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Meanwhile men, they are placed as the subject who get satisfaction by seeing attractive appearance of women. They will feel proud in their community if
they can possess women are beautiful physically. As argued by Maasik and Salomon 2006:488 that strong men battle for beautiful women. It means
someone cannot be called strong man if he did not get a pretty woman. So that, it is something related to power and pride, and it is big deal to men. Meanwhile for
men, it is a harmful situation, where they become the object and the victim of this situation. They are fettered by the beauty standard that mostly men believe. in
other words, they are like a trophy if they are beautiful, and being cursed if they are not beautiful for discrimination and abuses both verbal and non-verbal they
will get. As cited by Gamble 2006:97 from Way of Seeing by John Berger, that a different political of the power of relation implicit in the presence of men and
women. As a man’s presence was promised of power, whereas a women’s presence implied self conscious display. Her sense of self split between the
surveyors and surveyed. Shortly, the beauty which has been symbolized by the capitalist has already infiltrated people mind set, as they believe that their power
lay in their representation.
2.3 Women
2.3.1 Women and Men Characteristics
As celestial religions believe that God created Eve from Adam’s rib to complete and accompany him in the Garden of Eden, so do a woman and a man
created to complete each other in this earth. Although they are distinct, both man
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and woman are created equal, out of dust. As a matter of fact, no one is having more lower or rightful authority over than other.
Both man and woman have function and responsibility in a structure of family which is based on their natural characters as human beings. As naturally
man is prepared to be a father or a leader who will lead the family, and woman will be a mother who supports her husband and taking care of the children.
Therefore, their innate characters are formed naturally and automatically to support their function and responsibility in the family. Mujianto 2010:112 stated
that men are usually having as characters of dominant, active, aggressive, and authoritative. They do many kinds important roles which need professionalism,
efficiency and rationality. Meanwhile, women are usually represented to be subordinate, passive, submissive and marginal.
According to Fisher 1999: xvii women have many exceptional faculties red in deep history, a talent with words, a capacity to read postures, gestures,
facial expressions, and other non-verbal clues, emotional, sensitivity, empathy, excellent sense of touch, taste, smell, and hearing, patient and ability to do and
think several things simultaneously. Meanwhile men, furthermore she explained, thay have natural talent such as a superb understanding of spatial relations, a
talent for solving complex mechanical problems, an ability to focus their attention, and a gift for controlling many of their emotion. All these are so susceptible to
visual signals, which are easily and immediately. Not surprising if men are fixated to women physical appearance. They generally fall in love faster than women do,
1999:234 from these characters comparison, it can be seen that physically,
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mentally, and psychologically, woman is more complex than man. These distinct characteristics affect them in the way they think and act.
In selecting spouse, man and woman put many qualities in their order of importance. According to Fisher 1999:233 love or mutual attraction come firstly
of the rank for both sexes. The next are dependable character, emotional stability and maturing and a pleasing disposition. However, they have different tastes and
consideration whether someone is attractive or not. Again she argued, men are three times more likely than women to seek a good-looking partner. Therefore,
men are preferable to choose a woman who is attractive physically. Buss Fisher, 1999:234 maintained that these males prefer for youth and beauty is inherited.
Whilst for women, physical appearance is not the most important in looking for a spouse. Instead of that, both men and women also wanted a spouse who was kind,
healthy, smart, educated, sociable, and interested in home and family.
2.3.2 Women and Beauty Related to Capitalism
