The result of the analysis of language features from the magazine will be used to answer the second aim of this study which is to discover how language features
in the View column from Vogue magazine are exploited for persuasive purposes. To support this aim, theory of persuasive language is needed. By using the theory
of persuasive language, the way how persuasive purposes are delivered thorough language features is revealed.
B. Problem Formulation
Based on the background mentioned earlier, there are two problems used for the next analysis of this study. The problems are formulated as follows:
1. What are lexical and syntactic features used on the View column in Vogue
magazine? 2.
How are lexical and syntactic features on the View column in Vogue magazine exploited for persuasive purposes?
C. Objectives of the Study
This study emphasizes on the language styles which used in the View column from Vogue magazine by answering the formulated problems above. The first aim
of this study is to discover and identify language features that are used in the View column from Vogue magazine. This study analyzes each sentence on the articles to
find the features that are used to maintain the article by using stylistic approach. The stylistic theory that is used for this study only limits on lexical and syntactic
features. By analyzing lexical features, the words including proper noun, fashion terminology, and metaphor used on the articles are revealed. By analyzing syntactic
features, this study exposes how the sentences on the articles are grammatically written.
The result of the analysis of language features from the magazine will be used to answer the second aim of this study which is to discover how lexical and syntactic
features on the View column in Vogue magazine are exploited for persuasive purposes. This study uses theory of persuasive language by Timothy A. Borchers
to support this aim. By using the theory of persuasive language, this study will be able to identify the way how both lexical and syntactic features are used for
persuasive purposes.
D. Definition of Terms
There are several terms used in this study that the writer wants to define in order to focus to the study and to avoid misunderstanding and misleading
interpretation. Peter Verdonk says that stylistics is the study of style, it can be defined as the
analysis of distinctive expression in language and the description of its purpose and effect 2002:4. It also describes the study of language styles usage in different
contexts, either linguistic, or situational. Stylistics intends to bring patterns in style which influence readers perceptions and relate to the disciplinary concerns of
literary and linguistic interpretation. PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
According to Oxford Advanced Learners Dictionary 2004 edition, a magazine is a type of large thin book with a paper cover that you can buy every
week or month, containing articles, photographs, etc., often on a particular topic 2000:804. It means that a magazine is a periodical paperback publications
containing various contents. According to Linda McLoughlin, the original meaning of the word magazine is storehouse of information 2002:2 Therefore, a magazine
is commonly intended to collect some related stuffs and bundle them together in one package. Usually a magazine contains only one special interest, such as fashion,
sport, or gadget. PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
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CHAPTER II REVIEW OF LITERATURE
