegatronVideotronLED
It is a kind of outdoor advertisement with a wide monitor and lighting, with a picture and or colorful characters, programmed with computer system and
electricity. 3. Banner
Banner is an outdoor advertisement made of cloth, and its width is about 50- 150 cm, while the length is indefinite. There are some kinds of banner, such as
Giant banner, sun-screen shop display, air banner, and balloon air banner.
4. Poster Poster is outdoor advertisement made of paper. It is usually applied in strategic
place, such as mall, bus stop, etc.
2.3 Theoretical Framework
As have been discussed in the previous chapter, this study is a qualitative research on the English word formation found in advertisement boards, especially in Kendal
regency. I cited a number of literatures to support this study, including the articles, journal articles, and theoretical theories of English word formation by some
linguists. These theories are very important for analyzing my data. The main text books theoretical books that I used to analyze my data are those by Katamba
1993, Yule 2010, Fromkin et.al. 2003, Lieber 2009, and O’Grady et.al.
1997. The types of English word formation are derivation, cliticization, internal change, suppletion, compounding, conversion, clipping, blending, backformation,
acronyms, onomatopoeia, inflection, and coinage. The analysis of this study starts from reading and comprehending the
theories of English word formation from the journal article and theoretical books. Next, field observation is conducted to obtain the data English words from
advertisement boards located in Kendal regency. After the relevant data are obtained, the next step is identifying the data and inventorying them into
observation table. Besides, the data are also taken in a form of photographs using digital camera. Furthermore, the data found are analyzed using the theories of
English word formation and then they are interpreted. The last step are drawing conclusions and giving suggestions. To make it clear, here I draw a chart of the
theoretical framework of this study.
Diagram of the Study
Reading and comprehending the theories of English word
formation
.
Conducting a field research. Taking notes and taking
photographs of the data
.
Identfying and Classifying the data. Analyzing the data using the theories of
English word formation.
Interpreting the data. Drawing conclusions and giving
suggestions.
Figure 1.1 Flow Chart of Theoretical Framework
CHAPTER III METHODS OF INVESTIGATION
