Barry stated that “stylistics is a critical approach which uses the methods and findings of the science of language in the analysis of literary text” Barry,
2002:203. It means that the discipline of language can be found by analyzing linguistic features of the text. Stylistics also can be described as the study of style
of language usage in different contexts, either linguistic, or situational. Stylistics can also use for analyzing the non-
literary text as Barry says, “Stylistics is not confined to the analysis of literature: it can be applied equally to expository prose,
political speeches, advertisements, and so on Barry, 2002:204. Therefore, stylistics can be used to analyze the articles of the magazine. In order to define the
language feature, the approach specifies into two aspects which are the lexical features and syntax features. The result of the analysis using stylistics approach will
be used to support the idea of persuasion purposes that applied on the magazine.
C. Method of the Study
1. Data Collection
The data were collected from USA fashion magazines, Vogue April 2015, June 2015, and December 2015 edition. This study only uses articles from View
column. View column is a regular column in Vogue magazine. It contains of the review of new fashion stuffs and happening trends. This study only analyzes the
articles from April 2015, June 2015, and December 2015 because not all editions contain articles that discuss about fashion products. Besides that, April, June, and
December are in the spring and winter season, that’s why there are so many PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
products reviews in the articles. Therefore, the purposive sampling technique was used. There will be seven articles in total for the primary data of this study.
2. Data Analysis
Since all information related to the study and all the theories of stylistics and persuasive are taken from books and articles, this study is considered as library
researches. After collecting the data, there are some steps to analyze the problem. There are two problems that are analyzed in this study. The first problem is to
discover and identify language features that used on the View column from Vogue magazine. The second problem is to discover how language features on the View
column in Vogue magazine are exploited for persuasive purposes. a.
The first step is answering the first problem. It is done by doing a close- reading to the articles of the magazine, word by word to find out the applied lexical
and syntactical features. It is necessary to read the whole article to find out sentences, words, or other features that are applied in the data. There are seven
articles from View column in Vogue magazine that used as the data; Arm Candy, Jewel Chief, Natural Instinct, Giving Shade, Seaslide, Crown Jewels, and Room to
Shine. The stylistics approach is used to answer the first problem which is to find out the language features applied on the articles. The approach limits into lexical
features and syntax features. First, each article is analyzed by identifying its lexical features which are proper noun and fashion terminologies. Second, each article is
analyzed by identifying its syntax features which are simple sentence, and complex sentence. After each article is analyzed, the data will be put on the tables to make it
easier to be understood and categorized based on the linguistic features. PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
b. The second step is answering the second problem which is to discover how
do language features on the View column in Vogue magazine are exploited for persuasive purposes. The theory that is used in in this step is theory of persuasive
language by Timothy A. Borchers. Based on Borchers, there are five ways of persuasive language strategies such as language intensity, powerful language,
language and imagery, rhetorical figures, and metaphor Borchers, 2005:187. To discover how language features on the articles are exploited for persuasive
purposes, this study will match the language features found by using stylistics approach with the strategies in persuasive language. Therefore, the question that
language features on the articles in Vogue magazine are used for persuasive purposes can be proven.
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CHAPTER IV ANALYSIS RESULTS AND DISCUSSION
